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SoBrief
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The New Gold Standard
by Joseph A. Michelli • 2008
Trust your frontline with $2,000 per guest to fix anything: the Ritz-Carlton service method.
3.92
1k+
The New Gold Standard Summary
The New Gold Standard 89%
Trust your frontline with $2,000 per guest to fix anything: the Ritz-Carlton service method.
by Joseph A. Michelli 2008
3.92
1k+ ratings
Luxury Brand Management
by Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
Luxury Brand Management Summary
Luxury Brand Management 88%
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
by Michel Chevalier 2008
3.80
75 ratings
Hotel Babylon
by Anonymous • 2004
Luxury hotels: everything's for sale, everyone steals, and the concierge has a guy for that.
3.62
3k+
Hotel Babylon Summary
Hotel Babylon 88%
Luxury hotels: everything's for sale, everyone steals, and the concierge has a guy for that.
by Anonymous 2004
3.62
3k+ ratings
The Luxury Strategy
by Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
563
The Luxury Strategy Summary
The Luxury Strategy 88%
High prices increase desire, scarcity beats availability, and the customer is never king.
by Jean-Noël Kapferer 2008
4.24
563 ratings
Luxury World
by Mark Tungate • 2009
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
4.12
59
Luxury World Summary
Luxury World 88%
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
by Mark Tungate 2009
4.12
59 ratings
Selling Luxury
by Robin Lent • 2009
Win luxury clients who return for life: the five-star service skills no sales training teaches.
3.54
233
Selling Luxury Summary
Selling Luxury 88%
Win luxury clients who return for life: the five-star service skills no sales training teaches.
by Robin Lent 2009
3.54
233 ratings
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 88%
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
by Dan S. Kennedy 2008
4.11
425 ratings
Heads in Beds
by Jacob Tomsky • 2012
Twenty dollars at check-in buys what a loyalty card cannot. A hotel veteran spills the rest.
3.58
23k+
Heads in Beds Summary
Heads in Beds 88%
Twenty dollars at check-in buys what a loyalty card cannot. A hotel veteran spills the rest.
by Jacob Tomsky 2012
3.58
23k+ ratings
Confessions of an Event Planner
by Judy Allen • 2009
Behind the elegant table settings: what an event planner really does when the guests run wild.
3.27
33
Confessions of an Event Planner Summary
Confessions of an Event Planner 87%
Behind the elegant table settings: what an event planner really does when the guests run wild.
by Judy Allen 2009
3.27
33 ratings
Unreasonable Hospitality
by Will Guidara • 2022
Extraordinary service: how one restaurant made every guest feel like the only guest.
4.41
38k+
Unreasonable Hospitality Summary
Unreasonable Hospitality 87%
Extraordinary service: how one restaurant made every guest feel like the only guest.
by Will Guidara 2022
4.41
38k+ ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 87%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 87%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 87%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
Be Our Guest Summary
Be Our Guest 87%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
Selling the Invisible Summary
Selling the Invisible 87%
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997
3.94
10k+ ratings
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 87%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
The Trusted Advisor
by David H. Maister • 2021
The formula that turns experts into advisors clients call first, pay without haggling, never leave.
3.81
5k+
The Trusted Advisor Summary
The Trusted Advisor 87%
The formula that turns experts into advisors clients call first, pay without haggling, never leave.
by David H. Maister 2021
3.81
5k+ ratings
The Cult of the Luxury Brand
by Radha Chadha • 2006
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
3.94
119
The Cult of the Luxury Brand Summary
The Cult of the Luxury Brand 87%
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
by Radha Chadha 2006
3.94
119 ratings
The Cartiers
by Francesca Cartier Brickell • 2019
Three brothers, three continents: the pact that turned a Paris workshop into a jewelry empire.
4.24
3k+
The Cartiers Summary
The Cartiers 87%
Three brothers, three continents: the pact that turned a Paris workshop into a jewelry empire.
by Francesca Cartier Brickell 2019
4.24
3k+ ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 86%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 86%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
Aesthetic Intelligence
by Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
761
Aesthetic Intelligence Summary
Aesthetic Intelligence 86%
The five senses make the brand. A former LVMH leader on how to sharpen yours.
by Pauline Brown 2019
3.69
761 ratings
What Clients Love
by Harry Beckwith • 2003
Clients choose who they like. A field guide for turning that fact into faster growth.
4.00
354
What Clients Love Summary
What Clients Love 86%
Clients choose who they like. A field guide for turning that fact into faster growth.
by Harry Beckwith 2003
4.00
354 ratings
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
by The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 86%
How a theme park operator turns customer service into theater, and the blueprint you can steal.
by The Disney Institute 2060
3.33
3 ratings
Excellence Wins
by Horst Schulze • 2019
Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.
4.43
2k+
Excellence Wins Summary
Excellence Wins 86%
Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.
by Horst Schulze 2019
4.43
2k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 86%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 86%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 86%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
Uplifting Service
by Ron Kaufman • 2012
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
3.85
334
Uplifting Service Summary
Uplifting Service 86%
Twelve building blocks and a common language: the blueprint for a service culture rivals can't copy.
by Ron Kaufman 2012
3.85
334 ratings
The Win Without Pitching Manifesto
by Blair Enns • 2010
The pitch is the enemy: how creative firms win clients without giving away their thinking.
4.44
3k+
The Win Without Pitching Manifesto Summary
The Win Without Pitching Manifesto 86%
The pitch is the enemy: how creative firms win clients without giving away their thinking.
by Blair Enns 2010
4.44
3k+ ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 86%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
The Nordstrom Way
by Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
794
The Nordstrom Way Summary
The Nordstrom Way 86%
How a Seattle shoe store became a retail empire by making employees think like owners.
by Robert Spector 1995
3.90
794 ratings
Niching Up
by Chris Dreyer • 2022
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
4.01
279
Niching Up Summary
Niching Up 86%
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
by Chris Dreyer 2022
4.01
279 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 86%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
Etiquette For Dummies
by Sue Fox • 1999
Forget the rulebook. Real etiquette is the art of putting others at ease, wherever you are.
3.72
155
Etiquette For Dummies Summary
Etiquette For Dummies 86%
Forget the rulebook. Real etiquette is the art of putting others at ease, wherever you are.
by Sue Fox 1999
3.72
155 ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 86%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
Shut Up and Listen!
by Tilman Fertitta • 2019
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
3.89
1k+
Shut Up and Listen! Summary
Shut Up and Listen! 86%
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
by Tilman Fertitta 2019
3.89
1k+ ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 86%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
The Starbucks Experience
by Joseph A. Michelli • 2006
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
3.75
5k+
The Starbucks Experience Summary
The Starbucks Experience 86%
How Starbucks turns baristas into experience designers and every cup into a loyalty engine.
by Joseph A. Michelli 2006
3.75
5k+ ratings
Men and Style
by David Coggins • 2016
Fashion chases the new; style lives in the worn-in, the inherited, the second whiskey.
3.63
221
Men and Style Summary
Men and Style 86%
Fashion chases the new; style lives in the worn-in, the inherited, the second whiskey.
by David Coggins 2016
3.63
221 ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 86%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
The Invisible Touch Summary
The Invisible Touch 86%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
Start Your Own Hair Salon and Day Spa
by Eileen Figure Sandlin • 2005
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
3.36
11
Start Your Own Hair Salon and Day Spa Summary
Start Your Own Hair Salon and Day Spa 86%
The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.
by Eileen Figure Sandlin 2005
3.36
11 ratings
The End of Fashion
by Teri Agins • 1999
How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.
3.87
1k+
The End of Fashion Summary
The End of Fashion 86%
How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.
by Teri Agins 1999
3.87
1k+ ratings
Networking With Millionaires
by Thomas J. Stanley • 1993
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
3.94
257
Networking With Millionaires Summary
Networking With Millionaires 86%
Don't sell to millionaires. Help them earn more, and they'll sell you to everyone they know.
by Thomas J. Stanley 1993
3.94
257 ratings
The Art of Selling to the Affluent
by Matt Oechsli • 2004
Affluent clients buy trust and value, not price. The step-by-step system for earning both.
3.60
196
The Art of Selling to the Affluent Summary
The Art of Selling to the Affluent 86%
Affluent clients buy trust and value, not price. The step-by-step system for earning both.
by Matt Oechsli 2004
3.60
196 ratings
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
The Experience Economy Summary
The Experience Economy 86%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
Polish Your Poise with Madame Chic
by Jennifer L. Scott • 2015
Poise can be learned. The French method for dressing, moving, and speaking with effortless elegance.
3.83
3k+
Polish Your Poise with Madame Chic Summary
Polish Your Poise with Madame Chic 86%
Poise can be learned. The French method for dressing, moving, and speaking with effortless elegance.
by Jennifer L. Scott 2015
3.83
3k+ ratings
How to Be a Gentleman
by John Bridges • 1998
The modern gentleman's guide: dress, dining, and the one rule that replaces forty others.
3.74
2k+
How to Be a Gentleman Summary
How to Be a Gentleman 85%
The modern gentleman's guide: dress, dining, and the one rule that replaces forty others.
by John Bridges 1998
3.74
2k+ ratings
The Velvet Rope Economy
by Nelson D. Schwartz • 2020
From fast passes to private firefighters, a new tier of everything is carving society in two.
4.08
1k+
The Velvet Rope Economy Summary
The Velvet Rope Economy 85%
From fast passes to private firefighters, a new tier of everything is carving society in two.
by Nelson D. Schwartz 2020
4.08
1k+ ratings
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