🔗 Social Sharing

Books exploring how and why we share experiences, information, and emotions with others—from ancient storytelling traditions to the viral dynamics of the digital age.

The Art of Social Media

by Guy Kawasaki • 2014

How to optimize every profile, post, and reply so your social media earns its own audience.

3.55

3k+

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content

The Art of Social Media 89%

How to optimize every profile, post, and reply so your social media earns its own audience.

by Guy Kawasaki 2014

3.55

3k+ ratings

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content

The Happiness Effect

by Donna Freitas • 2017

A generation learned to perform happiness online; the emotional bill is now coming due.

3.31

265

🌐 Digital Culture ⚖️ Social Comparison 😨 Fear Of Missing Out

The Happiness Effect 88%

A generation learned to perform happiness online; the emotional bill is now coming due.

by Donna Freitas 2017

3.31

265 ratings

🌐 Digital Culture ⚖️ Social Comparison 😨 Fear Of Missing Out

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

33 Million People in the Room 88%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

New Power

by Jeremy Heimans • 2018

Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.

3.81

2k+

🥊 Power Dynamics 🌐 Network Society ✊ Digital Activism

New Power 88%

Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.

by Jeremy Heimans 2018

3.81

2k+ ratings

🥊 Power Dynamics 🌐 Network Society ✊ Digital Activism

500 Social Media Marketing Tips

by Andrew Macarthy • 2012

Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.

3.67

950

📱 Social Media Strategy 🏪 Small Business Marketing 📝 Content Strategy

500 Social Media Marketing Tips 87%

Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.

by Andrew Macarthy 2012

3.67

950 ratings

📱 Social Media Strategy 🏪 Small Business Marketing 📝 Content Strategy

The Content Code

by Mark W. Schaefer • 2015

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

3.83

339

🔥 Content Marketing 📉 Attention Economics 🤝 Influencer Outreach

The Content Code 87%

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

by Mark W. Schaefer 2015

3.83

339 ratings

🔥 Content Marketing 📉 Attention Economics 🤝 Influencer Outreach

Instagram Power

by Jason Miles • 2013

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

3.76

372

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing

Instagram Power 87%

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

by Jason Miles 2013

3.76

372 ratings

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing

Get Rich or Lie Trying

by Symeon Brown • 2022

The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.

3.85

922

🤑 Influencer Economy 🏗️ Platform Capitalism 👁️ Attention Economy

Get Rich or Lie Trying 87%

The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.

by Symeon Brown 2022

3.85

922 ratings

🤑 Influencer Economy 🏗️ Platform Capitalism 👁️ Attention Economy

Here Comes Everybody

by Clay Shirky • 2008

Forming a group just became free. That doesn't upgrade institutions; it upends them.

3.78

7k+

🖥️ Internet Culture 📱 Digital Sociology ✊ Collective Action

Here Comes Everybody 87%

Forming a group just became free. That doesn't upgrade institutions; it upends them.

by Clay Shirky 2008

3.78

7k+ ratings

🖥️ Internet Culture 📱 Digital Sociology ✊ Collective Action

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 87%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

One Million Followers

by Brendan Kane • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

2k+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking

One Million Followers 87%

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

by Brendan Kane 2018

3.42

2k+ ratings

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking

Filterworld

by Kyle Chayka • 2024

Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.

3.62

5k+

🔄 Algorithmic Curation 🏛️ Cultural Homogenization 👀 Attention Economy

Filterworld 87%

Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.

by Kyle Chayka 2024

3.62

5k+ ratings

🔄 Algorithmic Curation 🏛️ Cultural Homogenization 👀 Attention Economy

What's Mine Is Yours

by Rachel Botsman • 2010

Ownership is burden; access is power. How peer networks and digital trust are remaking the economy.

3.96

1k+

🔄 Sharing Economy 🌐 Peer-To-Peer Platforms ♻️ Sustainable Consumption

What's Mine Is Yours 87%

Ownership is burden; access is power. How peer networks and digital trust are remaking the economy.

by Rachel Botsman 2010

3.96

1k+ ratings

🔄 Sharing Economy 🌐 Peer-To-Peer Platforms ♻️ Sustainable Consumption

Fast, Cheap and Viral

by Aashish Chopra • 2019

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

4.17

271

🔥 Viral Marketing 🥷 Guerrilla Marketing 📝 Content Marketing

Fast, Cheap and Viral 87%

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

by Aashish Chopra 2019

4.17

271 ratings

🔥 Viral Marketing 🥷 Guerrilla Marketing 📝 Content Marketing

Cognitive Surplus

by Clay Shirky • 2010

Spare time, once captive to television, is now building public goods at the scale of nations.

3.83

6k+

🏭 Peer Production 🎬 Participatory Culture 🧠 Intrinsic Motivation

Cognitive Surplus 87%

Spare time, once captive to television, is now building public goods at the scale of nations.

by Clay Shirky 2010

3.83

6k+ ratings

🏭 Peer Production 🎬 Participatory Culture 🧠 Intrinsic Motivation

Born Digital

by John Palfrey • 2008

When childhood happens online, identity is public, privacy erodes, and creativity becomes remix.

3.62

1k+

🌐 Digital Culture 🔬 Internet And Society 👤 Digital Identity

Born Digital 87%

When childhood happens online, identity is public, privacy erodes, and creativity becomes remix.

by John Palfrey 2008

3.62

1k+ ratings

🌐 Digital Culture 🔬 Internet And Society 👤 Digital Identity

Social Media Marketing

by Emi E Moriuchi • 2016

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

4.5

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content

Social Media Marketing 87%

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

by Emi E Moriuchi 2016

4.5

2 ratings

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content

Working in Public

by Nadia Eghbal • 2020

Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.

3.92

951

💻 Open Source Software 💰 Creator Economy 👁️ Attention Economics

Working in Public 87%

Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.

by Nadia Eghbal 2020

3.92

951 ratings

💻 Open Source Software 💰 Creator Economy 👁️ Attention Economics

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest

by Adidas Wilson • 2020

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 87%

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

by Adidas Wilson 2020

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 87%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing

Screen People

by Megan Garber • 2026

When screens started watching us back, everyone became a performer and reality became a set.

3.42

184

🌐 Digital Culture 📺 Media Ecology 🎭 Performance Of Self

Screen People 87%

When screens started watching us back, everyone became a performer and reality became a set.

by Megan Garber 2026

3.42

184 ratings

🌐 Digital Culture 📺 Media Ecology 🎭 Performance Of Self

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Optimize 87%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Dataclysm

by Christian Rudder • 2014

Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.

3.73

12k+

📊 Big Data 💘 Online Dating 🖥️ Digital Anthropology

Dataclysm 87%

Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.

by Christian Rudder 2014

3.73

12k+ ratings

📊 Big Data 💘 Online Dating 🖥️ Digital Anthropology

Free Speech

by Timothy Garton Ash • 2017

Free speech was built for a world of nations and newspapers. That world is gone.

3.96

312

🗣️ Free Speech 🌐 Internet Freedom 📰 Media And Democracy

Free Speech 87%

Free speech was built for a world of nations and newspapers. That world is gone.

by Timothy Garton Ash 2017

3.96

312 ratings

🗣️ Free Speech 🌐 Internet Freedom 📰 Media And Democracy

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📢 Public Relations 📺 Media Studies 💻 Digital Disruption

Journalism and PR 87%

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📢 Public Relations 📺 Media Studies 💻 Digital Disruption

The Wealth of Networks

by Yochai Benkler • 2006

Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.

3.96

2k+

🌐 Digital Commons 👥 Mass Collaboration 💻 Open Source Culture

The Wealth of Networks 87%

Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.

by Yochai Benkler 2006

3.96

2k+ ratings

🌐 Digital Commons 👥 Mass Collaboration 💻 Open Source Culture

Digimodernism

by Alan Kirby • 2009

The internet did not just add screens. It ended postmodernism and installed a new cultural logic.

3.49

🖥️ Digital Culture 📡 Media Theory 🔄 Postmodernism Critique

Digimodernism 87%

The internet did not just add screens. It ended postmodernism and installed a new cultural logic.

by Alan Kirby 2009

3.49

78 ratings

🖥️ Digital Culture 📡 Media Theory 🔄 Postmodernism Critique

The End of Absence

by Michael Harris • 2014

The last generation to know life before the internet reveals what constant connection has hidden.

3.63

2k+

🌐 Internet Criticism 📺 Media Ecology 🧠 Attention Economy

The End of Absence 87%

The last generation to know life before the internet reveals what constant connection has hidden.

by Michael Harris 2014

3.63

2k+ ratings

🌐 Internet Criticism 📺 Media Ecology 🧠 Attention Economy

Day Trading Attention

by Gary Vaynerchuk • 2024

Forget followers. Create content algorithms reward, then put money only behind what already works.

4.18

1k+

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation

Day Trading Attention 87%

Forget followers. Create content algorithms reward, then put money only behind what already works.

by Gary Vaynerchuk 2024

4.18

1k+ ratings

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation

Twitter and Tear Gas

by Zeynep Tufekci • 2017

Twitter can fill a square overnight. Why that speed so often leads to a movement's collapse.

4.08

1k+

🧑‍💻 Digital Activism 📢 Attention Economics 🛡️ Information Warfare

Twitter and Tear Gas 87%

Twitter can fill a square overnight. Why that speed so often leads to a movement's collapse.

by Zeynep Tufekci 2017

4.08

1k+ ratings

🧑‍💻 Digital Activism 📢 Attention Economics 🛡️ Information Warfare

Infectious Generosity

by Chris J. Anderson • 2024

Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.

3.62

1k+

🦠 Viral Altruism 🎁 Science Of Giving 💝 Non-Monetary Gifts

Infectious Generosity 87%

Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.

by Chris J. Anderson 2024

3.62

1k+ ratings

🦠 Viral Altruism 🎁 Science Of Giving 💝 Non-Monetary Gifts

Antisocial Media

by Siva Vaidhyanathan • 2018

Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.

3.86

590

📱 Social Media Criticism 👀 Attention Economy 🕵️ Surveillance Capitalism

Antisocial Media 87%

Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.

by Siva Vaidhyanathan 2018

3.86

590 ratings

📱 Social Media Criticism 👀 Attention Economy 🕵️ Surveillance Capitalism

Connected

by Nicholas A. Christakis • 2008

Your weight, your vote, your happiness: all shaped by strangers three handshakes away.

3.74

4k+

🕸️ Network Science 🦠 Social Contagion 🔗 Network Effects

Connected 87%

Your weight, your vote, your happiness: all shaped by strangers three handshakes away.

by Nicholas A. Christakis 2008

3.74

4k+ ratings

🕸️ Network Science 🦠 Social Contagion 🔗 Network Effects

The Mesh

by Lisa Gansky • 2010

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

3.66

1k+

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

The Mesh 87%

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

by Lisa Gansky 2010

3.66

1k+ ratings

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

Social Media Marketing when you have NO CLUE!

by Gundi Gabrielle • 2017

Starting from zero? A jargon-free guide to building your brand on the five major social platforms.

3.88

126

📱 Social Media Marketing 🧱 Brand Building 📝 Content Strategy

Social Media Marketing when you have NO CLUE! Summary

Social Media Marketing when you have NO CLUE! 86%

Starting from zero? A jargon-free guide to building your brand on the five major social platforms.

by Gundi Gabrielle 2017

3.88

126 ratings

📱 Social Media Marketing 🧱 Brand Building 📝 Content Strategy

The People's Platform

by Astra Taylor • 2012

Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.

4.04

610

🖥️ Internet Culture 🏭 Platform Capitalism 👁️ Attention Economy

The People's Platform 86%

Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.

by Astra Taylor 2012

4.04

610 ratings

🖥️ Internet Culture 🏭 Platform Capitalism 👁️ Attention Economy

Fanocracy

by David Meerman Scott • 2020

Most companies chase transactions. The ones that build real communities of fans never have to.

3.64

356

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty

Fanocracy 86%

Most companies chase transactions. The ones that build real communities of fans never have to.

by David Meerman Scott 2020

3.64

356 ratings

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty

The New Relationship Marketing

by Mari Smith • 2011

Building a loyal online community that pays. It starts with soft skills, not another post.

3.82

140

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy

The New Relationship Marketing 86%

Building a loyal online community that pays. It starts with soft skills, not another post.

by Mari Smith 2011

3.82

140 ratings

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy

Superbloom

by Nicholas Carr • 2025

Communication's speed and abundance were supposed to unite us. Instead, they fragment and enrage.

4.04

2k+

📱 Social Media Critique 💻 Digital Culture 🌐 Media Ecology

Superbloom 86%

Communication's speed and abundance were supposed to unite us. Instead, they fragment and enrage.

by Nicholas Carr 2025

4.04

2k+ ratings

📱 Social Media Critique 💻 Digital Culture 🌐 Media Ecology

Groundswell

by Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

6k+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing

Groundswell 86%

Customers now trust each other more than they trust your brand. The strategy for adapting.

by Charlene Li 2008

3.75

6k+ ratings

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing

Team Human

by Douglas Rushkoff • 2019

Technology promised connection but atomized us. The fix is not code; it is reclaiming our humanity.

3.83

1k+

📱 Digital Criticism ⚠️ Algorithmic Bias 🧬 Social Creatures

Team Human 86%

Technology promised connection but atomized us. The fix is not code; it is reclaiming our humanity.

by Douglas Rushkoff 2019

3.83

1k+ ratings

📱 Digital Criticism ⚠️ Algorithmic Bias 🧬 Social Creatures

Doppelganger

by Naomi Klein • 2023

Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.

4.19

37k+

🗳️ Political Memoir 🕳️ Conspiracy Theories 🎭 Digital Identity

Doppelganger 86%

Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.

by Naomi Klein 2023

4.19

37k+ ratings

🗳️ Political Memoir 🕳️ Conspiracy Theories 🎭 Digital Identity

The Long Tail

by Chris Anderson • 2006

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

3.82

30k+

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation

The Long Tail 86%

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

by Chris Anderson 2006

3.82

30k+ ratings

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation

Platform

by Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy

Platform 86%

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

by Cynthia Johnson 2019

3.74

359 ratings

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy

101 Facebook Marketing Tips and Strategies for Small Businesses

by Lasse Rouhiainen • 2016

Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline

3.63

🖥️ Digital Marketing 📱 Social Media Strategy 📘 Facebook Marketing

101 Facebook Marketing Tips and Strategies for Small Businesses Summary

101 Facebook Marketing Tips and Strategies for Small Businesses 86%

Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline

by Lasse Rouhiainen 2016

3.63

27 ratings

🖥️ Digital Marketing 📱 Social Media Strategy 📘 Facebook Marketing

Hook Point

by Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

1k+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics

Hook Point 86%

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

by Brendan Kane 2020

3.49

1k+ ratings

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics

Young People, Ethics, and the New Digital Media

by Carrie James • 2009

Young people face five ethical tests online every day. No one is teaching them the answers.

3.53

112

🏛️ Digital Citizenship 🧠 Adolescent Development 🎭 Online Identity

Young People, Ethics, and the New Digital Media Summary

Young People, Ethics, and the New Digital Media 86%

Young people face five ethical tests online every day. No one is teaching them the answers.

by Carrie James 2009

3.53

112 ratings

🏛️ Digital Citizenship 🧠 Adolescent Development 🎭 Online Identity

The Facebook Effect

by David Kirkpatrick • 2010

The bet: real names would make the internet better. Then 500 million people showed up.

3.86

12k+

📱 Social Media History 🏢 Corporate Biography 🌉 Silicon Valley History

The Facebook Effect 86%

The bet: real names would make the internet better. Then 500 million people showed up.

by David Kirkpatrick 2010

3.86

12k+ ratings

📱 Social Media History 🏢 Corporate Biography 🌉 Silicon Valley History

The 2-Hour Cocktail Party

by Nick Gray • 2022

Not a natural networker? Two hours on a Tuesday with name tags does the work for you.

4.15

857

👥 Adult Friendship 🤝 Professional Networking 🎉 Hosting Gatherings

The 2-Hour Cocktail Party 86%

Not a natural networker? Two hours on a Tuesday with name tags does the work for you.

by Nick Gray 2022

4.15

857 ratings

👥 Adult Friendship 🤝 Professional Networking 🎉 Hosting Gatherings

TikTok Boom

by Chris Stokel-Walker • 2021

China built the world's most addictive app. The algorithm knows you better than your friends do.

3.72

191

🏛️ Tech Geopolitics 💰 Creator Economy 🤖 Algorithmic Curation

TikTok Boom 86%

China built the world's most addictive app. The algorithm knows you better than your friends do.

by Chris Stokel-Walker 2021

3.72

191 ratings

🏛️ Tech Geopolitics 💰 Creator Economy 🤖 Algorithmic Curation

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