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SoBrief
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Thank You for Arguing
by Jay Heinrichs • 2007
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
3.56
7k+
Thank You for Arguing Summary
Thank You for Arguing 91%
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
by Jay Heinrichs 2007
3.56
7k+ ratings
Win Every Argument
by Mehdi Hasan • 2023
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
4.06
4k+
Win Every Argument Summary
Win Every Argument 91%
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
by Mehdi Hasan 2023
4.06
4k+ ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 90%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 90%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively
by Ryan N.S. Topping • 2016
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
3.93
264
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively Summary
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively 90%
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
by Ryan N.S. Topping 2016
3.93
264 ratings
Doesn't Hurt to Ask
by Trey Gowdy • 2020
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
4.16
2k+
Doesn't Hurt to Ask Summary
Doesn't Hurt to Ask 89%
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
by Trey Gowdy 2020
4.16
2k+ ratings
Classical Rhetoric for the Modern Student
by Edward P.J. Corbett • 1965
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
4.18
430
Classical Rhetoric for the Modern Student Summary
Classical Rhetoric for the Modern Student 89%
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
by Edward P.J. Corbett 1965
4.18
430 ratings
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
Words That Work Summary
Words That Work 89%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 89%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
Leadership
by Peter Andrei • 2020
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
3.44
50
Leadership Summary
Leadership 89%
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
by Peter Andrei 2020
3.44
50 ratings
Say It Well
by Terry Szuplat • 2024
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
4.17
483
Say It Well Summary
Say It Well 89%
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
by Terry Szuplat 2024
4.17
483 ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 89%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
Hypnotic Writing Summary
Hypnotic Writing 89%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
Convence y vencerás
by Antonio Fabregat • 2017
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
3.55
31
Convence y vencerás Summary
Convence y vencerás 89%
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
by Antonio Fabregat 2017
3.55
31 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 89%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Making Your Case
by Bryan A. Garner • 2007
A judge's yes begins before the gavel: the logic, clarity, and professional habits that win cases.
4.10
2k+
Making Your Case Summary
Making Your Case 89%
A judge's yes begins before the gavel: the logic, clarity, and professional habits that win cases.
by Bryan A. Garner 2007
4.10
2k+ ratings
The Art of Rhetoric
by Aristotle
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
3.87
7k+
The Art of Rhetoric Summary
The Art of Rhetoric 89%
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
by Aristotle
3.87
7k+ ratings
On Speaking Well
by Peggy Noonan • 1998
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
3.89
642
On Speaking Well Summary
On Speaking Well 89%
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
by Peggy Noonan 1998
3.89
642 ratings
Word Hero
by Jay Heinrichs • 2011
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
3.73
280
Word Hero Summary
Word Hero 89%
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
by Jay Heinrichs 2011
3.73
280 ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 89%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
How to Win an Argument
by Marcus Tullius Cicero • 2016
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
3.66
943
How to Win an Argument Summary
How to Win an Argument 89%
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
by Marcus Tullius Cicero 2016
3.66
943 ratings
La parole est un sport de combat
by Bertand Périer • 2017
The eloquence workout: train your body, voice, and logic until you own the room.
3.65
310
La parole est un sport de combat Summary
La parole est un sport de combat 89%
The eloquence workout: train your body, voice, and logic until you own the room.
by Bertand Périer 2017
3.65
310 ratings
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
Persuasive Copywriting Summary
Persuasive Copywriting 89%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
27 Powers of Persuasion Summary
27 Powers of Persuasion 89%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
How Propaganda Works
by Jason F. Stanley • 2015
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
3.59
859
How Propaganda Works Summary
How Propaganda Works 89%
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
by Jason F. Stanley 2015
3.59
859 ratings
Winning Minds
by Simon Lancaster • 2015
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
4.28
153
Winning Minds Summary
Winning Minds 89%
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
by Simon Lancaster 2015
4.28
153 ratings
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
How to Write Clearly Summary
How to Write Clearly 89%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
How to Win Every Argument
by Madsen Pirie • 2006
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
3.50
1k+
How to Win Every Argument Summary
How to Win Every Argument 89%
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
by Madsen Pirie 2006
3.50
1k+ ratings
Farnsworth's Classical English Rhetoric
by Ward Farnsworth • 2010
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
4.16
488
Farnsworth's Classical English Rhetoric Summary
Farnsworth's Classical English Rhetoric 89%
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
by Ward Farnsworth 2010
4.16
488 ratings
A Rulebook for Arguments
by Anthony Weston • 1986
The rules to make every argument you write or speak stronger, clearer, and harder to refute.
3.82
3k+
A Rulebook for Arguments Summary
A Rulebook for Arguments 89%
The rules to make every argument you write or speak stronger, clearer, and harder to refute.
by Anthony Weston 1986
3.82
3k+ ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 88%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
The Psychology of Persuasion Summary
The Psychology of Persuasion 88%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 88%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 88%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
Words Like Loaded Pistols
by Sam Leith • 2011
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
3.75
2k+
Words Like Loaded Pistols Summary
Words Like Loaded Pistols 88%
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
by Sam Leith 2011
3.75
2k+ ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 88%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 88%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
The Rhetoric & The Poetics of Aristotle
by Aristotle
Persuasion is a system, not a gift: the rules for character, emotion, and logical proof.
4.00
2k+
The Rhetoric & The Poetics of Aristotle Summary
The Rhetoric & The Poetics of Aristotle 88%
Persuasion is a system, not a gift: the rules for character, emotion, and logical proof.
by Aristotle
4.00
2k+ ratings
Pitch Anything
by Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
12k+
Pitch Anything Summary
Pitch Anything 88%
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
by Oren Klaff 2011
4.05
12k+ ratings
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
The Copywriter's Handbook Summary
The Copywriter's Handbook 88%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
TED Talks Storytelling
by Akash Karia • 2013
One thing all great TED talks share, and the 23 techniques that make it work.
3.73
2k+
TED Talks Storytelling Summary
TED Talks Storytelling 88%
One thing all great TED talks share, and the 23 techniques that make it work.
by Akash Karia 2013
3.73
2k+ ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 88%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
Resonate
by Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
6k+
Resonate Summary
Resonate 88%
Make your audience the hero of a mythic journey, and a talk becomes a movement.
by Nancy Duarte 2010
4.11
6k+ ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 88%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
Human Hacking Summary
Human Hacking 88%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
Age of Propaganda Summary
Age of Propaganda 88%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
The Ancient Art of Thinking For Yourself
by Robin Reames • 2024
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
3.93
244
The Ancient Art of Thinking For Yourself Summary
The Ancient Art of Thinking For Yourself 88%
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
by Robin Reames 2024
3.93
244 ratings
Storytelling for Lawyers
by Philip N. Meyer • 2013
Courtrooms run on stories. The craft tools borrowed from film and fiction that decide who wins.
3.71
101
Storytelling for Lawyers Summary
Storytelling for Lawyers 88%
Courtrooms run on stories. The craft tools borrowed from film and fiction that decide who wins.
by Philip N. Meyer 2013
3.71
101 ratings
Objective Communication
by Leonard Peikoff • 1980
Most communication floats free of reality. An Objectivist shows how to anchor yours in facts.
4.22
74
Objective Communication Summary
Objective Communication 88%
Most communication floats free of reality. An Objectivist shows how to anchor yours in facts.
by Leonard Peikoff 1980
4.22
74 ratings
Excellence in Business Communication
by John V. Thill • 1990
Why your first draft should wait: a planning-first method for business writing that actually lands.
3.83
206
Excellence in Business Communication Summary
Excellence in Business Communication 88%
Why your first draft should wait: a planning-first method for business writing that actually lands.
by John V. Thill 1990
3.83
206 ratings
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