💓 Emotional Selling

Books that reframe sales as an act of connection, teaching how to read buyers' feelings, build trust, and persuade through empathy rather than pressure.

Great Leads

by Michael Masterson • 2011

Six reusable openings for any sales message, keyed to how much your reader already knows.

4.57

774

✍️ Copywriting Techniques 🧠 Persuasive Writing 📬 Direct Response 🎯 Customer Psychology 📰 Classic Advertising

Great Leads 89%

Six reusable openings for any sales message, keyed to how much your reader already knows.

by Michael Masterson 2011

4.57

774 ratings

✍️ Copywriting Techniques 🧠 Persuasive Writing 📬 Direct Response 🎯 Customer Psychology 📰 Classic Advertising

Seducing the Subconscious

by Robert Heath • 2012

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

3.98

181

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Seducing the Subconscious 89%

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

by Robert Heath 2012

3.98

181 ratings

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Persuasive Copywriting

by Andy Maslen • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Persuasive Copywriting 89%

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

by Andy Maslen 2015

4.13

143 ratings

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Sell with a Story

by Paul Smith • 2016

Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.

3.97

461

📖 Sales Storytelling 🧠 Narrative Persuasion 🤝 Client Acquisition 🏗️ Story Structure 📈 Sales Methodology

Sell with a Story 89%

Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.

by Paul Smith 2016

3.97

461 ratings

📖 Sales Storytelling 🧠 Narrative Persuasion 🤝 Client Acquisition 🏗️ Story Structure 📈 Sales Methodology

Neuromarketing

by Patrick Renvoisé • 2005

The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.

3.90

787

🧠 Sales Psychology 🧪 Neuromarketing 🛒 Consumer Behavior 🎯 Persuasion Techniques 👁️ Visual Persuasion

Neuromarketing 89%

The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.

by Patrick Renvoisé 2005

3.90

787 ratings

🧠 Sales Psychology 🧪 Neuromarketing 🛒 Consumer Behavior 🎯 Persuasion Techniques 👁️ Visual Persuasion

The Robert Collier Letter Book

by Robert Collier • 1989

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

4.11

371

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

The Robert Collier Letter Book 88%

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

by Robert Collier 1989

4.11

371 ratings

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

Unconscious Branding

by Douglas Van Praet • 2012

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

3.94

342

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

Unconscious Branding 88%

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

by Douglas Van Praet 2012

3.94

342 ratings

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy 🧬 Evolutionary Psychology 🌀 Unconscious Influence

Secrets of Closing the Sale

by Zig Ziglar • 1984

Objections reveal the path to yes: a question-based method for closing with integrity.

4.16

10k+

🛠️ Sales Techniques 🚧 Handling Objections 🎯 Emotional Persuasion 🤝 Trust-Based Selling ❓ Questioning Skills

Secrets of Closing the Sale 88%

Objections reveal the path to yes: a question-based method for closing with integrity.

by Zig Ziglar 1984

4.16

10k+ ratings

🛠️ Sales Techniques 🚧 Handling Objections 🎯 Emotional Persuasion 🤝 Trust-Based Selling ❓ Questioning Skills

The Brain Sell

by David R. Lewis • 2013

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

3.88

138

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology ❤️ Emotional Branding 👃 Sensory Marketing

The Brain Sell 88%

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

by David R. Lewis 2013

3.88

138 ratings

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology ❤️ Emotional Branding 👃 Sensory Marketing

Way of the Wolf

by Jordan Belfort • 2017

The closing system that runs on certainty, not charm, starting with the first four seconds.

3.95

10k+

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

Way of the Wolf 88%

The closing system that runs on certainty, not charm, starting with the first four seconds.

by Jordan Belfort 2017

3.95

10k+ ratings

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication 💰 High-Ticket Sales 🛡️ Objection Handling

The Architecture of Persuasion

by Michael Masterson • 2009

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

4.25

166

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

The Architecture of Persuasion 88%

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

by Michael Masterson 2009

4.25

166 ratings

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

Integrity Selling for the 21st Century

by Ron Willingham • 1987

The customer-focused method where prospects do 80 percent of the talking and close themselves.

3.91

449

🗣️ Consultative Selling 📋 Sales Methodology 🤝 Ethical Selling 🔗 Relationship Selling 🧠 Sales Mindset

Integrity Selling for the 21st Century Summary

Integrity Selling for the 21st Century 88%

The customer-focused method where prospects do 80 percent of the talking and close themselves.

by Ron Willingham 1987

3.91

449 ratings

🗣️ Consultative Selling 📋 Sales Methodology 🤝 Ethical Selling 🔗 Relationship Selling 🧠 Sales Mindset

No B.S. Sales Success In The New Economy

by Dan S. Kennedy • 2010

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

4.31

153

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

No B.S. Sales Success In The New Economy Summary

No B.S. Sales Success In The New Economy 88%

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

by Dan S. Kennedy 2010

4.31

153 ratings

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction 88%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Emotional Branding, Revised Edition

by Marc Gobé • 2001

Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.

3.76

398

🧭 Brand Strategy 🧠 Consumer Psychology 👁️ Sensory Marketing ❤️ Emotional Design 📻 Nostalgia Marketing

Emotional Branding, Revised Edition Summary

Emotional Branding, Revised Edition 88%

Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.

by Marc Gobé 2001

3.76

398 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 👁️ Sensory Marketing ❤️ Emotional Design 📻 Nostalgia Marketing

Scientific Advertising

by Claude C. Hopkins • 1923

Why the best ads are not creative gambles but salesmanship measured to the penny.

4.06

4k+

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting 🧠 Consumer Psychology 🎯 Customer Acquisition

Scientific Advertising 88%

Why the best ads are not creative gambles but salesmanship measured to the penny.

by Claude C. Hopkins 1923

4.06

4k+ ratings

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting 🧠 Consumer Psychology 🎯 Customer Acquisition

The Anatomy of Humbug

by Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug 88%

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

by Paul Feldwick 2015

4.21

376 ratings

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands 88%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Lovemarks The Future Beyond Brands

by Kevin Roberts • 2005

Brands lost their mystery. Three buried instincts are the only way to get it back.

3.86

1k+

🎯 Brand Strategy ❤️ Emotional Branding 🧠 Consumer Psychology ✨ Sensory Design 📖 Storytelling

Lovemarks The Future Beyond Brands Summary

Lovemarks The Future Beyond Brands 88%

Brands lost their mystery. Three buried instincts are the only way to get it back.

by Kevin Roberts 2005

3.86

1k+ ratings

🎯 Brand Strategy ❤️ Emotional Branding 🧠 Consumer Psychology ✨ Sensory Design 📖 Storytelling

Marketing to Mindstates

by Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates 88%

Swap customer surveys for brain science: four levers that sell to the automatic mind.

by Will Leach 2018

4.13

182 ratings

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing 88%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

Advertising and Psychology

by Leslie Ernest Gill • 2013

Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.

3.50

🧠 Advertising Psychology 🛒 Consumer Behavior ✍️ Copywriting 👁️ Attention Capture 🔄 Habit Formation

Advertising and Psychology 88%

Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.

by Leslie Ernest Gill 2013

3.50

2 ratings

🧠 Advertising Psychology 🛒 Consumer Behavior ✍️ Copywriting 👁️ Attention Capture 🔄 Habit Formation

The Persuasion Code

by Christophe Morin • 2018

The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.

3.84

120

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 🔍 Cognitive Biases ❤️ Emotional Persuasion

The Persuasion Code 88%

The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.

by Christophe Morin 2018

3.84

120 ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 🔍 Cognitive Biases ❤️ Emotional Persuasion

Kick-Ass Copywriting Secrets of a Marketing Rebel

by John Carlton • 2002

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

4.40

144

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

Kick-Ass Copywriting Secrets of a Marketing Rebel Summary

Kick-Ass Copywriting Secrets of a Marketing Rebel 88%

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

by John Carlton 2002

4.40

144 ratings

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

The Art of Closing Any Deal

by James W. Pickens • 1985

Psychological closing: how to read, steer, and land any customer when most salespeople just talk.

4.02

🎯 Closing Skills 🧠 Sales Psychology 🛡️ Objection Handling 📼 Old-School Sales 🗣️ Persuasion Tactics

The Art of Closing Any Deal 88%

Psychological closing: how to read, steer, and land any customer when most salespeople just talk.

by James W. Pickens 1985

4.02

87 ratings

🎯 Closing Skills 🧠 Sales Psychology 🛡️ Objection Handling 📼 Old-School Sales 🗣️ Persuasion Tactics

Sales EQ

by Jeb Blount • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1k+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

Sales EQ 88%

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

by Jeb Blount 2017

4.28

1k+ ratings

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling 🎯 Influence Psychology 🤝 Trust Building

The StorySelling Method

by Philipp Humm • 2023

End the pitch. Start the story. A repeatable framework for selling with narrative, not features.

4.11

520

🎤 Sales Storytelling 🏗️ Narrative Structure 🤝 Customer Trust 🛡️ Objection Handling 💬 Persuasive Communication

The StorySelling Method 87%

End the pitch. Start the story. A repeatable framework for selling with narrative, not features.

by Philipp Humm 2023

4.11

520 ratings

🎤 Sales Storytelling 🏗️ Narrative Structure 🤝 Customer Trust 🛡️ Objection Handling 💬 Persuasive Communication

Brand Sense

by Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

890

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense 87%

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

by Martin Lindstrom 2005

3.88

890 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

The Closer's Survival Guide

by Grant Cardone • 2009

A hundred proven closes and the mental armor to deliver them when it counts.

4.13

1k+

🚪 Closing Deals 📋 Sales Techniques 🚧 Objection Handling 😰 Sales Fear 💎 Value-Based Selling

The Closer's Survival Guide 87%

A hundred proven closes and the mental armor to deliver them when it counts.

by Grant Cardone 2009

4.13

1k+ ratings

🚪 Closing Deals 📋 Sales Techniques 🚧 Objection Handling 😰 Sales Fear 💎 Value-Based Selling

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Decoding the New Consumer Mind 87%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

The Psychology of Selling

by Brian Tracy • 2016

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

4.16

9k+

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

The Psychology of Selling 87%

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

by Brian Tracy 2016

4.16

9k+ ratings

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Selling Luxury 87%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Seducing Strangers

by Josh Weltman • 2015

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

3.84

317

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building 💎 Authentic Marketing

Seducing Strangers 87%

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

by Josh Weltman 2015

3.84

317 ratings

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building 💎 Authentic Marketing

Cashvertising

by Drew Eric Whitman • 2008

Most ads fail because they sell features. Your customers are already wired to buy something else.

4.35

3k+

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

Cashvertising 87%

Most ads fail because they sell features. Your customers are already wired to buy something else.

by Drew Eric Whitman 2008

4.35

3k+ ratings

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

Making Them Believe

by Dan S. Kennedy • 2010

A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.

3.95

📬 Direct Marketing 🎓 Authority Positioning 🔥 Controversy As Brand 📻 Media Control 🔄 Business Reinvention

Making Them Believe 87%

A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.

by Dan S. Kennedy 2010

3.95

94 ratings

📬 Direct Marketing 🎓 Authority Positioning 🔥 Controversy As Brand 📻 Media Control 🔄 Business Reinvention

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

by Jeffrey Gitomer • 2013

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

4.05

209

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling Summary

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling 87%

Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.

by Jeffrey Gitomer 2013

4.05

209 ratings

📈 Sales Methodology 📩 Inbound Selling 🎁 Value-First Selling 👤 Personal Branding 🧠 Sales Mindset

Emotional Intelligence for Sales Success

by Colleen Stanley • 2012

The brain's emotional center fires before logic does. Top sellers train that, not the pitch.

3.98

382

🧠 Emotional Intelligence 💼 Sales Psychology 👂 Active Listening 🛡️ Handling Rejection 🤝 Rapport Building

Emotional Intelligence for Sales Success Summary

Emotional Intelligence for Sales Success 87%

The brain's emotional center fires before logic does. Top sellers train that, not the pitch.

by Colleen Stanley 2012

3.98

382 ratings

🧠 Emotional Intelligence 💼 Sales Psychology 👂 Active Listening 🛡️ Handling Rejection 🤝 Rapport Building

The Brain Audit

by Sean D'Souza • 2009

Seven checks a customer's brain makes before buying, and the script for passing each.

4.46

604

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections 👥 Social Proof 🛡️ Risk Reversal

The Brain Audit 87%

Seven checks a customer's brain makes before buying, and the script for passing each.

by Sean D'Souza 2009

4.46

604 ratings

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections 👥 Social Proof 🛡️ Risk Reversal

Breakthrough Advertising

by Eugene M. Schwartz • 1966

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

4.54

1k+

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

Breakthrough Advertising 87%

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

by Eugene M. Schwartz 1966

4.54

1k+ ratings

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

The New Model of Selling

by Jerry Acuff • 2023

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

4.37

265

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

The New Model of Selling 87%

Listen 70% of the time, kill the hard close, and guide skeptics to sell themselves.

by Jerry Acuff 2023

4.37

265 ratings

🗣️ Consultative Selling 👂 Active Listening 🧠 Emotional Intelligence ❓ Question Based Selling 🤝 Trust Building

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 87%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Selling 101

by Zig Ziglar • 2003

63% of sales calls never ask for the order. Here's the fix.

4.10

1k+

📚 Sales Fundamentals 💡 Benefit Selling 👂 Active Listening 🤝 Closing Sales 🛡️ Objection Handling

Selling 101 87%

63% of sales calls never ask for the order. Here's the fix.

by Zig Ziglar 2003

4.10

1k+ ratings

📚 Sales Fundamentals 💡 Benefit Selling 👂 Active Listening 🤝 Closing Sales 🛡️ Objection Handling

The Adweek Copywriting Handbook

by Joseph Sugarman • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

2k+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

The Adweek Copywriting Handbook 87%

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

by Joseph Sugarman 2006

4.14

2k+ ratings

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous

by Anonymous • 2022

Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.

3.11

149

📖 Business Storytelling 📊 Marketing Strategy 🧠 Behavioral Psychology 🗣️ Persuasion 🧩 Cognitive Bias

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous Summary

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous 87%

Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.

by Anonymous 2022

3.11

149 ratings

📖 Business Storytelling 📊 Marketing Strategy 🧠 Behavioral Psychology 🗣️ Persuasion 🧩 Cognitive Bias

The Little Red Book of Selling

by Jeffrey Gitomer • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10k+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

The Little Red Book of Selling 87%

Build a personal brand, kill cold calling, and let social proof close your deals.

by Jeffrey Gitomer 2004

3.91

10k+ ratings

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

Pitch Anything

by Oren Klaff • 2011

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

4.05

12k+

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

Pitch Anything 87%

Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.

by Oren Klaff 2011

4.05

12k+ ratings

🎯 Sales Pitches 💼 Business Persuasion 🗣️ High-Stakes Communication 👑 Status Dynamics 🤝 Deal Negotiations

The Art of the Sale

by Philip Delves Broughton • 2012

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

3.68

400

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

The Art of the Sale 87%

Selling and living are the same craft. Lessons from a worldwide tour of master persuaders.

by Philip Delves Broughton 2012

3.68

400 ratings

🧠 Sales Psychology 🤝 Relationship Selling 🎭 Authentic Selling ❤️ Emotional Intelligence 🎯 Consultative Selling

Brainfluence

by Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence 87%

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Selling the Price Increase

by Jeb Blount • 2022

A repeatable system for raising prices on existing accounts without the anxiety or the attrition.

3.72

💰 Pricing Strategy 🤝 B2b Sales 🗣️ Objection Handling ⚖️ Negotiation Tactics 🔗 Customer Retention

Selling the Price Increase 87%

A repeatable system for raising prices on existing accounts without the anxiety or the attrition.

by Jeb Blount 2022

3.72

79 ratings

💰 Pricing Strategy 🤝 B2b Sales 🗣️ Objection Handling ⚖️ Negotiation Tactics 🔗 Customer Retention

The Numero Uno Salesman

by Karan Sondhi • 2018

Daily improvements and honest conversations turn salespeople into their customers' only choice.

3.00

📞 Sales Techniques 📈 Daily Sales Habits 🤝 Customer Relationships 🛡️ Handling Objections 💡 Consultative Selling

The Numero Uno Salesman 87%

Daily improvements and honest conversations turn salespeople into their customers' only choice.

by Karan Sondhi 2018

3.00

7 ratings

📞 Sales Techniques 📈 Daily Sales Habits 🤝 Customer Relationships 🛡️ Handling Objections 💡 Consultative Selling

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