Themes Lists Trending New
Start free trial
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief
Searching...

💰 Customer Value Creation

The art of delivering value that customers recognize and reward, moving beyond features and price to create experiences worth paying for and talking about.
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 91%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
What Customers Crave Summary
What Customers Crave 90%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Uncommon Service Summary
Uncommon Service 90%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Better, Simpler Strategy Summary
Better, Simpler Strategy 90%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 90%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
Winning on Purpose Summary
Winning on Purpose 90%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Effortless Experience Summary
The Effortless Experience 90%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 90%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Marketing 3.0
by Philip Kotler • 2010
Marketing sold products, then won customers. The next era competes for meaning.
3.99
2k+
🏷️ Brand Strategy💝 Values-Driven Marketing🌍 Conscious Capitalism🤝 Corporate Social Responsibility🌱 Social Entrepreneurship
Marketing 3.0 Summary
Marketing 3.0 90%
Marketing sold products, then won customers. The next era competes for meaning.
by Philip Kotler 2010
3.99
2k+ ratings
🏷️ Brand Strategy💝 Values-Driven Marketing🌍 Conscious Capitalism🤝 Corporate Social Responsibility🌱 Social Entrepreneurship
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Hug Your Customers Summary
Hug Your Customers 90%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Never Lose a Customer Again Summary
Never Lose a Customer Again 90%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Creating Superfans Summary
Creating Superfans 90%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth💡 Emotional Drivers🛠️ Jobs To Be Done
Superconsumers Summary
Superconsumers 90%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth💡 Emotional Drivers🛠️ Jobs To Be Done
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
The Membership Economy Summary
The Membership Economy 90%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Blue Ocean Shift Summary
Blue Ocean Shift 90%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
What Customers Want Summary
What Customers Want 90%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs🔎 Market Segmentation🗣️ Voice Of The Customer
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Inside Advantage Summary
The Inside Advantage 90%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Summary
The Experience Economy 90%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success🧱 Silo Breaking🔐 Customer Retention
The Customer Success Economy Summary
The Customer Success Economy 90%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
🔄 Subscription Economy💰 Recurring Revenue🎯 Customer Success🧱 Silo Breaking🔐 Customer Retention
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
Sur/petition Summary
Sur/petition 90%
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
🏢 Competitive Strategy💎 Value Creation💡 Creative Thinking🔄 Systems Thinking🧭 Strategic Innovation
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Summary
The thank you economy 90%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
The Customer Service Revolution Summary
The Customer Service Revolution 90%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 90%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
🔄 Customer Retention✨ Customer Experience🎯 Customer Centricity🛡️ Complaint Handling🧠 Customer Psychology
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking🛎️ Customer Experience🗺️ Market Positioning
Zag Summary
Zag 90%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking🛎️ Customer Experience🗺️ Market Positioning
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 90%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity💰 Customer Lifetime Value🏷️ Pricing Strategy
The Forever Transaction Summary
The Forever Transaction 90%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
🔄 Subscription Models🌐 Subscription Economy🎯 Customer Centricity💰 Customer Lifetime Value🏷️ Pricing Strategy
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 90%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management🧭 Values-Based Leadership🌱 Employee Empowerment
Discovering the Soul of Service Summary
Discovering the Soul of Service 90%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management🧭 Values-Based Leadership🌱 Employee Empowerment
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
983
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
Fans First Summary
Fans First 89%
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022
4.36
983 ratings
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
Small Business Big Money
by Akin Alabi • 2017
Find a hungry market first, then advertise for sales that pay back more than you spend.
4.22
93
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship🗣️ Word Of Mouth Marketing💎 Perceived Value Pricing
Small Business Big Money Summary
Small Business Big Money 89%
Find a hungry market first, then advertise for sales that pay back more than you spend.
by Akin Alabi 2017
4.22
93 ratings
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship🗣️ Word Of Mouth Marketing💎 Perceived Value Pricing
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Outside In Summary
Outside In 89%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Michael Porter's Value Chain
by 50Minutes • 2015
Every department hands off work to the next. That handoff is where your margin disappears.
3.66
53
🏢 Strategic Management⚙️ Operations Management📊 Business Frameworks🔧 Process Improvement📍 Market Positioning
Michael Porter's Value Chain Summary
Michael Porter's Value Chain 89%
Every department hands off work to the next. That handoff is where your margin disappears.
by 50Minutes 2015
3.66
53 ratings
🏢 Strategic Management⚙️ Operations Management📊 Business Frameworks🔧 Process Improvement📍 Market Positioning
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 89%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management🎯 Market Strategy💡 Design Thinking
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 89%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management🎯 Market Strategy💡 Design Thinking
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
🛎️ Customer Service Strategy✨ Customer Experience🎨 Service Design🔍 Root Cause Analysis👂 Voice Of The Customer
The Best Service is No Service Summary
The Best Service is No Service 89%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
🛎️ Customer Service Strategy✨ Customer Experience🎨 Service Design🔍 Root Cause Analysis👂 Voice Of The Customer
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
🖥️ Saas Scaling⭐ Customer Success🔄 Customer Lifecycle🗺️ Journey Mapping📈 Data-Driven Service
Startup Cxo Summary
Startup Cxo 89%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
🖥️ Saas Scaling⭐ Customer Success🔄 Customer Lifecycle🗺️ Journey Mapping📈 Data-Driven Service
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention📊 Sales Force Automation💌 Relationship Marketing
CRM at the Speed of Light Summary
CRM at the Speed of Light 89%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention📊 Sales Force Automation💌 Relationship Marketing
The Innovator's Solut!on
by Clayton M. Christensen • 2003
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
4.06
14k+
🌀 Disruptive Innovation🧭 Innovation Strategy👁️ Customer Insight🌱 Market Creation🏗️ Organizational Design
The Innovator's Solut!on Summary
The Innovator's Solut!on 89%
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
by Clayton M. Christensen 2003
4.06
14k+ ratings
🌀 Disruptive Innovation🧭 Innovation Strategy👁️ Customer Insight🌱 Market Creation🏗️ Organizational Design
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth👥 Employee Engagement📊 Data-Driven Management
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 89%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth👥 Employee Engagement📊 Data-Driven Management
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Forget the Funnel Summary
Forget the Funnel 89%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 89%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 89%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
Monetizing Innovation
by Madhavan Ramanujam • 2016
Why 72% of new products fail: companies build before asking what anyone will actually pay.
4.15
1k+
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Monetizing Innovation Summary
Monetizing Innovation 89%
Why 72% of new products fail: companies build before asking what anyone will actually pay.
by Madhavan Ramanujam 2016
4.15
1k+ ratings
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 89%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 89%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships💰 Pricing Strategy🧠 Marketing Psychology
Selling the Invisible Summary
Selling the Invisible 89%
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997
3.94
10k+ ratings
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships💰 Pricing Strategy🧠 Marketing Psychology
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Category Creation Summary
Category Creation 89%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 89%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 89%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Demand-Side Sales 101 Summary
Demand-Side Sales 101 89%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Today: Get Instant Access
Listen to full summaries of 26,000+ books. That's 12,000+ hours of audio!
Day 2: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 3: Your subscription begins
You'll be charged on Jul 27,
cancel anytime before.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel