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📣 Brand Advocacy

Books on transforming satisfied customers into passionate ambassadors, exploring the psychology and strategy behind organic, word-of-mouth brand loyalty.
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 89%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty💥 Disruptive Innovation🧠 Consumer Psychology🔍 Consumer Insights
Rocket Summary
Rocket 89%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty💥 Disruptive Innovation🧠 Consumer Psychology🔍 Consumer Insights
Talk Triggers
by Jay Baer • 2018
Most word of mouth is accidental. The formula for engineering it on purpose.
4.02
434
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
Talk Triggers Summary
Talk Triggers 89%
Most word of mouth is accidental. The formula for engineering it on purpose.
by Jay Baer 2018
4.02
434 ratings
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 89%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 89%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling🎯 Purpose-Driven Brands💖 Emotional Branding
Bigger Than This Summary
Bigger Than This 89%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling🎯 Purpose-Driven Brands💖 Emotional Branding
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 89%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
🏘️ Brand Communities🧠 Cult Psychology🛒 Consumer Behavior💙 Brand Loyalty🎯 Brand Strategy
The Culting of Brands Summary
The Culting of Brands 88%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
🏘️ Brand Communities🧠 Cult Psychology🛒 Consumer Behavior💙 Brand Loyalty🎯 Brand Strategy
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
StoryBranding 2.0 Summary
StoryBranding 2.0 88%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Romancing the Brand Summary
Romancing the Brand 88%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Content Rules Summary
Content Rules 88%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Social Media Marketing Summary
Social Media Marketing 88%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 88%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Primal Branding
by Patrick Hanlon • 2006
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
3.73
639
🧭 Brand Strategy💎 Brand Loyalty❤️ Emotional Branding🕯️ Cult Branding👥 Community Building
Primal Branding Summary
Primal Branding 88%
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
by Patrick Hanlon 2006
3.73
639 ratings
🧭 Brand Strategy💎 Brand Loyalty❤️ Emotional Branding🕯️ Cult Branding👥 Community Building
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 88%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
The One Hour Content Plan Summary
The One Hour Content Plan 88%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning🗣️ Brand Voice📣 Content Promotion
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 88%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Fanocracy Summary
Fanocracy 88%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Branding For Dummies Summary
Branding For Dummies 88%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Building Strong Brands
by David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
657
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology💙 Emotional Branding🔲 Marketing Frameworks
Building Strong Brands Summary
Building Strong Brands 88%
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
by David A. Aaker 1995
3.99
657 ratings
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology💙 Emotional Branding🔲 Marketing Frameworks
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 88%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 88%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
How To Start A Cult Summary
How To Start A Cult 88%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 88%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Platform Summary
Platform 88%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
How to Launch a Brand Summary
How to Launch a Brand 88%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
Hegarty on Advertising Summary
Hegarty on Advertising 88%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 88%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 88%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building💰 Brand Monetization🌐 Online Presence
Be The Brand Summary
Be The Brand 88%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building💰 Brand Monetization🌐 Online Presence
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Top of Mind (PB) Summary
Top of Mind (PB) 88%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
The Power of Licensing Summary
The Power of Licensing 88%
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018
4.33
3 ratings
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
🧱 Audience Building👥 Fan Communities💎 Brand Loyalty🏘️ Community Building🛎️ Customer Experience
Superfans Summary
Superfans 88%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
🧱 Audience Building👥 Fan Communities💎 Brand Loyalty🏘️ Community Building🛎️ Customer Experience
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Brand Gap, The Summary
Brand Gap, The 88%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 88%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 88%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 88%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
Branding Summary
Branding 88%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
Platform Summary
Platform 88%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology✨ Sensory Design📖 Storytelling
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands 88%
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005
3.86
1k+ ratings
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology✨ Sensory Design📖 Storytelling
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Emotion By Design Summary
Emotion By Design 88%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 88%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 88%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
United Breaks Guitars
by Dave Carroll • 2012
United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.
3.58
140
📞 Customer Service🦠 Viral Marketing🛡️ Consumer Advocacy💡 Creative Problem Solving🏢 Corporate Accountability
United Breaks Guitars Summary
United Breaks Guitars 88%
United broke his Taylor guitar. He didn't sue. He wrote a song that eleven million people watched.
by Dave Carroll 2012
3.58
140 ratings
📞 Customer Service🦠 Viral Marketing🛡️ Consumer Advocacy💡 Creative Problem Solving🏢 Corporate Accountability
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 88%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
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