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📋 Copywriting Formulas

Time-tested frameworks for crafting words that sell, from headline structures to calls-to-action, distilled into repeatable methods.
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
✍️ Copywriting📬 Direct Response🧠 Sales Psychology📢 Headline Writing📜 Classic Advertising
Words that Sell Summary
Words that Sell 93%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
✍️ Copywriting📬 Direct Response🧠 Sales Psychology📢 Headline Writing📜 Classic Advertising
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
The Copywriter's Handbook Summary
The Copywriter's Handbook 93%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response📰 Headline Writing📺 Classic Advertising
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 93%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 92%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
This book will teach you how to write better Summary
This book will teach you how to write better 92%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response🎯 Customer Psychology📰 Classic Advertising
Great Leads Summary
Great Leads 92%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response🎯 Customer Psychology📰 Classic Advertising
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click 92%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 92%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 92%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How To Summary
How To 92%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 92%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 92%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques🛡️ Objection Handling🔍 Audience Research
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 92%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques🛡️ Objection Handling🔍 Audience Research
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 92%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 91%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Summary
The Architecture of Persuasion 91%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 91%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Copy That Sells Summary
How to Write Copy That Sells 91%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
Tested Advertising Methods
by John Caples • 1980
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
4.23
1k+
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising📰 Headline Writing🧠 Consumer Psychology
Tested Advertising Methods Summary
Tested Advertising Methods 91%
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
by John Caples 1980
4.23
1k+ ratings
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising📰 Headline Writing🧠 Consumer Psychology
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Breakthrough Advertising Summary
Breakthrough Advertising 91%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 91%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 91%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 91%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Summary
Email Persuasion 91%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
Cashvertising Summary
Cashvertising 91%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 91%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice💬 Persuasive Writing💻 Digital Content
Copywriting Summary
Copywriting 91%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice💬 Persuasive Writing💻 Digital Content
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
📧 Email Marketing📋 List Building🌀 Sales Funnels✉️ Email Copywriting🤖 Marketing Automation
300 Email Marketing Tips Summary
300 Email Marketing Tips 90%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
📧 Email Marketing📋 List Building🌀 Sales Funnels✉️ Email Copywriting🤖 Marketing Automation
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Email Marketing Demystified Summary
Email Marketing Demystified 90%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Scientific Advertising Summary
Scientific Advertising 90%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
How to Write & Sell Simple Information for Fun and Profit
by Robert W. Bly • 2010
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
3.80
185
🛒 Info Products✍️ How-To Writing🔄 Content Repurposing📧 List Building🎯 Niche Marketing
How to Write & Sell Simple Information for Fun and Profit Summary
How to Write & Sell Simple Information for Fun and Profit 90%
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
by Robert W. Bly 2010
3.80
185 ratings
🛒 Info Products✍️ How-To Writing🔄 Content Repurposing📧 List Building🎯 Niche Marketing
Ogilvy on Advertising
by David Ogilvy • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response🏷️ Brand Strategy🍸 Madison Avenue
Ogilvy on Advertising Summary
Ogilvy on Advertising 90%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1985
4.15
12k+ ratings
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response🏷️ Brand Strategy🍸 Madison Avenue
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 90%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Easy Copywriting Summary
Easy Copywriting 90%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 90%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 90%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 90%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
Sticky Branding Summary
Sticky Branding 90%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Summary
Marketing Made Simple 90%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
The Entrepreneur's Guide To Getting Your Shit Together
by John Carlton • 2013
The punk rock method for turning everyday stories into copy that actually sells.
4.19
240
✍️ Copywriting Craft📬 Direct Response School📖 Business Storytelling🧠 Persuasion Psychology🚧 Creative Blocks
The Entrepreneur's Guide To Getting Your Shit Together Summary
The Entrepreneur's Guide To Getting Your Shit Together 90%
The punk rock method for turning everyday stories into copy that actually sells.
by John Carlton 2013
4.19
240 ratings
✍️ Copywriting Craft📬 Direct Response School📖 Business Storytelling🧠 Persuasion Psychology🚧 Creative Blocks
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
The New Email Revolution Summary
The New Email Revolution 90%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
The Official Get Rich Guide to Information Marketing
by Dan S. Kennedy • 2007
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
3.79
149
🏷️ Information Marketing📬 Direct Response Marketing💻 Internet Business🛒 Sales Funnels📧 Email Marketing
The Official Get Rich Guide to Information Marketing Summary
The Official Get Rich Guide to Information Marketing 90%
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
by Dan S. Kennedy 2007
3.79
149 ratings
🏷️ Information Marketing📬 Direct Response Marketing💻 Internet Business🛒 Sales Funnels📧 Email Marketing
How to Write and Sell Simple Information for Fun and Profit
by Robert W. Bly • 2021
A field manual for turning what you know into books, courses, and a recurring income stream.
4.30
10
📨 Information Marketing✍️ How-To Writing🎯 Niche Expertise♻️ Content Repurposing💸 Passive Income
How to Write and Sell Simple Information for Fun and Profit Summary
How to Write and Sell Simple Information for Fun and Profit 90%
A field manual for turning what you know into books, courses, and a recurring income stream.
by Robert W. Bly 2021
4.30
10 ratings
📨 Information Marketing✍️ How-To Writing🎯 Niche Expertise♻️ Content Repurposing💸 Passive Income
Snow Leopard
by Category Pirates • 2022
What 444 bestsellers teach about owning your category instead of competing in crowded genres.
4.35
210
🏗️ Category Design💭 Thought Leadership🏷️ Naming And Framing📊 Bestseller Formulas📝 Content Strategy
Snow Leopard Summary
Snow Leopard 90%
What 444 bestsellers teach about owning your category instead of competing in crowded genres.
by Category Pirates 2022
4.35
210 ratings
🏗️ Category Design💭 Thought Leadership🏷️ Naming And Framing📊 Bestseller Formulas📝 Content Strategy
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 90%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
Everybody Writes
by Ann Handley • 2014
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
3.97
6k+
🎯 Content Marketing💼 Business Writing✍️ Writing Craft🗣️ Plain Language⏰ Writing Habits
Everybody Writes Summary
Everybody Writes 90%
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
by Ann Handley 2014
3.97
6k+ ratings
🎯 Content Marketing💼 Business Writing✍️ Writing Craft🗣️ Plain Language⏰ Writing Habits
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 90%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels📋 List Building✍️ Email Copywriting
Invisible Selling Machine Summary
Invisible Selling Machine 89%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels📋 List Building✍️ Email Copywriting
The Boron Letters
by Gary Halbert • 2013
A father's prison letters to his son: find hungry markets, then write ads people act on.
4.18
2k+
🎯 Direct Response Marketing✍️ Copywriting🧠 Sales Psychology💰 Offer Creation📬 Direct Mail
The Boron Letters Summary
The Boron Letters 89%
A father's prison letters to his son: find hungry markets, then write ads people act on.
by Gary Halbert 2013
4.18
2k+ ratings
🎯 Direct Response Marketing✍️ Copywriting🧠 Sales Psychology💰 Offer Creation📬 Direct Mail
Hey Whipple, Squeeze This
by Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5k+
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking🌱 Concept Development📁 Ad Portfolio Building
Hey Whipple, Squeeze This Summary
Hey Whipple, Squeeze This 89%
Why a simple visual beats a clever headline every time, and how to sell it.
by Luke Sullivan 1998
4.21
5k+ ratings
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking🌱 Concept Development📁 Ad Portfolio Building
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