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No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 94%
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
by Dan S. Kennedy 2008
4.11
425 ratings
The New Elite
by Jim Taylor • 2008
Most of the truly wealthy are self-made, shop at Costco, and prefer you never notice.
3.69
132
The New Elite Summary
The New Elite 90%
Most of the truly wealthy are self-made, shop at Costco, and prefer you never notice.
by Jim Taylor 2008
3.69
132 ratings
The Luxury Strategy
by Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
563
The Luxury Strategy Summary
The Luxury Strategy 90%
High prices increase desire, scarcity beats availability, and the customer is never king.
by Jean-Noël Kapferer 2008
4.24
563 ratings
The Official Get Rich Guide to Information Marketing
by Dan S. Kennedy • 2007
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
3.79
149
The Official Get Rich Guide to Information Marketing Summary
The Official Get Rich Guide to Information Marketing 90%
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
by Dan S. Kennedy 2007
3.79
149 ratings
Luxury Brand Management
by Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
Luxury Brand Management Summary
Luxury Brand Management 90%
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
by Michel Chevalier 2008
3.80
75 ratings
The Art of Selling to the Affluent
by Matt Oechsli • 2004
Affluent clients buy trust and value, not price. The step-by-step system for earning both.
3.60
196
The Art of Selling to the Affluent Summary
The Art of Selling to the Affluent 90%
Affluent clients buy trust and value, not price. The step-by-step system for earning both.
by Matt Oechsli 2004
3.60
196 ratings
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 90%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
Luxury World
by Mark Tungate • 2009
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
4.12
59
Luxury World Summary
Luxury World 90%
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
by Mark Tungate 2009
4.12
59 ratings
Networking With Millionaires
by Thomas J. Stanley • 1993
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
3.94
257
Networking With Millionaires Summary
Networking With Millionaires 90%
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
by Thomas J. Stanley 1993
3.94
257 ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 89%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
How I Made My First Million on the Internet and How You Can Too!
by Ewen Chia • 2009
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
3.46
102
How I Made My First Million on the Internet and How You Can Too! Summary
How I Made My First Million on the Internet and How You Can Too! 89%
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
by Ewen Chia 2009
3.46
102 ratings
The Cult of the Luxury Brand
by Radha Chadha • 2006
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
3.94
119
The Cult of the Luxury Brand Summary
The Cult of the Luxury Brand 89%
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
by Radha Chadha 2006
3.94
119 ratings
Niching Up
by Chris Dreyer • 2022
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
4.01
279
Niching Up Summary
Niching Up 89%
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
by Chris Dreyer 2022
4.01
279 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
Cool Summary
Cool 89%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 89%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 89%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
Marketing to Gen Z Summary
Marketing to Gen Z 89%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 89%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 89%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
Selling Luxury
by Robin Lent • 2009
Win luxury clients who return for life: the five-star service skills no sales training teaches.
3.54
233
Selling Luxury Summary
Selling Luxury 89%
Win luxury clients who return for life: the five-star service skills no sales training teaches.
by Robin Lent 2009
3.54
233 ratings
How I Made $10 Million From Internet Affiliate Marketing
by Antoine Walker • 2012
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
3.64
11
How I Made $10 Million From Internet Affiliate Marketing Summary
How I Made $10 Million From Internet Affiliate Marketing 89%
He dropped out, built simple sites, and earned $10 million from countries most marketers ignore.
by Antoine Walker 2012
3.64
11 ratings
The Velvet Rope Economy
by Nelson D. Schwartz • 2020
From fast passes to private firefighters, a new tier of everything is carving society in two.
4.08
1k+
The Velvet Rope Economy Summary
The Velvet Rope Economy 89%
From fast passes to private firefighters, a new tier of everything is carving society in two.
by Nelson D. Schwartz 2020
4.08
1k+ ratings
Trump
by Donald J. Trump • 2004
Spot underpriced assets, dominate the table, and turn a name into an entire business empire.
3.61
2k+
Trump Summary
Trump 89%
Spot underpriced assets, dominate the table, and turn a name into an entire business empire.
by Donald J. Trump 2004
3.61
2k+ ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 89%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
Guerrilla Marketing Summary
Guerrilla Marketing 89%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 89%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 89%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
Stop Acting Rich
by Thomas J. Stanley • 2009
Most people driving luxury cars aren't rich. The data reveals who actually builds wealth.
3.86
2k+
Stop Acting Rich Summary
Stop Acting Rich 89%
Most people driving luxury cars aren't rich. The data reveals who actually builds wealth.
by Thomas J. Stanley 2009
3.86
2k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 89%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
Overdeliver Summary
Overdeliver 89%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
Launch Summary
Launch 89%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
Instagram Secrets
by Jeremy McGilvrey • 2017
Instagram for business: the playbook for turning followers into customers, from content to sale.
3.75
440
Instagram Secrets Summary
Instagram Secrets 89%
Instagram for business: the playbook for turning followers into customers, from content to sale.
by Jeremy McGilvrey 2017
3.75
440 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 89%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
What Would the Rockefellers Do?
by Garrett B. Gunderson • 2018
Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.
4.06
560
What Would the Rockefellers Do? Summary
What Would the Rockefellers Do? 89%
Turn whole life insurance into your personal bank for tax-free growth and a lasting legacy.
by Garrett B. Gunderson 2018
4.06
560 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 89%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 89%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 89%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Good Money Revolution
by Derrick Kinney • 2022
What if wealth-building was an act of generosity? A practical plan to earn, save, and give.
3.75
168
Good Money Revolution Summary
Good Money Revolution 89%
What if wealth-building was an act of generosity? A practical plan to earn, save, and give.
by Derrick Kinney 2022
3.75
168 ratings
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
The Sticking Point Solution Summary
The Sticking Point Solution 89%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
What Rich People Know & Desperately Want to Keep Secret
by Brian Sher • 2000
How to build wealth and a business using the principles successful people rarely share.
3.74
168
What Rich People Know & Desperately Want to Keep Secret Summary
What Rich People Know & Desperately Want to Keep Secret 89%
How to build wealth and a business using the principles successful people rarely share.
by Brian Sher 2000
3.74
168 ratings
Pound Foolish
by Helaine Olen • 2012
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
3.67
2k+
Pound Foolish Summary
Pound Foolish 89%
The personal finance industry wants you anxious, not wealthy. Your worry is their business model.
by Helaine Olen 2012
3.67
2k+ ratings
Banking on Digital Growth
by James Robert Lay • 2020
Stop pushing products and start guiding consumers: a digital growth playbook for financial brands.
4.00
59
Banking on Digital Growth Summary
Banking on Digital Growth 89%
Stop pushing products and start guiding consumers: a digital growth playbook for financial brands.
by James Robert Lay 2020
4.00
59 ratings
The Wealth Ladder
by Nick Maggiulli • 2025
Financial advice that works at one net worth backfires at another. A playbook matched to yours.
3.99
3k+
The Wealth Ladder Summary
The Wealth Ladder 89%
Financial advice that works at one net worth backfires at another. A playbook matched to yours.
by Nick Maggiulli 2025
3.99
3k+ ratings
The $12 Million Stuffed Shark
by Don Thompson • 2008
The art market runs on branding and insecurity. A $12 million dead shark proves it.
3.87
6k+
The $12 Million Stuffed Shark Summary
The $12 Million Stuffed Shark 89%
The art market runs on branding and insecurity. A $12 million dead shark proves it.
by Don Thompson 2008
3.87
6k+ ratings
The Millionaire Next Door
by Thomas J. Stanley • 1995
Real millionaires skip luxury cars. The secret is budgeting, not a giant paycheck.
4.05
135k+
The Millionaire Next Door Summary
The Millionaire Next Door 89%
Real millionaires skip luxury cars. The secret is budgeting, not a giant paycheck.
by Thomas J. Stanley 1995
4.05
135k+ ratings
The Nuclear Effect
by Scott Oldford • 2020
Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.
3.64
226
The Nuclear Effect Summary
The Nuclear Effect 89%
Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.
by Scott Oldford 2020
3.64
226 ratings
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
e-Riches 2.0 Summary
e-Riches 2.0 89%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
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