🎯 Customer Intent

Understanding not just what customers do but what they're trying to accomplish, using intent signals to deliver the right experience at the right moment.

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 89%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas 89%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 89%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave 88%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 88%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 88%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101 88%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

They Ask, You Answer

by Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

2k+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

They Ask, You Answer 88%

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

by Marcus Sheridan 2019

4.22

2k+ ratings

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

Ask

by Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

3k+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

Ask 88%

What they don't want teaches more than what they do. One survey builds the whole funnel.

by Ryan Levesque 2015

3.66

3k+ ratings

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels 📋 Survey Design 🗣️ Customer Discovery

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 88%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 88%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Marketing in the Age of Google

by Vanessa Fox • 2010

Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.

3.91

390

📱 Digital Marketing 🔍 Search Engine Optimization 📊 Market Research 🧲 Inbound Marketing 📈 Data-Driven Marketing

Marketing in the Age of Google 88%

Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.

by Vanessa Fox 2010

3.91

390 ratings

📱 Digital Marketing 🔍 Search Engine Optimization 📊 Market Research 🧲 Inbound Marketing 📈 Data-Driven Marketing

How to Win Customers and Keep Them for Life

by Michael LeBoeuf • 2000

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

3.9

200

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

How to Win Customers and Keep Them for Life Summary

How to Win Customers and Keep Them for Life 88%

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

by Michael LeBoeuf 2000

3.9

200 ratings

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity 🛡️ Complaint Handling 🧠 Customer Psychology

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

Go Mobile 88%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 88%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 88%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

Convert!

by Ben Hunt • 2011

Stop designing for yourself. A system for building websites that answer what visitors actually need.

3.91

128

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

Convert! 88%

Stop designing for yourself. A system for building websites that answer what visitors actually need.

by Ben Hunt 2011

3.91

128 ratings

🎯 Conversion Optimization 🧠 Buyer Psychology 🗺️ Buyer Journey 📝 Content Strategy 🔍 Seo Writing

Hug Your Haters

by Jay Baer • 2016

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

3.85

788

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation 📣 Customer Advocacy 📱 Social Media Service

Hug Your Haters 88%

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

by Jay Baer 2016

3.85

788 ratings

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation 📣 Customer Advocacy 📱 Social Media Service

Making Websites Win

by Karl Blanks • 2017

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

4.31

435

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

Making Websites Win 88%

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

by Karl Blanks 2017

4.31

435 ratings

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing 🔍 Customer Research ✍️ Copywriting

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Forget the Funnel 88%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

The Best Service is No Service

by Bill Price • 2008

Stop optimizing your call center. The real fix is to destroy demand for customer service.

3.98

174

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design 🔍 Root Cause Analysis 👂 Voice Of The Customer

The Best Service is No Service 88%

Stop optimizing your call center. The real fix is to destroy demand for customer service.

by Bill Price 2008

3.98

174 ratings

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design 🔍 Root Cause Analysis 👂 Voice Of The Customer

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution 88%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

What Customers Want

by Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

617

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

What Customers Want 88%

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

by Anthony W. Ulwick 2005

4.03

617 ratings

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs 🔎 Market Segmentation 🗣️ Voice Of The Customer

AI-Powered Commerce

by Andy Pandharikar • 2022

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

AI-Powered Commerce 88%

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

by Andy Pandharikar 2022

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Selling Luxury 88%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Optimize 88%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Chatbots - how to master the marketing strategies of the big marketplaces

by digital world • 2024

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

Chatbots - how to master the marketing strategies of the big marketplaces Summary

Chatbots - how to master the marketing strategies of the big marketplaces 88%

51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.

by digital world 2024

🖥️ Customer Service Automation 💬 Conversational Ai 🔄 Omnichannel Strategy ⚙️ Business Automation 🎨 Customer Experience Design

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 88%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Click.ology

by Graham Jones • 2013

Most online carts are abandoned. The psychological fixes that keep customers clicking through.

3.70

🧠 Consumer Psychology 🛒 E-Commerce Strategy 🏪 Online Retail 📈 Conversion Optimization 🖥️ User Experience Design

Click.ology 88%

Most online carts are abandoned. The psychological fixes that keep customers clicking through.

by Graham Jones 2013

3.70

43 ratings

🧠 Consumer Psychology 🛒 E-Commerce Strategy 🏪 Online Retail 📈 Conversion Optimization 🖥️ User Experience Design

Outside In

by Harley Manning • 2012

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

3.93

835

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Outside In 88%

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

by Harley Manning 2012

3.93

835 ratings

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Talking to Humans

by Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

2k+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans 88%

A concise guide to customer interviews that separate real demand from polite lies.

by Giff Constable 2014

4.06

2k+ ratings

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Why She Buys

by Bridget Brennan • 2009

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

3.82

488

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing 🛒 Purchasing Behavior 📐 Product Design

Why She Buys 88%

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

by Bridget Brennan 2009

3.82

488 ratings

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing 🛒 Purchasing Behavior 📐 Product Design

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Decoding the New Consumer Mind 88%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 88%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 88%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy 📈 Visitor Analytics 💎 Value Propositions

They Ask, You Answer

by Marcus Sheridan • 2019

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

4.42

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

They Ask, You Answer 88%

Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.

by Marcus Sheridan 2019

4.42

12 ratings

🚀 Inbound Marketing ✍️ Content Marketing 🪟 Radical Transparency 📚 Customer Education 🤝 Sales And Marketing Alignment

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 88%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan 88%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing 88%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 88%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

The Pumpkin Plan 88%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning ⚙️ Entrepreneurial Systems 🎯 Customer Profiling

Superconsumers

by Eddie Yoon • 2016

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

3.72

112

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth 💡 Emotional Drivers 🛠️ Jobs To Be Done

Superconsumers 88%

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

by Eddie Yoon 2016

3.72

112 ratings

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth 💡 Emotional Drivers 🛠️ Jobs To Be Done

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 88%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Mapping Experiences

by James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

694

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences 88%

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

by James Kalbach 2015

4.11

694 ratings

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Customer Success Economy

by Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Customer Success Economy 88%

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

by Nick Mehta 2020

4.12

112 ratings

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success 🧱 Silo Breaking 🔐 Customer Retention

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy 88%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

The Invisible Touch 88%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Modern Marketing Using AI 88%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Endless Customers

by Marcus Sheridan • 2025

The search box is dying. A playbook for winning with transparency when clicks stop coming.

4.21

114

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency 📹 Video Marketing 📝 Content Marketing

Endless Customers 88%

The search box is dying. A playbook for winning with transparency when clicks stop coming.

by Marcus Sheridan 2025

4.21

114 ratings

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency 📹 Video Marketing 📝 Content Marketing

The Retail Revival

by Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

3.87

110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

The Retail Revival 87%

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

by Doug Stephens 2013

3.87

110 ratings

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

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