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SoBrief
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Chatbots - how to master the marketing strategies of the big marketplaces
by digital world • 2024
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
Chatbots - how to master the marketing strategies of the big marketplaces Summary
Chatbots - how to master the marketing strategies of the big marketplaces 92%
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
by digital world 2024
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 89%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 89%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 89%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
INTELLIGENT AUTOMATION
by Pascal Bornet • 2020
A new tech suite automates knowledge work. The playbook for turning it into your advantage.
3.83
178
INTELLIGENT AUTOMATION Summary
INTELLIGENT AUTOMATION 89%
A new tech suite automates knowledge work. The playbook for turning it into your advantage.
by Pascal Bornet 2020
3.83
178 ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 88%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
AI Strategy for Sales and Marketing
by Katie King • 2022
An 11-step framework for embedding AI into marketing, sales, and customer experience.
3.20
5
AI Strategy for Sales and Marketing Summary
AI Strategy for Sales and Marketing 88%
An 11-step framework for embedding AI into marketing, sales, and customer experience.
by Katie King 2022
3.20
5 ratings
Artificial Intelligence Basics
by Tom Taulli • 2019
AI without the math: what machine learning does and where automation fits in your business.
3.50
210
Artificial Intelligence Basics Summary
Artificial Intelligence Basics 88%
AI without the math: what machine learning does and where automation fits in your business.
by Tom Taulli 2019
3.50
210 ratings
AI-Powered Commerce
by Andy Pandharikar • 2022
Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.
AI-Powered Commerce Summary
AI-Powered Commerce 88%
Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.
by Andy Pandharikar 2022
The Customer Service Survival Kit
by Richard S. Gallagher • 2013
The exact words that defuse an angry customer: a frontline survival guide for the worst moments.
3.94
142
The Customer Service Survival Kit Summary
The Customer Service Survival Kit 88%
The exact words that defuse an angry customer: a frontline survival guide for the worst moments.
by Richard S. Gallagher 2013
3.94
142 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 88%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 88%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
The AI Advantage
by Thomas H. Davenport • 2018
Stop chasing AI hype: the three business capabilities that actually deliver returns.
3.54
149
The AI Advantage Summary
The AI Advantage 88%
Stop chasing AI hype: the three business capabilities that actually deliver returns.
by Thomas H. Davenport 2018
3.54
149 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 88%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Agentic Artificial Intelligence
by Pascal Bornet • 2025
Generative AI answers. Agentic AI acts. The gap between them is where business will be remade.
3.91
375
Agentic Artificial Intelligence Summary
Agentic Artificial Intelligence 88%
Generative AI answers. Agentic AI acts. The gap between them is where business will be remade.
by Pascal Bornet 2025
3.91
375 ratings
Automate Your Busywork
by Aytekin Tank • 2023
Most of your workday runs on repeat. The no-code playbook for automating it away.
3.29
391
Automate Your Busywork Summary
Automate Your Busywork 88%
Most of your workday runs on repeat. The no-code playbook for automating it away.
by Aytekin Tank 2023
3.29
391 ratings
Artificial Intelligence in Practice
by Bernard Marr • 2019
Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.
3.41
251
Artificial Intelligence in Practice Summary
Artificial Intelligence in Practice 87%
Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.
by Bernard Marr 2019
3.41
251 ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 87%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 87%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 87%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Human + Machine
by Paul R. Daugherty • 2018
AI won't replace workers. The real value is in the space where humans and machines collaborate.
3.62
990
Human + Machine Summary
Human + Machine 87%
AI won't replace workers. The real value is in the space where humans and machines collaborate.
by Paul R. Daugherty 2018
3.62
990 ratings
ChatGPT
by Kenneth Caraballo • 2023
A language model is already rewriting the rules of customer service, education, finance, and health.
ChatGPT Summary
ChatGPT 87%
A language model is already rewriting the rules of customer service, education, finance, and health.
by Kenneth Caraballo 2023
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 87%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 87%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 87%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
What To Do When Machines Do Everything
by Malcolm Frank • 2017
12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.
3.56
509
What To Do When Machines Do Everything Summary
What To Do When Machines Do Everything 87%
12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.
by Malcolm Frank 2017
3.56
509 ratings
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
Be Our Guest Summary
Be Our Guest 87%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
Prediction Machines
by Ajay Agrawal • 2018
AI is cheaper prediction. Treat it as a collapsing input cost and watch strategies tip.
3.86
4k+
Prediction Machines Summary
Prediction Machines 87%
AI is cheaper prediction. Treat it as a collapsing input cost and watch strategies tip.
by Ajay Agrawal 2018
3.86
4k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 87%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 87%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 87%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 87%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
The Business Case for AI
by Kavita Ganesan • 2022
The AI project graveyard is full. How to frame, build, and measure ones that pay off.
3.92
262
The Business Case for AI Summary
The Business Case for AI 87%
The AI project graveyard is full. How to frame, build, and measure ones that pay off.
by Kavita Ganesan 2022
3.92
262 ratings
Applied Artificial Intelligence
by Mariya Yao • 2018
AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.
3.57
410
Applied Artificial Intelligence Summary
Applied Artificial Intelligence 87%
AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.
by Mariya Yao 2018
3.57
410 ratings
The AI Workshop
by Milo Foster • 2025
AI without code: a plain-English guide to the tools and ideas that put it to work.
4.08
179
The AI Workshop Summary
The AI Workshop 87%
AI without code: a plain-English guide to the tools and ideas that put it to work.
by Milo Foster 2025
4.08
179 ratings
Uplifting Service
by Ron Kaufman • 2012
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
3.85
334
Uplifting Service Summary
Uplifting Service 87%
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
by Ron Kaufman 2012
3.85
334 ratings
Marketing Artificial Intelligence
by Paul Roetzer • 2022
How to separate AI hype from real marketing use cases, and what to automate first.
3.66
132
Marketing Artificial Intelligence Summary
Marketing Artificial Intelligence 87%
How to separate AI hype from real marketing use cases, and what to automate first.
by Paul Roetzer 2022
3.66
132 ratings
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 87%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
ITIL For Beginners
by ClydeBank Technology • 2015
Five lifecycle phases that transform chaotic IT into a stable, business-aligned service machine.
3.46
130
ITIL For Beginners Summary
ITIL For Beginners 87%
Five lifecycle phases that transform chaotic IT into a stable, business-aligned service machine.
by ClydeBank Technology 2015
3.46
130 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 87%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 87%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 87%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 87%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
AI Superpowers
by Kai-Fu Lee • 2018
China and Silicon Valley are in an AI arms race. The first casualty: your job.
4.09
17k+
AI Superpowers Summary
AI Superpowers 87%
China and Silicon Valley are in an AI arms race. The first casualty: your job.
by Kai-Fu Lee 2018
4.09
17k+ ratings
Superagency
by Reid Hoffman • 2025
AI multiplies human agency. That power will concentrate or spread. The choice is ours.
3.33
1k+
Superagency Summary
Superagency 87%
AI multiplies human agency. That power will concentrate or spread. The choice is ours.
by Reid Hoffman 2025
3.33
1k+ ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 87%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 87%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
Automate the Boring Stuff with Python
by Al Sweigart • 2014
Turn tedious computer work into scripts: spreadsheets, emails, and scraping, taught from zero.
4.28
3k+
Automate the Boring Stuff with Python Summary
Automate the Boring Stuff with Python 87%
Turn tedious computer work into scripts: spreadsheets, emails, and scraping, taught from zero.
by Al Sweigart 2014
4.28
3k+ ratings
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
by The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 87%
How a theme park operator turns customer service into theater, and the blueprint you can steal.
by The Disney Institute 2060
3.33
3 ratings
Artificial Intelligence
by Lasse Rouhiainen • 2018
An AI 101: the tech, the jobs at risk, and the one skill machines can't touch.
3.92
314
Artificial Intelligence Summary
Artificial Intelligence 87%
An AI 101: the tech, the jobs at risk, and the one skill machines can't touch.
by Lasse Rouhiainen 2018
3.92
314 ratings
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