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SoBrief

Pemasaran

Whether you're crafting a pitch, building a brand, or learning the subtle art of human persuasion, this section explores the strategies and psychology behind what makes people buy, believe, and belong. From startup growth tactics to the science of habit-forming products, these books pull back the curtain on how ideas spread and businesses thrive.

Pemasaran Ringkasan Buku

Hooked
oleh Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50.000+
🎨 Product Design🔄 Habit Formation🧠 Behavioral Design
Hooked Ringkasan
Imersif
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
oleh Nir Eyal 2013 154 halaman
4.12
50.000+ penilaian
🎨 Product Design🔄 Habit Formation🧠 Behavioral Design
The Tipping Point
oleh Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
800.000+
🦠 Social Contagion🗣️ Word Of Mouth🧠 Behavioral Influence
The Tipping Point Ringkasan
Imersif
The Tipping Point
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
oleh Malcolm Gladwell 2000 204 halaman
4.01
800.000+ penilaian
🦠 Social Contagion🗣️ Word Of Mouth🧠 Behavioral Influence
Rework
oleh Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
100.000+
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business
Rework Ringkasan
Imersif
Rework
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
oleh Jason Fried 2010 279 halaman
3.97
100.000+ penilaian
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business
Mulailah dengan Mengapa
oleh 사이먼 시넥 • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
200.000+
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology
Mulailah dengan Mengapa Ringkasan
Imersif
Mulailah dengan Mengapa
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
oleh 사이먼 시넥 2009 52 halaman
4.10
200.000+ penilaian
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology
The Art of Persuasion
oleh Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
500+
🎭 Ego Management🤝 Conflict De-Escalation🗣️ Tact And Diplomacy
The Art of Persuasion Ringkasan
Imersif
The Art of Persuasion
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
oleh Bob Burg 1998 238 halaman
4.03
500+ penilaian
🎭 Ego Management🤝 Conflict De-Escalation🗣️ Tact And Diplomacy
Cues
oleh Vanessa Van Edwards • 2022
Two silent questions shape every first impression. The specific cues that answer them.
4.21
3.000+
🗣️ Nonverbal Communication🧠 Emotional Intelligence👥 Social Psychology
Cues Ringkasan
Imersif
Cues
Two silent questions shape every first impression. The specific cues that answer them.
oleh Vanessa Van Edwards 2022 320 halaman
4.21
3.000+ penilaian
🗣️ Nonverbal Communication🧠 Emotional Intelligence👥 Social Psychology
Gym Launch Secrets
oleh Alex Hormozi • 2020
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
4.47
308
🏋️ Fitness Business🏢 Brick And Mortar Business💰 Pricing Strategy
Gym Launch Secrets Ringkasan
Imersif
Gym Launch Secrets
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
oleh Alex Hormozi 2020 57 halaman
4.47
308 penilaian
🏋️ Fitness Business🏢 Brick And Mortar Business💰 Pricing Strategy
Traction
oleh Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9.000+
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking
Traction Ringkasan
Imersif
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
oleh Gabriel Weinberg 2014 288 halaman
4.11
9.000+ penilaian
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking
Smart Brevity
oleh Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
9.000+
📧 Business Communication✂️ Concise Writing👁️ Attention Economics
Smart Brevity Ringkasan
Imersif
Smart Brevity
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
oleh Jim Vandehei 2022 199 halaman
3.92
9.000+ penilaian
📧 Business Communication✂️ Concise Writing👁️ Attention Economics
Questions Are the Answers
oleh Allan Pease • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
1.000+
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling
Questions Are the Answers Ringkasan
Imersif
Questions Are the Answers
A questioning sequence that turns prospects into self-recruiters, no pitch required.
oleh Allan Pease 2000 96 halaman
4.01
1.000+ penilaian
🤝 Network Marketing🧠 Sales Psychology❓ Question-Based Selling
Exactly What to Say
oleh Phil M. Jones • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
9.000+
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques
Exactly What to Say Ringkasan
Imersif
Exactly What to Say
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
oleh Phil M. Jones 2017 148 halaman
3.75
9.000+ penilaian
📜 Sales Scripts🗣️ Persuasive Language🔄 Reframing Techniques
How to Sell Yourself
oleh Joe Girard • 1980
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
3.88
328
💼 Sales Techniques🏷️ Personal Branding🎯 Persuasion Skills
How to Sell Yourself Ringkasan
Imersif
How to Sell Yourself
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
oleh Joe Girard 1980
3.88
328 penilaian
💼 Sales Techniques🏷️ Personal Branding🎯 Persuasion Skills
Wealth without Cash
oleh Pace Morby • 2023
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
4.43
267
🏠 Real Estate Investing🔑 Creative Finance📋 Lead Generation
Wealth without Cash Ringkasan
Imersif
Wealth without Cash
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
oleh Pace Morby 2023 248 halaman
4.43
267 penilaian
🏠 Real Estate Investing🔑 Creative Finance📋 Lead Generation
Fans First
oleh Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
500+
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth
Fans First Ringkasan
Imersif
Fans First
Forget advertising. How to build fans devoted enough to drive across the country for you.
oleh Jesse Cole 2022 358 halaman
4.36
500+ penilaian
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth
Gap Selling
oleh Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1.000+
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology
Gap Selling Ringkasan
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
oleh Keenan 2018 262 halaman
4.27
1.000+ penilaian
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology
The Mom Test
oleh Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
13.000+
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation
The Mom Test Ringkasan
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
oleh Rob Fitzpatrick 2013 138 halaman
4.37
13.000+ penilaian
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation
The Challenger Sale
oleh Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11.000+
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales
The Challenger Sale Ringkasan
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
oleh Matthew Dixon 2011 242 halaman
3.91
11.000+ penilaian
💡 Insight Selling🏢 Complex B2b Sales📊 Evidence-Based Sales
Influence
oleh Robert B. Cialdini • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
100.000+
🗣️ Persuasion Techniques👥 Social Influence🧠 Behavioral Psychology
Influence Ringkasan
Influence
Your yes is less free than you think: six psychological levers that decide before you do.
oleh Robert B. Cialdini 1984 260 halaman
4.21
100.000+ penilaian
🗣️ Persuasion Techniques👥 Social Influence🧠 Behavioral Psychology
Fanatical Prospecting
oleh Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6.000+
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling
Fanatical Prospecting Ringkasan
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
oleh Jeb Blount 2015 304 halaman
4.25
6.000+ penilaian
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling
The Business of the 21st Century
oleh Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
11.000+
🤝 Network Marketing💸 Passive Income🧠 Entrepreneurial Mindset
The Business of the 21st Century Ringkasan
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
oleh Robert T. Kiyosaki 2010 117 halaman
3.87
11.000+ penilaian
🤝 Network Marketing💸 Passive Income🧠 Entrepreneurial Mindset
The Startup Owner's Manual
oleh Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12.000+
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research
The Startup Owner's Manual Ringkasan
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
oleh Steve Blank 2012 608 halaman
4.11
12.000+ penilaian
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research
Way of the Wolf
oleh Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
9.000+
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication
Way of the Wolf Ringkasan
Way of the Wolf
The closing system that runs on certainty, not charm, starting with the first four seconds.
oleh Jordan Belfort 2017 240 halaman
3.95
9.000+ penilaian
📞 Sales Techniques🧠 Persuasion Psychology🗣️ Nonverbal Communication
Ogilvy on Advertising
oleh David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11.000+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Ogilvy on Advertising Ringkasan
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
oleh David Ogilvy 1983 224 halaman
4.15
11.000+ penilaian
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Launch
oleh Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4.000+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Launch Ringkasan
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
oleh Jeff Walker 2014 206 halaman
3.99
4.000+ penilaian
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Expert Secrets
oleh Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4.000+
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling
Expert Secrets Ringkasan
Expert Secrets
One webinar script that builds a paying movement: tell three stories, then ask four questions.
oleh Russell Brunson 2017 302 halaman
4.24
4.000+ penilaian
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling
Sell or Be Sold
oleh Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
8.000+
🛠️ Sales Techniques🧠 Sales Psychology🔒 Closing Deals
Sell or Be Sold Ringkasan
Sell or Be Sold
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
oleh Grant Cardone 1998 256 halaman
4.05
8.000+ penilaian
🛠️ Sales Techniques🧠 Sales Psychology🔒 Closing Deals
Sales EQ
oleh Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1.000+
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling
Sales EQ Ringkasan
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
oleh Jeb Blount 2017 320 halaman
4.28
1.000+ penilaian
🧠 Sales Psychology💡 Emotional Intelligence🏢 B2b Selling
Cashvertising
oleh Drew Eric Whitman • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
2.000+
🧠 Advertising Psychology📧 Direct-Response Copywriting🔬 Neuromarketing
Cashvertising Ringkasan
Cashvertising
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
oleh Drew Eric Whitman 2008 208 halaman
4.35
2.000+ penilaian
🧠 Advertising Psychology📧 Direct-Response Copywriting🔬 Neuromarketing
The Attention Merchants
oleh Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
4.000+
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism
The Attention Merchants Ringkasan
The Attention Merchants
Your attention has been for sale since 1833. The hidden industry that trades in it.
oleh Tim Wu 2016 403 halaman
4.07
4.000+ penilaian
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism
Hacking Growth
oleh Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
5.000+
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation
Hacking Growth Ringkasan
Hacking Growth
Build a team that runs 30 growth experiments a week; here is the structure and process.
oleh Sean Ellis 2017 320 halaman
4.11
5.000+ penilaian
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation
Influence
oleh Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
100.000+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics
Influence Ringkasan
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
oleh Robert B. Cialdini 1984 260 halaman
4.21
100.000+ penilaian
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics
The Youtube Formula
oleh Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
500+
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
The Youtube Formula Ringkasan
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
oleh Derral Eves 2021 352 halaman
4.09
500+ penilaian
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
The Full Fee Agent
oleh Chris Voss • 2022
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
4.44
428
💼 Real Estate Sales🧠 Negotiation Psychology🤝 Trust-Based Selling
The Full Fee Agent Ringkasan
The Full Fee Agent
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
oleh Chris Voss 2022 204 halaman
4.44
428 penilaian
💼 Real Estate Sales🧠 Negotiation Psychology🤝 Trust-Based Selling
HBR Guide to Persuasive Presentations
oleh Nancy Duarte • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
1.000+
🎤 Presentation Skills📖 Business Storytelling🎨 Slide Design
HBR Guide to Persuasive Presentations Ringkasan
HBR Guide to Persuasive Presentations
Your slides get three seconds to earn attention: the craft rules for making each one count.
oleh Nancy Duarte 2010 256 halaman
3.95
1.000+ penilaian
🎤 Presentation Skills📖 Business Storytelling🎨 Slide Design
The 3-Minute Rule
oleh Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
500+
🎯 Pitch Frameworks✂️ Concise Communication🖼️ Presentation Design
The 3-Minute Rule Ringkasan
The 3-Minute Rule
The sequence that leads audiences to sell themselves in under three minutes.
oleh Brant Pinvidic 2019 256 halaman
4.17
500+ penilaian
🎯 Pitch Frameworks✂️ Concise Communication🖼️ Presentation Design
Sell It Like Serhant
oleh Ryan Serhant • 2018
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
4.28
3.000+
📚 Sales Training🧠 Sales Psychology⚙️ Sales Systems
Sell It Like Serhant Ringkasan
Sell It Like Serhant
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
oleh Ryan Serhant 2018 240 halaman
4.28
3.000+ penilaian
📚 Sales Training🧠 Sales Psychology⚙️ Sales Systems
The Adweek Copywriting Handbook
oleh Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1.000+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
The Adweek Copywriting Handbook Ringkasan
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
oleh Joseph Sugarman 2006 368 halaman
4.14
1.000+ penilaian
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing
Show Your Work!
oleh Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
61.000+
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process
Show Your Work! Ringkasan
Show Your Work!
Share your unfinished work daily, and the audience finds you before you are ready.
oleh Austin Kleon 2014 131 halaman
4.08
61.000+ penilaian
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process
The Ultimate Sales Letter
oleh Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1.000+
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques
The Ultimate Sales Letter Ringkasan
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
oleh Dan S. Kennedy 1994 240 halaman
4.17
1.000+ penilaian
📬 Direct Mail Marketing✍️ Sales Copywriting🧠 Persuasion Techniques
The Ultimate Sales Machine
oleh Chet Holmes • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
9.000+
⚙️ Business Systems📢 Content Marketing🤝 Sales Skills
The Ultimate Sales Machine Ringkasan
The Ultimate Sales Machine
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
oleh Chet Holmes 2007 272 halaman
3.97
9.000+ penilaian
⚙️ Business Systems📢 Content Marketing🤝 Sales Skills
Predictable Revenue
oleh Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5.000+
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting
Predictable Revenue Ringkasan
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
oleh Aaron Ross 2011 213 halaman
3.97
5.000+ penilaian
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting
The Four Steps to the Epiphany
oleh Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
16.000+
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research
The Four Steps to the Epiphany Ringkasan
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
oleh Steve Blank 2003 370 halaman
3.96
16.000+ penilaian
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research
The Art of the Start
oleh Guy Kawasaki • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
29.000+
🛠️ Startup Playbooks💰 Bootstrapping🎤 Investor Pitching
The Art of the Start Ringkasan
The Art of the Start
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
oleh Guy Kawasaki 2004 226 halaman
3.90
29.000+ penilaian
🛠️ Startup Playbooks💰 Bootstrapping🎤 Investor Pitching
Logistics and Supply Chain Management
oleh Martin Christopher • 1994
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
3.77
261
🔗 Supply Chain Management⚙️ Operations Management💎 Customer Value
Logistics and Supply Chain Management Ringkasan
Logistics and Supply Chain Management
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
oleh Martin Christopher 1994 276 halaman
3.77
261 penilaian
🔗 Supply Chain Management⚙️ Operations Management💎 Customer Value
The Presentation Secrets of Steve Jobs
oleh Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
7.000+
🎤 Public Speaking📖 Business Storytelling🖼️ Slide Design
The Presentation Secrets of Steve Jobs Ringkasan
The Presentation Secrets of Steve Jobs
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
oleh Carmine Gallo 2009 272 halaman
4.09
7.000+ penilaian
🎤 Public Speaking📖 Business Storytelling🖼️ Slide Design
The SaaS Playbook
oleh Rob Walling • 2023
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
4.28
500+
🏢 B2b Saas🚀 Bootstrapped Startups💰 Saas Pricing
The SaaS Playbook Ringkasan
The SaaS Playbook
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
oleh Rob Walling 2023 202 halaman
4.28
500+ penilaian
🏢 B2b Saas🚀 Bootstrapped Startups💰 Saas Pricing
Play Bigger
oleh Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2.000+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
Play Bigger Ringkasan
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
oleh Al Ramadan 2016 272 halaman
3.86
2.000+ penilaian
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
Key Person of Influence
oleh Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
1.000+
🧱 Personal Branding🧠 Thought Leadership🎤 Pitch Craft
Key Person of Influence Ringkasan
Key Person of Influence
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
oleh Daniel Priestley 2010 208 halaman
4.02
1.000+ penilaian
🧱 Personal Branding🧠 Thought Leadership🎤 Pitch Craft
How to Grow Your Small Business
oleh Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
1.000+
✂️ Small Business Growth⚙️ Business Systems💰 Cash Flow Management
How to Grow Your Small Business Ringkasan
How to Grow Your Small Business
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
oleh Donald Miller 2023 271 halaman
4.33
1.000+ penilaian
✂️ Small Business Growth⚙️ Business Systems💰 Cash Flow Management
Competitive Advantage
oleh Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
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📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning
Competitive Advantage Ringkasan
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
oleh Michael E. Porter 1985 592 halaman
4.18
4.000+ penilaian
📊 Strategic Management🔍 Industry Analysis🗺️ Competitive Positioning
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