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Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 97%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 97%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Content Marketing Strategies For Dummies
by Stephanie Diamond • 2016
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
3.80
10
Content Marketing Strategies For Dummies Summary
Content Marketing Strategies For Dummies 97%
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
by Stephanie Diamond 2016
3.80
10 ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 97%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
Growth Hacking With Content Marketing
by Mike Fishbein • 2014
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
3.29
35
Growth Hacking With Content Marketing Summary
Growth Hacking With Content Marketing 97%
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
by Mike Fishbein 2014
3.29
35 ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 97%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 97%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 97%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 96%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 96%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
10x Marketing Formula Summary
10x Marketing Formula 96%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
Top of Mind (PB) Summary
Top of Mind (PB) 96%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
The Story Engine Summary
The Story Engine 96%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
The Marketing Agency Blueprint
by Paul Roetzer • 2011
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
3.86
262
The Marketing Agency Blueprint Summary
The Marketing Agency Blueprint 96%
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
by Paul Roetzer 2011
3.86
262 ratings
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
The Little Book of Big PR Summary
The Little Book of Big PR 96%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 96%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 96%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 96%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
Beginners Guide to Digital Marketing
by Romuald Andrade • 2015
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
3.73
56
Beginners Guide to Digital Marketing Summary
Beginners Guide to Digital Marketing 96%
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
by Romuald Andrade 2015
3.73
56 ratings
Digital Marketing MBA
by David J. Bradley • 2019
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
3.50
12
Digital Marketing MBA Summary
Digital Marketing MBA 96%
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
by David J. Bradley 2019
3.50
12 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 96%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 96%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
e-Riches 2.0 Summary
e-Riches 2.0 96%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 96%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 96%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
F#ck Content Marketing Summary
F#ck Content Marketing 96%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 96%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 96%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies 96%
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 95%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
The B2B Social Media Book Summary
The B2B Social Media Book 95%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
Get Scrappy Summary
Get Scrappy 95%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
Digital Marketing in an AI World
by Frederick Vallaeys • 2019
AI will automate your PPC work; the human skills that become more important, not less.
3.99
128
Digital Marketing in an AI World Summary
Digital Marketing in an AI World 95%
AI will automate your PPC work; the human skills that become more important, not less.
by Frederick Vallaeys 2019
3.99
128 ratings
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
Marketing in the Age of Google Summary
Marketing in the Age of Google 95%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 95%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 95%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business 95%
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012
4.50
2 ratings
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 95%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 95%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 95%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
Content Rules Summary
Content Rules 95%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI 95%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
Digital Marketing 2023
by Brandon Wayne Raybon Sr. • 2022
Digital marketing shifts fast: the trends and tools you need to dominate right now.
1.00
1
Digital Marketing 2023 Summary
Digital Marketing 2023 95%
Digital marketing shifts fast: the trends and tools you need to dominate right now.
by Brandon Wayne Raybon Sr. 2022
1.00
1 ratings
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 95%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
Posts to Profits
by Simon Mitchell • 2023
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
Posts to Profits Summary
Posts to Profits 95%
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
by Simon Mitchell 2023
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 95%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
Driving Digital Strategy
by Sunil Gupta • 2018
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
4.05
442
Driving Digital Strategy Summary
Driving Digital Strategy 95%
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
by Sunil Gupta 2018
4.05
442 ratings
The Storytelling Edge
by Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
The Storytelling Edge Summary
The Storytelling Edge 95%
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
by Shane Snow 2018
3.42
346 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 95%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 95%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
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