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SoBrief
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Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
Buyer Personas Summary
Buyer Personas 91%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
Convert! Summary
Convert! 90%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 90%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 90%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 90%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
Demand-Side Sales 101 Summary
Demand-Side Sales 101 90%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
Conversion Optimization Summary
Conversion Optimization 89%
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010
3.93
74 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 89%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
The Brain Audit Summary
The Brain Audit 89%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 89%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
Top of Mind (PB) Summary
Top of Mind (PB) 89%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
Why She Buys Summary
Why She Buys 89%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
Epic Content Marketing Summary
Epic Content Marketing 89%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 89%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
They Ask, You Answer Summary
They Ask, You Answer 89%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
F#ck Content Marketing Summary
F#ck Content Marketing 89%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 89%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
Rainmaking Conversations
by Mike Schultz • 2011
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
3.79
175
Rainmaking Conversations Summary
Rainmaking Conversations 89%
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
by Mike Schultz 2011
3.79
175 ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 89%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
Content Rules Summary
Content Rules 89%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 89%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 89%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 89%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
SNAP Selling
by Jill Konrath • 2010
Your pitch gets deleted because it adds work. Flip the equation with four principles.
3.88
537
SNAP Selling Summary
SNAP Selling 89%
Your pitch gets deleted because it adds work. Flip the equation with four principles.
by Jill Konrath 2010
3.88
537 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 89%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Endless Customers
by Marcus Sheridan • 2025
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
4.67
3
Endless Customers Summary
Endless Customers 89%
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
by Marcus Sheridan 2025
4.67
3 ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 89%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
The New Strategic Selling
by Robert B. Miller • 1985
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
3.90
1k+
The New Strategic Selling Summary
The New Strategic Selling 89%
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
by Robert B. Miller 1985
3.90
1k+ ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 89%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
Content Marketing Strategies For Dummies
by Stephanie Diamond • 2016
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
3.80
10
Content Marketing Strategies For Dummies Summary
Content Marketing Strategies For Dummies 89%
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
by Stephanie Diamond 2016
3.80
10 ratings
Lead Magnet
by Charlie Hutton • 2013
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
3.00
3
Lead Magnet Summary
Lead Magnet 89%
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
by Charlie Hutton 2013
3.00
3 ratings
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
Marketing to Gen Z Summary
Marketing to Gen Z 89%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 89%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 89%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 89%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
Fascinate Summary
Fascinate 89%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 89%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 89%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 89%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 89%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Building a Storybrand
by Donald Miller • 2017
Stop making your brand the hero. A story framework that clears the fog so customers buy.
4.26
27k+
Building a Storybrand Summary
Building a Storybrand 89%
Stop making your brand the hero. A story framework that clears the fog so customers buy.
by Donald Miller 2017
4.26
27k+ ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 89%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
How Clients Buy
by Tom McMakin • 2018
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
4.04
27
How Clients Buy Summary
How Clients Buy 89%
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
by Tom McMakin 2018
4.04
27 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 89%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 89%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 89%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 89%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
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