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Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
Web Analytics 2.0 Summary
Web Analytics 2.0 94%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
Google Analytics
by Justin Cutroni • 2007
Turn Google Analytics from a hit counter into a decision engine with the right setup.
3.72
129
Google Analytics Summary
Google Analytics 92%
Turn Google Analytics from a hit counter into a decision engine with the right setup.
by Justin Cutroni 2007
3.72
129 ratings
Behind Every Good Decision
by Piyanka Jain • 2014
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
3.60
144
Behind Every Good Decision Summary
Behind Every Good Decision 91%
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
by Piyanka Jain 2014
3.60
144 ratings
Competing on Analytics
by Thomas H. Davenport • 2007
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
3.69
2k+
Competing on Analytics Summary
Competing on Analytics 91%
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
by Thomas H. Davenport 2007
3.69
2k+ ratings
Data Analytics Made Accessible
by Anil Maheshwari • 2014
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
3.76
323
Data Analytics Made Accessible Summary
Data Analytics Made Accessible 91%
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
by Anil Maheshwari 2014
3.76
323 ratings
Big Data
by Bernard Marr • 2015
Most data projects fail because they start with data, not strategy. Five questions change that.
3.59
416
Big Data Summary
Big Data 91%
Most data projects fail because they start with data, not strategy. Five questions change that.
by Bernard Marr 2015
3.59
416 ratings
AI for Marketing and Product Innovation
by A.K. Pradeep • 2018
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
3.33
57
AI for Marketing and Product Innovation Summary
AI for Marketing and Product Innovation 90%
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
by A.K. Pradeep 2018
3.33
57 ratings
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 90%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
Data Strategy
by Bernard Marr • 2017
Profit from the data firehose: pick the right data, build a company that acts on it.
3.77
418
Data Strategy Summary
Data Strategy 90%
Profit from the data firehose: pick the right data, build a company that acts on it.
by Bernard Marr 2017
3.77
418 ratings
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
Understanding Digital Marketing Summary
Understanding Digital Marketing 90%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business
by Jason Harris • 2008
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business 90%
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
by Jason Harris 2008
Digital Minds
by Weber Systems Inc. • 2013
From search and social to email and mobile: the twelve channels that build a digital business.
3.49
458
Digital Minds Summary
Digital Minds 90%
From search and social to email and mobile: the twelve channels that build a digital business.
by Weber Systems Inc. 2013
3.49
458 ratings
Data Mining Techniques
by Michael J.A. Berry • 1997
How to pull business answers from transaction data using six core data mining techniques.
4.06
233
Data Mining Techniques Summary
Data Mining Techniques 90%
How to pull business answers from transaction data using six core data mining techniques.
by Michael J.A. Berry 1997
4.06
233 ratings
How To Get To The Top of Google
by Tim Cameron-Kitchen • 2020
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
4.37
285
How To Get To The Top of Google Summary
How To Get To The Top of Google 90%
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
by Tim Cameron-Kitchen 2020
4.37
285 ratings
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
Marketing in the Age of Google Summary
Marketing in the Age of Google 90%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
Keeping Up with the Quants
by Thomas H. Davenport • 2013
You hired the quants. Now learn the questions that turn their numbers into decisions.
3.57
585
Keeping Up with the Quants Summary
Keeping Up with the Quants 90%
You hired the quants. Now learn the questions that turn their numbers into decisions.
by Thomas H. Davenport 2013
3.57
585 ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 90%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
Digital Marketing Trends and Prospects
by Dr. Shakti Kundu • 2021
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
Digital Marketing Trends and Prospects Summary
Digital Marketing Trends and Prospects 90%
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
by Dr. Shakti Kundu 2021
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers 90%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
Big Data
by Viktor Mayer-Schönberger • 2013
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
3.69
9k+
Big Data Summary
Big Data 90%
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
by Viktor Mayer-Schönberger 2013
3.69
9k+ ratings
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies 90%
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 90%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
Data-Driven Marketing
by Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
889
Data-Driven Marketing Summary
Data-Driven Marketing 90%
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
by Mark Jeffery 2010
3.90
889 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 90%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Dataclysm
by Christian Rudder • 2014
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
3.73
12k+
Dataclysm Summary
Dataclysm 90%
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
by Christian Rudder 2014
3.73
12k+ ratings
Sports Analytics
by Benjamin C. Alamar • 2013
The playbook for installing analytics inside a sports organization, from data to decision.
3.51
130
Sports Analytics Summary
Sports Analytics 90%
The playbook for installing analytics inside a sports organization, from data to decision.
by Benjamin C. Alamar 2013
3.51
130 ratings
Head First SQL
by Lynn Beighley • 2007
Excel, SQL, and the predictive powers that turn a report puller into a company’s oracle.
4.01
557
Head First SQL Summary
Head First SQL 90%
Excel, SQL, and the predictive powers that turn a report puller into a company’s oracle.
by Lynn Beighley 2007
4.01
557 ratings
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 90%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
Digital Marketing Summary
Digital Marketing 89%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
How to Get to the Top of Google Search
by Richard Conway • 2019
Outrank your competitors on Google. A practical guide to search visibility for business owners.
4.38
13
How to Get to the Top of Google Search Summary
How to Get to the Top of Google Search 89%
Outrank your competitors on Google. A practical guide to search visibility for business owners.
by Richard Conway 2019
4.38
13 ratings
Lean Analytics
by Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8k+
Lean Analytics Summary
Lean Analytics 89%
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
by Alistair Croll 2013
4.11
8k+ ratings
Predictive Analytics
by Eric Siegel • 2013
Companies know whether you'll leave, buy, or default before you've decided. Here's how.
3.66
2k+
Predictive Analytics Summary
Predictive Analytics 89%
Companies know whether you'll leave, buy, or default before you've decided. Here's how.
by Eric Siegel 2013
3.66
2k+ ratings
Numsense! Data Science for the Layman
by Annalyn Ng • 2017
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
4.14
622
Numsense! Data Science for the Layman Summary
Numsense! Data Science for the Layman 89%
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
by Annalyn Ng 2017
4.14
622 ratings
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
Get Scrappy Summary
Get Scrappy 89%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
HBR Guide to Data Analytics Basics for Managers
by Harvard Business Review • 2018
The manager's checklist: what to verify before any number shapes your next decision.
3.86
383
HBR Guide to Data Analytics Basics for Managers Summary
HBR Guide to Data Analytics Basics for Managers 89%
The manager's checklist: what to verify before any number shapes your next decision.
by Harvard Business Review 2018
3.86
383 ratings
Digital Marketing
by Dave Chaffey • 2012
Five core digital building blocks and the strategy playbook for turning them into measurable growth.
4.17
84
Digital Marketing Summary
Digital Marketing 89%
Five core digital building blocks and the strategy playbook for turning them into measurable growth.
by Dave Chaffey 2012
4.17
84 ratings
Digital Marketing Strategy
by Simon Kingsnorth • 2019
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
3.79
289
Digital Marketing Strategy Summary
Digital Marketing Strategy 89%
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
by Simon Kingsnorth 2019
3.79
289 ratings
The Art of SEO
by Eric Enge • 2009
Master the link graph: why relevance, trust, and timing matter more than the vote count alone.
4.10
923
The Art of SEO Summary
The Art of SEO 89%
Master the link graph: why relevance, trust, and timing matter more than the vote count alone.
by Eric Enge 2009
4.10
923 ratings
Becoming a Data Head
by Alex J. Gutman • 2021
The critical thinking toolkit for anyone who works with data but never plans to code.
4.18
480
Becoming a Data Head Summary
Becoming a Data Head 89%
The critical thinking toolkit for anyone who works with data but never plans to code.
by Alex J. Gutman 2021
4.18
480 ratings
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
Landing Page Optimization Summary
Landing Page Optimization 89%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
Data Science
by John D. Kelleher • 2018
Turning raw data into decisions requires a defined process, not just algorithms and statistics.
3.90
876
Data Science Summary
Data Science 89%
Turning raw data into decisions requires a defined process, not just algorithms and statistics.
by John D. Kelleher 2018
3.90
876 ratings
Data Science for Business
by Foster Provost • 2013
Why overfitting sinks most data projects, and the conceptual tools that stop it.
4.13
3k+
Data Science for Business Summary
Data Science for Business 89%
Why overfitting sinks most data projects, and the conceptual tools that stop it.
by Foster Provost 2013
4.13
3k+ ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 89%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Dragnet Nation
by Julia Angwin • 2014
A journalist tried to opt out of digital surveillance for a year. The system refused.
3.68
659
Dragnet Nation Summary
Dragnet Nation 89%
A journalist tried to opt out of digital surveillance for a year. The system refused.
by Julia Angwin 2014
3.68
659 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 89%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 89%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
How to Measure Anything
by Douglas W. Hubbard • 1985
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
3.90
4k+
How to Measure Anything Summary
How to Measure Anything 89%
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
by Douglas W. Hubbard 1985
3.90
4k+ ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 89%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
Beginners Guide to Digital Marketing
by Romuald Andrade • 2015
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
3.73
56
Beginners Guide to Digital Marketing Summary
Beginners Guide to Digital Marketing 89%
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
by Romuald Andrade 2015
3.73
56 ratings
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