스타트업

처음부터 회사를 세우려면 첫 번째 벤처를 시작하든 다음 유니콘을 키우든, 비전과 끈기, 그리고 전략적 노하우가 균형 있게 필요합니다. 이 책들은 창업자들의 사고방식, 급성장의 메커니즘, 그리고 창업 세계에서의 눈부신 성공과 뼈아픈 실패로부터 얻은 값진 교훈을 생생하게 전달합니다.

스타트업 도서 요약

해결해야 할 과업

저자: 앤서니 W. 울윅 • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

500+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

해결해야 할 과업

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

저자: 앤서니 W. 울윅 2016 202 페이지

3.73

500+ 개의 평점

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery 🎯 Market Segmentation ⚙️ Product Development

What You Do Is Who You Are

저자: Ben Horowitz • 2019

Your culture is what happens when the boss leaves the room. Here's how to design it.

4.00

8,000+

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

What You Do Is Who You Are

Your culture is what happens when the boss leaves the room. Here's how to design it.

저자: Ben Horowitz 2019 288 페이지

4.00

8,000+ 개의 평점

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior 🛡️ Psychological Safety 🎨 Culture Design

좋은 광고를 쓰는 법

저자: 빅터 O. 슈왑 • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

500+

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

좋은 광고를 쓰는 법

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

저자: 빅터 O. 슈왑 1980 236 페이지

4.21

500+ 개의 평점

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

HBR 필독서: 혁신

저자: 하버드 비즈니스 퍼블리싱 • 2013

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

3.80

465

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

HBR 필독서: 혁신

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

저자: 하버드 비즈니스 퍼블리싱 2013 179 페이지

3.80

465 개의 평점

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change 🧪 Innovation Culture 💡 Entrepreneurial Mindset

Lean UX

저자: Jeff Gothelf • 2012

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

3.99

6,000+

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

Lean UX

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

저자: Jeff Gothelf 2012 148 페이지

3.99

6,000+ 개의 평점

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development 🎨 Ux Design 🧪 Rapid Experimentation

The Principles of Product Development Flow

저자: Donald G. Reinertsen • 2009

Product development waste hides in its invisible queues. The fix is not process, it is economics.

4.19

2,000+

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Principles of Product Development Flow

Product development waste hides in its invisible queues. The fix is not process, it is economics.

저자: Donald G. Reinertsen 2009 294 페이지

4.19

2,000+ 개의 평점

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making 🌊 Flow Optimization 📦 Small Batch Production

The Founder's Mentality

저자: Chris Zook • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

1,000+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Founder's Mentality

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

저자: Chris Zook 2016 224 페이지

3.80

1,000+ 개의 평점

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy 🚫 Anti-Bureaucracy 🎯 Frontline Focus

The Difference Between God and Larry Ellison*

저자: Mike Wilson • 1997

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

3.93

436

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

The Difference Between God and Larry Ellison*

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

저자: Mike Wilson 1997 400 페이지

3.93

436 개의 평점

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries 🤝 Co-Founder Partnerships 📈 Hypergrowth

Venture Deals

저자: Brad Feld • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

17,000+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Venture Deals

What the board seat, liquidation preference, and option pool really cost you, before you sign.

저자: Brad Feld 2011 345 페이지

4.12

17,000+ 개의 평점

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring 🤝 Deal Negotiation 📊 Equity Dilution

Company of One

저자: Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6,000+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Company of One

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

저자: Paul Jarvis 2019 240 페이지

3.91

6,000+ 개의 평점

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses 💰 Sustainable Profitability ⚙️ Systems Thinking

Disciplined Entrepreneurship

저자: Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2,000+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

Disciplined Entrepreneurship

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

저자: Bill Aulet 2013 406 페이지

4.27

2,000+ 개의 평점

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design ✅ Market Validation 📈 Customer Acquisition

The Innovator's Dilemma

저자: Clayton M. Christensen • 1997

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

4.04

61,000+

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

The Innovator's Dilemma

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

저자: Clayton M. Christensen 1997 252 페이지

4.04

61,000+ 개의 평점

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution 🌱 Market Creation 📈 Technology Adoption

하드씽

저자: 벤 호로위츠 • 2014

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

4.20

100,000+

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

하드씽

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

저자: 벤 호로위츠 2014 304 페이지

4.20

100,000+ 개의 평점

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management 📈 Scaling Startups 💬 Candid Leadership

10억 달러짜리 앱을 만드는 법

저자: 조지 버코프스키 • 2014

A billion dollars comes from one of five models. Know yours before you scale.

4.12

1,000+

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

10억 달러짜리 앱을 만드는 법

A billion dollars comes from one of five models. Know yours before you scale.

저자: 조지 버코프스키 2014 480 페이지

4.12

1,000+ 개의 평점

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup 🎯 Product-Market Fit 💰 Monetization Strategies

The Startup Way

저자: Eric Ries • 2017

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

3.98

4,000+

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

The Startup Way

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

저자: Eric Ries 2017 400 페이지

3.98

4,000+ 개의 평점

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation ♻️ Continuous Innovation 📈 Scaling Innovation

Write Useful Books

저자: 롭 피츠패트릭 • 2021

The product-design method that turns nonfiction books into recommendations, not just purchases.

4.54

500+

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

Write Useful Books

The product-design method that turns nonfiction books into recommendations, not just purchases.

저자: 롭 피츠패트릭 2021 158 페이지

4.54

500+ 개의 평점

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops 📣 Audience Building 📦 Amazon Marketing

The Innovator's Solut!on

저자: Clayton M. Christensen • 2003

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

4.06

13,000+

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

The Innovator's Solut!on

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

저자: Clayton M. Christensen 2003 304 페이지

4.06

13,000+ 개의 평점

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight 🌱 Market Creation 🏗️ Organizational Design

겟 투게더

저자: 베일리 리처드슨 • 2019

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

3.77

500+

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

겟 투게더

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

저자: 베일리 리처드슨 2019 192 페이지

3.77

500+ 개의 평점

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design 👐 Servant Leadership 🔮 Ritual Design

Testing Business Ideas

저자: David J. Bland • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

1,000+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Testing Business Ideas

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

저자: David J. Bland 2019 368 페이지

4.25

1,000+ 개의 평점

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation 🔬 Hypothesis Testing 🕵️ Customer Discovery

Secrets of Sand Hill Road

저자: Scott Kupor • 2019

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

4.23

4,000+

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

Secrets of Sand Hill Road

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

저자: Scott Kupor 2019 320 페이지

4.23

4,000+ 개의 평점

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets 🎤 Pitching Investors 🏛️ Board Governance

디스럽티드

저자: 댄 라이언스 • 2016

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

3.91

17,000+

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

디스럽티드

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

저자: 댄 라이언스 2016 272 페이지

3.91

17,000+ 개의 평점

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism 🌀 Corporate Cults 📣 Marketing Hype

스타트업을 망치는 방법

저자: 킴 흐비드케르 • 2022

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

4.58

447

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

스타트업을 망치는 방법

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

저자: 킴 흐비드케르 2022 384 페이지

4.58

447 개의 평점

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit 💵 Startup Funding 👥 Founding Teams

Monetizing Innovation

저자: Madhavan Ramanujam • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

4.15

1,000+

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Monetizing Innovation

Why 72% of new products fail: companies build before asking what anyone will actually pay.

저자: Madhavan Ramanujam 2016 256 페이지

4.15

1,000+ 개의 평점

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization 🧠 Behavioral Pricing 🚀 New Product Development

Founding Sales

저자: Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Founding Sales

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

저자: Peter R Kazanjy 2020 428 페이지

4.27

84 개의 평점

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales 📊 Pipeline Management 📧 Cold Outreach

Value Proposition Design

저자: Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7,000+

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

Value Proposition Design

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

저자: Alexander Osterwalder 2013 320 페이지

4.21

7,000+ 개의 평점

📐 Product Design 📊 Business Modeling 🔍 Customer Research 💡 Design Thinking 🔬 Iterative Testing

The Minimalist Entrepreneur

저자: Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

1,000+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

The Minimalist Entrepreneur

Community first, product second: the art of building a profitable startup without venture capital.

저자: Sahil Lavingia 2021 256 페이지

4.20

1,000+ 개의 평점

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development 🫂 Community-First Business 🌱 Sustainable Business

Growth Hacker Marketing

저자: Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11,000+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Growth Hacker Marketing

Marketing is no longer a department. It is a product feature, and it runs on data.

저자: Ryan Holiday 2013 56 페이지

3.77

11,000+ 개의 평점

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing 📊 Data-Driven Marketing 🔄 Lean Methodology

Who

저자: Geoff Smart • 2008

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

3.96

7,000+

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

Who

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

저자: Geoff Smart 2008 115 페이지

3.96

7,000+ 개의 평점

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing 🎯 Predicting Performance 📊 Evidence-Based Management

The Sweaty Startup

저자: Nick Huber • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

499

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

The Sweaty Startup

The roadmap for getting rich in the boring businesses your town actually needs.

저자: Nick Huber 2025 240 페이지

4.09

499 개의 평점

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills 👥 People Management 🎯 Personal Accountability

Innovation and Entrepreneurship

저자: Peter F. Drucker • 1985

The seven sources of innovation and four strategies that turn your business into a market leader.

4.08

11,000+

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

Innovation and Entrepreneurship

The seven sources of innovation and four strategies that turn your business into a market leader.

저자: Peter F. Drucker 1985 288 페이지

4.08

11,000+ 개의 평점

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management 🏆 Market Leadership 💰 Customer Value Creation

The Innovator's DNA

저자: Jeffrey H. Dyer • 2011

One twin study says creativity is 70 percent learned. The five skills that change the odds.

3.97

4,000+

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

The Innovator's DNA

One twin study says creativity is 70 percent learned. The five skills that change the odds.

저자: Jeffrey H. Dyer 2011 304 페이지

3.97

4,000+ 개의 평점

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

The Sales Development Playbook

저자: Trish Bertuzzi • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

500+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

The Sales Development Playbook

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

저자: Trish Bertuzzi 2016 264 페이지

4.18

500+ 개의 평점

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach 🔍 Lead Qualification 🎯 Sales Coaching

Traction

저자: Gabriel Weinberg • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

171

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

Traction

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

저자: Gabriel Weinberg 2015 240 페이지

3.81

171 개의 평점

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking 🦠 Viral Growth 🎯 Go-To-Market Strategy

The Right It

저자: Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

500+

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

The Right It

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

저자: Alberto Savoia 2019 272 페이지

4.30

500+ 개의 평점

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation 📉 Lean Startup 📊 Data-Driven Decisions

Super Founders

저자: Ali Tamaseb • 2021

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

4.22

1,000+

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

Super Founders

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

저자: Ali Tamaseb 2021 320 페이지

4.22

1,000+ 개의 평점

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital ⚔️ Competitive Strategy 🦄 Unicorn Companies

HBR 소규모 기업 인수 가이드

저자: 리처드 S. 루백 • 2017

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

4.41

1,000+

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

HBR 소규모 기업 인수 가이드

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

저자: 리처드 S. 루백 2017 320 페이지

4.41

1,000+ 개의 평점

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance 📋 Deal Structuring 📊 Business Valuation

The Airbnb Story

저자: Leigh Gallagher • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

3,000+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Airbnb Story

Three unemployed designers built the world's largest hotel company without owning a single room.

저자: Leigh Gallagher 2017 256 페이지

3.85

3,000+ 개의 평점

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses 💥 Disruption Narrative 🤝 Community Building

The Innovator's Method

저자: Nathan Furr • 2014

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

4.12

500+

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

The Innovator's Method

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

저자: Nathan Furr 2014 288 페이지

4.12

500+ 개의 평점

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking 🔍 Customer Discovery ⚡ Rapid Prototyping

Unlocking the Customer Value Chain

저자: Thales S. Teixeira • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

434

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Unlocking the Customer Value Chain

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

저자: Thales S. Teixeira 2019 345 페이지

4.44

434 개의 평점

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior 📉 Disruption Theory 🎯 Customer Centricity

Exponential Organizations

저자: Salim Ismail • 2014

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

4.07

4,000+

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

Exponential Organizations

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

저자: Salim Ismail 2014 250 페이지

4.07

4,000+ 개의 평점

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation 📈 Exponential Growth 🔗 Platform Businesses

From Impossible To Inevitable

저자: Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1,000+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

From Impossible To Inevitable

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

저자: Aaron Ross 2016 320 페이지

4.19

1,000+ 개의 평점

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation 🔍 Niche Strategy 👥 Sales Team Structure

Never Lose a Customer Again

저자: Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1,000+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

저자: Joey Coleman 2018 368 페이지

4.18

1,000+ 개의 평점

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Talking to Humans

저자: Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

1,000+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

Talking to Humans

A concise guide to customer interviews that separate real demand from polite lies.

저자: Giff Constable 2014 75 페이지

4.06

1,000+ 개의 평점

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews 🔬 Assumption Testing 📊 Qualitative Research

얼라이언스

저자: 리드 호프먼 • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

2,000+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

얼라이언스

Companies and workers need a new pact: finite missions that build value for both sides.

저자: 리드 호프먼 2014 224 페이지

3.80

2,000+ 개의 평점

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development 💻 Silicon Valley Management 👥 People Managers

Product-Led Growth

저자: Wes Bush • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

1,000+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

Product-Led Growth

Replace your sales team with a product users try, love, and buy without a sales call.

저자: Wes Bush 2019 282 페이지

4.09

1,000+ 개의 평점

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding 💲 Pricing Strategy 🧲 Customer Retention

포춘 쿠키 원칙

저자: 버나뎃 지와 • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

500+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

포춘 쿠키 원칙

Twenty design decisions that make your brand a story worth telling and sharing.

저자: 버나뎃 지와 2013 202 페이지

3.88

500+ 개의 평점

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Invincible Company

저자: Alexander Osterwalder • 2020

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

4.29

500+

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

The Invincible Company

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

저자: Alexander Osterwalder 2020 304 페이지

4.29

500+ 개의 평점

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture 📊 Portfolio Management 🚀 Lean Startup

Inside the Tornado

저자: Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1,000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

저자: Geoffrey A. Moore 1995 272 페이지

3.98

1,000+ 개의 평점

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

New Business Road Test

저자: John W. Mullins • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

3.97

5,000+

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

New Business Road Test

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

저자: John W. Mullins 2003 284 페이지

3.97

5,000+ 개의 평점

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening 🗣️ Customer Discovery 📊 Evidence-Based Planning

린 프로덕트 플레이북

저자: 댄 올슨 • 2015

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

4.27

3,000+

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

린 프로덕트 플레이북

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

저자: 댄 올슨 2015 307 페이지

4.27

3,000+ 개의 평점

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design 🔍 Customer Discovery 🧱 Mvp Development

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