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SoBrief
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🧠 Selling Psychology

Deep dives into the cognitive biases, emotional triggers, and decision-making patterns that drive people to say yes — the science beneath the art of persuasion.
Way of the Wolf
by Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
10k+
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication💰 High-Ticket Sales🛡️ Objection Handling
Way of the Wolf Summary
Way of the Wolf 94%
The closing system that runs on certainty, not charm, starting with the first four seconds.
by Jordan Belfort 2017
3.95
10k+ ratings
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication💰 High-Ticket Sales🛡️ Objection Handling
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 94%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
Flip the Script Summary
Flip the Script 94%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
The Art of Closing Any Deal
by James W. Pickens • 1985
Psychological closing: how to read, steer, and land any customer when most salespeople just talk.
4.02
87
🎯 Closing Skills🧠 Sales Psychology🛡️ Objection Handling📼 Old-School Sales🗣️ Persuasion Tactics
The Art of Closing Any Deal Summary
The Art of Closing Any Deal 94%
Psychological closing: how to read, steer, and land any customer when most salespeople just talk.
by James W. Pickens 1985
4.02
87 ratings
🎯 Closing Skills🧠 Sales Psychology🛡️ Objection Handling📼 Old-School Sales🗣️ Persuasion Tactics
The Science of Selling
by David Hoffeld • 2016
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
3.99
721
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
The Science of Selling Summary
The Science of Selling 94%
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
by David Hoffeld 2016
3.99
721 ratings
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
Sales EQ
by Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1k+
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
Sales EQ Summary
Sales EQ 94%
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
by Jeb Blount 2017
4.28
1k+ ratings
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling🎯 Influence Psychology🤝 Trust Building
You Can't Teach a Kid to Ride a Bike at a Seminar
by David H. Sandler • 1995
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
4.11
1k+
📋 Sales Methodology🩺 Consultative Selling💊 Pain-Based Selling🧠 Buyer Psychology🎭 Performance Psychology
You Can't Teach a Kid to Ride a Bike at a Seminar Summary
You Can't Teach a Kid to Ride a Bike at a Seminar 94%
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
by David H. Sandler 1995
4.11
1k+ ratings
📋 Sales Methodology🩺 Consultative Selling💊 Pain-Based Selling🧠 Buyer Psychology🎭 Performance Psychology
The Psychology of Selling
by Brian Tracy • 2016
The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.
4.16
9k+
🧠 Sales Psychology📊 Sales Methodology💼 Selling Techniques🧘 Inner Game🎯 Goal Setting
The Psychology of Selling Summary
The Psychology of Selling 94%
The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.
by Brian Tracy 2016
4.16
9k+ ratings
🧠 Sales Psychology📊 Sales Methodology💼 Selling Techniques🧘 Inner Game🎯 Goal Setting
La Biblia del vendedor
by Alex Dey • 2022
Objections are requests for help, silence closes deals, and every word either sells or repels.
4.23
71
🛠️ Sales Techniques🎯 Closing Strategies🔍 Sales Prospecting🧠 Buyer Psychology📞 Traditional Selling
La Biblia del vendedor Summary
La Biblia del vendedor 93%
Objections are requests for help, silence closes deals, and every word either sells or repels.
by Alex Dey 2022
4.23
71 ratings
🛠️ Sales Techniques🎯 Closing Strategies🔍 Sales Prospecting🧠 Buyer Psychology📞 Traditional Selling
The Perfect Close
by James Muir • 2016
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
4.28
204
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
The Perfect Close Summary
The Perfect Close 93%
Two questions replace every manipulative closing trick. The first asks about timing, not commitment.
by James Muir 2016
4.28
204 ratings
📋 Sales Methodology🤝 Modern Selling🧠 Sales Psychology❓ Question-Based Selling🛡️ Objection Handling
Consistency Selling
by Weldon Long • 2018
A simple process that blocks the escape routes, locks in commitments, and earns the final yes.
4.11
57
🎯 Sales Process🩺 Diagnostic Selling🚪 Objection Handling🧠 Buyer Psychology🗣️ Persuasion Techniques
Consistency Selling Summary
Consistency Selling 93%
A simple process that blocks the escape routes, locks in commitments, and earns the final yes.
by Weldon Long 2018
4.11
57 ratings
🎯 Sales Process🩺 Diagnostic Selling🚪 Objection Handling🧠 Buyer Psychology🗣️ Persuasion Techniques
Secrets of Closing the Sale
by Zig Ziglar • 1984
Objections reveal the path to yes: a question-based method for closing with integrity.
4.16
10k+
🛠️ Sales Techniques🚧 Handling Objections🎯 Emotional Persuasion🤝 Trust-Based Selling❓ Questioning Skills
Secrets of Closing the Sale Summary
Secrets of Closing the Sale 93%
Objections reveal the path to yes: a question-based method for closing with integrity.
by Zig Ziglar 1984
4.16
10k+ ratings
🛠️ Sales Techniques🚧 Handling Objections🎯 Emotional Persuasion🤝 Trust-Based Selling❓ Questioning Skills
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 93%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
How to Change Minds
by Rob Jolles • 2013
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
3.78
819
🧠 Persuasion Psychology🤝 Consultative Selling🔒 Trust Building🔄 Decision Psychology🛡️ Objection Handling
How to Change Minds Summary
How to Change Minds 93%
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
by Rob Jolles 2013
3.78
819 ratings
🧠 Persuasion Psychology🤝 Consultative Selling🔒 Trust Building🔄 Decision Psychology🛡️ Objection Handling
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
The Science of Influence Summary
The Science of Influence 93%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
Brainfluence
by Roger Dooley • 2011
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology👃 Sensory Marketing🌀 Subconscious Influence📊 Behavioral Economics
Brainfluence Summary
Brainfluence 93%
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology👃 Sensory Marketing🌀 Subconscious Influence📊 Behavioral Economics
Rainmaking Conversations
by Mike Schultz • 2011
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
3.79
175
📋 Sales Methodology🏢 B2b Selling🤝 Consultative Selling🧠 Buyer Psychology🛡️ Objection Handling
Rainmaking Conversations Summary
Rainmaking Conversations 93%
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
by Mike Schultz 2011
3.79
175 ratings
📋 Sales Methodology🏢 B2b Selling🤝 Consultative Selling🧠 Buyer Psychology🛡️ Objection Handling
The Numero Uno Salesman
by Karan Sondhi • 2018
Daily improvements and honest conversations turn salespeople into their customers' only choice.
3.00
7
📞 Sales Techniques📈 Daily Sales Habits🤝 Customer Relationships🛡️ Handling Objections💡 Consultative Selling
The Numero Uno Salesman Summary
The Numero Uno Salesman 93%
Daily improvements and honest conversations turn salespeople into their customers' only choice.
by Karan Sondhi 2018
3.00
7 ratings
📞 Sales Techniques📈 Daily Sales Habits🤝 Customer Relationships🛡️ Handling Objections💡 Consultative Selling
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Persuasion Psychology Summary
Persuasion Psychology 93%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming👁️ Reading People💰 Sales Psychology
Words That Change Minds Summary
Words That Change Minds 93%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming👁️ Reading People💰 Sales Psychology
Sell the Way You Buy
by David Priemer • 2020
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
4.25
131
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
Sell the Way You Buy Summary
Sell the Way You Buy 93%
A sales method you'd want used on you: empathy and behavioral science, minus the pressure.
by David Priemer 2020
4.25
131 ratings
🛠️ Sales Methodology🧠 Behavioral Economics💡 Emotional Intelligence🎯 Buyer Psychology💼 Sales Professionals
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 93%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Exactly What to Say
by Phil M. Jones • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
10k+
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques🧠 Sales Psychology🛑 Objection Handling
Exactly What to Say Summary
Exactly What to Say 93%
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
by Phil M. Jones 2017
3.75
10k+ ratings
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques🧠 Sales Psychology🛑 Objection Handling
Major Account Sales Strategy
by Neil Rackham • 1989
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
4.22
309
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
Major Account Sales Strategy Summary
Major Account Sales Strategy 93%
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
by Neil Rackham 1989
4.22
309 ratings
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling🧠 Buyer Psychology🤝 Negotiation Tactics
SNAP Selling
by Jill Konrath • 2010
Your pitch gets deleted because it adds work. Flip the equation with four principles.
3.88
537
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
SNAP Selling Summary
SNAP Selling 93%
Your pitch gets deleted because it adds work. Flip the equation with four principles.
by Jill Konrath 2010
3.88
537 ratings
📋 Sales Methodology🏢 B2b Selling🧠 Buyer Psychology🔄 Sales Process💎 Value-Based Selling
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Maximum Influence Summary
Maximum Influence 93%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Zero-Resistance Selling
by Maxwell Maltz • 1998
Your self-image draws a hard line around every sale. Here is how to move it.
4.19
242
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
Zero-Resistance Selling Summary
Zero-Resistance Selling 93%
Your self-image draws a hard line around every sale. Here is how to move it.
by Maxwell Maltz 1998
4.19
242 ratings
🧠 Sales Psychology📞 Selling Techniques🎯 Mental Rehearsal🛡️ Objection Handling💭 Sales Mindset
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
Pre-Suasion Summary
Pre-Suasion 93%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
Emotional Intelligence for Sales Success
by Colleen Stanley • 2012
The brain's emotional center fires before logic does. Top sellers train that, not the pitch.
3.98
382
🧠 Emotional Intelligence💼 Sales Psychology👂 Active Listening🛡️ Handling Rejection🤝 Rapport Building
Emotional Intelligence for Sales Success Summary
Emotional Intelligence for Sales Success 93%
The brain's emotional center fires before logic does. Top sellers train that, not the pitch.
by Colleen Stanley 2012
3.98
382 ratings
🧠 Emotional Intelligence💼 Sales Psychology👂 Active Listening🛡️ Handling Rejection🤝 Rapport Building
Sell with a Story
by Paul Smith • 2016
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
3.97
461
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
Sell with a Story Summary
Sell with a Story 93%
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
by Paul Smith 2016
3.97
461 ratings
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
The New Model of Selling
by Jerry Acuff • 2023
Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.
4.37
265
🗣️ Consultative Selling👂 Active Listening🧠 Emotional Intelligence❓ Question Based Selling🤝 Trust Building
The New Model of Selling Summary
The New Model of Selling 93%
Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.
by Jerry Acuff 2023
4.37
265 ratings
🗣️ Consultative Selling👂 Active Listening🧠 Emotional Intelligence❓ Question Based Selling🤝 Trust Building
How to Sell Anything to Anybody
by Joe Girard • 1977
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
3.77
2k+
🛠️ Sales Techniques🤝 Relationship Selling🔍 Prospecting🧠 Sales Psychology🔑 Closing Techniques
How to Sell Anything to Anybody Summary
How to Sell Anything to Anybody 93%
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
by Joe Girard 1977
3.77
2k+ ratings
🛠️ Sales Techniques🤝 Relationship Selling🔍 Prospecting🧠 Sales Psychology🔑 Closing Techniques
Questions Are the Answers
by Allan Pease • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
2k+
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling🫂 Rapport Building🛡️ Rejection Resilience
Questions Are the Answers Summary
Questions Are the Answers 93%
A questioning sequence that turns prospects into self-recruiters, no pitch required.
by Allan Pease 2000
4.01
2k+ ratings
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling🫂 Rapport Building🛡️ Rejection Resilience
The Art of Closing the Sale
by Brian Tracy • 2007
Most salespeople work only ninety minutes a day. The closing techniques that fill the other hours.
4.23
1k+
💼 Professional Selling🔒 Closing Techniques🛡️ Objection Handling🧠 Sales Psychology⏱️ Sales Productivity
The Art of Closing the Sale Summary
The Art of Closing the Sale 93%
Most salespeople work only ninety minutes a day. The closing techniques that fill the other hours.
by Brian Tracy 2007
4.23
1k+ ratings
💼 Professional Selling🔒 Closing Techniques🛡️ Objection Handling🧠 Sales Psychology⏱️ Sales Productivity
The JOLT Effect
by Matthew Dixon • 2022
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
4.10
798
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
The JOLT Effect Summary
The JOLT Effect 93%
Most deals aren't lost to competitors. They're lost to the customer's fear of choosing wrong.
by Matthew Dixon 2022
4.10
798 ratings
🛠️ Sales Methodology🧊 Decision Paralysis🧠 Behavioral Economics💼 Sales Professionals🔍 Psychology Of Selling
Let's Get Real or Let's Not Play
by Mahan Khalsa • 1999
Sales without guesswork: qualify ruthlessly, inquire deeply, and close only when the fit is exact.
4.15
1k+
🎯 Consultative Selling🏢 B2B Sales🧠 Buyer Psychology🤝 Trust-Based Selling📋 Sales Prospecting
Let's Get Real or Let's Not Play Summary
Let's Get Real or Let's Not Play 93%
Sales without guesswork: qualify ruthlessly, inquire deeply, and close only when the fit is exact.
by Mahan Khalsa 1999
4.15
1k+ ratings
🎯 Consultative Selling🏢 B2B Sales🧠 Buyer Psychology🤝 Trust-Based Selling📋 Sales Prospecting
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
The Persuasion Code Summary
The Persuasion Code 93%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 93%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
INKED
by Jeb Blount • 2020
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
4.21
218
🤝 Sales Negotiation🧠 Negotiation Psychology✍️ Deal Closing😌 Emotional Control🔍 Stakeholder Discovery
INKED Summary
INKED 93%
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
by Jeb Blount 2020
4.21
218 ratings
🤝 Sales Negotiation🧠 Negotiation Psychology✍️ Deal Closing😌 Emotional Control🔍 Stakeholder Discovery
Selling 101
by Zig Ziglar • 2003
63% of sales calls never ask for the order. Here's the fix.
4.10
1k+
📚 Sales Fundamentals💡 Benefit Selling👂 Active Listening🤝 Closing Sales🛡️ Objection Handling
Selling 101 Summary
Selling 101 93%
63% of sales calls never ask for the order. Here's the fix.
by Zig Ziglar 2003
4.10
1k+ ratings
📚 Sales Fundamentals💡 Benefit Selling👂 Active Listening🤝 Closing Sales🛡️ Objection Handling
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 93%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response🎯 Customer Psychology📰 Classic Advertising
Great Leads Summary
Great Leads 93%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response🎯 Customer Psychology📰 Classic Advertising
The New Strategic Selling
by Robert B. Miller • 1985
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
3.90
1k+
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
The New Strategic Selling Summary
The New Strategic Selling 93%
Organizations buy for results; individuals buy for personal reasons. Turn that into a signed deal.
by Robert B. Miller 1985
3.90
1k+ ratings
🏢 Complex Sales🧠 Buyer Psychology🗺️ Stakeholder Management🔽 Funnel Management🤝 Consultative Selling
The Closer's Survival Guide
by Grant Cardone • 2009
A hundred proven closes and the mental armor to deliver them when it counts.
4.13
1k+
🚪 Closing Deals📋 Sales Techniques🚧 Objection Handling😰 Sales Fear💎 Value-Based Selling
The Closer's Survival Guide Summary
The Closer's Survival Guide 93%
A hundred proven closes and the mental armor to deliver them when it counts.
by Grant Cardone 2009
4.13
1k+ ratings
🚪 Closing Deals📋 Sales Techniques🚧 Objection Handling😰 Sales Fear💎 Value-Based Selling
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Influence Summary
Influence 93%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 93%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 93%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
The Sandler Rules
by David H. Mattson • 2009
A sales method that treats 'no' as a win and closes deals by asking, not telling.
4.02
334
📋 Sales Methodology🧠 Sales Psychology🎯 Sales Prospecting🛡️ Objection Handling✅ Qualification
The Sandler Rules Summary
The Sandler Rules 93%
A sales method that treats 'no' as a win and closes deals by asking, not telling.
by David H. Mattson 2009
4.02
334 ratings
📋 Sales Methodology🧠 Sales Psychology🎯 Sales Prospecting🛡️ Objection Handling✅ Qualification
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 93%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
The Ultimate Book of Sales Techniques
by Stephan Schiffman • 2012
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
3.83
70
🤝 Consultative Selling📞 Cold Calling🛡️ Objection Handling🏢 B2b Selling🧠 Sales Psychology
The Ultimate Book of Sales Techniques Summary
The Ultimate Book of Sales Techniques 93%
The customer's inertia is the real opponent. 75 tactics to disrupt it and advance the sale.
by Stephan Schiffman 2012
3.83
70 ratings
🤝 Consultative Selling📞 Cold Calling🛡️ Objection Handling🏢 B2b Selling🧠 Sales Psychology
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