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🎯 Persuasion Triggers

Books that decode the psychological mechanisms — scarcity, reciprocity, social proof — that make people say yes, often before they realize why.
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics
El libro negro de la persuasión Summary
El libro negro de la persuasión 92%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
Seducing the Subconscious Summary
Seducing the Subconscious 91%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 91%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
🧠 Persuasion Psychology📊 Behavioral Economics🔍 Cognitive Biases
Covert Persuasion Summary
Covert Persuasion 91%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
🧠 Persuasion Psychology📊 Behavioral Economics🔍 Cognitive Biases
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects
Pre-Suasion Summary
Pre-Suasion 91%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence
Yes! Summary
Yes! 91%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing
Win Bigly Summary
Win Bigly 91%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language
The Psychology of Persuasion Summary
The Psychology of Persuasion 91%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science
The small BIG Summary
The small BIG 91%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics
Maximum Influence Summary
Maximum Influence 91%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques
The Science of Influence Summary
The Science of Influence 91%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills
Persuasion Psychology Summary
Persuasion Psychology 91%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases
Methods of Persuasion Summary
Methods of Persuasion 91%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
🧠 Persuasion Psychology👥 Social Influence🔍 Cognitive Biases
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
💬 Persuasion Techniques🕵️ Covert Influence🧠 Subliminal Persuasion
Dark Psychology Summary
Dark Psychology 91%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
💬 Persuasion Techniques🕵️ Covert Influence🧠 Subliminal Persuasion
Influence et manipulation
by Robert Cialdini • 2017
Hidden triggers decide when you say yes, and you can learn to recognize them.
4.03
795
🧠 Persuasion Psychology📊 Behavioral Economics🪤 Cognitive Biases
Influence et manipulation Summary
Influence et manipulation 90%
Hidden triggers decide when you say yes, and you can learn to recognize them.
by Robert Cialdini 2017
4.03
795 ratings
🧠 Persuasion Psychology📊 Behavioral Economics🪤 Cognitive Biases
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
🧠 Persuasion Science🔬 Behavioral Influence🧩 Personality Profiling
Human Hacking Summary
Human Hacking 90%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
🧠 Persuasion Science🔬 Behavioral Influence🧩 Personality Profiling
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
The Persuasion Code Summary
The Persuasion Code 90%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
Pitch Anything
by Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
12k+
🎯 Sales Pitches💼 Business Persuasion🗣️ High-Stakes Communication
Pitch Anything Summary
Pitch Anything 90%
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
by Oren Klaff 2011
4.05
12k+ ratings
🎯 Sales Pitches💼 Business Persuasion🗣️ High-Stakes Communication
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming
Words That Change Minds Summary
Words That Change Minds 90%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases
Flip the Script Summary
Flip the Script 90%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology
Hypnotic Writing Summary
Hypnotic Writing 90%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology
How to Change Minds
by Rob Jolles • 2013
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
3.78
819
🧠 Persuasion Psychology🤝 Consultative Selling🔒 Trust Building
How to Change Minds Summary
How to Change Minds 90%
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
by Rob Jolles 2013
3.78
819 ratings
🧠 Persuasion Psychology🤝 Consultative Selling🔒 Trust Building
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
🧠 Behavioral Economics🗣️ Persuasion Skills🤝 Negotiation Tactics
Influence is Your Superpower Summary
Influence is Your Superpower 90%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
🧠 Behavioral Economics🗣️ Persuasion Skills🤝 Negotiation Tactics
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 90%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling
How Minds Change
by David McRaney • 2022
Facts alone don't change minds: the science of persuasion and a method that does.
4.12
4k+
🧪 Persuasion Science🌐 Belief Systems🧠 Cognitive Biases
How Minds Change Summary
How Minds Change 90%
Facts alone don't change minds: the science of persuasion and a method that does.
by David McRaney 2022
4.12
4k+ ratings
🧪 Persuasion Science🌐 Belief Systems🧠 Cognitive Biases
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence
The Business of Belief Summary
The Business of Belief 90%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
🧠 Persuasion Science🗣️ Behavioral Linguistics🏷️ Identity Framing
Magic Words Summary
Magic Words 90%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
🧠 Persuasion Science🗣️ Behavioral Linguistics🏷️ Identity Framing
The Ellipsis Manual
by Chase Hughes • 2017
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
3.93
313
🎯 Persuasion Techniques🔍 Behavioral Analysis👁️ Body Language
The Ellipsis Manual Summary
The Ellipsis Manual 90%
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
by Chase Hughes 2017
3.93
313 ratings
🎯 Persuasion Techniques🔍 Behavioral Analysis👁️ Body Language
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting
Advertising and Psychology Summary
Advertising and Psychology 90%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting
The Yes Factor
by Tonya Reiman • 2010
Master the silent 93 percent of communication that actually sways people.
3.59
160
🧍 Body Language🎯 Persuasion Techniques🧠 Subconscious Influence
The Yes Factor Summary
The Yes Factor 90%
Master the silent 93 percent of communication that actually sways people.
by Tonya Reiman 2010
3.59
160 ratings
🧍 Body Language🎯 Persuasion Techniques🧠 Subconscious Influence
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
The Advertising Effect Summary
The Advertising Effect 90%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
Brandwashed Summary
Brandwashed 90%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management
27 Powers of Persuasion Summary
27 Powers of Persuasion 90%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 90%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Manipulation
by Deborah Weiss • 2019
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
2.79
38
🧠 Manipulation Psychology🗣️ Influence Tactics👀 Body Language
Manipulation Summary
Manipulation 90%
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
by Deborah Weiss 2019
2.79
38 ratings
🧠 Manipulation Psychology🗣️ Influence Tactics👀 Body Language
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
📢 Propaganda Analysis🧠 Persuasion Psychology📺 Media Literacy
Age of Propaganda Summary
Age of Propaganda 90%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
📢 Propaganda Analysis🧠 Persuasion Psychology📺 Media Literacy
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
How Highly Effective People Speak Summary
How Highly Effective People Speak 90%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
The Art of Always Being Right
by A.C. Grayling • 2012
Thirty-eight ways to win any argument, none of which require you to be right.
3.44
205
🗣️ Rhetoric And Debate🎯 Persuasion Techniques⚠️ Logical Fallacies
The Art of Always Being Right Summary
The Art of Always Being Right 90%
Thirty-eight ways to win any argument, none of which require you to be right.
by A.C. Grayling 2012
3.44
205 ratings
🗣️ Rhetoric And Debate🎯 Persuasion Techniques⚠️ Logical Fallacies
Get Anyone to Do Anything
by David J. Lieberman • 2000
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
3.79
2k+
🗣️ Interpersonal Influence🔄 Social Dynamics🎯 Behavioral Triggers
Get Anyone to Do Anything Summary
Get Anyone to Do Anything 90%
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
by David J. Lieberman 2000
3.79
2k+ ratings
🗣️ Interpersonal Influence🔄 Social Dynamics🎯 Behavioral Triggers
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing
Copywriting Mastery Summary
Copywriting Mastery 90%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
Spellbound Summary
Spellbound 90%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
Influence
by Robert B. Cialdini • 1984
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
4.21
179k+
🧠 Behavioral Economics👥 Social Influence🧩 Cognitive Biases
Influence Summary
Influence 90%
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🧠 Behavioral Economics👥 Social Influence🧩 Cognitive Biases
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics
Neuro Web Design Summary
Neuro Web Design 90%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
🧠 Social Influence🔗 Compliance Techniques🪤 Decision Traps
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 90%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
🧠 Social Influence🔗 Compliance Techniques🪤 Decision Traps
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 90%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion
Changing Minds
by Howard Gardner • 2004
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
3.59
658
📊 Persuasion Psychology🔄 Change Management🛡️ Resistance To Change
Changing Minds Summary
Changing Minds 89%
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
by Howard Gardner 2004
3.59
658 ratings
📊 Persuasion Psychology🔄 Change Management🛡️ Resistance To Change
How to Win Any Argument, Revised Edition
by Robert Mayer • 2005
Win arguments without shouting: self-control, precise language, and psychological disarming.
3.38
226
🗣️ Argumentation🧲 Persuasion✍️ Rhetoric
How to Win Any Argument, Revised Edition Summary
How to Win Any Argument, Revised Edition 89%
Win arguments without shouting: self-control, precise language, and psychological disarming.
by Robert Mayer 2005
3.38
226 ratings
🗣️ Argumentation🧲 Persuasion✍️ Rhetoric
Introducing Neurolinguistic Programming (NLP)
by Neil Shah • 2011
Rapport, hidden meanings, and state control: the NLP toolkit for communication that actually works.
3.38
160
🧠 Neurolinguistic Programming📊 Applied Psychology💬 Communication Skills
Introducing Neurolinguistic Programming (NLP) Summary
Introducing Neurolinguistic Programming (NLP) 89%
Rapport, hidden meanings, and state control: the NLP toolkit for communication that actually works.
by Neil Shah 2011
3.38
160 ratings
🧠 Neurolinguistic Programming📊 Applied Psychology💬 Communication Skills
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 89%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
Captivology Summary
Captivology 89%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
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⭐
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38% OFF
DISCOUNT FOR YOU
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only $4.16 per month
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