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SoBrief
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CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 92%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
Customer Relationship Management (CRM) for Medium and Small Enterprises
by Antonio Specchia • 2022
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
Customer Relationship Management (CRM) for Medium and Small Enterprises Summary
Customer Relationship Management (CRM) for Medium and Small Enterprises 92%
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
by Antonio Specchia 2022
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 91%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
The Ultimate Guide to CRM Apps
by Matthew Guay • 2014
How to pick a CRM your team won't abandon, and automate the busywork around it.
3.33
15
The Ultimate Guide to CRM Apps Summary
The Ultimate Guide to CRM Apps 90%
How to pick a CRM your team won't abandon, and automate the busywork around it.
by Matthew Guay 2014
3.33
15 ratings
Digital Marketing Strategy
by Simon Kingsnorth • 2019
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
3.79
289
Digital Marketing Strategy Summary
Digital Marketing Strategy 89%
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
by Simon Kingsnorth 2019
3.79
289 ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 89%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 89%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 89%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 89%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 88%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 88%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 88%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 88%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 88%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 88%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 88%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 88%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 88%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 88%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 88%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 88%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 88%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
Marketing 4.0 Summary
Marketing 4.0 88%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 88%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 88%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 88%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 88%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
Blue Ocean Strategy Summary
Blue Ocean Strategy 88%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 88%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 88%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI 88%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
Customer Success
by Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1k+
Customer Success Summary
Customer Success 88%
Group your customers, score their loyalty, and build a product they cannot quit.
by Nick Mehta 2016
4.00
1k+ ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 88%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
Buyer Personas Summary
Buyer Personas 88%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 88%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 88%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 88%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Email Marketing Rules
by Chad S. White • 2017
Permission expires. Four levels of relevance. The email playbook where every send is a privilege.
4.32
72
Email Marketing Rules Summary
Email Marketing Rules 88%
Permission expires. Four levels of relevance. The email playbook where every send is a privilege.
by Chad S. White 2017
4.32
72 ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 88%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 88%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 88%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
Endless Customers Summary
Endless Customers 88%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
Epic Content Marketing Summary
Epic Content Marketing 88%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 88%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
Outside In Summary
Outside In 88%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 88%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
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