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Principals of Marketing & 1 Key CC Pkg
by Gary Armstrong Philip Kotler • 1980
Every framework you need to design customer value, build relationships, and capture market share.
4.09
3k+
Principals of Marketing & 1 Key CC Pkg Summary
Principals of Marketing & 1 Key CC Pkg 91%
Every framework you need to design customer value, build relationships, and capture market share.
by Gary Armstrong Philip Kotler 1980
4.09
3k+ ratings
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
Superconsumers Summary
Superconsumers 90%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
Customer Behaviour in eCommerce
by Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
Customer Behaviour in eCommerce Summary
Customer Behaviour in eCommerce 90%
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
by Šárka Zapletalová 2023
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 90%
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
by Dan S. Kennedy 2008
4.11
425 ratings
Marketing Management
by Philip Kotler • 1967
Most companies think marketing is selling. It's not. Here is the complete discipline.
4.06
6k+
Marketing Management Summary
Marketing Management 90%
Most companies think marketing is selling. It's not. Here is the complete discipline.
by Philip Kotler 1967
4.06
6k+ ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 90%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 90%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
The Retail Revival
by Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
The Retail Revival Summary
The Retail Revival 90%
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
by Doug Stephens 2013
3.87
110 ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 90%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
Why She Buys Summary
Why She Buys 90%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
Buyer Personas Summary
Buyer Personas 90%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 90%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 90%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
Marketing to Gen Z Summary
Marketing to Gen Z 90%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 89%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
For the Culture Summary
For the Culture 89%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
Marketing for hospitality and tourism
by James C. Makens • 1995
Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.
4.01
406
Marketing for hospitality and tourism Summary
Marketing for hospitality and tourism 89%
Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.
by James C. Makens 1995
4.01
406 ratings
Marketing 6.0
by Philip Kotler • 2023
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
3.70
246
Marketing 6.0 Summary
Marketing 6.0 89%
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
by Philip Kotler 2023
3.70
246 ratings
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
Buyology Summary
Buyology 89%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 89%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 89%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
Converted Summary
Converted 89%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
Small Data
by Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
3k+
Small Data Summary
Small Data 89%
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
by Martin Lindstrom 2016
3.78
3k+ ratings
AI for Marketing and Product Innovation
by A.K. Pradeep • 2018
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
3.33
57
AI for Marketing and Product Innovation Summary
AI for Marketing and Product Innovation 89%
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
by A.K. Pradeep 2018
3.33
57 ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 89%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 89%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
Branding that Means Business Summary
Branding that Means Business 89%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
Market Research in Practice
by Paul N. Hague • 1992
Why most market research gathers dust and how to produce findings that managers actually use.
3.93
15
Market Research in Practice Summary
Market Research in Practice 89%
Why most market research gathers dust and how to produce findings that managers actually use.
by Paul N. Hague 1992
3.93
15 ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 89%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 89%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 89%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
Why We Buy Summary
Why We Buy 89%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 89%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
How Customers Think Summary
How Customers Think 89%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
How Brands Grow
by Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
4k+
How Brands Grow Summary
How Brands Grow 89%
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
by Byron Sharp 2010
4.16
4k+ ratings
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
Marketing to Mindstates Summary
Marketing to Mindstates 89%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 89%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 89%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
The Culting of Brands Summary
The Culting of Brands 89%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
Non Obvious Megatrends
by Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
Non Obvious Megatrends Summary
Non Obvious Megatrends 89%
Most people see what's obvious. The five habits and one method for seeing what comes next.
by Rohit Bhargava 2020
3.56
351 ratings
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
Brand Seduction Summary
Brand Seduction 89%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
Marketing 5.0
by Philip Kotler • 2021
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
4.00
1k+
Marketing 5.0 Summary
Marketing 5.0 89%
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
by Philip Kotler 2021
4.00
1k+ ratings
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
Cool Summary
Cool 89%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 89%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
Emotional Branding, Revised Edition
by Marc Gobé • 2001
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
3.76
398
Emotional Branding, Revised Edition Summary
Emotional Branding, Revised Edition 89%
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
by Marc Gobé 2001
3.76
398 ratings
Zconomy
by Jason Dorsey • 2020
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
3.55
332
Zconomy Summary
Zconomy 89%
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
by Jason Dorsey 2020
3.55
332 ratings
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
The Culture Code Summary
The Culture Code 89%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
Chief Culture Officer
by Grant McCracken • 2009
Your competitors treat culture like weather. One C-suite role can read it first.
3.76
254
Chief Culture Officer Summary
Chief Culture Officer 89%
Your competitors treat culture like weather. One C-suite role can read it first.
by Grant McCracken 2009
3.76
254 ratings
We Are All Weird
by Seth Godin • 2011
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
3.55
4k+
We Are All Weird Summary
We Are All Weird 89%
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
by Seth Godin 2011
3.55
4k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 89%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
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