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SoBrief
Searching...
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 90%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 89%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 89%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 88%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 88%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 88%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 88%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 88%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 88%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
If Disney Ran Your Hospital
by Fred Lee • 2004
Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.
4.01
1k+
If Disney Ran Your Hospital Summary
If Disney Ran Your Hospital 88%
Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.
by Fred Lee 2004
4.01
1k+ ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 88%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 88%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 88%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 88%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 88%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 88%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 88%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
Outside In Summary
Outside In 88%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
Customer Success
by Nick Mehta • 2016
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
4.00
1k+
Customer Success Summary
Customer Success 88%
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
by Nick Mehta 2016
4.00
1k+ ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Data-Driven Marketing
by Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
889
Data-Driven Marketing Summary
Data-Driven Marketing 88%
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
by Mark Jeffery 2010
3.90
889 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 88%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 88%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 87%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
The Forever Transaction Summary
The Forever Transaction 87%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
Redefining Health Care
by Michael E. Porter • 2006
US health competition is zero-sum. Shift it to patient results and excellent care gets cheaper.
3.91
397
Redefining Health Care Summary
Redefining Health Care 87%
US health competition is zero-sum. Shift it to patient results and excellent care gets cheaper.
by Michael E. Porter 2006
3.91
397 ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 87%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
The Customer Education Playbook
by Daniel Quick • 2022
Build a customer education function that drives growth, reduces churn, and proves its ROI.
4.29
35
The Customer Education Playbook Summary
The Customer Education Playbook 87%
Build a customer education function that drives growth, reduces churn, and proves its ROI.
by Daniel Quick 2022
4.29
35 ratings
Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
Web Analytics 2.0 Summary
Web Analytics 2.0 87%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
Customer Relationship Management (CRM) for Medium and Small Enterprises
by Antonio Specchia • 2022
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
Customer Relationship Management (CRM) for Medium and Small Enterprises Summary
Customer Relationship Management (CRM) for Medium and Small Enterprises 87%
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
by Antonio Specchia 2022
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 87%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
Converted Summary
Converted 87%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers 87%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
Key Performance Indicators
by David Parmenter • 2007
Most KPIs are decorative. How to find the 10 measures that actually move your company.
3.79
331
Key Performance Indicators Summary
Key Performance Indicators 87%
Most KPIs are decorative. How to find the 10 measures that actually move your company.
by David Parmenter 2007
3.79
331 ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 87%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 87%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 87%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 87%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
The Pumpkin Plan
by Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
4k+
The Pumpkin Plan Summary
The Pumpkin Plan 87%
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
by Mike Michalowicz 2012
4.10
4k+ ratings
Start Your Own Day Spa and More
by Preethi Burkholder • 2007
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
3.00
6
Start Your Own Day Spa and More Summary
Start Your Own Day Spa and More 87%
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
by Preethi Burkholder 2007
3.00
6 ratings
Customer-Led Growth
by David Jackson • 2021
Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.
4.31
13
Customer-Led Growth Summary
Customer-Led Growth 87%
Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.
by David Jackson 2021
4.31
13 ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 87%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 87%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
Be Our Guest Summary
Be Our Guest 87%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 87%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
983
Fans First Summary
Fans First 87%
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022
4.36
983 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 87%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
The Invisible Touch Summary
The Invisible Touch 87%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
Software as a Science
by Dan Martell • 2024
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
4.53
169
Software as a Science Summary
Software as a Science 87%
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
by Dan Martell 2024
4.53
169 ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 87%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
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