50 Books like CustomHer Experience

Why She Buys

by Bridget Brennan • 2009

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

3.82

488

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing 🛒 Purchasing Behavior 📐 Product Design

Why She Buys 96%

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

by Bridget Brennan 2009

3.82

488 ratings

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing 🛒 Purchasing Behavior 📐 Product Design

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 95%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Darling, You Can't Do Both

by Janet Kestin • 2014

You cannot outwork bias or out-nice sexism. Two creative chiefs on what moves women forward.

3.79

338

🏢 Women In Leadership ⚖️ Workplace Gender Bias 💰 Salary Negotiation 🎯 Authentic Leadership 🤝 Mentorship

Darling, You Can't Do Both 95%

You cannot outwork bias or out-nice sexism. Two creative chiefs on what moves women forward.

by Janet Kestin 2014

3.79

338 ratings

🏢 Women In Leadership ⚖️ Workplace Gender Bias 💰 Salary Negotiation 🎯 Authentic Leadership 🤝 Mentorship

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 94%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 94%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 94%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 94%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 94%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Likeable Badass

by Alison Fragale • 2024

How women get the respect they deserve: blend warmth and competence, and build an army of advocates.

4.24

3k+

👩‍💼 Women's Leadership 📈 Career Strategy 🏆 Status Building 🎤 Executive Presence 📢 Strategic Self-Promotion

Likeable Badass 94%

How women get the respect they deserve: blend warmth and competence, and build an army of advocates.

by Alison Fragale 2024

4.24

3k+ ratings

👩‍💼 Women's Leadership 📈 Career Strategy 🏆 Status Building 🎤 Executive Presence 📢 Strategic Self-Promotion

The Art of War for Women

by Chin-Ning Chu • 2001

Win at work without becoming someone else: Sun Tzu's strategy, rewritten for women's careers.

3.66

2k+

👩‍💼 Feminine Leadership 🏢 Office Politics ♟️ Strategic Thinking ⚔️ Sun Tzu Business ✨ Personal Branding

The Art of War for Women 94%

Win at work without becoming someone else: Sun Tzu's strategy, rewritten for women's careers.

by Chin-Ning Chu 2001

3.66

2k+ ratings

👩‍💼 Feminine Leadership 🏢 Office Politics ♟️ Strategic Thinking ⚔️ Sun Tzu Business ✨ Personal Branding

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears 94%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Work Wife

by Erica Cerulo • 2019

Your closest female friendship already contains every ingredient of a durable business.

3.77

270

🚀 Female Founders 👥 Cofounder Dynamics 👯 Friendship At Work 💗 Workplace Empathy 🧩 Shared Leadership

Work Wife 94%

Your closest female friendship already contains every ingredient of a durable business.

by Erica Cerulo 2019

3.77

270 ratings

🚀 Female Founders 👥 Cofounder Dynamics 👯 Friendship At Work 💗 Workplace Empathy 🧩 Shared Leadership

If In Doubt, Wash Your Hair

by Anya Hindmarch • 2021

How a fashion CEO reframes fear, builds systems, and treats self-care as a business strategy.

3.59

2k+

👜 Women In Business 🎨 Creative Entrepreneurship 🧠 Emotional Intelligence ⚖️ Work-Life Balance 🧖 Self-Care Practices

If In Doubt, Wash Your Hair 94%

How a fashion CEO reframes fear, builds systems, and treats self-care as a business strategy.

by Anya Hindmarch 2021

3.59

2k+ ratings

👜 Women In Business 🎨 Creative Entrepreneurship 🧠 Emotional Intelligence ⚖️ Work-Life Balance 🧖 Self-Care Practices

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 94%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 94%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Gravitas

by Lisa Sun • 2023

You don't have to be an extrovert to have gravitas. Eight strengths for true authority, your way.

3.94

218

👩‍💼 Women In Leadership 🎙️ Executive Presence 💪 Strengths-Based Growth 🗣️ Inner Critic ⚖️ Systemic Bias

Gravitas 94%

You don't have to be an extrovert to have gravitas. Eight strengths for true authority, your way.

by Lisa Sun 2023

3.94

218 ratings

👩‍💼 Women In Leadership 🎙️ Executive Presence 💪 Strengths-Based Growth 🗣️ Inner Critic ⚖️ Systemic Bias

Leapfrog

by Nathalie Molina Niño • 2018

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

4.28

194

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

Leapfrog 94%

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

by Nathalie Molina Niño 2018

4.28

194 ratings

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding 🛠️ Scrappy Startups 🕸️ Strategic Networking

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 94%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

Selling Luxury 94%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience 🤝 Trust Building 💼 Consultative Selling

The Likeability Trap

by Alicia Menendez • 2019

The workplace paradox trapping women: warmth undercuts competence, strength undercuts likeability.

3.57

1k+

👩‍💼 Women In Leadership ⚖️ Workplace Gender Bias 🪢 Double Bind 💔 Emotional Labor 🎭 Authentic Leadership

The Likeability Trap 94%

The workplace paradox trapping women: warmth undercuts competence, strength undercuts likeability.

by Alicia Menendez 2019

3.57

1k+ ratings

👩‍💼 Women In Leadership ⚖️ Workplace Gender Bias 🪢 Double Bind 💔 Emotional Labor 🎭 Authentic Leadership

Remember Who You Are

by Paula Brown Stafford • 2018

Which priorities shatter and which can wait: a leadership guide for women who want both.

4.58

🏢 Career Advancement 👩‍💼 Women In Leadership 🎯 Personal Branding 🤝 Authentic Leadership 📋 Priority Management

Remember Who You Are 94%

Which priorities shatter and which can wait: a leadership guide for women who want both.

by Paula Brown Stafford 2018

4.58

48 ratings

🏢 Career Advancement 👩‍💼 Women In Leadership 🎯 Personal Branding 🤝 Authentic Leadership 📋 Priority Management

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 94%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 93%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 93%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution 93%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 93%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction 93%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Leading the Starbucks Way

by Joseph A. Michelli • 2008

How Starbucks turned a commodity into community: the five principles any business can adopt.

3.78

562

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Leading the Starbucks Way 93%

How Starbucks turned a commodity into community: the five principles any business can adopt.

by Joseph A. Michelli 2008

3.78

562 ratings

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 93%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 93%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Nice Girls Don't Get the Corner Office

by Lois P. Frankel • 2004

133 specific coaching fixes for the habits that make smart women seem like junior staff.

3.66

20k+

📈 Career Advancement 🏛️ Office Politics 👗 Self-Presentation 🗣️ Assertive Communication 🤝 Negotiation Skills

Nice Girls Don't Get the Corner Office Summary

Nice Girls Don't Get the Corner Office 93%

133 specific coaching fixes for the habits that make smart women seem like junior staff.

by Lois P. Frankel 2004

3.66

20k+ ratings

📈 Career Advancement 🏛️ Office Politics 👗 Self-Presentation 🗣️ Assertive Communication 🤝 Negotiation Skills

Knowing Your Value

by Mika Brzezinski • 2011

Why you're paid less, and a direct approach to negotiating the salary you deserve.

3.80

4k+

🗣️ Career Negotiation ⚖️ Gender Pay Gap 🚧 Self-Sabotage 📢 Self-Promotion 💪 Confidence Building

Knowing Your Value 93%

Why you're paid less, and a direct approach to negotiating the salary you deserve.

by Mika Brzezinski 2011

3.80

4k+ ratings

🗣️ Career Negotiation ⚖️ Gender Pay Gap 🚧 Self-Sabotage 📢 Self-Promotion 💪 Confidence Building

Authenticity

by James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Authenticity 93%

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

by James H. Gilmore 2007

3.69

222 ratings

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

The Invisible Touch 93%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

Why We Buy

by Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

14k+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy 93%

The hidden choreography of shoppers, decoded from thousands of hours of store video.

by Paco Underhill 1999

3.88

14k+ ratings

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Amaze Every Customer Every Time 93%

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 93%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

The Retail Revival

by Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

3.87

110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

The Retail Revival 93%

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

by Doug Stephens 2013

3.87

110 ratings

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

Aesthetic Intelligence

by Pauline Brown • 2019

The five senses make the brand. A former LVMH leader on how to sharpen yours.

3.69

761

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

Aesthetic Intelligence 93%

The five senses make the brand. A former LVMH leader on how to sharpen yours.

by Pauline Brown 2019

3.69

761 ratings

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

Brainfluence

by Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence 93%

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Superconsumers

by Eddie Yoon • 2016

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

3.72

112

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth 💡 Emotional Drivers 🛠️ Jobs To Be Done

Superconsumers 93%

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

by Eddie Yoon 2016

3.72

112 ratings

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth 💡 Emotional Drivers 🛠️ Jobs To Be Done

She Means Business

by Carrie Green • 2017

Build the founder, then the business: clearing the blocks that keep women from launching online.

4.11

2k+

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

She Means Business 93%

Build the founder, then the business: clearing the blocks that keep women from launching online.

by Carrie Green 2017

4.11

2k+ ratings

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides 🧠 Founder Mindset 💰 Money Mindset

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw 93%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 93%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Emotion By Design 93%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Applied Empathy 93%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Buyer Personas 93%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas 🛤️ Buying Journey 🤝 Sales Enablement

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Discovering the Soul of Service 93%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 93%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way 93%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

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