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📅 Editorial Strategy

Books that explore the art and business of shaping content for publication, from acquisitions decisions to market positioning. Essential reading for those who want to understand how editorial vision translates into publishing success.
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
🧱 Content Strategy✍️ Web Writing♻️ Content Lifecycle
Content Strategy for the Web Summary
Content Strategy for the Web 89%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
🧱 Content Strategy✍️ Web Writing♻️ Content Lifecycle
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design
The Elements of Content Strategy Summary
The Elements of Content Strategy 89%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design
The Content Fuel Framework
by Melanie Deziel • 2020
A two-part matrix turns any topic into one hundred distinct pieces of content.
4.12
205
📋 Content Strategy🎙️ Content Formats💡 Idea Generation
The Content Fuel Framework Summary
The Content Fuel Framework 88%
A two-part matrix turns any topic into one hundred distinct pieces of content.
by Melanie Deziel 2020
4.12
205 ratings
📋 Content Strategy🎙️ Content Formats💡 Idea Generation
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 87%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Content Strategy Toolkit, The
by Meghan Casey • 2015
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
4.14
209
🗺️ Content Strategy📋 Content Governance✏️ Content Design
Content Strategy Toolkit, The Summary
Content Strategy Toolkit, The 87%
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
by Meghan Casey 2015
4.14
209 ratings
🗺️ Content Strategy📋 Content Governance✏️ Content Design
Nicely Said
by Nicole Fenton • 2014
Your website has a voice. The rules for making it helpful, clear, and worth reading.
4.11
554
🖥️ Web Writing📋 Content Strategy🖱️ Ux Writing
Nicely Said Summary
Nicely Said 87%
Your website has a voice. The rules for making it helpful, clear, and worth reading.
by Nicole Fenton 2014
4.11
554 ratings
🖥️ Web Writing📋 Content Strategy🖱️ Ux Writing
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
🎯 Content Marketing✍️ Blogging How-To🖊️ Content Creation
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 87%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
🎯 Content Marketing✍️ Blogging How-To🖊️ Content Creation
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Optimize Summary
Optimize 87%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Content Strategy for Mobile
by Karen Mcgrane • 2012
One content source, every device, no separate mobile site. Here is how to build it.
4.01
468
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
Content Strategy for Mobile Summary
Content Strategy for Mobile 87%
One content source, every device, no separate mobile site. Here is how to build it.
by Karen Mcgrane 2012
4.01
468 ratings
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
Jack Trout on Strategy
by Jack Trout • 2004
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
3.87
236
🏆 Competitive Strategy🎯 Brand Positioning🏹 Niche Strategy
Jack Trout on Strategy Summary
Jack Trout on Strategy 87%
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
by Jack Trout 2004
3.87
236 ratings
🏆 Competitive Strategy🎯 Brand Positioning🏹 Niche Strategy
Strategic Planning for Public and Nonprofit Organizations
by John M. Bryson • 1988
How public and nonprofit leaders turn mandates and mission into strategy that gets implemented.
3.65
364
🗺️ Strategic Planning🏛️ Nonprofit Management📋 Public Administration
Strategic Planning for Public and Nonprofit Organizations Summary
Strategic Planning for Public and Nonprofit Organizations 87%
How public and nonprofit leaders turn mandates and mission into strategy that gets implemented.
by John M. Bryson 1988
3.65
364 ratings
🗺️ Strategic Planning🏛️ Nonprofit Management📋 Public Administration
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
Zag Summary
Zag 87%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Blue Ocean Strategy Summary
Blue Ocean Strategy 87%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 87%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
Art of the Long View, The
by Peter Schwartz • 1991
Predicting the future is a fool's game. The smart money rehearses it instead.
3.80
924
📋 Strategic Planning🔮 Scenario Planning🔭 Futures Thinking
Art of the Long View, The Summary
Art of the Long View, The 87%
Predicting the future is a fool's game. The smart money rehearses it instead.
by Peter Schwartz 1991
3.80
924 ratings
📋 Strategic Planning🔮 Scenario Planning🔭 Futures Thinking
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
📱 Social Media Strategy🏪 Small Business Marketing📝 Content Strategy
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 87%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
📱 Social Media Strategy🏪 Small Business Marketing📝 Content Strategy
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
The One Hour Content Plan Summary
The One Hour Content Plan 87%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
Blue Ocean Shift Summary
Blue Ocean Shift 87%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
Playing to Win
by A.G. Lafley • 2013
Forget the plan. Winners make a handful of choices that lock together and beat the market.
3.99
9k+
🏢 Corporate Strategy🎯 Strategic Choice🏆 Competitive Advantage
Playing to Win Summary
Playing to Win 87%
Forget the plan. Winners make a handful of choices that lock together and beat the market.
by A.G. Lafley 2013
3.99
9k+ ratings
🏢 Corporate Strategy🎯 Strategic Choice🏆 Competitive Advantage
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
📝 Content Marketing💻 Digital Marketing📣 Public Relations
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 87%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
📝 Content Marketing💻 Digital Marketing📣 Public Relations
Strategic Foresight
by Sarah Lai Cheah • 2020
An end-to-end system for turning market foresight into products your customers actually want.
🏢 Corporate Strategy⚙️ Technology Management🔭 Strategic Foresight
Strategic Foresight Summary
Strategic Foresight 87%
An end-to-end system for turning market foresight into products your customers actually want.
by Sarah Lai Cheah 2020
🏢 Corporate Strategy⚙️ Technology Management🔭 Strategic Foresight
Escape Velocity
by Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
676
📊 Corporate Strategy💻 Technology Adoption📈 Portfolio Management
Escape Velocity Summary
Escape Velocity 87%
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
by Geoffrey A. Moore 2011
3.90
676 ratings
📊 Corporate Strategy💻 Technology Adoption📈 Portfolio Management
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
Content Chemistry Summary
Content Chemistry 87%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
How to Launch a Brand Summary
How to Launch a Brand 87%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
🏢 Corporate Strategy🧭 Strategic Leadership💡 Business Purpose
The Strategist Summary
The Strategist 87%
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012
3.86
1k+ ratings
🏢 Corporate Strategy🧭 Strategic Leadership💡 Business Purpose
Radical Focus
by Christina Wodtke • 2016
The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.
3.96
5k+
🗺️ Strategic Planning👥 Team Management📅 Weekly Planning
Radical Focus Summary
Radical Focus 87%
The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.
by Christina Wodtke 2016
3.96
5k+ ratings
🗺️ Strategic Planning👥 Team Management📅 Weekly Planning
Creative Strategy and the Business of Design
by Douglas Davis • 2016
The business and strategy skills that move designers from order-takers to trusted partners.
4.00
392
🎯 Creative Strategy💼 Business For Designers🏷️ Brand Strategy
Creative Strategy and the Business of Design Summary
Creative Strategy and the Business of Design 87%
The business and strategy skills that move designers from order-takers to trusted partners.
by Douglas Davis 2016
4.00
392 ratings
🎯 Creative Strategy💼 Business For Designers🏷️ Brand Strategy
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 87%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Deep Dive
by Rich Horwath • 2008
Most managers skim the surface. Three skills that turn scattered effort into strategic advantage.
3.76
195
🧭 Strategic Thinking🏆 Competitive Strategy⚡ Strategy Execution
Deep Dive Summary
Deep Dive 87%
Most managers skim the surface. Three skills that turn scattered effort into strategic advantage.
by Rich Horwath 2008
3.76
195 ratings
🧭 Strategic Thinking🏆 Competitive Strategy⚡ Strategy Execution
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
Brandscaping Summary
Brandscaping 87%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 87%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
📢 Public Relations📝 Content Marketing🧲 Inbound Methodology
Inbound PR Summary
Inbound PR 87%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
📢 Public Relations📝 Content Marketing🧲 Inbound Methodology
Competing for the Future
by Gary Hamel • 1994
Your current products matter less than your ability to create products no one has imagined yet.
4.03
3k+
🏢 Corporate Strategy🔭 Strategic Foresight🏗️ Capability Building
Competing for the Future Summary
Competing for the Future 87%
Your current products matter less than your ability to create products no one has imagined yet.
by Gary Hamel 1994
4.03
3k+ ratings
🏢 Corporate Strategy🔭 Strategic Foresight🏗️ Capability Building
Different
by Youngme Moon • 2010
Why the world's most competitive markets deliver sameness, and the three ways to break free.
3.98
2k+
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design
Different Summary
Different 87%
Why the world's most competitive markets deliver sameness, and the three ways to break free.
by Youngme Moon 2010
3.98
2k+ ratings
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design
Content Marketing Strategies For Dummies
by Stephanie Diamond • 2016
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
3.80
10
📝 Content Marketing📋 Content Strategy📥 Inbound Marketing
Content Marketing Strategies For Dummies Summary
Content Marketing Strategies For Dummies 87%
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
by Stephanie Diamond 2016
3.80
10 ratings
📝 Content Marketing📋 Content Strategy📥 Inbound Marketing
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value
Better, Simpler Strategy Summary
Better, Simpler Strategy 87%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
🏢 Corporate Strategy📈 Value Creation🎯 Customer Value
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Content Inc. Summary
Content Inc. 87%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Focus Summary
Focus 87%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
✍️ Public Relations📝 Business Writing📖 Plain English
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 87%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
✍️ Public Relations📝 Business Writing📖 Plain English
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms
Epic Content Marketing Summary
Epic Content Marketing 87%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms
Strategy That Works
by Paul Leinwand • 2016
Close the gap between strategy and execution: build a few signature capabilities.
3.88
275
🏢 Corporate Strategy🎯 Strategic Execution🛠️ Capability Building
Strategy That Works Summary
Strategy That Works 87%
Close the gap between strategy and execution: build a few signature capabilities.
by Paul Leinwand 2016
3.88
275 ratings
🏢 Corporate Strategy🎯 Strategic Execution🛠️ Capability Building
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Eating the Big Fish Summary
Eating the Big Fish 87%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation
Design Driven Innovation Summary
Design Driven Innovation 87%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation
Business Strategy
by Brian Tracy • 2015
The strategic planning step most businesses skip, and why it makes everything else fall into place.
3.87
246
🧭 Strategic Planning⚔️ Competitive Advantage🎯 Market Positioning
Business Strategy Summary
Business Strategy 86%
The strategic planning step most businesses skip, and why it makes everything else fall into place.
by Brian Tracy 2015
3.87
246 ratings
🧭 Strategic Planning⚔️ Competitive Advantage🎯 Market Positioning
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
Brand Gap, The Summary
Brand Gap, The 86%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
📱 Product Design🏢 Corporate Culture👥 Small Teams
Insanely Simple Summary
Insanely Simple 86%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
📱 Product Design🏢 Corporate Culture👥 Small Teams
Growth Hacking With Content Marketing
by Mike Fishbein • 2014
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
3.29
35
✍️ Content Marketing📈 Growth Hacking🧲 Inbound Marketing
Growth Hacking With Content Marketing Summary
Growth Hacking With Content Marketing 86%
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
by Mike Fishbein 2014
3.29
35 ratings
✍️ Content Marketing📈 Growth Hacking🧲 Inbound Marketing
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
Designing Brand Identity Summary
Designing Brand Identity 86%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
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