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Books like The Inside Advantage

All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 97%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
Energize Growth Now
by Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
Energize Growth Now Summary
Energize Growth Now 97%
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
by Lisa Nirell 2009
3.80
10 ratings
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 97%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Story Driven Summary
Story Driven 96%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Uniqueing Your Brand
by Jeff Jochum • 2016
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
4.75
4
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
Uniqueing Your Brand Summary
Uniqueing Your Brand 96%
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
by Jeff Jochum 2016
4.75
4 ratings
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 96%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 96%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Niche Down Summary
Niche Down 96%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Purple Cow, New Edition
by Seth Godin • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56k+
💡 Product Innovation💬 Word Of Mouth🎯 Niche Markets🚀 Early Adopters⭐ Brand Differentiation
Purple Cow, New Edition Summary
Purple Cow, New Edition 96%
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
by Seth Godin 2009
3.78
56k+ ratings
💡 Product Innovation💬 Word Of Mouth🎯 Niche Markets🚀 Early Adopters⭐ Brand Differentiation
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 96%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 96%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
🚀 Marketing Strategy👥 Customer Focus🔷 Differentiation💎 Value Proposition🤝 Personal Selling
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 96%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 95%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Market Your Way to Growth Summary
Market Your Way to Growth 95%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Summary
The Sticking Point Solution 95%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Visual Hammer Summary
Visual Hammer 95%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 95%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 95%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Romancing the Brand Summary
Romancing the Brand 95%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 95%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Guerrilla Marketing Summary
Guerrilla Marketing 95%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Free Prize Inside
by Seth Godin • 2004
Build products that sell themselves: small creative bets instead of big ad budgets.
3.85
2k+
🎯 Product Differentiation🏢 Intrapreneurship🎨 Design Innovation🗣️ Word Of Mouth🦸 Innovation Champions
Free Prize Inside Summary
Free Prize Inside 95%
Build products that sell themselves: small creative bets instead of big ad budgets.
by Seth Godin 2004
3.85
2k+ ratings
🎯 Product Differentiation🏢 Intrapreneurship🎨 Design Innovation🗣️ Word Of Mouth🦸 Innovation Champions
Getting Everything You Can Out of All You've Got
by Jay Abraham • 2000
Most businesses chase new customers while ignoring two faster, cheaper paths to growth.
3.95
8k+
🚀 Business Growth📬 Direct Response Marketing🎯 Customer Acquisition💰 Sales Strategy🤝 Referral Marketing
Getting Everything You Can Out of All You've Got Summary
Getting Everything You Can Out of All You've Got 95%
Most businesses chase new customers while ignoring two faster, cheaper paths to growth.
by Jay Abraham 2000
3.95
8k+ ratings
🚀 Business Growth📬 Direct Response Marketing🎯 Customer Acquisition💰 Sales Strategy🤝 Referral Marketing
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 95%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 95%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Branding For Dummies Summary
Branding For Dummies 95%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth💡 Emotional Drivers🛠️ Jobs To Be Done
Superconsumers Summary
Superconsumers 95%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
🎯 Consumer Segmentation❤️ Passionate Users📈 Brand Growth💡 Emotional Drivers🛠️ Jobs To Be Done
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 95%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Double Double
by Cameron Herold • 2011
Double your revenue in three years using a single vivid vision, not a business plan.
3.92
383
📈 Business Growth🎯 Vision Planning🧱 Corporate Culture👥 Hiring Practices📣 Guerrilla Marketing
Double Double Summary
Double Double 95%
Double your revenue in three years using a single vivid vision, not a business plan.
by Cameron Herold 2011
3.92
383 ratings
📈 Business Growth🎯 Vision Planning🧱 Corporate Culture👥 Hiring Practices📣 Guerrilla Marketing
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 95%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 95%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 95%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Marketing Summary
Marketing 95%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 95%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
Meaningful Summary
Meaningful 95%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
10x Marketing Formula Summary
10x Marketing Formula 95%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Eating the Big Fish Summary
Eating the Big Fish 95%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 95%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 95%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
Shark Tank Jump Start Your Business
by Michael Parrish DuDell • 2013
Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.
3.62
600
🏢 Startup Playbooks💰 Small Business Finance🎤 Investor Pitching🏷️ Brand Strategy🌱 Company Culture
Shark Tank Jump Start Your Business Summary
Shark Tank Jump Start Your Business 95%
Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.
by Michael Parrish DuDell 2013
3.62
600 ratings
🏢 Startup Playbooks💰 Small Business Finance🎤 Investor Pitching🏷️ Brand Strategy🌱 Company Culture
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
Blue Ocean Shift Summary
Blue Ocean Shift 95%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy🔄 Organizational Change💎 Value Creation
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 95%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 95%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
StoryBranding 2.0 Summary
StoryBranding 2.0 95%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Summary
Marketing Made Simple 95%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Professional Services Marketing Summary
Professional Services Marketing 95%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 95%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
Kellogg on Branding
by Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning💎 Brand Equity🏗️ Brand Architecture
Kellogg on Branding Summary
Kellogg on Branding 95%
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
by Alice M. Tybout 2005
4.09
276 ratings
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning💎 Brand Equity🏗️ Brand Architecture
The E-Myth Enterprise
by Michael E. Gerber • 2009
A good idea isn't enough. Four ideals a business must get right before it ever opens.
3.59
612
🚀 Startup Playbooks🏪 Small Business Strategy⚙️ Business Systems Design🔄 Process Optimization🌍 Conscious Capitalism
The E-Myth Enterprise Summary
The E-Myth Enterprise 95%
A good idea isn't enough. Four ideals a business must get right before it ever opens.
by Michael E. Gerber 2009
3.59
612 ratings
🚀 Startup Playbooks🏪 Small Business Strategy⚙️ Business Systems Design🔄 Process Optimization🌍 Conscious Capitalism
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning📧 Email Marketing📣 Launch Marketing
Rise of the Youpreneur Summary
Rise of the Youpreneur 95%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning📧 Email Marketing📣 Launch Marketing
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