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Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
Copywriting Secrets Summary
Copywriting Secrets 92%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
The Art of the Click Summary
The Art of the Click 92%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
How to Write Letters that Sell Summary
How to Write Letters that Sell 92%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 91%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
Web Copy That Sells Summary
Web Copy That Sells 91%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
Convert! Summary
Convert! 91%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
Making Websites Win Summary
Making Websites Win 91%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 91%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 91%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
The Copywriter's Handbook Summary
The Copywriter's Handbook 91%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 91%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 91%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 91%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
Copywriting Mastery Summary
Copywriting Mastery 91%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 91%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 91%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 91%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 91%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 90%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
Tested Advertising Methods
by John Caples • 1980
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
4.23
1k+
Tested Advertising Methods Summary
Tested Advertising Methods 90%
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
by John Caples 1980
4.23
1k+ ratings
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 90%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
How to Write Copy That Sells Summary
How to Write Copy That Sells 90%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 90%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
Breakthrough Advertising Summary
Breakthrough Advertising 90%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 90%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
DotCom Secrets Summary
DotCom Secrets 90%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 90%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
Landing Page Optimization Summary
Landing Page Optimization 90%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
Ultimate Guide to Google AdWords
by Perry Marshall • 2016
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
4.07
779
Ultimate Guide to Google AdWords Summary
Ultimate Guide to Google AdWords 90%
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
by Perry Marshall 2016
4.07
779 ratings
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 90%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
Persuasive Copywriting Summary
Persuasive Copywriting 90%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
This book will teach you how to write better Summary
This book will teach you how to write better 90%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
Cashvertising Summary
Cashvertising 90%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
One to Many Summary
One to Many 90%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 90%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
Copywriting Summary
Copywriting 90%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
The Funnel Hacker's Cookbook
by Russell Brunson
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
4.48
71
The Funnel Hacker's Cookbook Summary
The Funnel Hacker's Cookbook 90%
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
by Russell Brunson
4.48
71 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 90%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 90%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 90%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
Conversion Optimization Summary
Conversion Optimization 90%
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010
3.93
74 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 90%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 89%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
Webs of Influence Summary
Webs of Influence 89%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
Hypnotic Writing Summary
Hypnotic Writing 89%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
Growth Hacking
by Raymond Fong • 2017
An automated system that finds, sells, and keeps customers around the clock, no big team required.
3.81
305
Growth Hacking Summary
Growth Hacking 89%
An automated system that finds, sells, and keeps customers around the clock, no big team required.
by Raymond Fong 2017
3.81
305 ratings
Ogilvy on Advertising
by David Ogilvy • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
Ogilvy on Advertising Summary
Ogilvy on Advertising 89%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1985
4.15
12k+ ratings
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 89%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
Make A Killing On Kindle
by Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
Make A Killing On Kindle Summary
Make A Killing On Kindle 89%
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
by Michael Alvear 2012
3.92
313 ratings
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