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SoBrief
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The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 92%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 91%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 91%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 91%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 91%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 91%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 91%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 90%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Customer Success
by Nick Mehta • 2016
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
4.00
1k+
Customer Success Summary
Customer Success 90%
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
by Nick Mehta 2016
4.00
1k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 90%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 90%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 90%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 90%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 90%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 90%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 90%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 90%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
Superconsumers Summary
Superconsumers 90%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 90%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 90%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 90%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 90%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 90%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 90%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The Starbucks Experience
by Joseph A. Michelli • 2006
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
3.75
5k+
The Starbucks Experience Summary
The Starbucks Experience 90%
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
by Joseph A. Michelli 2006
3.75
5k+ ratings
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
Outside In Summary
Outside In 90%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
Shut Up and Listen!
by Tilman Fertitta • 2019
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
3.89
1k+
Shut Up and Listen! Summary
Shut Up and Listen! 90%
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
by Tilman Fertitta 2019
3.89
1k+ ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 90%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 90%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 90%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 90%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 90%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
Customer-Led Growth
by David Jackson • 2021
Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.
4.31
13
Customer-Led Growth Summary
Customer-Led Growth 89%
Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.
by David Jackson 2021
4.31
13 ratings
Uplifting Service
by Ron Kaufman • 2012
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
3.85
334
Uplifting Service Summary
Uplifting Service 89%
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
by Ron Kaufman 2012
3.85
334 ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 89%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 89%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 89%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
Be Our Guest Summary
Be Our Guest 89%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 89%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 89%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
Leading the Starbucks Way
by Joseph A. Michelli • 2008
How Starbucks turned a commodity into community: the five principles any business can adopt.
3.78
562
Leading the Starbucks Way Summary
Leading the Starbucks Way 89%
How Starbucks turned a commodity into community: the five principles any business can adopt.
by Joseph A. Michelli 2008
3.78
562 ratings
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
983
Fans First Summary
Fans First 89%
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022
4.36
983 ratings
Endless Customers
by Marcus Sheridan • 2025
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
4.67
3
Endless Customers Summary
Endless Customers 89%
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
by Marcus Sheridan 2025
4.67
3 ratings
Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
Superfans Summary
Superfans 89%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
Traction
by Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
10k+
Traction Summary
Traction 89%
Your best growth channel is the one your competitors dismissed. A process for finding it.
by Gabriel Weinberg 2014
4.11
10k+ ratings
Customer Relationship Management (CRM) for Medium and Small Enterprises
by Antonio Specchia • 2022
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
Customer Relationship Management (CRM) for Medium and Small Enterprises Summary
Customer Relationship Management (CRM) for Medium and Small Enterprises 89%
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
by Antonio Specchia 2022
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 89%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
The Power of WOW
by The Employees of Zappos.com • 2019
Zappos turned customer service into a billion-dollar brand. The culture playbook behind the loyalty.
4.08
121
The Power of WOW Summary
The Power of WOW 89%
Zappos turned customer service into a billion-dollar brand. The culture playbook behind the loyalty.
by The Employees of Zappos.com 2019
4.08
121 ratings
The Minimalist Entrepreneur
by Sahil Lavingia • 2021
Community first, product second: the art of building a profitable startup without venture capital.
4.20
2k+
The Minimalist Entrepreneur Summary
The Minimalist Entrepreneur 89%
Community first, product second: the art of building a profitable startup without venture capital.
by Sahil Lavingia 2021
4.20
2k+ ratings
The Nordstrom Way
by Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
794
The Nordstrom Way Summary
The Nordstrom Way 89%
How a Seattle shoe store became a retail empire by making employees think like owners.
by Robert Spector 1995
3.90
794 ratings
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