Teme Liste Trending Noi
Începe perioada de probă
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief

Marketing

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Marketing Rezumate de cărți

Hooked
de Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50.000+
🎨 Product Design🔄 Habit Formation🧠 Behavioral Design📊 User Engagement📈 Behavioral Economics
Hooked Rezumat
Imersive
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
de Nir Eyal 2013 154 pagini
4.12
50.000+ evaluări
🎨 Product Design🔄 Habit Formation🧠 Behavioral Design📊 User Engagement📈 Behavioral Economics
Punctul critic
de Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
800.000+
🦠 Social Contagion🗣️ Word Of Mouth🧠 Behavioral Influence🏙️ Situational Psychology🕸️ Network Effects
Punctul critic Rezumat
Imersive
Punctul critic
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
de Malcolm Gladwell 2000 204 pagini
4.01
800.000+ evaluări
🦠 Social Contagion🗣️ Word Of Mouth🧠 Behavioral Influence🏙️ Situational Psychology🕸️ Network Effects
Rework
de Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
100.000+
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business🔥 Contrarian Business🌱 First-Time Founders
Rework Rezumat
Imersive
Rework
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
de Jason Fried 2010 279 pagini
3.97
100.000+ evaluări
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business🔥 Contrarian Business🌱 First-Time Founders
Start With Why
de Simon Sinek • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
200.000+
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology🔥 Intrinsic Motivation🛒 Consumer Behavior
Start With Why Rezumat
Imersive
Start With Why
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
de Simon Sinek 2009 52 pagini
4.10
200.000+ evaluări
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology🔥 Intrinsic Motivation🛒 Consumer Behavior
The Art of Persuasion
de Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
500+
🎭 Ego Management🤝 Conflict De-Escalation🗣️ Tact And Diplomacy💼 Influence Without Authority🧠 Emotional Decision Making
The Art of Persuasion Rezumat
Imersive
The Art of Persuasion
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
de Bob Burg 1998 238 pagini
4.03
500+ evaluări
🎭 Ego Management🤝 Conflict De-Escalation🗣️ Tact And Diplomacy💼 Influence Without Authority🧠 Emotional Decision Making
Cues
de Vanessa Van Edwards • 2022
Two silent questions shape every first impression. The specific cues that answer them.
4.21
3.000+
🗣️ Nonverbal Communication🧠 Emotional Intelligence👥 Social Psychology✨ Charisma🔍 First Impressions
Cues Rezumat
Imersive
Cues
Two silent questions shape every first impression. The specific cues that answer them.
de Vanessa Van Edwards 2022 320 pagini
4.21
3.000+ evaluări
🗣️ Nonverbal Communication🧠 Emotional Intelligence👥 Social Psychology✨ Charisma🔍 First Impressions
Gym Launch Secrets
de Alex Hormozi • 2020
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
4.47
308
🏋️ Fitness Business🏢 Brick And Mortar Business💰 Pricing Strategy📈 Client Acquisition🤝 Sales Frameworks
Gym Launch Secrets Rezumat
Imersive
Gym Launch Secrets
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
de Alex Hormozi 2020 57 pagini
4.47
308 evaluări
🏋️ Fitness Business🏢 Brick And Mortar Business💰 Pricing Strategy📈 Client Acquisition🤝 Sales Frameworks
Traction
de Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9.000+
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth
Traction Rezumat
Imersive
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
de Gabriel Weinberg 2014 288 pagini
4.11
9.000+ evaluări
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth
Smart Brevity
de Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
9.000+
📧 Business Communication✂️ Concise Writing👁️ Attention Economics🌊 Information Overload📰 Journalism Methods
Smart Brevity Rezumat
Imersive
Smart Brevity
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
de Jim Vandehei 2022 199 pagini
3.92
9.000+ evaluări
📧 Business Communication✂️ Concise Writing👁️ Attention Economics🌊 Information Overload📰 Journalism Methods
Întrebările sunt răspunsurile
de Allan Pease • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
1.000+
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling🫂 Rapport Building🛡️ Rejection Resilience
Întrebările sunt răspunsurile Rezumat
Imersive
Întrebările sunt răspunsurile
A questioning sequence that turns prospects into self-recruiters, no pitch required.
de Allan Pease 2000 96 pagini
4.01
1.000+ evaluări
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling🫂 Rapport Building🛡️ Rejection Resilience
Exactly What to Say
de Phil M. Jones • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
9.000+
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques🧠 Sales Psychology🛑 Objection Handling
Exactly What to Say Rezumat
Imersive
Exactly What to Say
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
de Phil M. Jones 2017 148 pagini
3.75
9.000+ evaluări
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques🧠 Sales Psychology🛑 Objection Handling
How to Sell Yourself
de Joe Girard • 1980
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
3.88
328
💼 Sales Techniques🏷️ Personal Branding🎯 Persuasion Skills👂 Listening Skills💪 Confidence Building
How to Sell Yourself Rezumat
Imersive
How to Sell Yourself
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
de Joe Girard 1980
3.88
328 evaluări
💼 Sales Techniques🏷️ Personal Branding🎯 Persuasion Skills👂 Listening Skills💪 Confidence Building
Wealth without Cash
de Pace Morby • 2023
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
4.43
267
🏠 Real Estate Investing🔑 Creative Finance📋 Lead Generation🧠 Negotiation Psychology💵 Cash Flow Investing
Wealth without Cash Rezumat
Imersive
Wealth without Cash
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
de Pace Morby 2023 248 pagini
4.43
267 evaluări
🏠 Real Estate Investing🔑 Creative Finance📋 Lead Generation🧠 Negotiation Psychology💵 Cash Flow Investing
Fans First
de Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
500+
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
Fans First Rezumat
Imersive
Fans First
Forget advertising. How to build fans devoted enough to drive across the country for you.
de Jesse Cole 2022 358 pagini
4.36
500+ evaluări
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
Gap Selling
de Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1.000+
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology🛡️ Objection Handling📊 Pipeline Management
Gap Selling Rezumat
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
de Keenan 2018 262 pagini
4.27
1.000+ evaluări
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology🛡️ Objection Handling📊 Pipeline Management
The Mom Test
de Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
13.000+
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation📐 Lean Startup📋 Customer Research
The Mom Test Rezumat
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
de Rob Fitzpatrick 2013 138 pagini
4.37
13.000+ evaluări
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation📐 Lean Startup📋 Customer Research
The Challenger Sale
de Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11.000+
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales🎯 Sales Coaching🤝 Stakeholder Management
The Challenger Sale Rezumat
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
de Matthew Dixon 2011 242 pagini
3.91
11.000+ evaluări
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales🎯 Sales Coaching🤝 Stakeholder Management
Influence
de Robert B. Cialdini • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
100.000+
🗣️ Persuasion Techniques👥 Social Influence🧠 Behavioral Psychology⚡ Cognitive Biases🔬 Social Psychology
Influence Rezumat
Influence
Your yes is less free than you think: six psychological levers that decide before you do.
de Robert B. Cialdini 1984 260 pagini
4.21
100.000+ evaluări
🗣️ Persuasion Techniques👥 Social Influence🧠 Behavioral Psychology⚡ Cognitive Biases🔬 Social Psychology
Fanatical Prospecting
de Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6.000+
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling⏰ Time Blocking🛡️ Rejection Handling
Fanatical Prospecting Rezumat
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
de Jeb Blount 2015 304 pagini
4.25
6.000+ evaluări
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling⏰ Time Blocking🛡️ Rejection Handling
The Business of the 21st Century
de Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
11.000+
🤝 Network Marketing💸 Passive Income🧠 Entrepreneurial Mindset🗽 Financial Independence🌱 Personal Transformation
The Business of the 21st Century Rezumat
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
de Robert T. Kiyosaki 2010 117 pagini
3.87
11.000+ evaluări
🤝 Network Marketing💸 Passive Income🧠 Entrepreneurial Mindset🗽 Financial Independence🌱 Personal Transformation
The Startup Owner's Manual
de Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12.000+
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
The Startup Owner's Manual Rezumat
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
de Steve Blank 2012 608 pagini
4.11
12.000+ evaluări
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
Way of the Wolf
de Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
9.000+
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication💰 High-Ticket Sales🛡️ Objection Handling
Way of the Wolf Rezumat
Way of the Wolf
The closing system that runs on certainty, not charm, starting with the first four seconds.
de Jordan Belfort 2017 240 pagini
3.95
9.000+ evaluări
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication💰 High-Ticket Sales🛡️ Objection Handling
Ogilvy on Advertising
de David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11.000+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response🏷️ Brand Strategy🍸 Madison Avenue
Ogilvy on Advertising Rezumat
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
de David Ogilvy 1983 224 pagini
4.15
11.000+ evaluări
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response🏷️ Brand Strategy🍸 Madison Avenue
Launch
de Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4.000+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Launch Rezumat
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
de Jeff Walker 2014 206 pagini
3.99
4.000+ evaluări
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Expert Secrets
de Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4.000+
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling🚩 Movement Building✉️ Direct Response
Expert Secrets Rezumat
Expert Secrets
One webinar script that builds a paying movement: tell three stories, then ask four questions.
de Russell Brunson 2017 302 pagini
4.24
4.000+ evaluări
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling🚩 Movement Building✉️ Direct Response
Vinde sau fii vândut
de Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
8.000+
🛠️ Sales Techniques🧠 Sales Psychology🔒 Closing Deals📞 High Volume Selling💎 Value Selling
Vinde sau fii vândut Rezumat
Vinde sau fii vândut
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
de Grant Cardone 1998 256 pagini
4.05
8.000+ evaluări
🛠️ Sales Techniques🧠 Sales Psychology🔒 Closing Deals📞 High Volume Selling💎 Value Selling
Sales EQ
de Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1.000+
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
Sales EQ Rezumat
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
de Jeb Blount 2017 320 pagini
4.28
1.000+ evaluări
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
Cashvertising
de Drew Eric Whitman • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
2.000+
🧠 Advertising Psychology📧 Direct-Response Copywriting🔬 Neuromarketing🎯 Persuasion Triggers💰 Pricing Psychology
Cashvertising Rezumat
Cashvertising
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
de Drew Eric Whitman 2008 208 pagini
4.35
2.000+ evaluări
🧠 Advertising Psychology📧 Direct-Response Copywriting🔬 Neuromarketing🎯 Persuasion Triggers💰 Pricing Psychology
The Attention Merchants
de Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
4.000+
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism📱 Digital Addiction📢 Propaganda Studies
The Attention Merchants Rezumat
The Attention Merchants
Your attention has been for sale since 1833. The hidden industry that trades in it.
de Tim Wu 2016 403 pagini
4.07
4.000+ evaluări
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism📱 Digital Addiction📢 Propaganda Studies
Hacking Growth
de Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
5.000+
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
Hacking Growth Rezumat
Hacking Growth
Build a team that runs 30 growth experiments a week; here is the structure and process.
de Sean Ellis 2017 320 pagini
4.11
5.000+ evaluări
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
Influence
de Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
100.000+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Influence Rezumat
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
de Robert B. Cialdini 1984 260 pagini
4.21
100.000+ evaluări
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
The Youtube Formula
de Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
500+
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms📈 Audience Growth🚀 Growth Hacking
The Youtube Formula Rezumat
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
de Derral Eves 2021 352 pagini
4.09
500+ evaluări
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms📈 Audience Growth🚀 Growth Hacking
The Full Fee Agent
de Chris Voss • 2022
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
4.44
428
💼 Real Estate Sales🧠 Negotiation Psychology🤝 Trust-Based Selling🛡️ Handling Objections💰 Value-Based Pricing
The Full Fee Agent Rezumat
The Full Fee Agent
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
de Chris Voss 2022 204 pagini
4.44
428 evaluări
💼 Real Estate Sales🧠 Negotiation Psychology🤝 Trust-Based Selling🛡️ Handling Objections💰 Value-Based Pricing
HBR Guide to Persuasive Presentations
de Nancy Duarte • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
1.000+
🎤 Presentation Skills📖 Business Storytelling🎨 Slide Design👥 Audience Analysis✍️ Message Crafting
HBR Guide to Persuasive Presentations Rezumat
HBR Guide to Persuasive Presentations
Your slides get three seconds to earn attention: the craft rules for making each one count.
de Nancy Duarte 2010 256 pagini
3.95
1.000+ evaluări
🎤 Presentation Skills📖 Business Storytelling🎨 Slide Design👥 Audience Analysis✍️ Message Crafting
The 3-Minute Rule
de Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
500+
🎯 Pitch Frameworks✂️ Concise Communication🖼️ Presentation Design💰 Investor Pitches🧠 Audience Psychology
The 3-Minute Rule Rezumat
The 3-Minute Rule
The sequence that leads audiences to sell themselves in under three minutes.
de Brant Pinvidic 2019 256 pagini
4.17
500+ evaluări
🎯 Pitch Frameworks✂️ Concise Communication🖼️ Presentation Design💰 Investor Pitches🧠 Audience Psychology
Sell It Like Serhant
de Ryan Serhant • 2018
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
4.28
3.000+
📚 Sales Training🧠 Sales Psychology⚙️ Sales Systems📋 Lead Management🏷️ Personal Branding
Sell It Like Serhant Rezumat
Sell It Like Serhant
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
de Ryan Serhant 2018 240 pagini
4.28
3.000+ evaluări
📚 Sales Training🧠 Sales Psychology⚙️ Sales Systems📋 Lead Management🏷️ Personal Branding
The Adweek Copywriting Handbook
de Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1.000+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Rezumat
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
de Joseph Sugarman 2006 368 pagini
4.14
1.000+ evaluări
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
Show Your Work!
de Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
61.000+
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process🌱 Amateur Mindset🛡️ Creative Resilience
Show Your Work! Rezumat
Show Your Work!
Share your unfinished work daily, and the audience finds you before you are ready.
de Austin Kleon 2014 131 pagini
4.08
61.000+ evaluări
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process🌱 Amateur Mindset🛡️ Creative Resilience
The Ultimate Sales Letter
de Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1.000+
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques📋 Copywriting Formulas🛡️ Objection Handling
The Ultimate Sales Letter Rezumat
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
de Dan S. Kennedy 1994 240 pagini
4.17
1.000+ evaluări
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques📋 Copywriting Formulas🛡️ Objection Handling
The Ultimate Sales Machine
de Chet Holmes • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
9.000+
⚙️ Business Systems📢 Content Marketing🤝 Sales Skills🎯 Hiring Superstars⏳ Time Management
The Ultimate Sales Machine Rezumat
The Ultimate Sales Machine
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
de Chet Holmes 2007 272 pagini
3.97
9.000+ evaluări
⚙️ Business Systems📢 Content Marketing🤝 Sales Skills🎯 Hiring Superstars⏳ Time Management
Predictable Revenue
de Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5.000+
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting☁️ Saas Sales⚙️ Sales Operations
Predictable Revenue Rezumat
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
de Aaron Ross 2011 213 pagini
3.97
5.000+ evaluări
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting☁️ Saas Sales⚙️ Sales Operations
The Four Steps to the Epiphany
de Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
16.000+
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research💼 Business Models🎯 Market Segmentation
The Four Steps to the Epiphany Rezumat
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
de Steve Blank 2003 370 pagini
3.96
16.000+ evaluări
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research💼 Business Models🎯 Market Segmentation
The Art of the Start
de Guy Kawasaki • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
29.000+
🛠️ Startup Playbooks💰 Bootstrapping🎤 Investor Pitching📢 Brand Evangelism👥 Recruiting Strategy
The Art of the Start Rezumat
The Art of the Start
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
de Guy Kawasaki 2004 226 pagini
3.90
29.000+ evaluări
🛠️ Startup Playbooks💰 Bootstrapping🎤 Investor Pitching📢 Brand Evangelism👥 Recruiting Strategy
Logistics and Supply Chain Management
de Martin Christopher • 1994
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
3.77
261
🔗 Supply Chain Management⚙️ Operations Management💎 Customer Value⏱️ Time-Based Competition🤸 Supply Chain Agility
Logistics and Supply Chain Management Rezumat
Logistics and Supply Chain Management
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
de Martin Christopher 1994 276 pagini
3.77
261 evaluări
🔗 Supply Chain Management⚙️ Operations Management💎 Customer Value⏱️ Time-Based Competition🤸 Supply Chain Agility
The Presentation Secrets of Steve Jobs
de Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
7.000+
🎤 Public Speaking📖 Business Storytelling🖼️ Slide Design👁️ Visual Communication✂️ Message Simplification
The Presentation Secrets of Steve Jobs Rezumat
The Presentation Secrets of Steve Jobs
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
de Carmine Gallo 2009 272 pagini
4.09
7.000+ evaluări
🎤 Public Speaking📖 Business Storytelling🖼️ Slide Design👁️ Visual Communication✂️ Message Simplification
The SaaS Playbook
de Rob Walling • 2023
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
4.28
500+
🏢 B2b Saas🚀 Bootstrapped Startups💰 Saas Pricing📊 Saas Metrics📘 Startup Playbooks
The SaaS Playbook Rezumat
The SaaS Playbook
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
de Rob Walling 2023 202 pagini
4.28
500+ evaluări
🏢 B2b Saas🚀 Bootstrapped Startups💰 Saas Pricing📊 Saas Metrics📘 Startup Playbooks
Play Bigger
de Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2.000+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Play Bigger Rezumat
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
de Al Ramadan 2016 272 pagini
3.86
2.000+ evaluări
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Key Person of Influence
de Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
1.000+
🧱 Personal Branding🧠 Thought Leadership🎤 Pitch Craft🤝 Strategic Partnerships📦 Product Creation
Key Person of Influence Rezumat
Key Person of Influence
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
de Daniel Priestley 2010 208 pagini
4.02
1.000+ evaluări
🧱 Personal Branding🧠 Thought Leadership🎤 Pitch Craft🤝 Strategic Partnerships📦 Product Creation
Cum să-ți dezvolți afacerea mică
de Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
1.000+
✂️ Small Business Growth⚙️ Business Systems💰 Cash Flow Management📢 Brand Messaging🤝 Sales Frameworks
Cum să-ți dezvolți afacerea mică Rezumat
Cum să-ți dezvolți afacerea mică
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
de Donald Miller 2023 271 pagini
4.33
1.000+ evaluări
✂️ Small Business Growth⚙️ Business Systems💰 Cash Flow Management📢 Brand Messaging🤝 Sales Frameworks
Competitive Advantage
de Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
4.000+
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
Competitive Advantage Rezumat
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
de Michael E. Porter 1985 592 pagini
4.18
4.000+ evaluări
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning🏰 Sustainable Advantage🏢 Corporate Strategy
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Astăzi: Acces instant
Ascultă rezumatele complete a peste 26.000 de cărți. Adică peste 12.000 de ore de audio!
Ziua 2: Memento pentru perioadă de probă
Îți vom trimite o notificare că perioada de probă se termină în curând.
Ziua 3: Abonamentul tău începe
Vei fi taxat pe Jul 26,
poți anula oricând înainte.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel