استارتاپ

ساختن یک شرکت از صفر نیازمند ترکیبی برابر از چشم‌انداز، پشتکار و دانش استراتژیک است، چه در حال راه‌اندازی اولین کسب‌وکارتان باشید و چه در حال مقیاس‌بندی یونیکورن بعدی. این کتاب‌ها شما را به درون ذهن بنیان‌گذاران، مکانیزم‌های رشد سریع و درس‌های سخت آموخته‌شده از موفقیت‌های چشمگیر و داستان‌های عبرت‌آموز دنیای کارآفرینی می‌برند.

استارتاپ خلاصه کتاب‌ها

کارهایی که باید انجام شوند

اثر آنتونی دبلیو. آلویک • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

۵۰۰+

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery

کارهایی که باید انجام شوند

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

اثر آنتونی دبلیو. آلویک 2016 202 صفحه

3.73

۵۰۰+ امتیاز

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery

آنچه انجام می‌دهی همان کسی است که هستی

اثر بن هوروویتز • 2019

Your culture is what happens when the boss leaves the room. Here's how to design it.

4.00

۸٬۰۰۰+

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior

آنچه انجام می‌دهی همان کسی است که هستی

Your culture is what happens when the boss leaves the room. Here's how to design it.

اثر بن هوروویتز 2019 288 صفحه

4.00

۸٬۰۰۰+ امتیاز

🏢 Corporate Culture 🚀 Founders 🧠 Organizational Behavior

چگونه یک آگهی خوب بنویسیم

اثر ویکتور او. شواب • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

۵۰۰+

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing

چگونه یک آگهی خوب بنویسیم

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

اثر ویکتور او. شواب 1980 236 صفحه

4.21

۵۰۰+ امتیاز

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing

۱۰ مقاله ضروری هاروارد بیزینس ریویو درباره نوآوری

اثر انتشارات بازرگانی هاروارد • 2013

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

3.80

۴۶۵

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change

۱۰ مقاله ضروری هاروارد بیزینس ریویو درباره نوآوری

Innovation is a discipline, not genius. Systematic scans for opportunities hiding in plain sight.

اثر انتشارات بازرگانی هاروارد 2013 179 صفحه

3.80

۴۶۵ امتیاز

🏭 Innovation Management 🔍 Opportunity Analysis 🔄 Organizational Change

طراحی تجربه کاربری ناب

اثر جف گاتلف • 2012

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

3.99

۶٬۰۰۰+

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development

طراحی تجربه کاربری ناب

Kill the wireframes: a system for testing UX assumptions one sprint at a time.

اثر جف گاتلف 2012 148 صفحه

3.99

۶٬۰۰۰+ امتیاز

🏗️ Lean Startup 🧠 Design Thinking 🔄 Agile Development

اصول جریان توسعه محصول

اثر دانالد جی. رینرتسن • 2009

Product development waste hides in its invisible queues. The fix is not process, it is economics.

4.19

۲٬۰۰۰+

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making

اصول جریان توسعه محصول

Product development waste hides in its invisible queues. The fix is not process, it is economics.

اثر دانالد جی. رینرتسن 2009 294 صفحه

4.19

۲٬۰۰۰+ امتیاز

🏗️ Product Development 📊 Queueing Theory 💰 Economic Decision Making

ذهنیت بنیان‌گذار

اثر کریس زوک • 2016

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

3.80

۱٬۰۰۰+

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy

ذهنیت بنیان‌گذار

Scaling companies hit three predictable choke points. Three internal traits let you clear them all.

اثر کریس زوک 2016 224 صفحه

3.80

۱٬۰۰۰+ امتیاز

🏢 Corporate Strategy 📈 Scaling Companies 🤝 Customer Intimacy

تفاوت بین خدا و لری الیسون*

اثر مایک ویلسون • 1997

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

3.93

۴۳۶

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries

تفاوت بین خدا و لری الیسون*

Larry Ellison sold databases. His real product was the legend of Larry Ellison.

اثر مایک ویلسون 1997 400 صفحه

3.93

۴۳۶ امتیاز

🖥️ Silicon Valley History 💼 Tech Mogul Biographies 🥊 Corporate Rivalries

معاملات سرمایه‌گذاری

اثر برد فلد • 2011

What the board seat, liquidation preference, and option pool really cost you, before you sign.

4.12

۱۷٬۰۰۰+

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring

معاملات سرمایه‌گذاری

What the board seat, liquidation preference, and option pool really cost you, before you sign.

اثر برد فلد 2011 345 صفحه

4.12

۱۷٬۰۰۰+ امتیاز

🏦 Venture Capital 💰 Startup Funding 📋 Deal Structuring

شرکت یک‌نفره

اثر پال جارویس • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

۶٬۰۰۰+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses

شرکت یک‌نفره

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

اثر پال جارویس 2019 240 صفحه

3.91

۶٬۰۰۰+ امتیاز

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses

کارآفرینی منضبط

اثر بیل آلت • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

۲٬۰۰۰+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

کارآفرینی منضبط

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

اثر بیل آلت 2013 406 صفحه

4.27

۲٬۰۰۰+ امتیاز

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

معمای نوآور

اثر کلیتون ام. کریستنسن • 1997

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

4.04

۶۱٬۰۰۰+

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution

معمای نوآور

Good management blinds firms to the cheaper, simpler technologies that eventually replace them.

اثر کلیتون ام. کریستنسن 1997 252 صفحه

4.04

۶۱٬۰۰۰+ امتیاز

🖥️ Technology Strategy 🏢 Corporate Innovation 🔄 Industry Evolution

سختی کارهای سخت

اثر بن هوروویتز • 2014

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

4.20

۱۰۰٬۰۰۰+

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management

سختی کارهای سخت

The advice you need when your startup is on fire: no formulas, just hard-won survival tactics.

اثر بن هوروویتز 2014 304 صفحه

4.20

۱۰۰٬۰۰۰+ امتیاز

🚀 Startup Leadership 🧘 Emotional Resilience 🚨 Crisis Management

How to Build a Billion Dollar App

اثر George Berkowski • 2014

A billion dollars comes from one of five models. Know yours before you scale.

4.12

۱٬۰۰۰+

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup

How to Build a Billion Dollar App

A billion dollars comes from one of five models. Know yours before you scale.

اثر George Berkowski 2014 480 صفحه

4.12

۱٬۰۰۰+ امتیاز

🚀 Startup Playbooks 📱 Mobile App Development 🔬 Lean Startup

راه استارتاپ

اثر اریک ریس • 2017

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

3.98

۴٬۰۰۰+

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation

راه استارتاپ

Startup speed inside slow giants: turning divisions into labs and failure into fuel.

اثر اریک ریس 2017 400 صفحه

3.98

۴٬۰۰۰+ امتیاز

🏢 Intrapreneurship 🔄 Lean Startup Methods 🏗️ Organizational Transformation

Write Useful Books

اثر Rob Fitzpatrick • 2021

The product-design method that turns nonfiction books into recommendations, not just purchases.

4.54

۵۰۰+

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops

Write Useful Books

The product-design method that turns nonfiction books into recommendations, not just purchases.

اثر Rob Fitzpatrick 2021 158 صفحه

4.54

۵۰۰+ امتیاز

📐 Book Design Thinking 🔄 Lean Publishing 🔁 Recommendation Loops

راه‌حل نوآور

اثر کلایتون ام. کریستنسن • 2003

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

4.06

۱۳٬۰۰۰+

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight

راه‌حل نوآور

The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.

اثر کلایتون ام. کریستنسن 2003 304 صفحه

4.06

۱۳٬۰۰۰+ امتیاز

🌀 Disruptive Innovation 🧭 Innovation Strategy 👁️ Customer Insight

آزمایش ایده‌های کسب‌وکار

اثر دیوید جی. بلند • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

۱٬۰۰۰+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

آزمایش ایده‌های کسب‌وکار

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

اثر دیوید جی. بلند 2019 368 صفحه

4.25

۱٬۰۰۰+ امتیاز

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

دور هم جمع شوید

اثر بیلی ریچاردسون • 2019

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

3.77

۵۰۰+

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design

دور هم جمع شوید

Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.

اثر بیلی ریچاردسون 2019 192 صفحه

3.77

۵۰۰+ امتیاز

🧱 Community Building 🔧 Lean Methodology 🙋 Participatory Design

رازهای سند هیل رود

اثر اسکات کوپور • 2019

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

4.23

۴٬۰۰۰+

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets

رازهای سند هیل رود

What VCs won't tell you about term sheets, board dynamics, and the exit math that runs everything.

اثر اسکات کوپور 2019 320 صفحه

4.23

۴٬۰۰۰+ امتیاز

💼 Venture Capital 💰 Startup Funding 📄 Term Sheets

چگونه استارتاپ خود را نابود کنید

اثر کیم هویدکیر • 2022

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

4.58

۴۴۷

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit

چگونه استارتاپ خود را نابود کنید

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

اثر کیم هویدکیر 2022 384 صفحه

4.58

۴۴۷ امتیاز

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit

مختل‌شده

اثر دن لایونز • 2016

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

3.91

۱۷٬۰۰۰+

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism

مختل‌شده

Hired as the token elder, a journalist records the absurdities of a startup cult losing millions.

اثر دن لایونز 2016 272 صفحه

3.91

۱۷٬۰۰۰+ امتیاز

💻 Tech Startups 🌉 Silicon Valley 👴 Workplace Ageism

Founding Sales

اثر Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

۸۴

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales

Founding Sales

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

اثر Peter R Kazanjy 2020 428 صفحه

4.27

۸۴ امتیاز

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales

پولسازی از نوآوری

اثر مادهاوان رامانوجام • 2016

Why 72% of new products fail: companies build before asking what anyone will actually pay.

4.15

۱٬۰۰۰+

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization

پولسازی از نوآوری

Why 72% of new products fail: companies build before asking what anyone will actually pay.

اثر مادهاوان رامانوجام 2016 256 صفحه

4.15

۱٬۰۰۰+ امتیاز

💲 Pricing Strategy 📊 Value-Based Pricing 💰 Product Monetization

طراحی ارزش پیشنهادی

اثر الکساندر استروالدر • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

۷٬۰۰۰+

📐 Product Design 📊 Business Modeling 🔍 Customer Research

طراحی ارزش پیشنهادی

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

اثر الکساندر استروالدر 2013 320 صفحه

4.21

۷٬۰۰۰+ امتیاز

📐 Product Design 📊 Business Modeling 🔍 Customer Research

کارآفرین مینیمالیست

اثر ساهیل لاوینگیا • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

۱٬۰۰۰+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

کارآفرین مینیمالیست

Community first, product second: the art of building a profitable startup without venture capital.

اثر ساهیل لاوینگیا 2021 256 صفحه

4.20

۱٬۰۰۰+ امتیاز

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

چه کسی

اثر جف اسمارت • 2008

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

3.96

۷٬۰۰۰+

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing

چه کسی

Hiring fails half the time; mistakes cost 15x salary. The system that flips the odds.

اثر جف اسمارت 2008 115 صفحه

3.96

۷٬۰۰۰+ امتیاز

🧲 Talent Acquisition 📋 Hiring Frameworks 🎙️ Behavioral Interviewing

بازاریابی هک رشد

اثر رایان هالیدی • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

۱۱٬۰۰۰+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing

بازاریابی هک رشد

Marketing is no longer a department. It is a product feature, and it runs on data.

اثر رایان هالیدی 2013 56 صفحه

3.77

۱۱٬۰۰۰+ امتیاز

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing

استارتاپ عرق‌ریزان

اثر نیک هوبر • 2025

The roadmap for getting rich in the boring businesses your town actually needs.

4.09

۴۹۹

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills

استارتاپ عرق‌ریزان

The roadmap for getting rich in the boring businesses your town actually needs.

اثر نیک هوبر 2025 240 صفحه

4.09

۴۹۹ امتیاز

🏘️ Local Business 🥾 Bootstrapping 🗣️ Sales Skills

نوآوری و کارآفرینی

اثر پیتر اف. دراکر • 1985

The seven sources of innovation and four strategies that turn your business into a market leader.

4.08

۱۱٬۰۰۰+

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management

نوآوری و کارآفرینی

The seven sources of innovation and four strategies that turn your business into a market leader.

اثر پیتر اف. دراکر 1985 288 صفحه

4.08

۱۱٬۰۰۰+ امتیاز

🛠️ Innovation Management 📋 Systematic Innovation 🚀 Entrepreneurial Management

دی‌ان‌ای نوآور

اثر جفری اچ. دایر • 2011

One twin study says creativity is 70 percent learned. The five skills that change the odds.

3.97

۴٬۰۰۰+

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors

دی‌ان‌ای نوآور

One twin study says creativity is 70 percent learned. The five skills that change the odds.

اثر جفری اچ. دایر 2011 304 صفحه

3.97

۴٬۰۰۰+ امتیاز

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors

کتاب راهنمای توسعه فروش

اثر تریش برتوزی • 2016

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

4.18

۵۰۰+

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach

کتاب راهنمای توسعه فروش

A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.

اثر تریش برتوزی 2016 264 صفحه

4.18

۵۰۰+ امتیاز

🏢 Inside Sales 🚀 Startup Sales 📞 Cold Outreach

تراکشن

اثر گابریل واینبرگ • 2015

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

3.81

۱۷۱

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking

تراکشن

Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.

اثر گابریل واینبرگ 2015 240 صفحه

3.81

۱۷۱ امتیاز

🚀 Startup Growth 📈 Customer Acquisition 🧪 Growth Hacking

The Right It

اثر Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

۵۰۰+

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

The Right It

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

اثر Alberto Savoia 2019 272 صفحه

4.30

۵۰۰+ امتیاز

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

ابربنیان‌گذاران

اثر علی تماسب • 2021

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

4.22

۱٬۰۰۰+

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital

ابربنیان‌گذاران

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

اثر علی تماسب 2021 320 صفحه

4.22

۱٬۰۰۰+ امتیاز

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital

راهنمای HBR برای خرید یک کسب‌وکار کوچک

اثر ریچارد اس. روبک • 2017

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

4.41

۱٬۰۰۰+

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance

راهنمای HBR برای خرید یک کسب‌وکار کوچک

Buy a small business, borrow two-thirds of the price, and become CEO on day one.

اثر ریچارد اس. روبک 2017 320 صفحه

4.41

۱٬۰۰۰+ امتیاز

🏢 Business Acquisition 🎯 Acquisition Entrepreneurship 💰 Small Business Finance

روش نوآور

اثر نیتن فر • 2014

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

4.12

۵۰۰+

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking

روش نوآور

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

اثر نیتن فر 2014 288 صفحه

4.12

۵۰۰+ امتیاز

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking

داستان ایربی‌ان‌بی

اثر لی گالاگر • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

۳٬۰۰۰+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

داستان ایربی‌ان‌بی

Three unemployed designers built the world's largest hotel company without owning a single room.

اثر لی گالاگر 2017 256 صفحه

3.85

۳٬۰۰۰+ امتیاز

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

رمزگشایی زنجیره ارزش مشتری

اثر تالس اس. تیشیرا • 2019

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

4.44

۴۳۴

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior

رمزگشایی زنجیره ارزش مشتری

Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.

اثر تالس اس. تیشیرا 2019 345 صفحه

4.44

۴۳۴ امتیاز

🖥️ Digital Disruption 💡 Business Model Innovation 🛒 Consumer Behavior

سازمان‌های نمایی

اثر سلیم اسماعیل • 2014

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

4.07

۴٬۰۰۰+

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation

سازمان‌های نمایی

New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.

اثر سلیم اسماعیل 2014 250 صفحه

4.07

۴٬۰۰۰+ امتیاز

🏗️ Organizational Design 📱 Digital Transformation 💥 Disruptive Innovation

هرگز مشتری را از دست ندهید

اثر جوی کولمن • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

۱٬۰۰۰+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

هرگز مشتری را از دست ندهید

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

اثر جوی کولمن 2018 368 صفحه

4.18

۱٬۰۰۰+ امتیاز

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

از غیرممکن تا اجتناب‌ناپذیر

اثر آرون راس • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

۱٬۰۰۰+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation

از غیرممکن تا اجتناب‌ناپذیر

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

اثر آرون راس 2016 320 صفحه

4.19

۱٬۰۰۰+ امتیاز

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation

صحبت با انسان‌ها

اثر گیف کانستابل • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

۱٬۰۰۰+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

صحبت با انسان‌ها

A concise guide to customer interviews that separate real demand from polite lies.

اثر گیف کانستابل 2014 75 صفحه

4.06

۱٬۰۰۰+ امتیاز

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

اتحاد

اثر رید هافمن • 2014

Companies and workers need a new pact: finite missions that build value for both sides.

3.80

۲٬۰۰۰+

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development

اتحاد

Companies and workers need a new pact: finite missions that build value for both sides.

اثر رید هافمن 2014 224 صفحه

3.80

۲٬۰۰۰+ امتیاز

🧩 Talent Strategy 🤝 Workplace Trust 🌱 Career Development

رشد محصول‌محور

اثر وس بوش • 2019

Replace your sales team with a product users try, love, and buy without a sales call.

4.09

۱٬۰۰۰+

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding

رشد محصول‌محور

Replace your sales team with a product users try, love, and buy without a sales call.

اثر وس بوش 2019 282 صفحه

4.09

۱٬۰۰۰+ امتیاز

🚀 SaaS Growth 🎯 Go-To-Market Strategy 📋 User Onboarding

شرکت شکست‌ناپذیر

اثر الکساندر اوستروالدر • 2020

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

4.29

۵۰۰+

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture

شرکت شکست‌ناپذیر

Lasting companies win on business models, not products, and disrupt themselves before rivals can.

اثر الکساندر اوستروالدر 2020 304 صفحه

4.29

۵۰۰+ امتیاز

🎨 Business Model Design 🏢 Corporate Innovation 🌱 Innovation Culture

اصل کلوچه بخت

اثر برنادت جیوا • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

۵۰۰+

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

اصل کلوچه بخت

Twenty design decisions that make your brand a story worth telling and sharing.

اثر برنادت جیوا 2013 202 صفحه

3.88

۵۰۰+ امتیاز

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

درون گردباد

اثر جفری ای. مور • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

۱٬۰۰۰+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy

درون گردباد

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

اثر جفری ای. مور 1995 272 صفحه

3.98

۱٬۰۰۰+ امتیاز

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy

آزمون جاده‌ای کسب‌وکار جدید

اثر جان دبلیو. مالینز • 2003

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

3.97

۵٬۰۰۰+

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening

آزمون جاده‌ای کسب‌وکار جدید

Most business plans should never be written. The pre-plan gauntlet that proves an idea first.

اثر جان دبلیو. مالینز 2003 284 صفحه

3.97

۵٬۰۰۰+ امتیاز

🚀 Startup Playbooks 📝 Business Planning 🔍 Opportunity Screening

کتاب راهنمای محصول ناب

اثر دن اولسن • 2015

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

4.27

۳٬۰۰۰+

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design

کتاب راهنمای محصول ناب

A process for testing your riskiest assumptions with a bare-bones product and real customer money.

اثر دن اولسن 2015 307 صفحه

4.27

۳٬۰۰۰+ امتیاز

🧭 Product Management 🔄 Lean Methodology 🎨 Ux Design

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