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SoBrief
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Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
Superfans Summary
Superfans 89%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 88%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 88%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Loyalty 3.0
by Rajat Paharia • 2013
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
3.79
248
Loyalty 3.0 Summary
Loyalty 3.0 88%
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
by Rajat Paharia 2013
3.79
248 ratings
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
The Culting of Brands Summary
The Culting of Brands 88%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
Primal Branding
by Patrick Hanlon • 2006
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
3.73
639
Primal Branding Summary
Primal Branding 88%
Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.
by Patrick Hanlon 2006
3.73
639 ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 88%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 87%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 87%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 87%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 87%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
How To Start A Cult Summary
How To Start A Cult 87%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
Fanocracy Summary
Fanocracy 87%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 87%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 87%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 87%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 87%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 87%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 87%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 87%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 87%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 87%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
The Invisible Touch Summary
The Invisible Touch 87%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 87%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
Bigger Than This Summary
Bigger Than This 87%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
Newsletter Ninja
by Tammi Labrecque • 2018
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
4.57
2k+
Newsletter Ninja Summary
Newsletter Ninja 87%
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
by Tammi Labrecque 2018
4.57
2k+ ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 86%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 86%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
The Nordstrom Way
by Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
794
The Nordstrom Way Summary
The Nordstrom Way 86%
How a Seattle shoe store became a retail empire by making employees think like owners.
by Robert Spector 1995
3.90
794 ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 86%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
How I Sold 1 Million eBooks in 5 Months
by John Locke • 2011
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
3.68
942
How I Sold 1 Million eBooks in 5 Months Summary
How I Sold 1 Million eBooks in 5 Months 86%
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
by John Locke 2011
3.68
942 ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
Obsessed Summary
Obsessed 86%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
Customer Success
by Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1k+
Customer Success Summary
Customer Success 86%
Group your customers, score their loyalty, and build a product they cannot quit.
by Nick Mehta 2016
4.00
1k+ ratings
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 86%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
Networking Is Not Working
by Derek Coburn • 2014
Swap business cards for real relationships: the anti-networking strategy that brings clients to you.
3.56
318
Networking Is Not Working Summary
Networking Is Not Working 86%
Swap business cards for real relationships: the anti-networking strategy that brings clients to you.
by Derek Coburn 2014
3.56
318 ratings
Talk Triggers
by Jay Baer • 2018
Most word of mouth is accidental. The formula for engineering it on purpose.
4.02
434
Talk Triggers Summary
Talk Triggers 86%
Most word of mouth is accidental. The formula for engineering it on purpose.
by Jay Baer 2018
4.02
434 ratings
The Seven Rules of Trust
by Jimmy Wales • 2025
What Wikipedia knows about trust: a blueprint for scaling reliability from one person to the world.
3.89
472
The Seven Rules of Trust Summary
The Seven Rules of Trust 86%
What Wikipedia knows about trust: a blueprint for scaling reliability from one person to the world.
by Jimmy Wales 2025
3.89
472 ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 86%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
Shut Up and Listen!
by Tilman Fertitta • 2019
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
3.89
1k+
Shut Up and Listen! Summary
Shut Up and Listen! 86%
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
by Tilman Fertitta 2019
3.89
1k+ ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 86%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
This Is Marketing Summary
This Is Marketing 86%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 86%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Brand Sense
by Martin Lindstrom • 2005
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
3.88
890
Brand Sense Summary
Brand Sense 86%
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
by Martin Lindstrom 2005
3.88
890 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 86%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 86%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Leading the Starbucks Way
by Joseph A. Michelli • 2008
How Starbucks turned a commodity into community: the five principles any business can adopt.
3.78
562
Leading the Starbucks Way Summary
Leading the Starbucks Way 86%
How Starbucks turned a commodity into community: the five principles any business can adopt.
by Joseph A. Michelli 2008
3.78
562 ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 86%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
What Clients Love
by Harry Beckwith • 2003
Clients choose who they like. A field guide for turning that fact into faster growth.
4.00
354
What Clients Love Summary
What Clients Love 86%
Clients choose who they like. A field guide for turning that fact into faster growth.
by Harry Beckwith 2003
4.00
354 ratings
The Starbucks Experience
by Joseph A. Michelli • 2006
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
3.75
5k+
The Starbucks Experience Summary
The Starbucks Experience 86%
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
by Joseph A. Michelli 2006
3.75
5k+ ratings
Newsletter Ninja 2
by Tammi Labrecque • 2022
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
4.50
352
Newsletter Ninja 2 Summary
Newsletter Ninja 2 86%
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
by Tammi Labrecque 2022
4.50
352 ratings
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