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Creative Strategy and the Business of Design
by Douglas Davis • 2016
The business and strategy skills that move designers from order-takers to trusted partners.
4.00
392
Creative Strategy and the Business of Design Summary
Creative Strategy and the Business of Design 92%
The business and strategy skills that move designers from order-takers to trusted partners.
by Douglas Davis 2016
4.00
392 ratings
The Content Fuel Framework
by Melanie Deziel • 2020
A two-part matrix turns any topic into one hundred distinct pieces of content.
4.12
205
The Content Fuel Framework Summary
The Content Fuel Framework 91%
A two-part matrix turns any topic into one hundred distinct pieces of content.
by Melanie Deziel 2020
4.12
205 ratings
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
Predatory Thinking Summary
Predatory Thinking 91%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
The Right-Brain Business Plan
by Jennifer Lee. • 2011
Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.
4.03
681
The Right-Brain Business Plan Summary
The Right-Brain Business Plan 91%
Spreadsheets feel wrong for your creative work. A visual, paint-and-collage plan built on intuition.
by Jennifer Lee. 2011
4.03
681 ratings
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
From Poop To Gold Summary
From Poop To Gold 91%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
Hegarty on Advertising Summary
Hegarty on Advertising 90%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
One Plus One Equals Three Summary
One Plus One Equals Three 90%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
Brand Gap, The Summary
Brand Gap, The 90%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
A Technique for Producing Ideas
by James Webb Young • 1940
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
4.05
5k+
A Technique for Producing Ideas Summary
A Technique for Producing Ideas 90%
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
by James Webb Young 1940
4.05
5k+ ratings
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
Sur/petition Summary
Sur/petition 90%
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
Zag Summary
Zag 90%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
The Creative Curve
by Allen Gannett • 2018
Creativity isn't magic. It follows a bell-shaped curve you can learn to ride.
3.99
2k+
The Creative Curve Summary
The Creative Curve 90%
Creativity isn't magic. It follows a bell-shaped curve you can learn to ride.
by Allen Gannett 2018
3.99
2k+ ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 90%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Ideaflow
by Jeremy Utley • 2022
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
4.08
410
Ideaflow Summary
Ideaflow 90%
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
by Jeremy Utley 2022
4.08
410 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 90%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
Creative personal branding
by Jürgen Salenbacher • 2010
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
3.14
247
Creative personal branding Summary
Creative personal branding 90%
A branding guide that starts where most don't: self-awareness, vision, and creative leadership.
by Jürgen Salenbacher 2010
3.14
247 ratings
Change by Design
by Tim Brown • 2009
What if innovation started with empathy, not a spreadsheet? The design thinking playbook.
3.89
11k+
Change by Design Summary
Change by Design 90%
What if innovation started with empathy, not a spreadsheet? The design thinking playbook.
by Tim Brown 2009
3.89
11k+ ratings
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 90%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 90%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
Hey Whipple, Squeeze This
by Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5k+
Hey Whipple, Squeeze This Summary
Hey Whipple, Squeeze This 90%
Why a simple visual beats a clever headline every time, and how to sell it.
by Luke Sullivan 1998
4.21
5k+ ratings
How to Have Creative Ideas
by Edward de Bono • 2007
62 exercises: take a random word, forge a connection, and retrain the brain to think sideways.
3.69
420
How to Have Creative Ideas Summary
How to Have Creative Ideas 90%
62 exercises: take a random word, forge a connection, and retrain the brain to think sideways.
by Edward de Bono 2007
3.69
420 ratings
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
How to Launch a Brand Summary
How to Launch a Brand 90%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 90%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
This Is Strategy
by Seth Godin • 2024
The best strategies don't wrestle the system. They let the system do the work.
3.54
820
This Is Strategy Summary
This Is Strategy 90%
The best strategies don't wrestle the system. They let the system do the work.
by Seth Godin 2024
3.54
820 ratings
Zig Zag
by R. Keith Sawyer • 2013
Creativity is trainable, not magic. Eight habits that turn scattered ideas into finished work.
3.90
375
Zig Zag Summary
Zig Zag 90%
Creativity is trainable, not magic. Eight habits that turn scattered ideas into finished work.
by R. Keith Sawyer 2013
3.90
375 ratings
The Creative Entrepreneur
by Lisa Sonora Beam • 2008
Turn your creative passion into a business using a blank journal and a proven framework.
4.12
377
The Creative Entrepreneur Summary
The Creative Entrepreneur 90%
Turn your creative passion into a business using a blank journal and a proven framework.
by Lisa Sonora Beam 2008
4.12
377 ratings
Innovation by Design
by Thomas Lockwood • 2017
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
3.59
116
Innovation by Design Summary
Innovation by Design 90%
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
by Thomas Lockwood 2017
3.59
116 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 90%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
Lateral Thinking
by Edward de Bono • 2014
Not better digging, but different digging: the skill of seeing what logic leaves out.
3.61
152
Lateral Thinking Summary
Lateral Thinking 90%
Not better digging, but different digging: the skill of seeing what logic leaves out.
by Edward de Bono 2014
3.61
152 ratings
The Medici Effect
by Frans Johansson • 2004
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
3.92
3k+
The Medici Effect Summary
The Medici Effect 90%
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
by Frans Johansson 2004
3.92
3k+ ratings
The Business Idea Factory
by Andrii Sedniev • 2013
Program your subconscious tonight and wake up with a business idea: the system behind it.
3.98
462
The Business Idea Factory Summary
The Business Idea Factory 89%
Program your subconscious tonight and wake up with a business idea: the system behind it.
by Andrii Sedniev 2013
3.98
462 ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 89%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
How Creativity Rules the World
by Maria Brito • 2022
Your best idea will arrive in silence, after a failure, or from someone unlike you.
3.78
251
How Creativity Rules the World Summary
How Creativity Rules the World 89%
Your best idea will arrive in silence, after a failure, or from someone unlike you.
by Maria Brito 2022
3.78
251 ratings
Everything I Know
by Paul Jarvis • 2013
Your creative work isn't a startup. Build it small enough to support a life you love.
3.72
802
Everything I Know Summary
Everything I Know 89%
Your creative work isn't a startup. Build it small enough to support a life you love.
by Paul Jarvis 2013
3.72
802 ratings
The Creative Thinking Handbook
by Chris Griffiths • 2019
A step-by-step system for solving business problems creatively, on demand and on deadline.
3.79
163
The Creative Thinking Handbook Summary
The Creative Thinking Handbook 89%
A step-by-step system for solving business problems creatively, on demand and on deadline.
by Chris Griffiths 2019
3.79
163 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 89%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
Serious Creativity
by Edward de Bono • 1992
Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.
3.81
524
Serious Creativity Summary
Serious Creativity 89%
Make creativity a skill, not an accident: the deliberate techniques for thinking sideways.
by Edward de Bono 1992
3.81
524 ratings
A Beautiful Constraint
by Adam Morgan • 2004
The thing holding you back is the way forward. Here's how to see it.
3.97
699
A Beautiful Constraint Summary
A Beautiful Constraint 89%
The thing holding you back is the way forward. Here's how to see it.
by Adam Morgan 2004
3.97
699 ratings
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
Emotion By Design Summary
Emotion By Design 89%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
The Path of Least Resistance
by Robert Fritz • 1989
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
4.06
2k+
The Path of Least Resistance Summary
The Path of Least Resistance 89%
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
by Robert Fritz 1989
4.06
2k+ ratings
The Creative Mindset
by Jeff Degraff • 2020
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
3.75
122
The Creative Mindset Summary
The Creative Mindset 89%
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
by Jeff Degraff 2020
3.75
122 ratings
Think Out of The Box
by Som Bathla • 2019
Ten ideas in ten minutes: how daily quotas, boredom, and non-expert input train the creative mind.
4.13
67
Think Out of The Box Summary
Think Out of The Box 89%
Ten ideas in ten minutes: how daily quotas, boredom, and non-expert input train the creative mind.
by Som Bathla 2019
4.13
67 ratings
The Laws of Subtraction
by Matthew E. May • 2012
Clarity and breakthroughs wait on the other side of less: stop adding, start removing.
3.84
169
The Laws of Subtraction Summary
The Laws of Subtraction 89%
Clarity and breakthroughs wait on the other side of less: stop adding, start removing.
by Matthew E. May 2012
3.84
169 ratings
Inside the Box
by Drew Boyd • 2013
Thinking outside the box is a myth. Five trainable methods turn your constraints into innovation.
4.03
634
Inside the Box Summary
Inside the Box 89%
Thinking outside the box is a myth. Five trainable methods turn your constraints into innovation.
by Drew Boyd 2013
4.03
634 ratings
Thinkertoys
by Michael Michalko • 1991
Why inspiration fails, and the repeatable techniques that produce breakthrough ideas instead.
3.98
4k+
Thinkertoys Summary
Thinkertoys 89%
Why inspiration fails, and the repeatable techniques that produce breakthrough ideas instead.
by Michael Michalko 1991
3.98
4k+ ratings
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
Non-Obvious Summary
Non-Obvious 89%
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012
3.53
1k+ ratings
Make Your Mark
by Jocelyn K. Glei • 2014
You have 15 seconds to win a user. Rules for products and teams that earn attention.
3.97
1k+
Make Your Mark Summary
Make Your Mark 89%
You have 15 seconds to win a user. Rules for products and teams that earn attention.
by Jocelyn K. Glei 2014
3.97
1k+ ratings
Perennial Seller
by Ryan Holiday • 2017
Create work that outlasts the hype: the craft standards and the marketing playbook.
4.14
4k+
Perennial Seller Summary
Perennial Seller 89%
Create work that outlasts the hype: the craft standards and the marketing playbook.
by Ryan Holiday 2017
4.14
4k+ ratings
Feck Perfuction
by James Victore • 2019
Perfection kills more work than criticism ever did. A designer's guide to making things anyway.
4.04
2k+
Feck Perfuction Summary
Feck Perfuction 89%
Perfection kills more work than criticism ever did. A designer's guide to making things anyway.
by James Victore 2019
4.04
2k+ ratings
Show Your Work!
by Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
62k+
Show Your Work! Summary
Show Your Work! 89%
Share your unfinished work daily, and the audience finds you before you are ready.
by Austin Kleon 2014
4.08
62k+ ratings
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