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🎯 Market Strategy

Frameworks and case studies for positioning products, outmaneuvering competitors, and capturing value in complex, shifting competitive landscapes.
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Marketing Summary
Marketing 92%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
💼 Business Strategy📊 Strategic Management🏗️ Market Creation💡 Strategic Innovation🗺️ Market Boundaries
Blue Ocean Strategy Summary
Blue Ocean Strategy 92%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
💼 Business Strategy📊 Strategic Management🏗️ Market Creation💡 Strategic Innovation🗺️ Market Boundaries
Play Bigger
by Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2k+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Play Bigger Summary
Play Bigger 91%
76% of a market's value goes to whoever defines it. This is the manual.
by Al Ramadan 2016
3.86
2k+ ratings
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management🧩 Marketing Frameworks💰 Pricing Strategy
Strategic Marketing Management Summary
Strategic Marketing Management 91%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management🧩 Marketing Frameworks💰 Pricing Strategy
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 91%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Brand Relevance
by David A. Aaker • 2010
Preference battles are a shrinking pond. The real growth comes from digging new ones.
3.95
156
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design🏰 Competitive Moats💥 Market Disruption
Brand Relevance Summary
Brand Relevance 91%
Preference battles are a shrinking pond. The real growth comes from digging new ones.
by David A. Aaker 2010
3.95
156 ratings
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design🏰 Competitive Moats💥 Market Disruption
Jack Trout on Strategy
by Jack Trout • 2004
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
3.87
236
🏆 Competitive Strategy🎯 Brand Positioning🏹 Niche Strategy💡 Simplicity Strategy🗺️ Positioning Theory
Jack Trout on Strategy Summary
Jack Trout on Strategy 91%
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
by Jack Trout 2004
3.87
236 ratings
🏆 Competitive Strategy🎯 Brand Positioning🏹 Niche Strategy💡 Simplicity Strategy🗺️ Positioning Theory
Competition Demystified
by Bruce C. Greenwald • 2005
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
4.30
2k+
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry⚖️ Economies Of Scale⚙️ Operational Efficiency
Competition Demystified Summary
Competition Demystified 91%
Real strategy isn't vision or goal-setting. It's barriers to entry. Most businesses have none.
by Bruce C. Greenwald 2005
4.30
2k+ ratings
🏢 Corporate Strategy🔍 Competitive Analysis🚧 Barriers To Entry⚖️ Economies Of Scale⚙️ Operational Efficiency
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Category Creation Summary
Category Creation 91%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 91%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 91%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Different
by Youngme Moon • 2010
Why the world's most competitive markets deliver sameness, and the three ways to break free.
3.98
2k+
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design🧠 Consumer Psychology💸 Behavioral Economics
Different Summary
Different 91%
Why the world's most competitive markets deliver sameness, and the three ways to break free.
by Youngme Moon 2010
3.98
2k+ ratings
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design🧠 Consumer Psychology💸 Behavioral Economics
Competitive Advantage
by Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
5k+
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
Competitive Advantage Summary
Competitive Advantage 91%
Your industry does not determine your profits. The way you arrange your activities does.
by Michael E. Porter 1985
4.18
5k+ ratings
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
The Mind of the Strategist
by Kenichi Ohmae • 1982
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
4.01
695
🧠 Strategic Thinking🏆 Competitive Strategy🇯🇵 Japanese Business🏢 Corporate Strategy📈 Business Analysis
The Mind of the Strategist Summary
The Mind of the Strategist 91%
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
by Kenichi Ohmae 1982
4.01
695 ratings
🧠 Strategic Thinking🏆 Competitive Strategy🇯🇵 Japanese Business🏢 Corporate Strategy📈 Business Analysis
The New Power Base Selling
by Jim Holden • 2012
The deal goes to whoever reads the hidden political map inside the customer.
3.97
117
📊 Complex Sales🏛️ Organizational Politics⚔️ Competitive Strategy🗺️ Stakeholder Mapping🤝 Influence Without Authority
The New Power Base Selling Summary
The New Power Base Selling 91%
The deal goes to whoever reads the hidden political map inside the customer.
by Jim Holden 2012
3.97
117 ratings
📊 Complex Sales🏛️ Organizational Politics⚔️ Competitive Strategy🗺️ Stakeholder Mapping🤝 Influence Without Authority
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Market Your Way to Growth Summary
Market Your Way to Growth 91%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Better, Simpler Strategy Summary
Better, Simpler Strategy 91%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value🌍 Stakeholder Capitalism⚖️ Strategic Trade-Offs
Digital Marketing MBA
by David J. Bradley • 2019
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
3.50
12
📊 Marketing Strategy🔄 Digital Transformation🗺️ Strategic Planning🔍 Market Intelligence🕵️ Competitive Intelligence
Digital Marketing MBA Summary
Digital Marketing MBA 91%
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
by David J. Bradley 2019
3.50
12 ratings
📊 Marketing Strategy🔄 Digital Transformation🗺️ Strategic Planning🔍 Market Intelligence🕵️ Competitive Intelligence
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Blue Ocean Shift Summary
Blue Ocean Shift 91%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Brand Failures
by Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
595
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Brand Failures Summary
Brand Failures 91%
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
by Matt Haig 2003
3.58
595 ratings
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility🔄 Business Turnaround💥 Disruption
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 91%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility🔄 Business Turnaround💥 Disruption
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus🔬 Niche Specialization🏷️ Category Design
Focus Summary
Focus 91%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus🔬 Niche Specialization🏷️ Category Design
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 91%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 91%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
Marketing Management
by Philip Kotler • 1967
Most companies think marketing is selling. It's not. Here is the complete discipline.
4.06
6k+
🧱 Marketing Fundamentals🎯 Strategic Marketing🧭 Market Orientation🤝 Relationship Marketing🔍 Market Segmentation
Marketing Management Summary
Marketing Management 91%
Most companies think marketing is selling. It's not. Here is the complete discipline.
by Philip Kotler 1967
4.06
6k+ ratings
🧱 Marketing Fundamentals🎯 Strategic Marketing🧭 Market Orientation🤝 Relationship Marketing🔍 Market Segmentation
Business Strategy
by Brian Tracy • 2015
The strategic planning step most businesses skip, and why it makes everything else fall into place.
3.87
246
🧭 Strategic Planning⚔️ Competitive Advantage🎯 Market Positioning🔮 Scenario Planning⚙️ Strategic Execution
Business Strategy Summary
Business Strategy 91%
The strategic planning step most businesses skip, and why it makes everything else fall into place.
by Brian Tracy 2015
3.87
246 ratings
🧭 Strategic Planning⚔️ Competitive Advantage🎯 Market Positioning🔮 Scenario Planning⚙️ Strategic Execution
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Positioning Summary
Positioning 91%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Understanding Michael Porter
by Joan Magretta • 2011
Trying to be the best kills profits. Porter's alternative path to a business no rival can copy.
4.29
3k+
👔 Corporate Strategy🔍 Competitive Analysis📍 Strategic Positioning⚖️ Trade-Offs In Business🛡️ Sustainable Advantage
Understanding Michael Porter Summary
Understanding Michael Porter 91%
Trying to be the best kills profits. Porter's alternative path to a business no rival can copy.
by Joan Magretta 2011
4.29
3k+ ratings
👔 Corporate Strategy🔍 Competitive Analysis📍 Strategic Positioning⚖️ Trade-Offs In Business🛡️ Sustainable Advantage
The Entrepreneur's Guide to the Art of War
by Mark Smith • 2021
Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.
3.28
65
🎯 Competitive Strategy⚔️ Sun Tzu Strategy📋 Strategic Planning💡 Disruptive Innovation👥 Team Building
The Entrepreneur's Guide to the Art of War Summary
The Entrepreneur's Guide to the Art of War 91%
Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.
by Mark Smith 2021
3.28
65 ratings
🎯 Competitive Strategy⚔️ Sun Tzu Strategy📋 Strategic Planning💡 Disruptive Innovation👥 Team Building
Inside the Tornado
by Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
2k+
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
Inside the Tornado Summary
Inside the Tornado 91%
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
by Geoffrey A. Moore 1995
3.98
2k+ ratings
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
The Strategy and Tactics of Pricing
by Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
537
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
The Strategy and Tactics of Pricing Summary
The Strategy and Tactics of Pricing 91%
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
by Thomas T. Nagle 1986
4.08
537 ratings
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 90%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
The Grid
by Matt Watkinson • 2017
Nine forces shape every business choice. A single framework for seeing them all before they collide.
4.10
343
🧠 Systems Thinking📊 Business Strategy💰 Pricing Strategy🎯 Competitive Positioning✨ Customer Experience
The Grid Summary
The Grid 90%
Nine forces shape every business choice. A single framework for seeing them all before they collide.
by Matt Watkinson 2017
4.10
343 ratings
🧠 Systems Thinking📊 Business Strategy💰 Pricing Strategy🎯 Competitive Positioning✨ Customer Experience
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 90%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 90%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Inside Advantage Summary
The Inside Advantage 90%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Eating the Big Fish Summary
Eating the Big Fish 90%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 90%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
The Star Principle
by Richard Koch • 2008
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
4.18
378
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership🎯 Niche Domination💰 Wealth Creation
The Star Principle Summary
The Star Principle 90%
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
by Richard Koch 2008
4.18
378 ratings
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership🎯 Niche Domination💰 Wealth Creation
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy🏭 B2b Strategy🚀 Intrapreneurship
How to Grow When Markets Don't Summary
How to Grow When Markets Don't 90%
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003
3.59
87 ratings
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy🏭 B2b Strategy🚀 Intrapreneurship
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 90%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing🦠 Viral Marketing🎥 Video Marketing
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 90%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing🦠 Viral Marketing🎥 Video Marketing
Escape Velocity
by Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
676
📊 Corporate Strategy💻 Technology Adoption📈 Portfolio Management🔄 Organizational Change💡 Innovation Strategy
Escape Velocity Summary
Escape Velocity 90%
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
by Geoffrey A. Moore 2011
3.90
676 ratings
📊 Corporate Strategy💻 Technology Adoption📈 Portfolio Management🔄 Organizational Change💡 Innovation Strategy
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 90%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Niche Down Summary
Niche Down 90%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Differentiate or Die
by Jack Trout • 2001
Good products die every day. The survivors own one idea nobody else can touch.
4.02
2k+
🎯 Brand Strategy⚔️ Competitive Strategy📍 Market Positioning🧠 Consumer Psychology🎯 Niche Marketing
Differentiate or Die Summary
Differentiate or Die 90%
Good products die every day. The survivors own one idea nobody else can touch.
by Jack Trout 2001
4.02
2k+ ratings
🎯 Brand Strategy⚔️ Competitive Strategy📍 Market Positioning🧠 Consumer Psychology🎯 Niche Marketing
Marketing 5.0
by Philip Kotler • 2021
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
4.00
1k+
🧠 Marketing Strategy💻 Digital Transformation🧑‍🤝‍🧑 Customer Experience📊 Data-Driven Marketing🤖 AI In Business
Marketing 5.0 Summary
Marketing 5.0 90%
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
by Philip Kotler 2021
4.00
1k+ ratings
🧠 Marketing Strategy💻 Digital Transformation🧑‍🤝‍🧑 Customer Experience📊 Data-Driven Marketing🤖 AI In Business
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 90%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
Profit from the Core
by Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
🏢 Business Strategy📈 Corporate Growth🎯 Strategic Focus⚔️ Competitive Advantage💧 Profit Pools
Profit from the Core Summary
Profit from the Core 90%
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
by Chris Zook 2010
3.79
335 ratings
🏢 Business Strategy📈 Corporate Growth🎯 Strategic Focus⚔️ Competitive Advantage💧 Profit Pools
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
Social Media ROI Summary
Social Media ROI 90%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
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