🎯 Customer Obsession

Business books advocating an almost fanatical devotion to understanding and delighting customers. These works argue that sustainable success begins and ends with putting the customer at the center of every decision.

Winning on Purpose

by Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose

Winning on Purpose 92%

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

by Fred Reichheld 2021

3.97

428 ratings

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design

The Effortless Experience 92%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Creating Superfans 92%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

How to Win Customers and Keep Them for Life

by Michael LeBoeuf • 2000

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

3.9

200

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity

How to Win Customers and Keep Them for Life Summary

How to Win Customers and Keep Them for Life 92%

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

by Michael LeBoeuf 2000

3.9

200 ratings

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

Hug Your Customers 92%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment

The Customer Service Revolution 91%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Never Lose a Customer Again 91%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing

The thank you economy 91%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing

The Customer Success Economy

by Nick Mehta • 2020

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

4.12

112

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success

The Customer Success Economy 91%

Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.

by Nick Mehta 2020

4.12

112 ratings

🔄 Subscription Economy 💰 Recurring Revenue 🎯 Customer Success

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Notes from a Friend 91%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

What Customers Crave 91%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

The Ultimate Question 2.0

by Fred Reichheld • 2011

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

3.87

1k+

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth

The Ultimate Question 2.0 91%

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

by Fred Reichheld 2011

3.87

1k+ ratings

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth

Hug Your Haters

by Jay Baer • 2016

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

3.85

788

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

Hug Your Haters 91%

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

by Jay Baer 2016

3.85

788 ratings

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Customer Obsessed 91%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Superconsumers

by Eddie Yoon • 2016

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

3.72

112

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

Superconsumers 91%

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

by Eddie Yoon 2016

3.72

112 ratings

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Forget the Funnel 91%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Shut Up and Listen!

by Tilman Fertitta • 2019

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

3.89

1k+

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy

Shut Up and Listen! 91%

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

by Tilman Fertitta 2019

3.89

1k+ ratings

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 91%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude

Bright Marketing for Small Business

by Robert Craven • 2011

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

3.83

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

Bright Marketing for Small Business Summary

Bright Marketing for Small Business 91%

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

by Robert Craven 2011

3.83

6 ratings

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

Discovering the Soul of Service 90%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

The Nordstrom Way 90%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

Outside In

by Harley Manning • 2012

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

3.93

835

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping

Outside In 90%

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

by Harley Manning 2012

3.93

835 ratings

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping

The Membership Economy

by Robbie Kellman Baxter • 2015

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

3.73

1k+

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding

The Membership Economy 90%

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

by Robbie Kellman Baxter 2015

3.73

1k+ ratings

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding

Customers for Life

by Carl Sewell • 1990

One customer is worth half a million. Keeping them depends on the system behind the smile.

4.20

1k+

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty

Customers for Life 90%

One customer is worth half a million. Keeping them depends on the system behind the smile.

by Carl Sewell 1990

4.20

1k+ ratings

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

The Brand Flip 90%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

The Best Service is No Service

by Bill Price • 2008

Stop optimizing your call center. The real fix is to destroy demand for customer service.

3.98

174

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design

The Best Service is No Service 90%

Stop optimizing your call center. The real fix is to destroy demand for customer service.

by Bill Price 2008

3.98

174 ratings

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design

People Love You

by Jeb Blount • 2013

How likability, trust, and proactive care make you the partner clients refuse to leave.

3.60

120

🧭 Customer Experience 🤝 Client Relationships 🧱 Trust Building

People Love You 90%

How likability, trust, and proactive care make you the partner clients refuse to leave.

by Jeb Blount 2013

3.60

120 ratings

🧭 Customer Experience 🤝 Client Relationships 🧱 Trust Building

The Starbucks Experience

by Joseph A. Michelli • 2006

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

3.75

5k+

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment

The Starbucks Experience 90%

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

by Joseph A. Michelli 2006

3.75

5k+ ratings

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment

Superfans

by Pat Flynn • 2019

Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.

4.12

2k+

🧱 Audience Building 👥 Fan Communities 💎 Brand Loyalty

Superfans 90%

Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.

by Pat Flynn 2019

4.12

2k+ ratings

🧱 Audience Building 👥 Fan Communities 💎 Brand Loyalty

Customer Success

by Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

4.00

1k+

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy

Customer Success 90%

Group your customers, score their loyalty, and build a product they cannot quit.

by Nick Mehta 2016

4.00

1k+ ratings

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

The Pumpkin Plan 90%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

The Amazon Management System

by Ram Charan • 2019

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

4.04

399

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management

The Amazon Management System 90%

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

by Ram Charan 2019

4.04

399 ratings

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management

Startup Cxo

by Matt Blumberg • 2021

Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.

4.00

🖥️ Saas Scaling ⭐ Customer Success 🔄 Customer Lifecycle

Startup Cxo 90%

Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.

by Matt Blumberg 2021

4.00

68 ratings

🖥️ Saas Scaling ⭐ Customer Success 🔄 Customer Lifecycle

The Greatest Business Decisions of All Time

by Fortune Magazine • 2012

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

3.87

605

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

The Greatest Business Decisions of All Time Summary

The Greatest Business Decisions of All Time 90%

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

by Fortune Magazine 2012

3.87

605 ratings

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

Uncommon Service

by Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

784

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs

Uncommon Service 90%

The counterintuitive rule of service: to be great, you must first decide where to be bad.

by Frances Frei 2012

4.01

784 ratings

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty

Marketing Rebellion 90%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty

The Seven Pillars of Customer Success

by Wayne McCulloch • 2021

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

4.16

245

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS

The Seven Pillars of Customer Success Summary

The Seven Pillars of Customer Success 90%

Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.

by Wayne McCulloch 2021

4.16

245 ratings

🧭 Customer Success Management 🔄 Subscription Business 💻 B2B SaaS

Uplifting Service

by Ron Kaufman • 2012

Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.

3.85

334

🛎️ Service Culture 🧠 Service Mindset 🏢 Corporate Culture

Uplifting Service 90%

Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.

by Ron Kaufman 2012

3.85

334 ratings

🛎️ Service Culture 🧠 Service Mindset 🏢 Corporate Culture

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy

Rocket 90%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love 90%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing

The Experience Economy 90%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture

Amaze Every Customer Every Time 90%

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture

The Bezos Letters

by Steve Anderson • 2019

Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.

3.95

965

🎯 Customer Centricity 🎲 Strategic Risk Taking 📅 Long-Term Strategy

The Bezos Letters 90%

Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.

by Steve Anderson 2019

3.95

965 ratings

🎯 Customer Centricity 🎲 Strategic Risk Taking 📅 Long-Term Strategy

Leading the Starbucks Way

by Joseph A. Michelli • 2008

How Starbucks turned a commodity into community: the five principles any business can adopt.

3.78

562

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment

Leading the Starbucks Way 90%

How Starbucks turned a commodity into community: the five principles any business can adopt.

by Joseph A. Michelli 2008

3.78

562 ratings

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment

In Search of Excellence

by Thomas J. Peters • 1982

A study of 43 iconic companies unearthed the few practices they all shared.

3.91

14k+

🧬 Organizational Culture 📚 Management Classics 🤝 Employee Empowerment

In Search of Excellence 90%

A study of 43 iconic companies unearthed the few practices they all shared.

by Thomas J. Peters 1982

3.91

14k+ ratings

🧬 Organizational Culture 📚 Management Classics 🤝 Employee Empowerment

The Founder's Mentality

by Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

2k+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy

The Founder's Mentality 90%

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

by Chris Zook 2016

3.80

2k+ ratings

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy

Fans First

by Jesse Cole • 2022

Forget advertising. How to build fans devoted enough to drive across the country for you.

4.36

983

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

Fans First 90%

Forget advertising. How to build fans devoted enough to drive across the country for you.

by Jesse Cole 2022

4.36

983 ratings

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

CRM at the Speed of Light

by Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

CRM at the Speed of Light 90%

CRM is a business philosophy, not a technology project. The blueprint for making it real.

by Paul Greenberg 2001

3.82

103 ratings

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

The Invisible Touch 90%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

Youtility 90%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

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