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SoBrief
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Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
Web Analytics 2.0 Summary
Web Analytics 2.0 90%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
Google Analytics
by Justin Cutroni • 2007
Turn Google Analytics from a hit counter into a decision engine with the right setup.
3.72
129
Google Analytics Summary
Google Analytics 89%
Turn Google Analytics from a hit counter into a decision engine with the right setup.
by Justin Cutroni 2007
3.72
129 ratings
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 87%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 87%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
Data Analytics Made Accessible
by Anil Maheshwari • 2014
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
3.76
323
Data Analytics Made Accessible Summary
Data Analytics Made Accessible 87%
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
by Anil Maheshwari 2014
3.76
323 ratings
Competing on Analytics
by Thomas H. Davenport • 2007
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
3.69
2k+
Competing on Analytics Summary
Competing on Analytics 87%
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
by Thomas H. Davenport 2007
3.69
2k+ ratings
Behind Every Good Decision
by Piyanka Jain • 2014
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
3.60
144
Behind Every Good Decision Summary
Behind Every Good Decision 87%
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
by Piyanka Jain 2014
3.60
144 ratings
Big Data
by Bernard Marr • 2015
Most data projects fail because they start with data, not strategy. Five questions change that.
3.59
416
Big Data Summary
Big Data 87%
Most data projects fail because they start with data, not strategy. Five questions change that.
by Bernard Marr 2015
3.59
416 ratings
Dragnet Nation
by Julia Angwin • 2014
A journalist tried to opt out of digital surveillance for a year. The system refused.
3.68
659
Dragnet Nation Summary
Dragnet Nation 87%
A journalist tried to opt out of digital surveillance for a year. The system refused.
by Julia Angwin 2014
3.68
659 ratings
How To Get To The Top of Google
by Tim Cameron-Kitchen • 2020
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
4.37
285
How To Get To The Top of Google Summary
How To Get To The Top of Google 87%
A business owner's playbook for climbing Google rankings: no jargon, no agency required.
by Tim Cameron-Kitchen 2020
4.37
285 ratings
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
Information Is Beautiful Summary
Information Is Beautiful 87%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers 87%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
Data Strategy
by Bernard Marr • 2017
Profit from the data firehose: pick the right data, build a company that acts on it.
3.77
418
Data Strategy Summary
Data Strategy 86%
Profit from the data firehose: pick the right data, build a company that acts on it.
by Bernard Marr 2017
3.77
418 ratings
How to Get to the Top of Google Search
by Richard Conway • 2019
Outrank your competitors on Google. A practical guide to search visibility for business owners.
4.38
13
How to Get to the Top of Google Search Summary
How to Get to the Top of Google Search 86%
Outrank your competitors on Google. A practical guide to search visibility for business owners.
by Richard Conway 2019
4.38
13 ratings
Data-Driven Marketing
by Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
889
Data-Driven Marketing Summary
Data-Driven Marketing 86%
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
by Mark Jeffery 2010
3.90
889 ratings
Sports Analytics
by Benjamin C. Alamar • 2013
The playbook for installing analytics inside a sports organization, from data to decision.
3.51
130
Sports Analytics Summary
Sports Analytics 86%
The playbook for installing analytics inside a sports organization, from data to decision.
by Benjamin C. Alamar 2013
3.51
130 ratings
Practical Statistics for Data Scientists
by Peter Bruce • 2017
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
4.02
545
Practical Statistics for Data Scientists Summary
Practical Statistics for Data Scientists 86%
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
by Peter Bruce 2017
4.02
545 ratings
Data Mining Techniques
by Michael J.A. Berry • 1997
How to pull business answers from transaction data using six core data mining techniques.
4.06
233
Data Mining Techniques Summary
Data Mining Techniques 86%
How to pull business answers from transaction data using six core data mining techniques.
by Michael J.A. Berry 1997
4.06
233 ratings
Project Management Metrics, KPIs, and Dashboards
by Harold R. Kerzner • 2011
Dashboards that stop projects from flying blind: the value metrics your Gantt chart leaves out.
4.01
109
Project Management Metrics, KPIs, and Dashboards Summary
Project Management Metrics, KPIs, and Dashboards 86%
Dashboards that stop projects from flying blind: the value metrics your Gantt chart leaves out.
by Harold R. Kerzner 2011
4.01
109 ratings
Liquid Surveillance
by Zygmunt Bauman • 2012
Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.
3.80
490
Liquid Surveillance Summary
Liquid Surveillance 86%
Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.
by Zygmunt Bauman 2012
3.80
490 ratings
Predictive Analytics
by Eric Siegel • 2013
Companies know whether you'll leave, buy, or default before you've decided. Here's how.
3.66
2k+
Predictive Analytics Summary
Predictive Analytics 86%
Companies know whether you'll leave, buy, or default before you've decided. Here's how.
by Eric Siegel 2013
3.66
2k+ ratings
Dataclysm
by Christian Rudder • 2014
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
3.73
12k+
Dataclysm Summary
Dataclysm 86%
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
by Christian Rudder 2014
3.73
12k+ ratings
Bursts
by Albert-László Barabási • 2010
Why your email bursts, your travels repeat, and history rhymes: one hidden law of priority.
3.30
1k+
Bursts Summary
Bursts 86%
Why your email bursts, your travels repeat, and history rhymes: one hidden law of priority.
by Albert-László Barabási 2010
3.30
1k+ ratings
Wordpress in a week
by Zak Cagaros • 2014
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
3.46
63
Wordpress in a week Summary
Wordpress in a week 86%
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
by Zak Cagaros 2014
3.46
63 ratings
Keeping Up with the Quants
by Thomas H. Davenport • 2013
You hired the quants. Now learn the questions that turn their numbers into decisions.
3.57
585
Keeping Up with the Quants Summary
Keeping Up with the Quants 86%
You hired the quants. Now learn the questions that turn their numbers into decisions.
by Thomas H. Davenport 2013
3.57
585 ratings
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
Landing Page Optimization Summary
Landing Page Optimization 86%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business
by Jason Harris • 2008
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary
Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business 86%
The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.
by Jason Harris 2008
Measuring the User Experience
by Thomas Tullis • 2008
Three metrics that show exactly where users get stuck: task success, time, and errors.
4.08
567
Measuring the User Experience Summary
Measuring the User Experience 86%
Three metrics that show exactly where users get stuck: task success, time, and errors.
by Thomas Tullis 2008
4.08
567 ratings
AI for Marketing and Product Innovation
by A.K. Pradeep • 2018
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
3.33
57
AI for Marketing and Product Innovation Summary
AI for Marketing and Product Innovation 86%
Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.
by A.K. Pradeep 2018
3.33
57 ratings
The Right to Oblivion
by Lowry Pressly • 2024
Privacy isn't about controlling your data. It's about keeping whole regions of life unrecordable.
4.01
254
The Right to Oblivion Summary
The Right to Oblivion 86%
Privacy isn't about controlling your data. It's about keeping whole regions of life unrecordable.
by Lowry Pressly 2024
4.01
254 ratings
"I Have Nothing to Hide"
by Heidi Boghosian • 2021
Mass surveillance survives on one belief: privacy is for wrongdoers. Twenty myths keep it expanding.
3.64
191
"I Have Nothing to Hide" Summary
"I Have Nothing to Hide" 86%
Mass surveillance survives on one belief: privacy is for wrongdoers. Twenty myths keep it expanding.
by Heidi Boghosian 2021
3.64
191 ratings
How Data Happened
by Chris Wiggins • 2023
Data was never neutral. How statistics went from serving kings to fueling the attention economy.
3.54
467
How Data Happened Summary
How Data Happened 86%
Data was never neutral. How statistics went from serving kings to fueling the attention economy.
by Chris Wiggins 2023
3.54
467 ratings
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
Marketing in the Age of Google Summary
Marketing in the Age of Google 86%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
Data-Driven HR
by Bernard Marr • 2018
How to turn employee data into sharper hiring and better retention: the HR analytics playbook.
3.51
45
Data-Driven HR Summary
Data-Driven HR 86%
How to turn employee data into sharper hiring and better retention: the HR analytics playbook.
by Bernard Marr 2018
3.51
45 ratings
HBR Guide to Data Analytics Basics for Managers
by Harvard Business Review • 2018
The manager's checklist: what to verify before any number shapes your next decision.
3.86
383
HBR Guide to Data Analytics Basics for Managers Summary
HBR Guide to Data Analytics Basics for Managers 86%
The manager's checklist: what to verify before any number shapes your next decision.
by Harvard Business Review 2018
3.86
383 ratings
Big Data
by Viktor Mayer-Schönberger • 2013
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
3.69
9k+
Big Data Summary
Big Data 86%
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
by Viktor Mayer-Schönberger 2013
3.69
9k+ ratings
The Quantified Self
by Deborah Lupton • 2016
Your fitness tracker feeds a digital economy that profits from your body's data.
3.81
86
The Quantified Self Summary
The Quantified Self 86%
Your fitness tracker feeds a digital economy that profits from your body's data.
by Deborah Lupton 2016
3.81
86 ratings
Privacy is Power
by Carissa Véliz • 2020
Your data is not the product; it's the toxic spill that's eroding your freedom.
4.02
1k+
Privacy is Power Summary
Privacy is Power 86%
Your data is not the product; it's the toxic spill that's eroding your freedom.
by Carissa Véliz 2020
4.02
1k+ ratings
How to Measure Anything
by Douglas W. Hubbard • 1985
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
3.90
4k+
How to Measure Anything Summary
How to Measure Anything 86%
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
by Douglas W. Hubbard 1985
3.90
4k+ ratings
The Youtube Formula
by Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
996
The Youtube Formula Summary
The Youtube Formula 86%
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
by Derral Eves 2021
4.09
996 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 86%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Storytelling with Data
by Cole Nussbaumer Knaflic • 2019
Turn chart clutter into clear stories. Practice exercises that make your data impossible to ignore.
4.47
179
Storytelling with Data Summary
Storytelling with Data 86%
Turn chart clutter into clear stories. Practice exercises that make your data impossible to ignore.
by Cole Nussbaumer Knaflic 2019
4.47
179 ratings
Why Privacy Matters
by Neil Richards • 2021
Every argument that privacy is dead was made by someone who profits from its funeral.
4.06
177
Why Privacy Matters Summary
Why Privacy Matters 86%
Every argument that privacy is dead was made by someone who profits from its funeral.
by Neil Richards 2021
4.06
177 ratings
Basketball on Paper
by Dean Oliver • 2003
Basketball's scoreboard is a liar. Here is what actually decides who wins and who loses.
4.06
467
Basketball on Paper Summary
Basketball on Paper 86%
Basketball's scoreboard is a liar. Here is what actually decides who wins and who loses.
by Dean Oliver 2003
4.06
467 ratings
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
Making Websites Win Summary
Making Websites Win 86%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 86%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
Convert! Summary
Convert! 86%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
Google Hacks
by Rael Dornfest • 2003
Hidden syntax, tools, and 800 million Usenet messages: how to find anything with Google.
3.68
301
Google Hacks Summary
Google Hacks 86%
Hidden syntax, tools, and 800 million Usenet messages: how to find anything with Google.
by Rael Dornfest 2003
3.68
301 ratings
Intelligence-Driven Incident Response
by Rebekah Brown • 2023
Stop chasing alerts: build an intelligence function that predicts what the attacker will do next.
4.16
134
Intelligence-Driven Incident Response Summary
Intelligence-Driven Incident Response 86%
Stop chasing alerts: build an intelligence function that predicts what the attacker will do next.
by Rebekah Brown 2023
4.16
134 ratings
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 86%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
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