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SoBrief
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CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 92%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
The Ultimate Guide to CRM Apps
by Matthew Guay • 2014
How to pick a CRM your team won't abandon, and automate the busywork around it.
3.33
15
The Ultimate Guide to CRM Apps Summary
The Ultimate Guide to CRM Apps 92%
How to pick a CRM your team won't abandon, and automate the busywork around it.
by Matthew Guay 2014
3.33
15 ratings
Customer Relationship Management (CRM) for Medium and Small Enterprises
by Antonio Specchia • 2022
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
Customer Relationship Management (CRM) for Medium and Small Enterprises Summary
Customer Relationship Management (CRM) for Medium and Small Enterprises 92%
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
by Antonio Specchia 2022
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 90%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 89%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
Automating Salesforce Marketing Cloud
by Greg Gifford • 2022
Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.
4.00
2
Automating Salesforce Marketing Cloud Summary
Automating Salesforce Marketing Cloud 89%
Automate campaigns, build custom apps, and integrate systems: the guide to SFMC's advanced toolset.
by Greg Gifford 2022
4.00
2 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 89%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 89%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 89%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Chatbots - how to master the marketing strategies of the big marketplaces
by digital world • 2024
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
Chatbots - how to master the marketing strategies of the big marketplaces Summary
Chatbots - how to master the marketing strategies of the big marketplaces 88%
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
by digital world 2024
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 88%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
Hacking Sales
by Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
Hacking Sales Summary
Hacking Sales 88%
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
by Max Altschuler 2015
3.65
311 ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 88%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 88%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 88%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 88%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
The Conversion Code
by Chris Smith • 2016
Turn internet leads into appointments and closed deals: a system from clicks to contracts.
4.01
697
The Conversion Code Summary
The Conversion Code 88%
Turn internet leads into appointments and closed deals: a system from clicks to contracts.
by Chris Smith 2016
4.01
697 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 88%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 88%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 88%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
Predictable Revenue
by Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5k+
Predictable Revenue Summary
Predictable Revenue 88%
One email system, four sales roles, and the math that makes revenue predictable.
by Aaron Ross 2011
3.97
5k+ ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 88%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 88%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
AI Strategy for Sales and Marketing
by Katie King • 2022
An 11-step framework for embedding AI into marketing, sales, and customer experience.
3.20
5
AI Strategy for Sales and Marketing Summary
AI Strategy for Sales and Marketing 88%
An 11-step framework for embedding AI into marketing, sales, and customer experience.
by Katie King 2022
3.20
5 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 88%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 88%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 88%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
Endless Customers Summary
Endless Customers 88%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 88%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
The Sales Development Playbook
by Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
691
The Sales Development Playbook Summary
The Sales Development Playbook 88%
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
by Trish Bertuzzi 2016
4.18
691 ratings
Email Marketing Rules
by Chad S. White • 2017
Permission expires. Four levels of relevance. The email playbook where every send is a privilege.
4.32
72
Email Marketing Rules Summary
Email Marketing Rules 88%
Permission expires. Four levels of relevance. The email playbook where every send is a privilege.
by Chad S. White 2017
4.32
72 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 88%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 88%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 88%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 88%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 88%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 88%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 88%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 88%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 88%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
Where did my industry go?
by Mark Burgess • 2017
Competing for active sellers destroys fees. The playbook for converting the dormant market instead.
4.50
12
Where did my industry go? Summary
Where did my industry go? 88%
Competing for active sellers destroys fees. The playbook for converting the dormant market instead.
by Mark Burgess 2017
4.50
12 ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 87%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 87%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
From Impossible To Inevitable
by Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1k+
From Impossible To Inevitable Summary
From Impossible To Inevitable 87%
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
by Aaron Ross 2016
4.19
1k+ ratings
Blueprints for a SaaS Sales Organization
by Jacco van der Kooij • 2015
In SaaS, the close is only halftime. Build a sales team for the full revenue journey.
4.34
323
Blueprints for a SaaS Sales Organization Summary
Blueprints for a SaaS Sales Organization 87%
In SaaS, the close is only halftime. Build a sales team for the full revenue journey.
by Jacco van der Kooij 2015
4.34
323 ratings
The Pumpkin Plan
by Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
4k+
The Pumpkin Plan Summary
The Pumpkin Plan 87%
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
by Mike Michalowicz 2012
4.10
4k+ ratings
Agents Of Change
by John M. Tate • 2017
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
4.12
26
Agents Of Change Summary
Agents Of Change 87%
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
by John M. Tate 2017
4.12
26 ratings
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