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SoBrief
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The POWER PRINCIPLE
by Blaine Lee • 1997
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
4.00
137
The POWER PRINCIPLE Summary
The POWER PRINCIPLE 90%
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
by Blaine Lee 1997
4.00
137 ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 90%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
Thank You for Arguing
by Jay Heinrichs • 2007
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
3.56
7k+
Thank You for Arguing Summary
Thank You for Arguing 90%
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
by Jay Heinrichs 2007
3.56
7k+ ratings
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 90%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
Win Every Argument
by Mehdi Hasan • 2023
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
4.06
4k+
Win Every Argument Summary
Win Every Argument 89%
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
by Mehdi Hasan 2023
4.06
4k+ ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 89%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
The Psychology of Persuasion Summary
The Psychology of Persuasion 89%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
Real Influence
by Mark Goulston • 2012
Why listening beats pushing, and how to earn lasting commitment without manipulation.
3.79
442
Real Influence Summary
Real Influence 89%
Why listening beats pushing, and how to earn lasting commitment without manipulation.
by Mark Goulston 2012
3.79
442 ratings
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 89%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
Human Hacking Summary
Human Hacking 89%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
Dark Psychology Summary
Dark Psychology 89%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
The Art of Persuasion
by Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
898
The Art of Persuasion Summary
The Art of Persuasion 89%
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
by Bob Burg 1998
4.03
898 ratings
The Soulful Art of Persuasion
by Jason Harris • 2019
Persuasion without the hard sell: generosity, authenticity, and stories that actually stick.
3.87
252
The Soulful Art of Persuasion Summary
The Soulful Art of Persuasion 89%
Persuasion without the hard sell: generosity, authenticity, and stories that actually stick.
by Jason Harris 2019
3.87
252 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 89%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
27 Powers of Persuasion Summary
27 Powers of Persuasion 89%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 89%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
Changing Minds
by Howard Gardner • 2004
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
3.59
658
Changing Minds Summary
Changing Minds 89%
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
by Howard Gardner 2004
3.59
658 ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 88%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
Verbal Judo
by George J. Thompson • 1993
Street tested persuasion: how to deflect insults, calm hostility, and gain cooperation from anyone.
3.84
7k+
Verbal Judo Summary
Verbal Judo 88%
Street tested persuasion: how to deflect insults, calm hostility, and gain cooperation from anyone.
by George J. Thompson 1993
3.84
7k+ ratings
How to Win Any Argument, Revised Edition
by Robert Mayer • 2005
Win arguments without shouting: self-control, precise language, and psychological disarming.
3.38
226
How to Win Any Argument, Revised Edition Summary
How to Win Any Argument, Revised Edition 88%
Win arguments without shouting: self-control, precise language, and psychological disarming.
by Robert Mayer 2005
3.38
226 ratings
Doesn't Hurt to Ask
by Trey Gowdy • 2020
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
4.16
2k+
Doesn't Hurt to Ask Summary
Doesn't Hurt to Ask 88%
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
by Trey Gowdy 2020
4.16
2k+ ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 88%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Leadership
by Peter Andrei • 2020
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
3.44
50
Leadership Summary
Leadership 88%
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
by Peter Andrei 2020
3.44
50 ratings
The Art of Quiet Influence
by Jocelyn Davis • 2019
No corner office required: build trust, defuse conflict, and guide others with Eastern philosophy.
3.25
652
The Art of Quiet Influence Summary
The Art of Quiet Influence 88%
No corner office required: build trust, defuse conflict, and guide others with Eastern philosophy.
by Jocelyn Davis 2019
3.25
652 ratings
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
Persuasion Psychology Summary
Persuasion Psychology 88%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
Good Arguments
by Bo Seo • 2022
How to build arguments that hold, spot bad-faith moves, and know which battles to skip.
3.66
2k+
Good Arguments Summary
Good Arguments 88%
How to build arguments that hold, spot bad-faith moves, and know which battles to skip.
by Bo Seo 2022
3.66
2k+ ratings
How to Change Minds
by Rob Jolles • 2013
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
3.78
819
How to Change Minds Summary
How to Change Minds 88%
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
by Rob Jolles 2013
3.78
819 ratings
Mind Control
by Haha Lung • 2006
Exploit the flaws in senses and memory to control minds, before yours is controlled.
3.60
187
Mind Control Summary
Mind Control 88%
Exploit the flaws in senses and memory to control minds, before yours is controlled.
by Haha Lung 2006
3.60
187 ratings
Say It Well
by Terry Szuplat • 2024
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
4.17
483
Say It Well Summary
Say It Well 88%
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
by Terry Szuplat 2024
4.17
483 ratings
Pitch Anything
by Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
12k+
Pitch Anything Summary
Pitch Anything 88%
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
by Oren Klaff 2011
4.05
12k+ ratings
Manipulation
by Deborah Weiss • 2019
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
2.79
38
Manipulation Summary
Manipulation 88%
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
by Deborah Weiss 2019
2.79
38 ratings
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
Words That Change Minds Summary
Words That Change Minds 88%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
Influence is Your Superpower Summary
Influence is Your Superpower 88%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
The Yes Factor
by Tonya Reiman • 2010
Master the silent 93 percent of communication that actually sways people.
3.59
160
The Yes Factor Summary
The Yes Factor 88%
Master the silent 93 percent of communication that actually sways people.
by Tonya Reiman 2010
3.59
160 ratings
How to Win Friends and Influence People
by Dale Carnegie • 2022
A revised guide to winning cooperation and building trust by making others feel truly valued.
4.38
3k+
How to Win Friends and Influence People Summary
How to Win Friends and Influence People 88%
A revised guide to winning cooperation and building trust by making others feel truly valued.
by Dale Carnegie 2022
4.38
3k+ ratings
How Minds Change
by David McRaney • 2022
Facts alone don't change minds: the science of persuasion and a method that does.
4.12
4k+
How Minds Change Summary
How Minds Change 88%
Facts alone don't change minds: the science of persuasion and a method that does.
by David McRaney 2022
4.12
4k+ ratings
The Kremlin School of Negotiation
by Igor Ryzov • 2019
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
3.91
580
The Kremlin School of Negotiation Summary
The Kremlin School of Negotiation 88%
A Russian negotiator's playbook: five moves to control any negotiation and get what you want.
by Igor Ryzov 2019
3.91
580 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 88%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Aikido in Everyday Life
by Terry Dobson • 1993
Stop meeting force with force. An Aikido master's guide to redirecting conflict until it dissolves.
3.86
176
Aikido in Everyday Life Summary
Aikido in Everyday Life 88%
Stop meeting force with force. An Aikido master's guide to redirecting conflict until it dissolves.
by Terry Dobson 1993
3.86
176 ratings
Art of Manipulation
by R.B. Sparkman • 1978
What five con artists taught about human weakness that a master's degree never could.
3.93
238
Art of Manipulation Summary
Art of Manipulation 88%
What five con artists taught about human weakness that a master's degree never could.
by R.B. Sparkman 1978
3.93
238 ratings
Convence y vencerás
by Antonio Fabregat • 2017
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
3.55
31
Convence y vencerás Summary
Convence y vencerás 88%
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
by Antonio Fabregat 2017
3.55
31 ratings
Persuasion
by Lee Hartley Carter • 2019
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
3.68
168
Persuasion Summary
Persuasion 88%
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
by Lee Hartley Carter 2019
3.68
168 ratings
The Art of Rhetoric
by Aristotle
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
3.87
7k+
The Art of Rhetoric Summary
The Art of Rhetoric 88%
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
by Aristotle
3.87
7k+ ratings
The 360 Degree Leader
by John C. Maxwell • 2006
Influence doesn't require a title. A playbook for leading from the middle.
4.16
8k+
The 360 Degree Leader Summary
The 360 Degree Leader 88%
Influence doesn't require a title. A playbook for leading from the middle.
by John C. Maxwell 2006
4.16
8k+ ratings
Manipulation
by David T Abbots • 2018
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
3.27
15
Manipulation Summary
Manipulation 88%
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
by David T Abbots 2018
3.27
15 ratings
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
The Science of Influence Summary
The Science of Influence 88%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
The Social Strategist
by Ali Scarlett • 2022
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
3.90
50
The Social Strategist Summary
The Social Strategist 88%
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
by Ali Scarlett 2022
3.90
50 ratings
The Ellipsis Manual
by Chase Hughes • 2017
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
3.93
313
The Ellipsis Manual Summary
The Ellipsis Manual 88%
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
by Chase Hughes 2017
3.93
313 ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 88%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
How to Win an Argument
by Marcus Tullius Cicero • 2016
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
3.66
943
How to Win an Argument Summary
How to Win an Argument 88%
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
by Marcus Tullius Cicero 2016
3.66
943 ratings
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