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SoBrief
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The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
The Culting of Brands Summary
The Culting of Brands 92%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
Branding that Means Business Summary
Branding that Means Business 92%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
How To Start A Cult Summary
How To Start A Cult 91%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
What Great Brands Do Summary
What Great Brands Do 91%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
Obsessed Summary
Obsessed 91%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
Primal Branding
by Patrick Hanlon • 2006
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
3.73
639
Primal Branding Summary
Primal Branding 91%
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
by Patrick Hanlon 2006
3.73
639 ratings
How Brands Become Icons
by Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
How Brands Become Icons Summary
How Brands Become Icons 91%
Brands become icons by telling myths that resolve cultural tensions.
by Douglas B. Holt 2004
3.84
392 ratings
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
33 Million People in the Room Summary
33 Million People in the Room 91%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 91%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 90%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
Bigger Than This Summary
Bigger Than This 90%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands 90%
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005
3.86
1k+ ratings
Building Strong Brands
by David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
657
Building Strong Brands Summary
Building Strong Brands 90%
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
by David A. Aaker 1995
3.99
657 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 90%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
Branding Summary
Branding 90%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
Brand Gap, The Summary
Brand Gap, The 90%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
Romancing the Brand Summary
Romancing the Brand 90%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
Brand Thinking and Other Noble Pursuits
by Debbie Millman • 2011
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
3.85
886
Brand Thinking and Other Noble Pursuits Summary
Brand Thinking and Other Noble Pursuits 90%
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
by Debbie Millman 2011
3.85
886 ratings
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
The Power of Licensing Summary
The Power of Licensing 90%
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018
4.33
3 ratings
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
The Hero and the Outlaw Summary
The Hero and the Outlaw 90%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
Branding For Dummies Summary
Branding For Dummies 90%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 90%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 90%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
Emotional Branding, Revised Edition
by Marc Gobé • 2001
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
3.76
398
Emotional Branding, Revised Edition Summary
Emotional Branding, Revised Edition 90%
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
by Marc Gobé 2001
3.76
398 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 90%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
Superfans Summary
Superfans 90%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
How to Launch a Brand Summary
How to Launch a Brand 90%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
Breakthrough Branding Summary
Breakthrough Branding 90%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
Kellogg on Branding
by Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
Kellogg on Branding Summary
Kellogg on Branding 90%
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
by Alice M. Tybout 2005
4.09
276 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 90%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Experiential Marketing
by Bernd H. Schmitt • 1999
Stop selling features and benefits. Five experience types and the tools to build them.
3.85
112
Experiential Marketing Summary
Experiential Marketing 90%
Stop selling features and benefits. Five experience types and the tools to build them.
by Bernd H. Schmitt 1999
3.85
112 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 90%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0 90%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 90%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
Marketing 3.0
by Philip Kotler • 2010
Marketing sold products, then won customers. The next era competes for meaning.
3.99
2k+
Marketing 3.0 Summary
Marketing 3.0 90%
Marketing sold products, then won customers. The next era competes for meaning.
by Philip Kotler 2010
3.99
2k+ ratings
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 90%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
Designing Brand Identity Summary
Designing Brand Identity 90%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 90%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 90%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 90%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 90%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
All about Them Summary
All about Them 90%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
Visual Hammer Summary
Visual Hammer 90%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
For the Culture Summary
For the Culture 90%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
Eating the Big Fish Summary
Eating the Big Fish 90%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
Fanocracy Summary
Fanocracy 90%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
Strategic Brand Management
by Kevin Lane Keller • 2007
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
4.03
440
Strategic Brand Management Summary
Strategic Brand Management 89%
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
by Kevin Lane Keller 2007
4.03
440 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 89%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
Social Media Marketing Summary
Social Media Marketing 89%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
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