Маркетинг

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Маркетинг Резюмета на книги

Hooked

от Нир Еял • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50 000+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Потапящи

Hooked

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

от Нир Еял 2013 154 страници

4.12

50 000+ оценки

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Повратната точка

от Малкълм Гладуел • 2000

Three rules govern social epidemics, and the people who start them aren't who you'd expect.

4.01

800 000+

🦠 Social Contagion 🗣️ Word Of Mouth 🧠 Behavioral Influence 🏙️ Situational Psychology 🕸️ Network Effects

Потапящи

Повратната точка

Three rules govern social epidemics, and the people who start them aren't who you'd expect.

от Малкълм Гладуел 2000 204 страници

4.01

800 000+ оценки

🦠 Social Contagion 🗣️ Word Of Mouth 🧠 Behavioral Influence 🏙️ Situational Psychology 🕸️ Network Effects

Rework

от Джейсън Фрайд • 2010

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

3.97

100 000+

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business 🔥 Contrarian Business 🌱 First-Time Founders

Потапящи

Rework

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

от Джейсън Фрайд 2010 279 страници

3.97

100 000+ оценки

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business 🔥 Contrarian Business 🌱 First-Time Founders

Start With Why

от Simon Sinek • 2009

Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.

4.10

200 000+

🎯 Purpose-Driven Leadership 🏢 Organizational Culture 🧠 Decision Psychology 🔥 Intrinsic Motivation 🛒 Consumer Behavior

Потапящи

Start With Why

Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.

от Simon Sinek 2009 52 страници

4.10

200 000+ оценки

🎯 Purpose-Driven Leadership 🏢 Organizational Culture 🧠 Decision Psychology 🔥 Intrinsic Motivation 🛒 Consumer Behavior

The Art of Persuasion

от Bob Burg • 1998

Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.

4.03

500+

🎭 Ego Management 🤝 Conflict De-Escalation 🗣️ Tact And Diplomacy 💼 Influence Without Authority 🧠 Emotional Decision Making

Потапящи

The Art of Persuasion

Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.

от Bob Burg 1998 238 страници

4.03

500+ оценки

🎭 Ego Management 🤝 Conflict De-Escalation 🗣️ Tact And Diplomacy 💼 Influence Without Authority 🧠 Emotional Decision Making

Cues

от Vanessa Van Edwards • 2022

Two silent questions shape every first impression. The specific cues that answer them.

4.21

3000+

🗣️ Nonverbal Communication 🧠 Emotional Intelligence 👥 Social Psychology ✨ Charisma 🔍 First Impressions

Потапящи

Cues

Two silent questions shape every first impression. The specific cues that answer them.

от Vanessa Van Edwards 2022 320 страници

4.21

3000+ оценки

🗣️ Nonverbal Communication 🧠 Emotional Intelligence 👥 Social Psychology ✨ Charisma 🔍 First Impressions

Gym Launch Secrets

от Alex Hormozi • 2020

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

4.47

308

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Потапящи

Gym Launch Secrets

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

от Alex Hormozi 2020 57 страници

4.47

308 оценки

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy 📈 Client Acquisition 🤝 Sales Frameworks

Traction

от Gabriel Weinberg • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Потапящи

Traction

Your best growth channel is the one your competitors dismissed. A process for finding it.

от Gabriel Weinberg 2014 288 страници

4.11

9000+ оценки

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

Smart Brevity

от Jim Vandehei • 2022

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

3.92

9000+

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics 🌊 Information Overload 📰 Journalism Methods

Потапящи

Smart Brevity

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

от Jim Vandehei 2022 199 страници

3.92

9000+ оценки

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics 🌊 Information Overload 📰 Journalism Methods

Questions Are the Answers

от Allan Pease • 2000

A questioning sequence that turns prospects into self-recruiters, no pitch required.

4.01

1000+

🤝 Network Marketing 🧠 Sales Psychology ❓ Question-Based Selling 🫂 Rapport Building 🛡️ Rejection Resilience

Потапящи

Questions Are the Answers

A questioning sequence that turns prospects into self-recruiters, no pitch required.

от Allan Pease 2000 96 страници

4.01

1000+ оценки

🤝 Network Marketing 🧠 Sales Psychology ❓ Question-Based Selling 🫂 Rapport Building 🛡️ Rejection Resilience

Exactly What to Say

от Phil M. Jones • 2017

Exact sentences for the moments when conversations stall: what to say, and why each phrase works.

3.75

9000+

📜 Sales Scripts 🗣️ Persuasive Language 🔄 Reframing Techniques 🧠 Sales Psychology 🛑 Objection Handling

Потапящи

Exactly What to Say

Exact sentences for the moments when conversations stall: what to say, and why each phrase works.

от Phil M. Jones 2017 148 страници

3.75

9000+ оценки

📜 Sales Scripts 🗣️ Persuasive Language 🔄 Reframing Techniques 🧠 Sales Psychology 🛑 Objection Handling

How to Sell Yourself

от Joe Girard • 1980

A record-breaking car salesman's rules for becoming the kind of person others say yes to.

3.88

328

💼 Sales Techniques 🏷️ Personal Branding 🎯 Persuasion Skills 👂 Listening Skills 💪 Confidence Building

Потапящи

How to Sell Yourself

A record-breaking car salesman's rules for becoming the kind of person others say yes to.

от Joe Girard 1980

3.88

328 оценки

💼 Sales Techniques 🏷️ Personal Branding 🎯 Persuasion Skills 👂 Listening Skills 💪 Confidence Building

Wealth without Cash

от Pace Morby • 2023

Acquire real estate without banks or your own cash by solving the problems other buyers ignore.

4.43

267

🏠 Real Estate Investing 🔑 Creative Finance 📋 Lead Generation 🧠 Negotiation Psychology 💵 Cash Flow Investing

Потапящи

Wealth without Cash

Acquire real estate without banks or your own cash by solving the problems other buyers ignore.

от Pace Morby 2023 248 страници

4.43

267 оценки

🏠 Real Estate Investing 🔑 Creative Finance 📋 Lead Generation 🧠 Negotiation Psychology 💵 Cash Flow Investing

Fans First

от Jesse Cole • 2022

Forget advertising. How to build fans devoted enough to drive across the country for you.

4.36

500+

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth 💜 Employee Engagement 🔒 Creative Constraints

Потапящи

Fans First

Forget advertising. How to build fans devoted enough to drive across the country for you.

от Jesse Cole 2022 358 страници

4.36

500+ оценки

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth 💜 Employee Engagement 🔒 Creative Constraints

Gap Selling

от Keenan • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

Gap Selling

Features don't close deals. The measurable gap between a customer's pain and their goal does.

от Keenan 2018 262 страници

4.27

1000+ оценки

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

The Mom Test

от Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

13 000+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

от Rob Fitzpatrick 2013 138 страници

4.37

13 000+ оценки

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

The Challenger Sale

от Matthew Dixon • 2011

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

3.91

11 000+

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

The Challenger Sale

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

от Matthew Dixon 2011 242 страници

3.91

11 000+ оценки

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales 🎯 Sales Coaching 🤝 Stakeholder Management

Influence

от Robert B. Cialdini • 1984

Your yes is less free than you think: six psychological levers that decide before you do.

4.21

100 000+

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology ⚡ Cognitive Biases 🔬 Social Psychology

Influence

Your yes is less free than you think: six psychological levers that decide before you do.

от Robert B. Cialdini 1984 260 страници

4.21

100 000+ оценки

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology ⚡ Cognitive Biases 🔬 Social Psychology

Fanatical Prospecting

от Jeb Blount • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Fanatical Prospecting

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

от Jeb Blount 2015 304 страници

4.25

6000+ оценки

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

Бизнесът на 21 век

от Робърт Т. Кийосаки • 2010

One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.

3.87

11 000+

🤝 Network Marketing 💸 Passive Income 🧠 Entrepreneurial Mindset 🗽 Financial Independence 🌱 Personal Transformation

Бизнесът на 21 век

One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.

от Робърт Т. Кийосаки 2010 117 страници

3.87

11 000+ оценки

🤝 Network Marketing 💸 Passive Income 🧠 Entrepreneurial Mindset 🗽 Financial Independence 🌱 Personal Transformation

The Startup Owner's Manual

от Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12 000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

The Startup Owner's Manual

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

от Steve Blank 2012 608 страници

4.11

12 000+ оценки

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

Way of the Wolf

от Jordan Belfort • 2017

The closing system that runs on certainty, not charm, starting with the first four seconds.

3.95

9000+

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

Way of the Wolf

The closing system that runs on certainty, not charm, starting with the first four seconds.

от Jordan Belfort 2017 240 страници

3.95

9000+ оценки

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

Ogilvy on Advertising

от David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11 000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

от David Ogilvy 1985 224 страници

4.15

11 000+ оценки

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Launch

от Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Launch

The launch formula that compresses a year of sales into one week, no existing audience required.

от Jeff Walker 2014 206 страници

3.99

4000+ оценки

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

Expert Secrets

от Russell Brunson • 2017

One webinar script that builds a paying movement: tell three stories, then ask four questions.

4.24

4000+

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

Expert Secrets

One webinar script that builds a paying movement: tell three stories, then ask four questions.

от Russell Brunson 2017 302 страници

4.24

4000+ оценки

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling 🚩 Movement Building ✉️ Direct Response

Sell or Be Sold

от Grant Cardone • 1998

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

4.05

8000+

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals 📞 High Volume Selling 💎 Value Selling

Sell or Be Sold

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

от Grant Cardone 1998 256 страници

4.05

8000+ оценки

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals 📞 High Volume Selling 💎 Value Selling

Sales EQ

от Jeb Blount • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

от Jeb Blount 2017 320 страници

4.28

1000+ оценки

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Cashvertising

от Drew Eric Whitman • 2008

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

4.35

2000+

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

Cashvertising

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

от Drew Eric Whitman 2008 208 страници

4.35

2000+ оценки

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

The Attention Merchants

от Tim Wu • 2016

Your attention has been for sale since 1833. The hidden industry that trades in it.

4.07

4000+

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism 📱 Digital Addiction 📢 Propaganda Studies

The Attention Merchants

Your attention has been for sale since 1833. The hidden industry that trades in it.

от Tim Wu 2016 403 страници

4.07

4000+ оценки

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism 📱 Digital Addiction 📢 Propaganda Studies

Hacking Growth

от Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5000+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Hacking Growth

Build a team that runs 30 growth experiments a week; here is the structure and process.

от Sean Ellis 2017 320 страници

4.11

5000+ оценки

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Influence

от Robert B. Cialdini • 1984

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

4.21

100 000+

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

Influence

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

от Robert B. Cialdini 1984 260 страници

4.21

100 000+ оценки

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics 🧠 Heuristics And Biases 🛒 Consumer Behavior

The Youtube Formula

от Derral Eves • 2021

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

4.09

500+

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms 📈 Audience Growth 🚀 Growth Hacking

The Youtube Formula

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

от Derral Eves 2021 352 страници

4.09

500+ оценки

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms 📈 Audience Growth 🚀 Growth Hacking

The Full Fee Agent

от Chris Voss • 2022

An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.

4.44

428

💼 Real Estate Sales 🧠 Negotiation Psychology 🤝 Trust-Based Selling 🛡️ Handling Objections 💰 Value-Based Pricing

The Full Fee Agent

An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.

от Chris Voss 2022 204 страници

4.44

428 оценки

💼 Real Estate Sales 🧠 Negotiation Psychology 🤝 Trust-Based Selling 🛡️ Handling Objections 💰 Value-Based Pricing

HBR Guide to Persuasive Presentations

от Nancy Duarte • 2010

Your slides get three seconds to earn attention: the craft rules for making each one count.

3.95

1000+

🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design 👥 Audience Analysis ✍️ Message Crafting

HBR Guide to Persuasive Presentations

Your slides get three seconds to earn attention: the craft rules for making each one count.

от Nancy Duarte 2010 256 страници

3.95

1000+ оценки

🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design 👥 Audience Analysis ✍️ Message Crafting

The 3-Minute Rule

от Brant Pinvidic • 2019

The sequence that leads audiences to sell themselves in under three minutes.

4.17

500+

🎯 Pitch Frameworks ✂️ Concise Communication 🖼️ Presentation Design 💰 Investor Pitches 🧠 Audience Psychology

The 3-Minute Rule

The sequence that leads audiences to sell themselves in under three minutes.

от Brant Pinvidic 2019 256 страници

4.17

500+ оценки

🎯 Pitch Frameworks ✂️ Concise Communication 🖼️ Presentation Design 💰 Investor Pitches 🧠 Audience Psychology

Sell It Like Serhant

от Ryan Serhant • 2018

The top broker's playbook for filling your pipeline and juggling every deal without dropping one.

4.28

3000+

📚 Sales Training 🧠 Sales Psychology ⚙️ Sales Systems 📋 Lead Management 🏷️ Personal Branding

Sell It Like Serhant

The top broker's playbook for filling your pipeline and juggling every deal without dropping one.

от Ryan Serhant 2018 240 страници

4.28

3000+ оценки

📚 Sales Training 🧠 Sales Psychology ⚙️ Sales Systems 📋 Lead Management 🏷️ Personal Branding

The Adweek Copywriting Handbook

от Joseph Sugarman • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

1000+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

The Adweek Copywriting Handbook

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

от Joseph Sugarman 2006 368 страници

4.14

1000+ оценки

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

Show Your Work!

от Austin Kleon • 2014

Share your unfinished work daily, and the audience finds you before you are ready.

4.08

61 000+

🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process 🌱 Amateur Mindset 🛡️ Creative Resilience

Show Your Work!

Share your unfinished work daily, and the audience finds you before you are ready.

от Austin Kleon 2014 131 страници

4.08

61 000+ оценки

🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process 🌱 Amateur Mindset 🛡️ Creative Resilience

The Ultimate Sales Machine

от Chet Holmes • 2007

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

3.97

9000+

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

The Ultimate Sales Machine

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

от Chet Holmes 2007 272 страници

3.97

9000+ оценки

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills 🎯 Hiring Superstars ⏳ Time Management

The Ultimate Sales Letter

от Dan S. Kennedy • 1994

How to write a sales letter that survives the wastebasket: structural rules that close the order.

4.17

1000+

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

The Ultimate Sales Letter

How to write a sales letter that survives the wastebasket: structural rules that close the order.

от Dan S. Kennedy 1994 240 страници

4.17

1000+ оценки

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques 📋 Copywriting Formulas 🛡️ Objection Handling

Predictable Revenue

от Aaron Ross • 2011

One email system, four sales roles, and the math that makes revenue predictable.

3.97

5000+

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

Predictable Revenue

One email system, four sales roles, and the math that makes revenue predictable.

от Aaron Ross 2011 213 страници

3.97

5000+ оценки

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting ☁️ Saas Sales ⚙️ Sales Operations

The Four Steps to the Epiphany

от Steve Blank • 2003

Build it and they will come is a lie. The startup playbook: learn, then build.

3.96

16 000+

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

The Four Steps to the Epiphany

Build it and they will come is a lie. The startup playbook: learn, then build.

от Steve Blank 2003 370 страници

3.96

16 000+ оценки

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research 💼 Business Models 🎯 Market Segmentation

The Art of the Start

от Guy Kawasaki • 2004

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

3.90

29 000+

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

The Art of the Start

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

от Guy Kawasaki 2004 226 страници

3.90

29 000+ оценки

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching 📢 Brand Evangelism 👥 Recruiting Strategy

The Presentation Secrets of Steve Jobs

от Carmine Gallo • 2009

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

4.09

7000+

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

The Presentation Secrets of Steve Jobs

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

от Carmine Gallo 2009 272 страници

4.09

7000+ оценки

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

Logistics and Supply Chain Management

от Martin Christopher • 1994

The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.

3.77

261

🔗 Supply Chain Management ⚙️ Operations Management 💎 Customer Value ⏱️ Time-Based Competition 🤸 Supply Chain Agility

Logistics and Supply Chain Management

The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.

от Martin Christopher 1994 276 страници

3.77

261 оценки

🔗 Supply Chain Management ⚙️ Operations Management 💎 Customer Value ⏱️ Time-Based Competition 🤸 Supply Chain Agility

The SaaS Playbook

от Rob Walling • 2023

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

4.28

500+

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing 📊 Saas Metrics 📘 Startup Playbooks

The SaaS Playbook

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

от Rob Walling 2023 202 страници

4.28

500+ оценки

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing 📊 Saas Metrics 📘 Startup Playbooks

Play Bigger

от Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2000+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

от Al Ramadan 2016 272 страници

3.86

2000+ оценки

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Key Person of Influence

от Daniel Priestley • 2010

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

4.02

1000+

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

Key Person of Influence

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

от Daniel Priestley 2010 208 страници

4.02

1000+ оценки

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

How to Grow Your Small Business

от Donald Miller • 2023

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

4.33

1000+

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

How to Grow Your Small Business

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

от Donald Miller 2023 271 страници

4.33

1000+ оценки

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management 📢 Brand Messaging 🤝 Sales Frameworks

Competitive Advantage

от Michael E. Porter • 1985

Your industry does not determine your profits. The way you arrange your activities does.

4.18

4000+

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

Competitive Advantage

Your industry does not determine your profits. The way you arrange your activities does.

от Michael E. Porter 1985 592 страници

4.18

4000+ оценки

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning 🏰 Sustainable Advantage 🏢 Corporate Strategy

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