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🎯 Customer Value

Books that reframe business strategy around delivering and capturing value for customers. These guides argue that sustainable growth begins with understanding what your customers truly need and prize.
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
📞 Customer Service💝 Customer Experience🎨 Service Design
The Effortless Experience Summary
The Effortless Experience 91%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
📞 Customer Service💝 Customer Experience🎨 Service Design
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose
Winning on Purpose Summary
Winning on Purpose 91%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 91%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management
Hug Your Customers Summary
Hug Your Customers 91%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
Creating Superfans Summary
Creating Superfans 91%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding
Never Lose a Customer Again Summary
Never Lose a Customer Again 91%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 90%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment
The Customer Service Revolution Summary
The Customer Service Revolution 90%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service
What Customers Crave Summary
What Customers Crave 90%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Notes from a Friend Summary
Notes from a Friend 90%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding
The Membership Economy Summary
The Membership Economy 90%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management
Discovering the Soul of Service Summary
Discovering the Soul of Service 90%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success
The Customer Success Economy Summary
The Customer Success Economy 90%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships
Selling the Invisible Summary
Selling the Invisible 90%
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997
3.94
10k+ ratings
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
The thank you economy Summary
The thank you economy 90%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs
Uncommon Service Summary
Uncommon Service 90%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🌍 Stakeholder Capitalism
Better, Simpler Strategy Summary
Better, Simpler Strategy 90%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
🏢 Corporate Strategy📈 Value Creation🌍 Stakeholder Capitalism
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 90%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business
Customer Obsessed Summary
Customer Obsessed 90%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business
The Nordstrom Way
by Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
794
🏬 Retail Management🤝 Customer Service🏢 Company Culture
The Nordstrom Way Summary
The Nordstrom Way 90%
How a Seattle shoe store became a retail empire by making employees think like owners.
by Robert Spector 1995
3.90
794 ratings
🏬 Retail Management🤝 Customer Service🏢 Company Culture
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 90%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
🏢 Service Businesses🏷️ Brand Perception🤝 Client Relationships
The Invisible Touch Summary
The Invisible Touch 90%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
🏢 Service Businesses🏷️ Brand Perception🤝 Client Relationships
A Seat at the Table and The Art of Business Value
by Mark Schwartz • 2017
Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.
4.23
785
📦 Value Delivery💻 IT Leadership🎯 Outcome Over Output
A Seat at the Table and The Art of Business Value Summary
A Seat at the Table and The Art of Business Value 90%
Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.
by Mark Schwartz 2017
4.23
785 ratings
📦 Value Delivery💻 IT Leadership🎯 Outcome Over Output
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
🛎️ Customer Experience⚙️ Service Operations🔁 Customer Loyalty
Customers for Life Summary
Customers for Life 90%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
🛎️ Customer Experience⚙️ Service Operations🔁 Customer Loyalty
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping
Outside In Summary
Outside In 90%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
🗣️ Customer Complaints🔄 Service Recovery💻 Online Reputation
Hug Your Haters Summary
Hug Your Haters 90%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
🗣️ Customer Complaints🔄 Service Recovery💻 Online Reputation
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
The Brand Flip Summary
The Brand Flip 90%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 90%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity
The Forever Transaction Summary
The Forever Transaction 90%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity
What Clients Love
by Harry Beckwith • 2003
Clients choose who they like. A field guide for turning that fact into faster growth.
4.00
354
🤝 Client Relationships🏢 Service Businesses🏗️ Brand Building
What Clients Love Summary
What Clients Love 90%
Clients choose who they like. A field guide for turning that fact into faster growth.
by Harry Beckwith 2003
4.00
354 ratings
🤝 Client Relationships🏢 Service Businesses🏗️ Brand Building
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
🛎️ Customer Service Strategy✨ Customer Experience🎨 Service Design
The Best Service is No Service Summary
The Best Service is No Service 90%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
🛎️ Customer Service Strategy✨ Customer Experience🎨 Service Design
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus
The Inside Advantage Summary
The Inside Advantage 90%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
Rocket Summary
Rocket 90%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
5.00
1
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing
The Pricing Roadmap Summary
The Pricing Roadmap 90%
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
by Ulrik Lehrskov-Schmidt 2023
5.00
1 ratings
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing
Small Business Big Money
by Akin Alabi • 2017
Find a hungry market first, then advertise for sales that pay back more than you spend.
4.22
93
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship
Small Business Big Money Summary
Small Business Big Money 90%
Find a hungry market first, then advertise for sales that pay back more than you spend.
by Akin Alabi 2017
4.22
93 ratings
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
🧭 Customer Success Management🔄 Subscription Business💻 B2B SaaS
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 90%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
🧭 Customer Success Management🔄 Subscription Business💻 B2B SaaS
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
Marketing Rebellion Summary
Marketing Rebellion 90%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention
CRM at the Speed of Light Summary
CRM at the Speed of Light 89%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 89%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture
Customer Success
by Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1k+
🏪 Subscription Economy🔒 Customer Retention💻 Saas Strategy
Customer Success Summary
Customer Success 89%
Group your customers, score their loyalty, and build a product they cannot quit.
by Nick Mehta 2016
4.00
1k+ ratings
🏪 Subscription Economy🔒 Customer Retention💻 Saas Strategy
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth
Superconsumers Summary
Superconsumers 89%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done
Forget the Funnel Summary
Forget the Funnel 89%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done
Shut Up and Listen!
by Tilman Fertitta • 2019
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
3.89
1k+
🛎️ Customer Experience🛠️ Pragmatic Leadership💰 Financial Literacy
Shut Up and Listen! Summary
Shut Up and Listen! 89%
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
by Tilman Fertitta 2019
3.89
1k+ ratings
🛎️ Customer Experience🛠️ Pragmatic Leadership💰 Financial Literacy
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling
Selling the Price Increase Summary
Selling the Price Increase 89%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
Youtility Summary
Youtility 89%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
646
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception
The 1% Windfall Summary
The 1% Windfall 89%
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010
3.91
646 ratings
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 89%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
The Starbucks Experience
by Joseph A. Michelli • 2006
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
3.75
5k+
🛎️ Customer Experience🏢 Corporate Culture🤝 Employee Empowerment
The Starbucks Experience Summary
The Starbucks Experience 89%
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
by Joseph A. Michelli 2006
3.75
5k+ ratings
🛎️ Customer Experience🏢 Corporate Culture🤝 Employee Empowerment
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 89%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing
The Pumpkin Plan
by Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
4k+
🧑‍💼 Client Management🔍 Extreme Focus✂️ Business Pruning
The Pumpkin Plan Summary
The Pumpkin Plan 89%
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
by Mike Michalowicz 2012
4.10
4k+ ratings
🧑‍💼 Client Management🔍 Extreme Focus✂️ Business Pruning
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⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel