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SoBrief
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Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 90%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 89%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 89%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 89%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 89%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 89%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 88%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business 88%
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012
4.50
2 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 88%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Small Message, Big Impact
by Terri L. Sjodin • 2011
Thirty seconds is all you get. Make it open a door instead of close a deal.
3.49
275
Small Message, Big Impact Summary
Small Message, Big Impact 88%
Thirty seconds is all you get. Make it open a door instead of close a deal.
by Terri L. Sjodin 2011
3.49
275 ratings
Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 88%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 88%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
609
The 3-Minute Rule Summary
The 3-Minute Rule 88%
The sequence that leads audiences to sell themselves in under three minutes.
by Brant Pinvidic 2019
4.17
609 ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 88%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
A three-minute pitch formula that earns the yes before you ever ask for it.
4.15
39
The 3-Minute Rule Summary
The 3-Minute Rule 88%
A three-minute pitch formula that earns the yes before you ever ask for it.
by Brant Pinvidic 2019
4.15
39 ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 88%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 88%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 88%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 87%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Speak, Memorably
by Bill McGowan • 2025
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
3.69
254
Speak, Memorably Summary
Speak, Memorably 87%
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
by Bill McGowan 2025
3.69
254 ratings
Influencer
by Brittany Hennessy • 2018
What to charge, what to sign, when to hire an agent: the business manual for influencers.
3.70
2k+
Influencer Summary
Influencer 87%
What to charge, what to sign, when to hire an agent: the business manual for influencers.
by Brittany Hennessy 2018
3.70
2k+ ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 87%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Filmmaking for Change
by Jon Fitzgerald • 2012
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
3.27
22
Filmmaking for Change Summary
Filmmaking for Change 87%
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
by Jon Fitzgerald 2012
3.27
22 ratings
POP!
by Sam Horn • 2006
How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.
3.84
345
POP! Summary
POP! 87%
How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.
by Sam Horn 2006
3.84
345 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 87%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Key Person of Influence
by Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
2k+
Key Person of Influence Summary
Key Person of Influence 87%
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
by Daniel Priestley 2010
4.02
2k+ ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 87%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 87%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 87%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
Platform Summary
Platform 87%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 87%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
Five Stars
by Carmine Gallo • 2018
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
3.93
1k+
Five Stars Summary
Five Stars 87%
Robots cannot move a room. The storytelling and persuasion playbook for an automated century.
by Carmine Gallo 2018
3.93
1k+ ratings
United States of Distraction
by Mickey Huff • 2019
Six companies own nearly all American media. The product is a public too distracted for democracy.
3.74
114
United States of Distraction Summary
United States of Distraction 87%
Six companies own nearly all American media. The product is a public too distracted for democracy.
by Mickey Huff 2019
3.74
114 ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 87%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 87%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
The Little Book of Campaign Etiquette
by Stephen Hess • 1998
The unwritten rules campaigns and journalists keep breaking, and the case for writing them down.
1.00
1
The Little Book of Campaign Etiquette Summary
The Little Book of Campaign Etiquette 87%
The unwritten rules campaigns and journalists keep breaking, and the case for writing them down.
by Stephen Hess 1998
1.00
1 ratings
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
The Little Book of Big PR Summary
The Little Book of Big PR 87%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
Propaganda Blitz
by David Edwards • 2018
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
4.28
184
Propaganda Blitz Summary
Propaganda Blitz 87%
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
by David Edwards 2018
4.28
184 ratings
Smart Brevity
by Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
10k+
Smart Brevity Summary
Smart Brevity 87%
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
by Jim Vandehei 2022
3.92
10k+ ratings
Manufacturing Consent
by Edward S. Herman • 1988
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
4.23
25k+
Manufacturing Consent Summary
Manufacturing Consent 87%
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
by Edward S. Herman 1988
4.23
25k+ ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 87%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Writing Movies for Fun and Profit
by Robert Ben Garant • 2011
Screenwriting is a blue-collar job: relocate, pitch constantly, and never turn down a rewrite.
3.95
2k+
Writing Movies for Fun and Profit Summary
Writing Movies for Fun and Profit 87%
Screenwriting is a blue-collar job: relocate, pitch constantly, and never turn down a rewrite.
by Robert Ben Garant 2011
3.95
2k+ ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Telling True Stories
by Mark Kramer • 2007
Finding true stories, reporting from the inside, and building scenes that read like novels.
4.08
1k+
Telling True Stories Summary
Telling True Stories 87%
Finding true stories, reporting from the inside, and building scenes that read like novels.
by Mark Kramer 2007
4.08
1k+ ratings
Backstory
by Ken Auletta • 2003
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
3.50
74
Backstory Summary
Backstory 87%
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
by Ken Auletta 2003
3.50
74 ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 87%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
Media Literacy
by W. James Potter • 1998
Most media influence happens below awareness. The skills for seeing what shapes you.
3.76
118
Media Literacy Summary
Media Literacy 87%
Most media influence happens below awareness. The skills for seeing what shapes you.
by W. James Potter 1998
3.76
118 ratings
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