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The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 87%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
Cold Email Manifesto
by Robert Indries • 2023
Three-sentence email that lands meetings, slow warmup to dodge spam, and the commission-only team.
3.77
13
Cold Email Manifesto Summary
Cold Email Manifesto 87%
Three-sentence email that lands meetings, slow warmup to dodge spam, and the commission-only team.
by Robert Indries 2023
3.77
13 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 87%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 87%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
The Cold Email Manifesto
by Alex Berman • 2022
Deep research, not spam: the cold email system that rebuilt a $10 million business.
4.21
455
The Cold Email Manifesto Summary
The Cold Email Manifesto 87%
Deep research, not spam: the cold email system that rebuilt a $10 million business.
by Alex Berman 2022
4.21
455 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 87%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Campaign Manager
by Catherine M. Shaw • 1996
Precinct by precinct, dollar by dollar: the field manual for running a local campaign that wins.
3.94
207
Campaign Manager Summary
Campaign Manager 87%
Precinct by precinct, dollar by dollar: the field manual for running a local campaign that wins.
by Catherine M. Shaw 1996
3.94
207 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 87%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Rules for Revolutionaries
by Becky Bond • 2016
The volunteer-led organizing model that scales from a living room to a nationwide movement.
3.84
762
Rules for Revolutionaries Summary
Rules for Revolutionaries 87%
The volunteer-led organizing model that scales from a living room to a nationwide movement.
by Becky Bond 2016
3.84
762 ratings
Lead Magnet
by Charlie Hutton • 2013
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
3.00
3
Lead Magnet Summary
Lead Magnet 87%
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
by Charlie Hutton 2013
3.00
3 ratings
365 Ways To Change the World
by Michael Norton • 2005
An almanac of 365 everyday actions that shift corporations, communities, and cultures.
3.92
123
365 Ways To Change the World Summary
365 Ways To Change the World 87%
An almanac of 365 everyday actions that shift corporations, communities, and cultures.
by Michael Norton 2005
3.92
123 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 87%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 86%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Newsletter Ninja 2
by Tammi Labrecque • 2022
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
4.50
352
Newsletter Ninja 2 Summary
Newsletter Ninja 2 86%
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
by Tammi Labrecque 2022
4.50
352 ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 86%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 86%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 86%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 86%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
The Non-Profit Narrative
by Dan Portnoy • 2012
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
3.61
194
The Non-Profit Narrative Summary
The Non-Profit Narrative 86%
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
by Dan Portnoy 2012
3.61
194 ratings
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 86%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 86%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 86%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 86%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Organizing
by Marshall Ganz • 2014
The disciplined craft of turning personal stories and living-room meetings into political power.
4.26
19
Organizing Summary
Organizing 86%
The disciplined craft of turning personal stories and living-room meetings into political power.
by Marshall Ganz 2014
4.26
19 ratings
Filmmaking for Change
by Jon Fitzgerald • 2012
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
3.27
22
Filmmaking for Change Summary
Filmmaking for Change 86%
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
by Jon Fitzgerald 2012
3.27
22 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 86%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 86%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
Don't Send a Resume and (Oeb) Other Contrarian Rules to Help Land a Great Job
by Jeffrey J. Fox • 2001
Skip HR. Write the boss a proposal that proves your worth in dollars and close the deal.
3.74
250
Don't Send a Resume and (Oeb) Other Contrarian Rules to Help Land a Great Job Summary
Don't Send a Resume and (Oeb) Other Contrarian Rules to Help Land a Great Job 86%
Skip HR. Write the boss a proposal that proves your worth in dollars and close the deal.
by Jeffrey J. Fox 2001
3.74
250 ratings
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
The Irresistible Offer Summary
The Irresistible Offer 86%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
Permission Marketing
by Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
15k+
Permission Marketing Summary
Permission Marketing 86%
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
by Seth Godin 2014
3.91
15k+ ratings
The Ultimate LinkedIn Messaging Guide
by Daniel Disney • 2023
Get replies on LinkedIn, not silence: the message formats and routine that turn outreach into sales.
5.00
3
The Ultimate LinkedIn Messaging Guide Summary
The Ultimate LinkedIn Messaging Guide 86%
Get replies on LinkedIn, not silence: the message formats and routine that turn outreach into sales.
by Daniel Disney 2023
5.00
3 ratings
Infectious Generosity
by Chris J. Anderson • 2024
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
3.62
1k+
Infectious Generosity Summary
Infectious Generosity 86%
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
by Chris J. Anderson 2024
3.62
1k+ ratings
The 2-Hour Job Search
by Steve Dalton • 2012
Online applications give you a 1-in-13 shot. The system for tapping the other 12.
4.06
2k+
The 2-Hour Job Search Summary
The 2-Hour Job Search 86%
Online applications give you a 1-in-13 shot. The system for tapping the other 12.
by Steve Dalton 2012
4.06
2k+ ratings
Networking Like a Pro
by Ivan R. Misner • 2009
800 contacts sleep in your database. The playbook for turning them into a referral engine.
3.81
305
Networking Like a Pro Summary
Networking Like a Pro 86%
800 contacts sleep in your database. The playbook for turning them into a referral engine.
by Ivan R. Misner 2009
3.81
305 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 86%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 86%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 86%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
How to Get a Meeting with Anyone
by Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
How to Get a Meeting with Anyone Summary
How to Get a Meeting with Anyone 86%
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
by Stu Heinecke 2016
3.56
319 ratings
Fundraising for Dummies
by John Mutz • 2000
From case statement to major gift: the complete system for turning passion into sustainable funding.
3.59
106
Fundraising for Dummies Summary
Fundraising for Dummies 86%
From case statement to major gift: the complete system for turning passion into sustainable funding.
by John Mutz 2000
3.59
106 ratings
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
Words That Work Summary
Words That Work 86%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 86%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 86%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 86%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
Virtual Selling
by Jeb Blount • 2020
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
3.92
396
Virtual Selling Summary
Virtual Selling 86%
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
by Jeb Blount 2020
3.92
396 ratings
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
One to Many Summary
One to Many 86%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 86%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
High-Profit Prospecting
by Mark Hunter • 2016
12-second voicemails, daily prospecting blocks, and a rule to stop chasing suspects who won't buy.
3.99
375
High-Profit Prospecting Summary
High-Profit Prospecting 86%
12-second voicemails, daily prospecting blocks, and a rule to stop chasing suspects who won't buy.
by Mark Hunter 2016
3.99
375 ratings
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