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SoBrief
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Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 92%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 89%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
The Bezos Blueprint
by Carmine Gallo • 2022
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
4.14
579
The Bezos Blueprint Summary
The Bezos Blueprint 89%
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
by Carmine Gallo 2022
4.14
579 ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 89%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
Excellence in Business Communication
by John V. Thill • 1990
Why your first draft should wait: a planning-first method for business writing that actually lands.
3.83
206
Excellence in Business Communication Summary
Excellence in Business Communication 89%
Why your first draft should wait: a planning-first method for business writing that actually lands.
by John V. Thill 1990
3.83
206 ratings
Brief
by Joseph McCormack • 2014
Why your expertise works against you: say half as much for twice the impact.
3.72
2k+
Brief Summary
Brief 89%
Why your expertise works against you: say half as much for twice the impact.
by Joseph McCormack 2014
3.72
2k+ ratings
Be a Brilliant Business Writer
by Jane Curry • 2010
The practical playbook for business writing that busy readers will read, not skim past.
4.14
28
Be a Brilliant Business Writer Summary
Be a Brilliant Business Writer 89%
The practical playbook for business writing that busy readers will read, not skim past.
by Jane Curry 2010
4.14
28 ratings
Why Business People Speak Like Idiots
by Brian Fugere • 2005
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
3.62
273
Why Business People Speak Like Idiots Summary
Why Business People Speak Like Idiots 89%
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
by Brian Fugere 2005
3.62
273 ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 89%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
The Presentation Secrets of Steve Jobs
by Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
7k+
The Presentation Secrets of Steve Jobs Summary
The Presentation Secrets of Steve Jobs 89%
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
by Carmine Gallo 2009
4.09
7k+ ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 89%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
Smart Brevity
by Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
10k+
Smart Brevity Summary
Smart Brevity 89%
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
by Jim Vandehei 2022
3.92
10k+ ratings
Everyday Business Storytelling
by Janine Kurnoff • 2021
Business presentations fail because they lack story. A simple framework that fixes this.
4.31
268
Everyday Business Storytelling Summary
Everyday Business Storytelling 88%
Business presentations fail because they lack story. A simple framework that fixes this.
by Janine Kurnoff 2021
4.31
268 ratings
Wait, How Do I Write This Email?
by Danny Rubin • 2015
The email that lands the interview is half the length you think it should be.
3.92
168
Wait, How Do I Write This Email? Summary
Wait, How Do I Write This Email? 88%
The email that lands the interview is half the length you think it should be.
by Danny Rubin 2015
3.92
168 ratings
Storytelling in Business
by Janis Forman • 2013
Strategy is a story. How the best organizations build storytelling into a systematic capability.
3.53
17
Storytelling in Business Summary
Storytelling in Business 88%
Strategy is a story. How the best organizations build storytelling into a systematic capability.
by Janis Forman 2013
3.53
17 ratings
Speak Like a CEO
by Suzanne Bates • 2005
Prepare for the questions you dread, lead with your real story, and watch a room lean in.
3.68
371
Speak Like a CEO Summary
Speak Like a CEO 88%
Prepare for the questions you dread, lead with your real story, and watch a room lean in.
by Suzanne Bates 2005
3.68
371 ratings
Improve Your Global Business English
by Fiona Talbot • 2012
Business English across borders: adapt your writing to any culture and never lose a deal.
3.81
26
Improve Your Global Business English Summary
Improve Your Global Business English 88%
Business English across borders: adapt your writing to any culture and never lose a deal.
by Fiona Talbot 2012
3.81
26 ratings
Strategic Storytelling
by Dave McKinsey • 2014
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
3.63
579
Strategic Storytelling Summary
Strategic Storytelling 88%
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
by Dave McKinsey 2014
3.63
579 ratings
Lead with a Story
by Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1k+
Lead with a Story Summary
Lead with a Story 88%
Forget bullet points. A three-part business story can lead better than any slide deck.
by Paul Smith 2012
3.84
1k+ ratings
HBR's 10 Must Reads on Public Speaking and Presenting
by Harvard Business Review • 2020
Ten presentation skills from HBR's archives: what to say, how to stand, and when to apologize.
3.72
183
HBR's 10 Must Reads on Public Speaking and Presenting Summary
HBR's 10 Must Reads on Public Speaking and Presenting 88%
Ten presentation skills from HBR's archives: what to say, how to stand, and when to apologize.
by Harvard Business Review 2020
3.72
183 ratings
The One-Page Proposal
by Patrick G. Riley • 2002
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
3.87
164
The One-Page Proposal Summary
The One-Page Proposal 88%
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
by Patrick G. Riley 2002
3.87
164 ratings
Pitch Perfect
by Bill McGowan • 2014
A media coach's rules for grabbing attention, making your point stick, and never losing the room.
3.78
2k+
Pitch Perfect Summary
Pitch Perfect 88%
A media coach's rules for grabbing attention, making your point stick, and never losing the room.
by Bill McGowan 2014
3.78
2k+ ratings
The First Minute
by Chris Fenning • 2020
Most work conversations fail in the first minute. Three sentences can fix that.
3.84
1k+
The First Minute Summary
The First Minute 88%
Most work conversations fail in the first minute. Three sentences can fix that.
by Chris Fenning 2020
3.84
1k+ ratings
The Art of Explanation
by Ros Atkins • 2023
A BBC journalist's repeatable method for explaining anything clearly, even under pressure.
3.91
1k+
The Art of Explanation Summary
The Art of Explanation 88%
A BBC journalist's repeatable method for explaining anything clearly, even under pressure.
by Ros Atkins 2023
3.91
1k+ ratings
The Leader's Guide to Storytelling
by Stephen Denning • 2005
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
3.61
405
The Leader's Guide to Storytelling Summary
The Leader's Guide to Storytelling 88%
Eight narrative templates to spark action, build trust, and transfer knowledge on demand.
by Stephen Denning 2005
3.61
405 ratings
Am I Making Myself Clear?
by Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
Am I Making Myself Clear? Summary
Am I Making Myself Clear? 88%
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
by Terry Felber 2002
4.16
488 ratings
How to Talk So People Listen
by Sonya Hamlin • 1988
Why most workplace messages get ignored, and the audience-first method that gets you heard.
3.22
109
How to Talk So People Listen Summary
How to Talk So People Listen 88%
Why most workplace messages get ignored, and the audience-first method that gets you heard.
by Sonya Hamlin 1988
3.22
109 ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
A three-minute pitch formula that earns the yes before you ever ask for it.
4.15
39
The 3-Minute Rule Summary
The 3-Minute Rule 88%
A three-minute pitch formula that earns the yes before you ever ask for it.
by Brant Pinvidic 2019
4.15
39 ratings
Five Stars
by Carmine Gallo • 2018
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
3.93
1k+
Five Stars Summary
Five Stars 88%
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
by Carmine Gallo 2018
3.93
1k+ ratings
Writing for Busy Readers
by Todd Rogers • 2023
Most people won't read what you write. A behavioral scientist's rules for changing that.
3.87
1k+
Writing for Busy Readers Summary
Writing for Busy Readers 88%
Most people won't read what you write. A behavioral scientist's rules for changing that.
by Todd Rogers 2023
3.87
1k+ ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 88%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Speak, Memorably
by Bill McGowan • 2025
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
3.69
254
Speak, Memorably Summary
Speak, Memorably 88%
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
by Bill McGowan 2025
3.69
254 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Simply Said
by Jay Sullivan • 2016
Your speaking, writing, and leadership share one failure point. Fix it and watch everything change.
4.10
1k+
Simply Said Summary
Simply Said 88%
Your speaking, writing, and leadership share one failure point. Fix it and watch everything change.
by Jay Sullivan 2016
4.10
1k+ ratings
The Best Story Wins
by Matthew Luhn • 2018
Pixar story secrets for the boardroom: why the best pitch doesn't feel like a pitch.
4.09
391
The Best Story Wins Summary
The Best Story Wins 88%
Pixar story secrets for the boardroom: why the best pitch doesn't feel like a pitch.
by Matthew Luhn 2018
4.09
391 ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 88%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
The Firm
by Duff McDonald • 2013
The consulting firm that shaped American business from the inside, and what that secrecy bought.
3.75
3k+
The Firm Summary
The Firm 88%
The consulting firm that shaped American business from the inside, and what that secrecy bought.
by Duff McDonald 2013
3.75
3k+ ratings
Talk Less, Say More
by Connie Dieken • 2009
Three habits that earn real attention in a distracted world, and turn it into action.
3.52
519
Talk Less, Say More Summary
Talk Less, Say More 88%
Three habits that earn real attention in a distracted world, and turn it into action.
by Connie Dieken 2009
3.52
519 ratings
The Fish Rots from the Head
by Bob Garratt • 1997
Failure starts in the boardroom. How directors create organizations that learn and last.
4.33
6
The Fish Rots from the Head Summary
The Fish Rots from the Head 88%
Failure starts in the boardroom. How directors create organizations that learn and last.
by Bob Garratt 1997
4.33
6 ratings
The Exceptional Presenter
by Timothy J. Koegel • 2001
Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.
3.67
724
The Exceptional Presenter Summary
The Exceptional Presenter 88%
Six traits every exceptional presenter shares, and the daily repetitions that make them automatic.
by Timothy J. Koegel 2001
3.67
724 ratings
The Language of Trust
by Michael Maslansky • 2010
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
3.85
182
The Language of Trust Summary
The Language of Trust 88%
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
by Michael Maslansky 2010
3.85
182 ratings
Got Your Attention?
by Sam Horn • 2015
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
3.92
250
Got Your Attention? Summary
Got Your Attention? 88%
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
by Sam Horn 2015
3.92
250 ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 88%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
The Unpublished David Ogilvy
by David Ogilvy • 1987
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
4.14
541
The Unpublished David Ogilvy Summary
The Unpublished David Ogilvy 88%
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
by David Ogilvy 1987
4.14
541 ratings
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
What Great Brands Do Summary
What Great Brands Do 88%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 88%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
609
The 3-Minute Rule Summary
The 3-Minute Rule 88%
The sequence that leads audiences to sell themselves in under three minutes.
by Brant Pinvidic 2019
4.17
609 ratings
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
Public Relations Summary
Public Relations 88%
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952
3.98
175 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 88%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
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