🔁 Retention Strategy

Practical frameworks for keeping employees engaged and customers loyal, exploring the psychology and systems behind why people stay — or leave.

Retention Point

by Robert Skrob • 2018

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

3.73

309

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

Retention Point 90%

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

by Robert Skrob 2018

3.73

309 ratings

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement 🏘️ Community Building 🧭 Onboarding Strategy

The Membership Economy

by Robbie Kellman Baxter • 2015

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

3.73

1k+

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

The Membership Economy 89%

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

by Robbie Kellman Baxter 2015

3.73

1k+ ratings

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding 🔓 Access Economy 💡 Business Model Innovation

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 89%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

The Seven Pillars of Customer Success

by Wayne McCulloch • 2021

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

4.16

245

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 📣 Customer Advocacy

The Seven Pillars of Customer Success Summary

The Seven Pillars of Customer Success 89%

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

by Wayne McCulloch 2021

4.16

245 ratings

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS 📈 Scaling Operations 📣 Customer Advocacy

Customer Success

by Nick Mehta • 2016

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

4.00

1k+

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

Customer Success 89%

In subscriptions, the first sale is the smallest part. The real money requires a retention system.

by Nick Mehta 2016

4.00

1k+ ratings

📉 Customer Retention 🔄 Subscription Economy 📈 Product-Led Growth 🤝 Customer Success Movement 📊 SaaS Metrics

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 89%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

The Customer Education Playbook

by Daniel Quick • 2022

Build a customer education function that drives growth, reduces churn, and proves its ROI.

4.29

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks 📋 Learning Strategy 🔄 Customer Retention

The Customer Education Playbook 89%

Build a customer education function that drives growth, reduces churn, and proves its ROI.

by Daniel Quick 2022

4.29

35 ratings

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks 📋 Learning Strategy 🔄 Customer Retention

The Ultimate Marketing Engine

by John Jantsch • 2021

Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.

4.00

🎯 Marketing Strategy 🏆 Customer Success 🔄 Referral Marketing 📖 Brand Storytelling 📝 Content Marketing

The Ultimate Marketing Engine 89%

Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.

by John Jantsch 2021

4.00

60 ratings

🎯 Marketing Strategy 🏆 Customer Success 🔄 Referral Marketing 📖 Brand Storytelling 📝 Content Marketing

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 89%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing 📈 Data-Driven Strategy 🎯 Customer Segmentation

The Customer Success Economy

by Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Customer Success Economy 89%

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

by Nick Mehta 2020

4.12

112 ratings

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

Agents Of Change

by John M. Tate • 2017

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

4.12

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

Agents Of Change 89%

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

by John M. Tate 2017

4.12

26 ratings

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing 💝 Cause Marketing 🤝 Relationship Selling

The Automatic Customer

by John Warrillow • 2015

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

4.08

2k+

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

The Automatic Customer 88%

Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.

by John Warrillow 2015

4.08

2k+ ratings

🏗️ Subscription Models 💰 Recurring Revenue 📐 Business Model Design 🔁 Customer Retention 🌐 Subscription Economy

Product-Led Onboarding

by Ramli John • 2021

Retention starts before signup, not after. The system for turning trial users into loyal customers.

4.18

440

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

Product-Led Onboarding 88%

Retention starts before signup, not after. The system for turning trial users into loyal customers.

by Ramli John 2021

4.18

440 ratings

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

How to Win Customers and Keep Them for Life

by Michael LeBoeuf • 2000

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

3.9

200

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

How to Win Customers and Keep Them for Life Summary

How to Win Customers and Keep Them for Life 88%

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

by Michael LeBoeuf 2000

3.9

200 ratings

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

Winning on Purpose

by Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Winning on Purpose 88%

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

by Fred Reichheld 2021

3.97

428 ratings

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Converted 88%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention 🧪 Iterative Testing 📈 Data Strategy

Gym Launch Secrets

by Alex Hormozi • 2020

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

4.47

308

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Gym Launch Secrets 88%

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

by Alex Hormozi 2020

4.47

308 ratings

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Literally

by Marnie Stockman • 2021

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

4.08

🖥️ Managed Service Providers 🤝 Customer Success 🗂️ Client Segmentation 📊 Customer Health Scoring 🔥 Firing Clients

Literally 88%

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

by Marnie Stockman 2021

4.08

13 ratings

🖥️ Managed Service Providers 🤝 Customer Success 🗂️ Client Segmentation 📊 Customer Health Scoring 🔥 Firing Clients

Revenue Architecture

by Jacco van der Kooij • 2023

Where the funnel stops, the factory starts: six models for building recurring revenue that lasts.

4.32

🔄 Recurring Revenue Models 🚀 GTM Strategy ⚙️ Revenue Operations 🧩 Systems Thinking 🏭 Operational Excellence

Revenue Architecture 88%

Where the funnel stops, the factory starts: six models for building recurring revenue that lasts.

by Jacco van der Kooij 2023

4.32

74 ratings

🔄 Recurring Revenue Models 🚀 GTM Strategy ⚙️ Revenue Operations 🧩 Systems Thinking 🏭 Operational Excellence

Invisible Selling Machine

by Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine 88%

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

by Ryan Deiss 2015

4.18

376 ratings

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

The Ultimate Question 2.0

by Fred Reichheld • 2011

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

3.87

1k+

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

The Ultimate Question 2.0 88%

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

by Fred Reichheld 2011

3.87

1k+ ratings

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

Product-Led Growth

by Wes Bush • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

2k+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Product-Led Growth 88%

Replace your sales team with a product users try, love, and buy without a sales call.

by Wes Bush 2019

4.09

2k+ ratings

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Start Your Own Day Spa and More

by Preethi Burkholder • 2007

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

3.00

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Start Your Own Day Spa and More 88%

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

by Preethi Burkholder 2007

3.00

6 ratings

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Love 'Em or Lose 'Em

by Beverly Kaye • 2003

Your best people are leaving because no one asked them what would keep them.

3.85

552

🧲 Employee Retention 👥 People Management 🤝 Workplace Respect 🔥 Employee Engagement 📈 Career Growth

Love 'Em or Lose 'Em 88%

Your best people are leaving because no one asked them what would keep them.

by Beverly Kaye 2003

3.85

552 ratings

🧲 Employee Retention 👥 People Management 🤝 Workplace Respect 🔥 Employee Engagement 📈 Career Growth

The Employee Experience Advantage

by Jacob Morgan • 2017

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

3.83

432

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

The Employee Experience Advantage Summary

The Employee Experience Advantage 88%

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

by Jacob Morgan 2017

3.83

432 ratings

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

Giftology

by John Ruhlin • 2016

One knife, no logo, worst possible moment. The business gift that actually works.

4.06

1k+

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Giftology 88%

One knife, no logo, worst possible moment. The business gift that actually works.

by John Ruhlin 2016

4.06

1k+ ratings

🎁 Corporate Gifting 🔄 Client Retention 📣 Referral Marketing 💝 Strategic Generosity 🤝 Reciprocity

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 88%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 88%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way 88%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

Lost and Founder

by Rand Fishkin • 2018

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

4.30

2k+

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Lost and Founder 88%

Moz turned down a $25M offer. Its founder kept the company but lost his way, then rebuilt both.

by Rand Fishkin 2018

4.30

2k+ ratings

🗣️ Startup Memoir 💰 Bootstrapped Startups ♻️ Customer Retention 🛞 Marketing Flywheel 🛡️ Psychological Safety

Loyalty 3.0

by Rajat Paharia • 2013

Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.

3.79

248

🎯 Customer Loyalty 👥 Employee Engagement 🎮 Gamification 📊 Big Data 🧠 Intrinsic Motivation

Loyalty 3.0 88%

Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.

by Rajat Paharia 2013

3.79

248 ratings

🎯 Customer Loyalty 👥 Employee Engagement 🎮 Gamification 📊 Big Data 🧠 Intrinsic Motivation

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 88%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

If You're Not First, You're Last

by Grant Cardone • 2010

Contractions are launchpads. The rules for seizing market share when competitors freeze.

4.13

2k+

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

If You're Not First, You're Last Summary

If You're Not First, You're Last 88%

Contractions are launchpads. The rules for seizing market share when competitors freeze.

by Grant Cardone 2010

4.13

2k+ ratings

📈 Sales Strategies 🏆 Competitive Strategy 🔁 Customer Retention 💎 Value Selling 🛡️ Economic Resilience

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters • 2014

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

3.45

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy Summary

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy 88%

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

by Robert Peters 2014

3.45

67 ratings

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 88%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Networking Is Not Working

by Derek Coburn • 2014

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

3.56

318

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Networking Is Not Working 88%

Swap business cards for real relationships: the anti-networking strategy that brings clients to you.

by Derek Coburn 2014

3.56

318 ratings

🤝 Professional Networking 🎁 Value-First Networking 🔒 Client Retention 📈 Business Development 🤲 Trust-Based Selling

Email Marketing Rules

by Chad S. White • 2017

Permission expires. Four levels of relevance. The email playbook where every send is a privilege.

4.32

📧 Email Marketing 🔑 Permission Marketing 📊 Data-Driven Marketing 🎯 Conversion Optimization 🔄 Customer Retention

Email Marketing Rules 88%

Permission expires. Four levels of relevance. The email playbook where every send is a privilege.

by Chad S. White 2017

4.32

72 ratings

📧 Email Marketing 🔑 Permission Marketing 📊 Data-Driven Marketing 🎯 Conversion Optimization 🔄 Customer Retention

The Sticking Point Solution

by Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

The Sticking Point Solution 87%

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

by Jay Abraham 2009

4.26

213 ratings

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling 💰 Marketing Roi 🤝 Strategic Alliances

Zero to Sold

by Arvid Kahl • 2020

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

4.14

434

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Zero to Sold 87%

From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.

by Arvid Kahl 2020

4.14

434 ratings

🥾 Bootstrapped Startups 💻 Saas Entrepreneurship 🔍 Product Validation 🔄 Customer Retention 📋 Business Processes

Your Strategy Needs a Strategy

by Martin Reeves • 2015

Five environments call for five different strategies. How to diagnose yours and pick the right play.

4.01

661

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility 🔄 Business Turnaround 💥 Disruption

Your Strategy Needs a Strategy 87%

Five environments call for five different strategies. How to diagnose yours and pick the right play.

by Martin Reeves 2015

4.01

661 ratings

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility 🔄 Business Turnaround 💥 Disruption

Magnetic Marketing

by Dan S. Kennedy • 2018

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

4.20

457

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Magnetic Marketing 87%

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

by Dan S. Kennedy 2018

4.20

457 ratings

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Hacking Growth

by Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

6k+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Hacking Growth 87%

Build a team that runs 30 growth experiments a week; here is the structure and process.

by Sean Ellis 2017

4.11

6k+ ratings

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

The Forever Transaction

by Robbie Kellman Baxter • 2020

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

4.01

244

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Forever Transaction 87%

Build a subscription around an ongoing promise, and customers stop looking elsewhere.

by Robbie Kellman Baxter 2020

4.01

244 ratings

🔄 Subscription Models 🌐 Subscription Economy 🎯 Customer Centricity 💰 Customer Lifetime Value 🏷️ Pricing Strategy

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan 87%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

Jack Trout on Strategy

by Jack Trout • 2004

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

3.87

236

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

Jack Trout on Strategy 87%

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

by Jack Trout 2004

3.87

236 ratings

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

Ask Your Developer

by Jeff Lawson • 2021

Your business now runs on software. Here is how to lead the people who build it.

4.21

1k+

🖥️ Digital Transformation 🧱 Engineering Culture 🎯 Customer Development 🧠 Autonomy And Mastery 🔗 Talent Retention

Ask Your Developer 87%

Your business now runs on software. Here is how to lead the people who build it.

by Jeff Lawson 2021

4.21

1k+ ratings

🖥️ Digital Transformation 🧱 Engineering Culture 🎯 Customer Development 🧠 Autonomy And Mastery 🔗 Talent Retention

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 87%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Better, Simpler Strategy

by Felix Oberholzer-Gee • 2021

A better strategy is simpler: make customers happier to pay and employees happier to stay.

4.06

415

🏢 Corporate Strategy 📈 Value Creation 🎯 Customer Value 🌍 Stakeholder Capitalism ⚖️ Strategic Trade-Offs

Better, Simpler Strategy 87%

A better strategy is simpler: make customers happier to pay and employees happier to stay.

by Felix Oberholzer-Gee 2021

4.06

415 ratings

🏢 Corporate Strategy 📈 Value Creation 🎯 Customer Value 🌍 Stakeholder Capitalism ⚖️ Strategic Trade-Offs

The Strategist

by Cynthia A. Montgomery • 2012

Ask what the world loses if your company disappears; the answer is your strategy.

3.86

1k+

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

The Strategist 87%

Ask what the world loses if your company disappears; the answer is your strategy.

by Cynthia A. Montgomery 2012

3.86

1k+ ratings

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose ⛓️ Organizational Alignment 🔄 Strategic Reinvention

CRM at the Speed of Light

by Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

CRM at the Speed of Light 87%

CRM is a business philosophy, not a technology project. The blueprint for making it real.

by Paul Greenberg 2001

3.82

103 ratings

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention 📊 Sales Force Automation 💌 Relationship Marketing

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