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🎯 Guerilla Marketing

Unconventional, low-cost marketing strategies that rely on creativity, surprise, and grassroots energy to make outsized impressions without corporate-sized budgets.
Guerilla Marketing in 30 Days
by Jay Conrad Levinson • 2005
Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.
3.61
189
📋 Guerrilla Marketing🪴 Small Business Marketing💸 Low-Budget Marketing🎨 Creative Marketing📬 Direct Marketing
Guerilla Marketing in 30 Days Summary
Guerilla Marketing in 30 Days 91%
Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.
by Jay Conrad Levinson 2005
3.61
189 ratings
📋 Guerrilla Marketing🪴 Small Business Marketing💸 Low-Budget Marketing🎨 Creative Marketing📬 Direct Marketing
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 91%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing🦠 Viral Marketing🎥 Video Marketing
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 89%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
📈 Online Marketing👤 Personal Branding💥 Guerrilla Marketing🦠 Viral Marketing🎥 Video Marketing
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 89%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 89%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
Marketing Outrageously
by Jon Spoelstra • 2001
Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.
4.14
335
🪖 Guerrilla Marketing💰 Revenue Generation⚔️ Competitive Differentiation⚽ Sports Business🎲 Risk-Taking
Marketing Outrageously Summary
Marketing Outrageously 89%
Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.
by Jon Spoelstra 2001
4.14
335 ratings
🪖 Guerrilla Marketing💰 Revenue Generation⚔️ Competitive Differentiation⚽ Sports Business🎲 Risk-Taking
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
📣 Diy Public Relations📧 Media Pitching🎯 Guerrilla Publicity📸 Visual Storytelling📱 Influencer Marketing
Hype Yourself Summary
Hype Yourself 89%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
📣 Diy Public Relations📧 Media Pitching🎯 Guerrilla Publicity📸 Visual Storytelling📱 Influencer Marketing
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving⚔️ Competitive Strategy✂️ Less Is More
Predatory Thinking Summary
Predatory Thinking 89%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving⚔️ Competitive Strategy✂️ Less Is More
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building📱 Social Media Marketing🎨 Creative Entrepreneurship
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 88%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building📱 Social Media Marketing🎨 Creative Entrepreneurship
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 88%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 88%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Summary
One Million Followers 88%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building📢 Media Outreach🎬 Video Marketing
The Kickstarter Handbook Summary
The Kickstarter Handbook 88%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building📢 Media Outreach🎬 Video Marketing
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 88%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 88%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 88%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 88%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Make A Killing On Kindle
by Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
Make A Killing On Kindle Summary
Make A Killing On Kindle 88%
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
by Michael Alvear 2012
3.92
313 ratings
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling🎯 Advertising Creative👥 Hiring For Fit
From Poop To Gold Summary
From Poop To Gold 88%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling🎯 Advertising Creative👥 Hiring For Fit
The Best of Guerrilla Marketing
by Jay Conrad Levinson • 2001
Creative, consistent, cheap: the marketing playbook for anyone who can't outspend the competition.
3.74
173
🏪 Small Business Marketing💸 Low-Budget Marketing🎯 Brand Positioning🔄 Customer Retention🤝 Relationship Building
The Best of Guerrilla Marketing Summary
The Best of Guerrilla Marketing 88%
Creative, consistent, cheap: the marketing playbook for anyone who can't outspend the competition.
by Jay Conrad Levinson 2001
3.74
173 ratings
🏪 Small Business Marketing💸 Low-Budget Marketing🎯 Brand Positioning🔄 Customer Retention🤝 Relationship Building
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Summary
One Plus One Equals Three 88%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
Disruptive Marketing
by Geoffrey Colon • 2016
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
3.49
110
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
Disruptive Marketing Summary
Disruptive Marketing 88%
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
by Geoffrey Colon 2016
3.49
110 ratings
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
Talk Triggers
by Jay Baer • 2018
Most word of mouth is accidental. The formula for engineering it on purpose.
4.02
434
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
Talk Triggers Summary
Talk Triggers 88%
Most word of mouth is accidental. The formula for engineering it on purpose.
by Jay Baer 2018
4.02
434 ratings
🗣️ Word Of Mouth💡 Brand Differentiation🤝 Customer Experience📊 Marketing Strategy🧲 Customer Acquisition
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
The Anatomy of Humbug Summary
The Anatomy of Humbug 88%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Content Chemistry Summary
Content Chemistry 88%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
🗞️ Public Relations🚀 Startup Marketing🏗️ Brand Building📝 Content Marketing💻 Digital Pr
You Need PR Summary
You Need PR 88%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
🗞️ Public Relations🚀 Startup Marketing🏗️ Brand Building📝 Content Marketing💻 Digital Pr
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 88%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Culture Jam
by Kalle Lasn • 1999
The inside of your head is a billboard. Here is the spray paint.
3.63
2k+
🛒 Consumer Culture🏢 Corporate Power📺 Media Criticism📢 Advertising Critique🎭 Situationist Theory
Culture Jam Summary
Culture Jam 88%
The inside of your head is a billboard. Here is the spray paint.
by Kalle Lasn 1999
3.63
2k+ ratings
🛒 Consumer Culture🏢 Corporate Power📺 Media Criticism📢 Advertising Critique🎭 Situationist Theory
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 88%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
📡 Omnichannel Marketing📬 Direct Marketing🏪 Small Business Marketing💻 Digital Marketing✉️ Direct Mail Marketing
Changing the Channel Summary
Changing the Channel 88%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
📡 Omnichannel Marketing📬 Direct Marketing🏪 Small Business Marketing💻 Digital Marketing✉️ Direct Mail Marketing
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 88%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 88%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
Go Mobile Summary
Go Mobile 88%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 88%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
📰 Media Manipulation📈 Attention Economy🔍 Misinformation😡 Outrage Culture🎙️ Media Criticism
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 88%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
📰 Media Manipulation📈 Attention Economy🔍 Misinformation😡 Outrage Culture🎙️ Media Criticism
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising📊 Data-Driven Marketing⚖️ Advertising Ethics
Frenemies Summary
Frenemies 87%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising📊 Data-Driven Marketing⚖️ Advertising Ethics
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Guerrilla Marketing Summary
Guerrilla Marketing 87%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Get Scrappy Summary
Get Scrappy 87%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
Platform Summary
Platform 87%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy📈 Growth Hacking🧭 Career Strategy
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 87%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
The Irresistible Offer Summary
The Irresistible Offer 87%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
Hegarty on Advertising Summary
Hegarty on Advertising 87%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling🔥 Creative Rebellion🎯 Truth In Branding
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Hook Point Summary
Hook Point 87%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
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