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SoBrief
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El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 92%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
Manipulation
by Deborah Weiss • 2019
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
2.79
38
Manipulation Summary
Manipulation 92%
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
by Deborah Weiss 2019
2.79
38 ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 92%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
Human Hacking Summary
Human Hacking 92%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
Dark Psychology Summary
Dark Psychology 92%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 92%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 92%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
The Psychology of Persuasion Summary
The Psychology of Persuasion 92%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 92%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
Art of Manipulation
by R.B. Sparkman • 1978
What five con artists taught about human weakness that a master's degree never could.
3.93
238
Art of Manipulation Summary
Art of Manipulation 91%
What five con artists taught about human weakness that a master's degree never could.
by R.B. Sparkman 1978
3.93
238 ratings
Real Influence
by Mark Goulston • 2012
Why listening beats pushing, and how to earn lasting commitment without manipulation.
3.79
442
Real Influence Summary
Real Influence 91%
Why listening beats pushing, and how to earn lasting commitment without manipulation.
by Mark Goulston 2012
3.79
442 ratings
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
Persuasion Psychology Summary
Persuasion Psychology 91%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
The Ellipsis Manual
by Chase Hughes • 2017
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
3.93
313
The Ellipsis Manual Summary
The Ellipsis Manual 91%
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
by Chase Hughes 2017
3.93
313 ratings
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
Words That Change Minds Summary
Words That Change Minds 91%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
Manipulation
by David T Abbots • 2018
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
3.27
15
Manipulation Summary
Manipulation 91%
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
by David T Abbots 2018
3.27
15 ratings
Mind Control
by Haha Lung • 2006
Exploit the flaws in senses and memory to control minds, before yours is controlled.
3.60
187
Mind Control Summary
Mind Control 91%
Exploit the flaws in senses and memory to control minds, before yours is controlled.
by Haha Lung 2006
3.60
187 ratings
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 91%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
Get Anyone to Do Anything
by David J. Lieberman • 2000
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
3.79
2k+
Get Anyone to Do Anything Summary
Get Anyone to Do Anything 91%
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
by David J. Lieberman 2000
3.79
2k+ ratings
The Kremlin School of Negotiation
by Igor Ryzov • 2019
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
3.91
580
The Kremlin School of Negotiation Summary
The Kremlin School of Negotiation 91%
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
by Igor Ryzov 2019
3.91
580 ratings
The Yes Factor
by Tonya Reiman • 2010
Master the silent 93 percent of communication that actually sways people.
3.59
160
The Yes Factor Summary
The Yes Factor 91%
Master the silent 93 percent of communication that actually sways people.
by Tonya Reiman 2010
3.59
160 ratings
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
Influence is Your Superpower Summary
Influence is Your Superpower 91%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
27 Powers of Persuasion Summary
27 Powers of Persuasion 91%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 91%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 91%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
The Social Strategist
by Ali Scarlett • 2022
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
3.90
50
The Social Strategist Summary
The Social Strategist 91%
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
by Ali Scarlett 2022
3.90
50 ratings
Social Engineering
by Christopher Hadnagy • 2010
Your firewall is fine. Your people are the vulnerability, and this is how attackers exploit them.
3.83
4k+
Social Engineering Summary
Social Engineering 91%
Your firewall is fine. Your people are the vulnerability, and this is how attackers exploit them.
by Christopher Hadnagy 2010
3.83
4k+ ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 91%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
How to Change Minds
by Rob Jolles • 2013
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
3.78
819
How to Change Minds Summary
How to Change Minds 91%
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
by Rob Jolles 2013
3.78
819 ratings
The POWER PRINCIPLE
by Blaine Lee • 1997
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
4.00
137
The POWER PRINCIPLE Summary
The POWER PRINCIPLE 91%
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
by Blaine Lee 1997
4.00
137 ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 91%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
The Art of Always Being Right
by A.C. Grayling • 2012
Thirty-eight ways to win any argument, none of which require you to be right.
3.44
205
The Art of Always Being Right Summary
The Art of Always Being Right 91%
Thirty-eight ways to win any argument, none of which require you to be right.
by A.C. Grayling 2012
3.44
205 ratings
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
The Science of Influence Summary
The Science of Influence 91%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
Age of Propaganda Summary
Age of Propaganda 91%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 91%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
The 48 Laws of Power in 30 Minutes
by Garamond Press • 2013
The 48 Laws condensed: how to wield influence without appearing to, and why mercy fails.
3.89
37
The 48 Laws of Power in 30 Minutes Summary
The 48 Laws of Power in 30 Minutes 91%
The 48 Laws condensed: how to wield influence without appearing to, and why mercy fails.
by Garamond Press 2013
3.89
37 ratings
Influence et manipulation
by Robert Cialdini • 2017
Hidden triggers decide when you say yes, and you can learn to recognize them.
4.03
795
Influence et manipulation Summary
Influence et manipulation 90%
Hidden triggers decide when you say yes, and you can learn to recognize them.
by Robert Cialdini 2017
4.03
795 ratings
L'antiguide de la manipulation - Devenez un manipulateur bienveillant et déjouez les manipulateurs t
by Fabien Olicard • 2021
Manipulation is a neutral tool. Learn to use it ethically and spot those who don't.
3.90
210
L'antiguide de la manipulation - Devenez un manipulateur bienveillant et déjouez les manipulateurs t Summary
L'antiguide de la manipulation - Devenez un manipulateur bienveillant et déjouez les manipulateurs t 90%
Manipulation is a neutral tool. Learn to use it ethically and spot those who don't.
by Fabien Olicard 2021
3.90
210 ratings
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
Flip the Script Summary
Flip the Script 90%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
Pitch Anything
by Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
12k+
Pitch Anything Summary
Pitch Anything 90%
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
by Oren Klaff 2011
4.05
12k+ ratings
Influence
by Robert B. Cialdini • 1984
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
4.21
179k+
Influence Summary
Influence 90%
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
by Robert B. Cialdini 1984
4.21
179k+ ratings
The Art of Persuasion
by Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
898
The Art of Persuasion Summary
The Art of Persuasion 90%
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
by Bob Burg 1998
4.03
898 ratings
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 90%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
Spellbound Summary
Spellbound 90%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
Brandwashed Summary
Brandwashed 90%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
The Truth Detector
by Jack Schafer • 2020
How to extract truthful information from anyone without them realizing they've been questioned.
4.22
368
The Truth Detector Summary
The Truth Detector 90%
How to extract truthful information from anyone without them realizing they've been questioned.
by Jack Schafer 2020
4.22
368 ratings
The Concise Art of Seduction
by Robert Greene • 2003
Forget charm. Seduction works best when your target doesn't even know it's happening.
3.87
2k+
The Concise Art of Seduction Summary
The Concise Art of Seduction 90%
Forget charm. Seduction works best when your target doesn't even know it's happening.
by Robert Greene 2003
3.87
2k+ ratings
Dark Psychology and Manipulation
by Brandon Goleman • 2019
Manipulators bank on you not knowing their playbook. This is the playbook.
3.43
116
Dark Psychology and Manipulation Summary
Dark Psychology and Manipulation 90%
Manipulators bank on you not knowing their playbook. This is the playbook.
by Brandon Goleman 2019
3.43
116 ratings
Secrets of Power Negotiating
by Roger Dawson • 1988
The negotiator who asks for more gets more. Here is the tactical playbook.
4.06
3k+
Secrets of Power Negotiating Summary
Secrets of Power Negotiating 90%
The negotiator who asks for more gets more. Here is the tactical playbook.
by Roger Dawson 1988
4.06
3k+ ratings
Free Your Mind
by Laura Dodsworth • 2023
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
3.79
335
Free Your Mind Summary
Free Your Mind 90%
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
by Laura Dodsworth 2023
3.79
335 ratings
The Manipulated Mind
by Denise Winn • 2000
The psychological pressure that breaks prisoners of war also sells cars and elects presidents.
4.06
109
The Manipulated Mind Summary
The Manipulated Mind 90%
The psychological pressure that breaks prisoners of war also sells cars and elects presidents.
by Denise Winn 2000
4.06
109 ratings
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