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Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 92%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 92%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 91%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business 90%
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012
4.50
2 ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 90%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
The Little Book of Big PR Summary
The Little Book of Big PR 89%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 89%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 89%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 89%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 89%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
Platform Summary
Platform 89%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 89%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 89%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 89%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 89%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Punk Rock Etiquette
by Travis Nichols • 2008
Start a band with nothing, record for pennies, survive the road without a label.
3.75
123
Punk Rock Etiquette Summary
Punk Rock Etiquette 89%
Start a band with nothing, record for pennies, survive the road without a label.
by Travis Nichols 2008
3.75
123 ratings
Blogging For Dummies
by Susannah Gardner • 2008
From choosing a platform to making money: the beginner's roadmap to blogging, no jargon required.
3.56
538
Blogging For Dummies Summary
Blogging For Dummies 89%
From choosing a platform to making money: the beginner's roadmap to blogging, no jargon required.
by Susannah Gardner 2008
3.56
538 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 89%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 88%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 88%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 88%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 88%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
Public Relations Summary
Public Relations 88%
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952
3.98
175 ratings
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 88%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 88%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 88%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Instant Networking
by Stefan Thomas • 2016
Six months to a business network that delivers clients, not just contacts.
3.47
19
Instant Networking Summary
Instant Networking 88%
Six months to a business network that delivers clients, not just contacts.
by Stefan Thomas 2016
3.47
19 ratings
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 88%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 88%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Show Your Work!
by Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
62k+
Show Your Work! Summary
Show Your Work! 88%
Share your unfinished work daily, and the audience finds you before you are ready.
by Austin Kleon 2014
4.08
62k+ ratings
Social Media Marketing when you have NO CLUE!
by Gundi Gabrielle • 2017
Starting from zero? A jargon-free guide to building your brand on the five major social platforms.
3.88
126
Social Media Marketing when you have NO CLUE! Summary
Social Media Marketing when you have NO CLUE! 88%
Starting from zero? A jargon-free guide to building your brand on the five major social platforms.
by Gundi Gabrielle 2017
3.88
126 ratings
Influencer
by Brittany Hennessy • 2018
What to charge, what to sign, when to hire an agent: the business manual for influencers.
3.70
2k+
Influencer Summary
Influencer 88%
What to charge, what to sign, when to hire an agent: the business manual for influencers.
by Brittany Hennessy 2018
3.70
2k+ ratings
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 88%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
Social Networking for Career Success
by Miriam Salpeter • 2011
Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.
3.53
40
Social Networking for Career Success Summary
Social Networking for Career Success 88%
Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.
by Miriam Salpeter 2011
3.53
40 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 88%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Event Planning and Management
by Ruth Dowson • 2014
A planning system for events that must deliver, from the first objective to the final debrief.
4.33
12
Event Planning and Management Summary
Event Planning and Management 88%
A planning system for events that must deliver, from the first objective to the final debrief.
by Ruth Dowson 2014
4.33
12 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 88%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
Your First 1000 Copies
by Tim Grahl • 2013
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
4.14
2k+
Your First 1000 Copies Summary
Your First 1000 Copies 88%
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
by Tim Grahl 2013
4.14
2k+ ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 88%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
Blog, Inc.
by Joy Deangdeelert Cho • 2012
The playbook for turning a blog about your obsessions into a business that actually pays.
3.64
2k+
Blog, Inc. Summary
Blog, Inc. 88%
The playbook for turning a blog about your obsessions into a business that actually pays.
by Joy Deangdeelert Cho 2012
3.64
2k+ ratings
Key Person of Influence
by Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
2k+
Key Person of Influence Summary
Key Person of Influence 88%
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
by Daniel Priestley 2010
4.02
2k+ ratings
Brag Better
by Meredith Fineman • 2020
The loudest get the recognition. How the quietly competent can learn to claim theirs.
3.56
951
Brag Better Summary
Brag Better 88%
The loudest get the recognition. How the quietly competent can learn to claim theirs.
by Meredith Fineman 2020
3.56
951 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 88%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Strangers To Superfans
by David Gaughran • 2018
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
4.40
569
Strangers To Superfans Summary
Strangers To Superfans 88%
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
by David Gaughran 2018
4.40
569 ratings
Music Production For Beginners 2020 Edition
by Tommy Swindali • 2020
Home studio on a budget: the path from silence to a finished first track.
2.79
14
Music Production For Beginners 2020 Edition Summary
Music Production For Beginners 2020 Edition 88%
Home studio on a budget: the path from silence to a finished first track.
by Tommy Swindali 2020
2.79
14 ratings
Your Music and People
by Derek Sivers • 2020
Be helpful, specific, and too weird to ignore. The considerate way to market your music.
4.40
612
Your Music and People Summary
Your Music and People 88%
Be helpful, specific, and too weird to ignore. The considerate way to market your music.
by Derek Sivers 2020
4.40
612 ratings
Crush It!
by Gary Vaynerchuk • 2001
Your passion can pay: the social media blueprint for building a business that lasts.
3.87
34k+
Crush It! Summary
Crush It! 88%
Your passion can pay: the social media blueprint for building a business that lasts.
by Gary Vaynerchuk 2001
3.87
34k+ ratings
BrandingPays
by Karen Kang • 2013
A five-step system for building the personal brand that makes opportunities chase you.
3.69
178
BrandingPays Summary
BrandingPays 88%
A five-step system for building the personal brand that makes opportunities chase you.
by Karen Kang 2013
3.69
178 ratings
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