최고의 마케팅 도서 | 요약 & 오디오

마케팅 도서 요약

훅

저자: 니르 이얄 • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50,000+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design

몰입형

훅

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

저자: 니르 이얄 2013 154 페이지

4.12

50,000+ 개의 평점

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design

티핑 포인트

저자: 말콤 글래드웰 • 2000

Three rules govern social epidemics, and the people who start them aren't who you'd expect.

4.01

800,000+

🦠 Social Contagion 🗣️ Word Of Mouth 🧠 Behavioral Influence

몰입형

티핑 포인트

Three rules govern social epidemics, and the people who start them aren't who you'd expect.

저자: 말콤 글래드웰 2000 204 페이지

4.01

800,000+ 개의 평점

🦠 Social Contagion 🗣️ Word Of Mouth 🧠 Behavioral Influence

리워크

저자: 제이슨 프라이드 • 2010

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

3.97

100,000+

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business

몰입형

리워크

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

저자: 제이슨 프라이드 2010 279 페이지

3.97

100,000+ 개의 평점

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business

스타트 위드 와이

저자: 사이먼 시넥 • 2009

Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.

4.10

200,000+

🎯 Purpose-Driven Leadership 🏢 Organizational Culture 🧠 Decision Psychology

몰입형

스타트 위드 와이

Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.

저자: 사이먼 시넥 2009 52 페이지

4.10

200,000+ 개의 평점

🎯 Purpose-Driven Leadership 🏢 Organizational Culture 🧠 Decision Psychology

설득의 기술

저자: 밥 버그 • 1998

Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.

4.03

500+

🎭 Ego Management 🤝 Conflict De-Escalation 🗣️ Tact And Diplomacy

몰입형

설득의 기술

Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.

저자: 밥 버그 1998 238 페이지

4.03

500+ 개의 평점

🎭 Ego Management 🤝 Conflict De-Escalation 🗣️ Tact And Diplomacy

Cues

저자: Vanessa Van Edwards • 2022

Two silent questions shape every first impression. The specific cues that answer them.

4.21

3,000+

🗣️ Nonverbal Communication 🧠 Emotional Intelligence 👥 Social Psychology

몰입형

Cues

Two silent questions shape every first impression. The specific cues that answer them.

저자: Vanessa Van Edwards 2022 320 페이지

4.21

3,000+ 개의 평점

🗣️ Nonverbal Communication 🧠 Emotional Intelligence 👥 Social Psychology

Gym Launch Secrets

저자: Alex Hormozi • 2020

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

4.47

308

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy

몰입형

Gym Launch Secrets

Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.

저자: Alex Hormozi 2020 57 페이지

4.47

308 개의 평점

🏋️ Fitness Business 🏢 Brick And Mortar Business 💰 Pricing Strategy

트랙션

저자: 가브리엘 와인버그 • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9,000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking

몰입형

트랙션

Your best growth channel is the one your competitors dismissed. A process for finding it.

저자: 가브리엘 와인버그 2014 288 페이지

4.11

9,000+ 개의 평점

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking

스마트 브레비티

저자: 짐 밴더하이 • 2022

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

3.92

9,000+

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics

몰입형

스마트 브레비티

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

저자: 짐 밴더하이 2022 199 페이지

3.92

9,000+ 개의 평점

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics

Questions Are the Answers

저자: Allan Pease • 2000

A questioning sequence that turns prospects into self-recruiters, no pitch required.

4.01

1,000+

🤝 Network Marketing 🧠 Sales Psychology ❓ Question-Based Selling

몰입형

Questions Are the Answers

A questioning sequence that turns prospects into self-recruiters, no pitch required.

저자: Allan Pease 2000 96 페이지

4.01

1,000+ 개의 평점

🤝 Network Marketing 🧠 Sales Psychology ❓ Question-Based Selling

Exactly What to Say

저자: Phil M. Jones • 2017

Exact sentences for the moments when conversations stall: what to say, and why each phrase works.

3.75

9,000+

📜 Sales Scripts 🗣️ Persuasive Language 🔄 Reframing Techniques

몰입형

Exactly What to Say

Exact sentences for the moments when conversations stall: what to say, and why each phrase works.

저자: Phil M. Jones 2017 148 페이지

3.75

9,000+ 개의 평점

📜 Sales Scripts 🗣️ Persuasive Language 🔄 Reframing Techniques

How to Sell Yourself

저자: Joe Girard • 1980

A record-breaking car salesman's rules for becoming the kind of person others say yes to.

3.88

328

💼 Sales Techniques 🏷️ Personal Branding 🎯 Persuasion Skills

몰입형

How to Sell Yourself

A record-breaking car salesman's rules for becoming the kind of person others say yes to.

저자: Joe Girard 1980

3.88

328 개의 평점

💼 Sales Techniques 🏷️ Personal Branding 🎯 Persuasion Skills

Wealth without Cash

저자: Pace Morby • 2023

Acquire real estate without banks or your own cash by solving the problems other buyers ignore.

4.43

267

🏠 Real Estate Investing 🔑 Creative Finance 📋 Lead Generation

몰입형

Wealth without Cash

Acquire real estate without banks or your own cash by solving the problems other buyers ignore.

저자: Pace Morby 2023 248 페이지

4.43

267 개의 평점

🏠 Real Estate Investing 🔑 Creative Finance 📋 Lead Generation

Fans First

저자: Jesse Cole • 2022

Forget advertising. How to build fans devoted enough to drive across the country for you.

4.36

500+

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

몰입형

Fans First

Forget advertising. How to build fans devoted enough to drive across the country for you.

저자: Jesse Cole 2022 358 페이지

4.36

500+ 개의 평점

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

갭 셀링

저자: 키넌 • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1,000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology

갭 셀링

Features don't close deals. The measurable gap between a customer's pain and their goal does.

저자: 키넌 2018 262 페이지

4.27

1,000+ 개의 평점

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology

The Mom Test

저자: Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

13,000+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

저자: Rob Fitzpatrick 2013 138 페이지

4.37

13,000+ 개의 평점

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation

챌린저 세일

저자: 매슈 딕슨 • 2011

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

3.91

11,000+

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales

챌린저 세일

Complex sales punish relationship builders. The top reps teach customers what they didn't know.

저자: 매슈 딕슨 2011 242 페이지

3.91

11,000+ 개의 평점

💡 Insight Selling 🏢 Complex B2b Sales 📊 Evidence-Based Sales

설득의 심리학

저자: 로버트 B. 치알디니 • 1984

Your yes is less free than you think: six psychological levers that decide before you do.

4.21

100,000+

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology

설득의 심리학

Your yes is less free than you think: six psychological levers that decide before you do.

저자: 로버트 B. 치알디니 1984 260 페이지

4.21

100,000+ 개의 평점

🗣️ Persuasion Techniques 👥 Social Influence 🧠 Behavioral Psychology

광적인 프로스펙팅

저자: 젭 블라운트 • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6,000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling

광적인 프로스펙팅

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

저자: 젭 블라운트 2015 304 페이지

4.25

6,000+ 개의 평점

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling

The Business of the 21st Century

저자: Robert T. Kiyosaki • 2010

One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.

3.87

11,000+

🤝 Network Marketing 💸 Passive Income 🧠 Entrepreneurial Mindset

The Business of the 21st Century

One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.

저자: Robert T. Kiyosaki 2010 117 페이지

3.87

11,000+ 개의 평점

🤝 Network Marketing 💸 Passive Income 🧠 Entrepreneurial Mindset

기업 창업가 매뉴얼

저자: 스티브 블랭크 • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12,000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

기업 창업가 매뉴얼

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

저자: 스티브 블랭크 2012 608 페이지

4.11

12,000+ 개의 평점

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

Way of the Wolf

저자: Jordan Belfort • 2017

The closing system that runs on certainty, not charm, starting with the first four seconds.

3.95

9,000+

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication

Way of the Wolf

The closing system that runs on certainty, not charm, starting with the first four seconds.

저자: Jordan Belfort 2017 240 페이지

3.95

9,000+ 개의 평점

📞 Sales Techniques 🧠 Persuasion Psychology 🗣️ Nonverbal Communication

Ogilvy on Advertising

저자: David Ogilvy • 1983

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11,000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

저자: David Ogilvy 1983 224 페이지

4.15

11,000+ 개의 평점

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response

런치

저자: 제프 워커 • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4,000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

런치

The launch formula that compresses a year of sales into one week, no existing audience required.

저자: 제프 워커 2014 206 페이지

3.99

4,000+ 개의 평점

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

엑스퍼트 시크릿

저자: 러셀 브런슨 • 2017

One webinar script that builds a paying movement: tell three stories, then ask four questions.

4.24

4,000+

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling

엑스퍼트 시크릿

One webinar script that builds a paying movement: tell three stories, then ask four questions.

저자: 러셀 브런슨 2017 302 페이지

4.24

4,000+ 개의 평점

🎥 Webinar Marketing 🔽 Sales Funnel Design 📖 Storyselling

Sell or Be Sold

저자: Grant Cardone • 1998

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

4.05

8,000+

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals

Sell or Be Sold

Everyone is in sales, whether they know it or not. The unapologetic guide to winning.

저자: Grant Cardone 1998 256 페이지

4.05

8,000+ 개의 평점

🛠️ Sales Techniques 🧠 Sales Psychology 🔒 Closing Deals

Sales EQ

저자: 젭 블라운트 • 2017

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

4.28

1,000+

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling

Sales EQ

The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.

저자: 젭 블라운트 2017 320 페이지

4.28

1,000+ 개의 평점

🧠 Sales Psychology 💡 Emotional Intelligence 🏢 B2b Selling

캐시버타이징

저자: 드류 에릭 휘트먼 • 2008

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

4.35

2,000+

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing

캐시버타이징

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

저자: 드류 에릭 휘트먼 2008 208 페이지

4.35

2,000+ 개의 평점

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing

The Attention Merchants

저자: Tim Wu • 2016

Your attention has been for sale since 1833. The hidden industry that trades in it.

4.07

4,000+

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism

The Attention Merchants

Your attention has been for sale since 1833. The hidden industry that trades in it.

저자: Tim Wu 2016 403 페이지

4.07

4,000+ 개의 평점

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism

진화된 마케팅 그로스 해킹

저자: 션 엘리스 • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5,000+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

진화된 마케팅 그로스 해킹

Build a team that runs 30 growth experiments a week; here is the structure and process.

저자: 션 엘리스 2017 320 페이지

4.11

5,000+ 개의 평점

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

설득의 심리학

저자: 로버트 B. 치알디니 • 1984

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

4.21

100,000+

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics

설득의 심리학

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

저자: 로버트 B. 치알디니 1984 260 페이지

4.21

100,000+ 개의 평점

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics

The Youtube Formula

저자: Derral Eves • 2021

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

4.09

500+

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms

The Youtube Formula

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

저자: Derral Eves 2021 352 페이지

4.09

500+ 개의 평점

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms

풀 피 에이전트

저자: 크리스 보스 • 2022

An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.

4.44

428

💼 Real Estate Sales 🧠 Negotiation Psychology 🤝 Trust-Based Selling

풀 피 에이전트

An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.

저자: 크리스 보스 2022 204 페이지

4.44

428 개의 평점

💼 Real Estate Sales 🧠 Negotiation Psychology 🤝 Trust-Based Selling

HBR 설득력 있는 프레젠테이션 가이드

저자: 낸시 두아르테 • 2010

Your slides get three seconds to earn attention: the craft rules for making each one count.

3.95

1,000+

🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design

HBR 설득력 있는 프레젠테이션 가이드

Your slides get three seconds to earn attention: the craft rules for making each one count.

저자: 낸시 두아르테 2010 256 페이지

3.95

1,000+ 개의 평점

🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design

The 3-Minute Rule

저자: Brant Pinvidic • 2019

The sequence that leads audiences to sell themselves in under three minutes.

4.17

500+

🎯 Pitch Frameworks ✂️ Concise Communication 🖼️ Presentation Design

The 3-Minute Rule

The sequence that leads audiences to sell themselves in under three minutes.

저자: Brant Pinvidic 2019 256 페이지

4.17

500+ 개의 평점

🎯 Pitch Frameworks ✂️ Concise Communication 🖼️ Presentation Design

Sell It Like Serhant

저자: Ryan Serhant • 2018

The top broker's playbook for filling your pipeline and juggling every deal without dropping one.

4.28

3,000+

📚 Sales Training 🧠 Sales Psychology ⚙️ Sales Systems

Sell It Like Serhant

The top broker's playbook for filling your pipeline and juggling every deal without dropping one.

저자: Ryan Serhant 2018 240 페이지

4.28

3,000+ 개의 평점

📚 Sales Training 🧠 Sales Psychology ⚙️ Sales Systems

애드위크 카피라이팅 핸드북

저자: 조셉 슈거맨 • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

1,000+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing

애드위크 카피라이팅 핸드북

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

저자: 조셉 슈거맨 2006 368 페이지

4.14

1,000+ 개의 평점

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing

Show Your Work!

저자: Austin Kleon • 2014

Share your unfinished work daily, and the audience finds you before you are ready.

4.08

61,000+

🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process

Show Your Work!

Share your unfinished work daily, and the audience finds you before you are ready.

저자: Austin Kleon 2014 131 페이지

4.08

61,000+ 개의 평점

🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process

The Ultimate Sales Letter

저자: Dan S. Kennedy • 1994

How to write a sales letter that survives the wastebasket: structural rules that close the order.

4.17

1,000+

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques

The Ultimate Sales Letter

How to write a sales letter that survives the wastebasket: structural rules that close the order.

저자: Dan S. Kennedy 1994 240 페이지

4.17

1,000+ 개의 평점

📬 Direct Mail Marketing ✍️ Sales Copywriting 🧠 Persuasion Techniques

The Ultimate Sales Machine

저자: Chet Holmes • 2007

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

3.97

9,000+

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills

The Ultimate Sales Machine

A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.

저자: Chet Holmes 2007 272 페이지

3.97

9,000+ 개의 평점

⚙️ Business Systems 📢 Content Marketing 🤝 Sales Skills

Predictable Revenue

저자: Aaron Ross • 2011

One email system, four sales roles, and the math that makes revenue predictable.

3.97

5,000+

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting

Predictable Revenue

One email system, four sales roles, and the math that makes revenue predictable.

저자: Aaron Ross 2011 213 페이지

3.97

5,000+ 개의 평점

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting

기업 창업가 매뉴얼

저자: 스티브 블랭크 • 2003

Build it and they will come is a lie. The startup playbook: learn, then build.

3.96

16,000+

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research

기업 창업가 매뉴얼

Build it and they will come is a lie. The startup playbook: learn, then build.

저자: 스티브 블랭크 2003 370 페이지

3.96

16,000+ 개의 평점

🧪 Startup Methodology 🔄 Lean Startup 🔍 Customer Research

시작의 기술

저자: 가이 가와사키 • 2004

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

3.90

29,000+

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching

시작의 기술

Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.

저자: 가이 가와사키 2004 226 페이지

3.90

29,000+ 개의 평점

🛠️ Startup Playbooks 💰 Bootstrapping 🎤 Investor Pitching

Logistics and Supply Chain Management

저자: Martin Christopher • 1994

The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.

3.77

261

🔗 Supply Chain Management ⚙️ Operations Management 💎 Customer Value

Logistics and Supply Chain Management

The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.

저자: Martin Christopher 1994 276 페이지

3.77

261 개의 평점

🔗 Supply Chain Management ⚙️ Operations Management 💎 Customer Value

The Presentation Secrets of Steve Jobs

저자: Carmine Gallo • 2009

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

4.09

7,000+

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design

The Presentation Secrets of Steve Jobs

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

저자: Carmine Gallo 2009 272 페이지

4.09

7,000+ 개의 평점

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design

SaaS 플레이북

저자: 롭 월링 • 2023

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

4.28

500+

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing

SaaS 플레이북

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

저자: 롭 월링 2023 202 페이지

4.28

500+ 개의 평점

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing

Play Bigger

저자: Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2,000+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

저자: Al Ramadan 2016 272 페이지

3.86

2,000+ 개의 평점

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping

핵심 영향력 인물

저자: 다니엘 프리스틀리 • 2010

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

4.02

1,000+

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft

핵심 영향력 인물

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

저자: 다니엘 프리스틀리 2010 208 페이지

4.02

1,000+ 개의 평점

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft

How to Grow Your Small Business

저자: Donald Miller • 2023

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

4.33

1,000+

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management

How to Grow Your Small Business

Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.

저자: Donald Miller 2023 271 페이지

4.33

1,000+ 개의 평점

✂️ Small Business Growth ⚙️ Business Systems 💰 Cash Flow Management

Competitive Advantage

저자: Michael E. Porter • 1985

Your industry does not determine your profits. The way you arrange your activities does.

4.18

4,000+

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning

Competitive Advantage

Your industry does not determine your profits. The way you arrange your activities does.

저자: Michael E. Porter 1985 592 페이지

4.18

4,000+ 개의 평점

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning

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