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Books like Retention Point

Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Never Lose a Customer Again Summary
Never Lose a Customer Again 96%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 96%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
🔄 Customer Retention🔗 Referral Marketing📬 Direct Response Marketing🤝 Relationship Marketing🏪 Small Business Owners
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
The Membership Economy Summary
The Membership Economy 95%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
🧾 Subscription Economy🧲 Customer Retention🚪 Customer Onboarding🔓 Access Economy💡 Business Model Innovation
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 95%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 94%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 94%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Effortless Experience Summary
The Effortless Experience 94%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
📞 Customer Service💝 Customer Experience🎨 Service Design📊 Loyalty Economics🧠 Customer Psychology
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 94%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
📊 Customer Analytics💻 CRM Strategy🔄 Retention Marketing📈 Data-Driven Strategy🎯 Customer Segmentation
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
🧭 Customer Success Management🔄 Subscription Business💻 B2B SaaS📈 Scaling Operations🔒 Retention Strategy
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 94%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
🧭 Customer Success Management🔄 Subscription Business💻 B2B SaaS📈 Scaling Operations🔒 Retention Strategy
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth👥 Employee Engagement📊 Data-Driven Management
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 94%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
🏆 Customer Loyalty🔄 Customer Feedback Loops📣 Word Of Mouth Growth👥 Employee Engagement📊 Data-Driven Management
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Creating Superfans Summary
Creating Superfans 94%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Summary
The thank you economy 94%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
Hug Your Customers Summary
Hug Your Customers 94%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
🛍️ Customer Experience👨‍👩‍👧‍👦 Family Business🏬 Retail Management🌟 Service Excellence💎 Customer Loyalty
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 94%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
How To Start A Cult Summary
How To Start A Cult 94%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture💙 Customer Loyalty🔗 Service Profit Chain
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 94%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
✨ Customer Experience💪 Employee Empowerment🏛️ Company Culture💙 Customer Loyalty🔗 Service Profit Chain
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 94%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Start Your Own Day Spa and More
by Preethi Burkholder • 2007
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
3.00
6
🧖 Wellness Industry🏪 Service Businesses📘 Startup Guides🔄 Customer Retention👃 Sensory Branding
Start Your Own Day Spa and More Summary
Start Your Own Day Spa and More 94%
Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.
by Preethi Burkholder 2007
3.00
6 ratings
🧖 Wellness Industry🏪 Service Businesses📘 Startup Guides🔄 Customer Retention👃 Sensory Branding
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Magnetic Marketing Summary
Magnetic Marketing 94%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
🧱 Audience Building👥 Fan Communities💎 Brand Loyalty🏘️ Community Building🛎️ Customer Experience
Superfans Summary
Superfans 94%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
🧱 Audience Building👥 Fan Communities💎 Brand Loyalty🏘️ Community Building🛎️ Customer Experience
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Converted Summary
Converted 94%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Top of Mind (PB) Summary
Top of Mind (PB) 94%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Networking Is Not Working
by Derek Coburn • 2014
Swap business cards for real relationships: the anti-networking strategy that brings clients to you.
3.56
318
🤝 Professional Networking🎁 Value-First Networking🔒 Client Retention📈 Business Development🤲 Trust-Based Selling
Networking Is Not Working Summary
Networking Is Not Working 94%
Swap business cards for real relationships: the anti-networking strategy that brings clients to you.
by Derek Coburn 2014
3.56
318 ratings
🤝 Professional Networking🎁 Value-First Networking🔒 Client Retention📈 Business Development🤲 Trust-Based Selling
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
Winning on Purpose Summary
Winning on Purpose 93%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
🧲 Customer Loyalty🔄 Customer Retention🎯 Corporate Purpose⭐ Service Excellence🏛️ Organizational Culture
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Summary
The Sticking Point Solution 93%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Forget the Funnel Summary
Forget the Funnel 93%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done🗺️ Customer Journey🏆 Customer Success
Giftology
by John Ruhlin • 2016
One knife, no logo, worst possible moment. The business gift that actually works.
4.06
1k+
🎁 Corporate Gifting🔄 Client Retention📣 Referral Marketing💝 Strategic Generosity🤝 Reciprocity
Giftology Summary
Giftology 93%
One knife, no logo, worst possible moment. The business gift that actually works.
by John Ruhlin 2016
4.06
1k+ ratings
🎁 Corporate Gifting🔄 Client Retention📣 Referral Marketing💝 Strategic Generosity🤝 Reciprocity
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 93%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 93%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 93%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 93%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
The Customer Service Revolution Summary
The Customer Service Revolution 93%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
Customer Success
by Nick Mehta • 2016
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
4.00
1k+
📉 Customer Retention🔄 Subscription Economy📈 Product-Led Growth🤝 Customer Success Movement📊 SaaS Metrics
Customer Success Summary
Customer Success 93%
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
by Nick Mehta 2016
4.00
1k+ ratings
📉 Customer Retention🔄 Subscription Economy📈 Product-Led Growth🤝 Customer Success Movement📊 SaaS Metrics
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention📊 Sales Force Automation💌 Relationship Marketing
CRM at the Speed of Light Summary
CRM at the Speed of Light 93%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
🤝 Customer Relationship Management🎯 Customer-Centricity🔄 Customer Retention📊 Sales Force Automation💌 Relationship Marketing
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