Client Segmentation Books | Summaries & Audio

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

The Pumpkin Plan 90%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

Literally

by Marnie Stockman • 2021

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

4.08

🖥️ Managed Service Providers 🤝 Customer Success 📊 Customer Health Scoring

Literally 90%

How smart MSPs escape the price war: by turning client management into a systematic growth engine.

by Marnie Stockman 2021

4.08

13 ratings

🖥️ Managed Service Providers 🤝 Customer Success 📊 Customer Health Scoring

Bright Marketing for Small Business

by Robert Craven • 2011

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

3.83

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

Bright Marketing for Small Business Summary

Bright Marketing for Small Business 89%

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

by Robert Craven 2011

3.83

6 ratings

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 89%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

Superconsumers

by Eddie Yoon • 2016

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

3.72

112

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

Superconsumers 89%

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

by Eddie Yoon 2016

3.72

112 ratings

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

Ask

by Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

3k+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

Ask 89%

What they don't want teaches more than what they do. One survey builds the whole funnel.

by Ryan Levesque 2015

3.66

3k+ ratings

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 89%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

Rain Making

by Ford Harding • 2008

A system for winning clients when you'd rather do the work, built on three multiplying levers.

3.82

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy

Rain Making 89%

A system for winning clients when you'd rather do the work, built on three multiplying levers.

by Ford Harding 2008

3.82

97 ratings

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy

No B.S. Marketing to the Affluent

by Dan S. Kennedy • 2008

Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.

4.11

425

💰 Affluent Marketing 💎 Luxury Marketing 🧠 Customer Psychology

No B.S. Marketing to the Affluent Summary

No B.S. Marketing to the Affluent 89%

Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.

by Dan S. Kennedy 2008

4.11

425 ratings

💰 Affluent Marketing 💎 Luxury Marketing 🧠 Customer Psychology

Customer Behaviour in eCommerce

by Šárka Zapletalová • 2023

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Customer Behaviour in eCommerce 89%

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

by Šárka Zapletalová 2023

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

Converted 89%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

The Invisible Touch 89%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

Principals of Marketing & 1 Key CC Pkg

by Gary Armstrong Philip Kotler • 1980

Every framework you need to design customer value, build relationships, and capture market share.

4.09

3k+

🧭 Marketing Fundamentals 📊 Consumer Behavior 🎯 Market Segmentation

Principals of Marketing & 1 Key CC Pkg Summary

Principals of Marketing & 1 Key CC Pkg 89%

Every framework you need to design customer value, build relationships, and capture market share.

by Gary Armstrong Philip Kotler 1980

4.09

3k+ ratings

🧭 Marketing Fundamentals 📊 Consumer Behavior 🎯 Market Segmentation

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas

Buyer Personas 89%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas

Marketing Management

by Philip Kotler • 1967

Most companies think marketing is selling. It's not. Here is the complete discipline.

4.06

6k+

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation

Marketing Management 88%

Most companies think marketing is selling. It's not. Here is the complete discipline.

by Philip Kotler 1967

4.06

6k+ ratings

🧱 Marketing Fundamentals 🎯 Strategic Marketing 🧭 Market Orientation

The Win Without Pitching Manifesto

by Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

3k+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization

The Win Without Pitching Manifesto Summary

The Win Without Pitching Manifesto 88%

The pitch is the enemy: how creative firms win clients without giving away their thinking.

by Blair Enns 2010

4.44

3k+ ratings

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization

The Activator Advantage

by Matthew Dixon • 2025

Five business development profiles. Four fail today. The learnable habits of the one that wins.

4.05

129

🧑‍💼 Professional Services 🌧️ Rainmaking 📈 Business Development

The Activator Advantage 88%

Five business development profiles. Four fail today. The learnable habits of the one that wins.

by Matthew Dixon 2025

4.05

129 ratings

🧑‍💼 Professional Services 🌧️ Rainmaking 📈 Business Development

Niching Up

by Chris Dreyer • 2022

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

4.01

279

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs

Niching Up 88%

Why deliberately shrinking your market lifts your prices, conversions, and referrals.

by Chris Dreyer 2022

4.01

279 ratings

🎯 Niche Marketing 🏢 Service Businesses 🧑‍💼 Solopreneurs

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design

The Effortless Experience 88%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design

Badass Your Brand

by Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation

Badass Your Brand 88%

The brand playbook for commanding premium prices and working only with clients you actually want.

by Pia Silva 2017

4.40

400 ratings

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Never Lose a Customer Again 88%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting

The Ultimate Marketing Plan 88%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting

Sexy Little Numbers

by Dimitri Maex • 2012

Your database hides your most profitable customers. A data-driven method for finding them.

3.80

235

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

Sexy Little Numbers 88%

Your database hides your most profitable customers. A data-driven method for finding them.

by Dimitri Maex 2012

3.80

235 ratings

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

The Seven Figure Agency Roadmap

by Josh Nelson • 2021

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

4.35

486

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue

The Seven Figure Agency Roadmap 88%

Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.

by Josh Nelson 2021

4.35

486 ratings

🏢 Agency Business 🎯 Niche Marketing 🔄 Recurring Revenue

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

Customer Relationship Management Summary

Customer Relationship Management 88%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

CRM at the Speed of Light

by Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

CRM at the Speed of Light 88%

CRM is a business philosophy, not a technology project. The blueprint for making it real.

by Paul Greenberg 2001

3.82

103 ratings

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love 88%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

The Art of Selling to the Affluent

by Matt Oechsli • 2004

Affluent clients buy trust and value, not price. The step-by-step system for earning both.

3.60

196

💵 Affluent Sales 🎙️ Consultative Selling 📣 Referral Marketing

The Art of Selling to the Affluent Summary

The Art of Selling to the Affluent 88%

Affluent clients buy trust and value, not price. The step-by-step system for earning both.

by Matt Oechsli 2004

3.60

196 ratings

💵 Affluent Sales 🎙️ Consultative Selling 📣 Referral Marketing

Get Clients Now!

by C.J. Hayden • 1999

Dreading marketing? A 28-day system replaces the dread with ten daily actions and one worksheet.

3.98

794

🏪 Small Business Marketing ⚙️ Marketing Systems 🎯 Client Acquisition

Get Clients Now! 88%

Dreading marketing? A 28-day system replaces the dread with ten daily actions and one worksheet.

by C.J. Hayden 1999

3.98

794 ratings

🏪 Small Business Marketing ⚙️ Marketing Systems 🎯 Client Acquisition

Eat Their Lunch

by Anthony Iannarino • 2018

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

4.08

390

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy

Eat Their Lunch 88%

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

by Anthony Iannarino 2018

4.08

390 ratings

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy

Agents Of Change

by John M. Tate • 2017

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

4.12

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing

Agents Of Change 88%

Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.

by John M. Tate 2017

4.12

26 ratings

🏢 Insurance Agencies 🔁 Customer Retention 🗣️ Referral Marketing

HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review • 2013

Marketing and sales are undermining each other. The structural fix that turns friction into revenue.

3.99

595

🎯 Marketing Strategy 🤝 Sales Alignment 🧱 Departmental Silos

HBR's 10 Must Reads on Strategic Marketing Summary

HBR's 10 Must Reads on Strategic Marketing 88%

Marketing and sales are undermining each other. The structural fix that turns friction into revenue.

by Harvard Business Review 2013

3.99

595 ratings

🎯 Marketing Strategy 🤝 Sales Alignment 🧱 Departmental Silos

The Sticking Point Solution

by Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling

The Sticking Point Solution 88%

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

by Jay Abraham 2009

4.26

213 ratings

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling

AI for Marketing and Product Innovation

by A.K. Pradeep • 2018

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

3.33

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics

AI for Marketing and Product Innovation Summary

AI for Marketing and Product Innovation 88%

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

by A.K. Pradeep 2018

3.33

57 ratings

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 88%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing

Selling the Invisible

by Harry Beckwith • 1997

Most marketing advice assumes a product. Here is what works when you sell only a promise.

3.94

10k+

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships

Selling the Invisible 88%

Most marketing advice assumes a product. Here is what works when you sell only a promise.

by Harry Beckwith 1997

3.94

10k+ ratings

🏢 Professional Services 🎯 Brand Positioning 🤝 Client Relationships

The Customer Success Economy

by Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success

The Customer Success Economy 88%

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

by Nick Mehta 2020

4.12

112 ratings

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success

Focus

by Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

780

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus 88%

The surest way to kill a business is to expand it. Why the market punishes generalists.

by Al Ries 1996

4.00

780 ratings

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Forget the Funnel 88%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Customer Obsessed 88%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

What Customers Want

by Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

617

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

What Customers Want 88%

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

by Anthony W. Ulwick 2005

4.03

617 ratings

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

Lead Magnet

by Charlie Hutton • 2013

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

3.00

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing

Lead Magnet 88%

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

by Charlie Hutton 2013

3.00

3 ratings

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing

80/20 Sales and Marketing

by Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

2k+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing

80/20 Sales and Marketing 88%

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

by Perry Marshall 2013

4.19

2k+ ratings

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing

How Clients Buy

by Tom McMakin • 2018

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

4.04

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling

How Clients Buy 88%

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

by Tom McMakin 2018

4.04

27 ratings

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Creating Superfans 88%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

The Retail Revival

by Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

3.87

110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization

The Retail Revival 88%

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

by Doug Stephens 2013

3.87

110 ratings

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust

No B.S. Trust Based Marketing 88%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust

Overdeliver

by Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value

Overdeliver 88%

Your list is worth more than your copy. A direct response veteran shows how to profit.

by Brian Kurtz 2019

4.16

223 ratings

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value

Retention Point

by Robert Skrob • 2018

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

3.73

309

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement

Retention Point 88%

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

by Robert Skrob 2018

3.73

309 ratings

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement

They Ask, You Answer

by Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

2k+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education

They Ask, You Answer 88%

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

by Marcus Sheridan 2019

4.22

2k+ ratings

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education

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🗂️ Client Segmentation