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SoBrief

Marketing Shrnutí knih

Hooked
od Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50 000+
Hooked Shrnutí
Imerzivní
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
od Nir Eyal 2013 154 stran
4.12
50 000+ hodnocení
Bod zlomu
od Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
800 000+
Bod zlomu Shrnutí
Imerzivní
Bod zlomu
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
od Malcolm Gladwell 2000 204 stran
4.01
800 000+ hodnocení
Rework
od Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
100 000+
Rework Shrnutí
Imerzivní
Rework
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
od Jason Fried 2010 279 stran
3.97
100 000+ hodnocení
Začněte proč
od Simon Sinek • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
200 000+
Začněte proč Shrnutí
Imerzivní
Začněte proč
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
od Simon Sinek 2009 52 stran
4.10
200 000+ hodnocení
The Art of Persuasion
od Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
500+
The Art of Persuasion Shrnutí
Imerzivní
The Art of Persuasion
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
od Bob Burg 1998 238 stran
4.03
500+ hodnocení
Cues
od Vanessa Van Edwards • 2022
Two silent questions shape every first impression. The specific cues that answer them.
4.21
3 000+
Cues Shrnutí
Imerzivní
Cues
Two silent questions shape every first impression. The specific cues that answer them.
od Vanessa Van Edwards 2022 320 stran
4.21
3 000+ hodnocení
Gym Launch Secrets
od Alex Hormozi • 2020
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
4.47
308
Gym Launch Secrets Shrnutí
Imerzivní
Gym Launch Secrets
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
od Alex Hormozi 2020 57 stran
4.47
308 hodnocení
Traction
od Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9 000+
Traction Shrnutí
Imerzivní
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
od Gabriel Weinberg 2014 288 stran
4.11
9 000+ hodnocení
Smart Brevity
od Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
9 000+
Smart Brevity Shrnutí
Imerzivní
Smart Brevity
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
od Jim Vandehei 2022 199 stran
3.92
9 000+ hodnocení
Questions Are the Answers
od Allan Pease • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
1 000+
Questions Are the Answers Shrnutí
Imerzivní
Questions Are the Answers
A questioning sequence that turns prospects into self-recruiters, no pitch required.
od Allan Pease 2000 96 stran
4.01
1 000+ hodnocení
Exactly What to Say
od Phil M. Jones • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
9 000+
Exactly What to Say Shrnutí
Imerzivní
Exactly What to Say
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
od Phil M. Jones 2017 148 stran
3.75
9 000+ hodnocení
How to Sell Yourself
od Joe Girard • 1980
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
3.88
328
How to Sell Yourself Shrnutí
Imerzivní
How to Sell Yourself
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
od Joe Girard 1980
3.88
328 hodnocení
Wealth without Cash
od Pace Morby • 2023
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
4.43
267
Wealth without Cash Shrnutí
Imerzivní
Wealth without Cash
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
od Pace Morby 2023 248 stran
4.43
267 hodnocení
Fans First
od Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
500+
Fans First Shrnutí
Imerzivní
Fans First
Forget advertising. How to build fans devoted enough to drive across the country for you.
od Jesse Cole 2022 358 stran
4.36
500+ hodnocení
Gap Selling
od Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1 000+
Gap Selling Shrnutí
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
od Keenan 2018 262 stran
4.27
1 000+ hodnocení
The Mom Test
od Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
13 000+
The Mom Test Shrnutí
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
od Rob Fitzpatrick 2013 138 stran
4.37
13 000+ hodnocení
The Challenger Sale
od Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11 000+
The Challenger Sale Shrnutí
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
od Matthew Dixon 2011 242 stran
3.91
11 000+ hodnocení
Influence
od Robert B. Cialdini • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
100 000+
Influence Shrnutí
Influence
Your yes is less free than you think: six psychological levers that decide before you do.
od Robert B. Cialdini 1984 260 stran
4.21
100 000+ hodnocení
Fanatical Prospecting
od Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6 000+
Fanatical Prospecting Shrnutí
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
od Jeb Blount 2015 304 stran
4.25
6 000+ hodnocení
The Business of the 21st Century
od Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
11 000+
The Business of the 21st Century Shrnutí
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
od Robert T. Kiyosaki 2010 117 stran
3.87
11 000+ hodnocení
The Startup Owner's Manual
od Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12 000+
The Startup Owner's Manual Shrnutí
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
od Steve Blank 2012 608 stran
4.11
12 000+ hodnocení
Way of the Wolf
od Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
9 000+
Way of the Wolf Shrnutí
Way of the Wolf
The closing system that runs on certainty, not charm, starting with the first four seconds.
od Jordan Belfort 2017 240 stran
3.95
9 000+ hodnocení
Ogilvy on Advertising
od David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11 000+
Ogilvy on Advertising Shrnutí
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
od David Ogilvy 1983 224 stran
4.15
11 000+ hodnocení
Launch
od Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4 000+
Launch Shrnutí
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
od Jeff Walker 2014 206 stran
3.99
4 000+ hodnocení
Expert Secrets
od Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4 000+
Expert Secrets Shrnutí
Expert Secrets
One webinar script that builds a paying movement: tell three stories, then ask four questions.
od Russell Brunson 2017 302 stran
4.24
4 000+ hodnocení
Sell or Be Sold
od Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
8 000+
Sell or Be Sold Shrnutí
Sell or Be Sold
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
od Grant Cardone 1998 256 stran
4.05
8 000+ hodnocení
Sales EQ
od Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
1 000+
Sales EQ Shrnutí
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
od Jeb Blount 2017 320 stran
4.28
1 000+ hodnocení
Cashvertising
od Drew Eric Whitman • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
2 000+
Cashvertising Shrnutí
Cashvertising
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
od Drew Eric Whitman 2008 208 stran
4.35
2 000+ hodnocení
The Attention Merchants
od Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
4 000+
The Attention Merchants Shrnutí
The Attention Merchants
Your attention has been for sale since 1833. The hidden industry that trades in it.
od Tim Wu 2016 403 stran
4.07
4 000+ hodnocení
Hacking Growth
od Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
5 000+
Hacking Growth Shrnutí
Hacking Growth
Build a team that runs 30 growth experiments a week; here is the structure and process.
od Sean Ellis 2017 320 stran
4.11
5 000+ hodnocení
Influence
od Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
100 000+
Influence Shrnutí
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
od Robert B. Cialdini 1984 260 stran
4.21
100 000+ hodnocení
The Youtube Formula
od Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
500+
The Youtube Formula Shrnutí
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
od Derral Eves 2021 352 stran
4.09
500+ hodnocení
The Full Fee Agent
od Chris Voss • 2022
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
4.44
428
The Full Fee Agent Shrnutí
The Full Fee Agent
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
od Chris Voss 2022 204 stran
4.44
428 hodnocení
HBR Guide to Persuasive Presentations
od Nancy Duarte • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
1 000+
HBR Guide to Persuasive Presentations Shrnutí
HBR Guide to Persuasive Presentations
Your slides get three seconds to earn attention: the craft rules for making each one count.
od Nancy Duarte 2010 256 stran
3.95
1 000+ hodnocení
The 3-Minute Rule
od Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
500+
The 3-Minute Rule Shrnutí
The 3-Minute Rule
The sequence that leads audiences to sell themselves in under three minutes.
od Brant Pinvidic 2019 256 stran
4.17
500+ hodnocení
Sell It Like Serhant
od Ryan Serhant • 2018
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
4.28
3 000+
Sell It Like Serhant Shrnutí
Sell It Like Serhant
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
od Ryan Serhant 2018 240 stran
4.28
3 000+ hodnocení
The Adweek Copywriting Handbook
od Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1 000+
The Adweek Copywriting Handbook Shrnutí
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
od Joseph Sugarman 2006 368 stran
4.14
1 000+ hodnocení
Show Your Work!
od Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
61 000+
Show Your Work! Shrnutí
Show Your Work!
Share your unfinished work daily, and the audience finds you before you are ready.
od Austin Kleon 2014 131 stran
4.08
61 000+ hodnocení
The Ultimate Sales Letter
od Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1 000+
The Ultimate Sales Letter Shrnutí
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
od Dan S. Kennedy 1994 240 stran
4.17
1 000+ hodnocení
The Ultimate Sales Machine
od Chet Holmes • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
9 000+
The Ultimate Sales Machine Shrnutí
The Ultimate Sales Machine
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
od Chet Holmes 2007 272 stran
3.97
9 000+ hodnocení
Predictable Revenue
od Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5 000+
Predictable Revenue Shrnutí
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
od Aaron Ross 2011 213 stran
3.97
5 000+ hodnocení
The Four Steps to the Epiphany
od Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
16 000+
The Four Steps to the Epiphany Shrnutí
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
od Steve Blank 2003 370 stran
3.96
16 000+ hodnocení
The Art of the Start
od Guy Kawasaki • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
29 000+
The Art of the Start Shrnutí
The Art of the Start
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
od Guy Kawasaki 2004 226 stran
3.90
29 000+ hodnocení
Logistics and Supply Chain Management
od Martin Christopher • 1994
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
3.77
261
Logistics and Supply Chain Management Shrnutí
Logistics and Supply Chain Management
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
od Martin Christopher 1994 276 stran
3.77
261 hodnocení
The Presentation Secrets of Steve Jobs
od Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
7 000+
The Presentation Secrets of Steve Jobs Shrnutí
The Presentation Secrets of Steve Jobs
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
od Carmine Gallo 2009 272 stran
4.09
7 000+ hodnocení
The SaaS Playbook
od Rob Walling • 2023
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
4.28
500+
The SaaS Playbook Shrnutí
The SaaS Playbook
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
od Rob Walling 2023 202 stran
4.28
500+ hodnocení
Play Bigger
od Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2 000+
Play Bigger Shrnutí
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
od Al Ramadan 2016 272 stran
3.86
2 000+ hodnocení
Key Person of Influence
od Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
1 000+
Key Person of Influence Shrnutí
Key Person of Influence
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
od Daniel Priestley 2010 208 stran
4.02
1 000+ hodnocení
How to Grow Your Small Business
od Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
1 000+
How to Grow Your Small Business Shrnutí
How to Grow Your Small Business
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
od Donald Miller 2023 271 stran
4.33
1 000+ hodnocení
Competitive Advantage
od Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
4 000+
Competitive Advantage Shrnutí
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
od Michael E. Porter 1985 592 stran
4.18
4 000+ hodnocení
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