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Books like Category Creation

The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 97%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Professional Services Marketing Summary
Professional Services Marketing 97%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Niche Down Summary
Niche Down 97%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 96%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
Top of Mind (PB) Summary
Top of Mind (PB) 96%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building📢 Audience Engagement🛒 Buyer Journey
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 96%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 96%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Story Driven Summary
Story Driven 96%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
🧭 Brand Strategy📖 Business Storytelling🎯 Corporate Purpose🤝 Authenticity In Business⚖️ Values-Based Leadership
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning📧 Email Marketing📣 Launch Marketing
Rise of the Youpreneur Summary
Rise of the Youpreneur 96%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning📧 Email Marketing📣 Launch Marketing
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 96%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 96%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 96%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
F#ck Content Marketing Summary
F#ck Content Marketing 96%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 96%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 96%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 96%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 96%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 96%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Eating the Big Fish Summary
Eating the Big Fish 96%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Platform Summary
Platform 96%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging📧 Email Marketing👥 Audience Building
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
📣 Content Marketing🎯 Personal Branding📰 Public Relations👥 Audience Building📱 Social Media Strategy
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 96%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
📣 Content Marketing🎯 Personal Branding📰 Public Relations👥 Audience Building📱 Social Media Strategy
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 96%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 96%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 96%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 96%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation✏️ Brand Naming📍 Positioning Strategy
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 96%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 95%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 95%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
📱 Social Media Marketing💥 Guerrilla Marketing🪙 Low Budget Marketing👤 Personal Branding🎯 Niche Marketing
Uniqueing Your Brand
by Jeff Jochum • 2016
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
4.75
4
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
Uniqueing Your Brand Summary
Uniqueing Your Brand 95%
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
by Jeff Jochum 2016
4.75
4 ratings
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling🫶 Founder Authenticity💰 Value-Based Pricing
ABM is B2B.
by Sangram Vajre • 2019
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
3.45
209
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
ABM is B2B. Summary
ABM is B2B. 95%
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
by Sangram Vajre 2019
3.45
209 ratings
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 95%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Energize Growth Now
by Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
Energize Growth Now Summary
Energize Growth Now 95%
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
by Lisa Nirell 2009
3.80
10 ratings
🚀 Growth Strategy📈 Marketing Strategy🏪 Small Business Growth💰 Value-Based Pricing🎯 Ideal Client Profiling
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 95%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 95%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
The Little Book of Big PR
by Jennefer Witter • 2014
Get your small business in the news: a PR playbook for owners who can't afford an agency.
3.33
21
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding📱 Social Media Strategy🤝 Networking
The Little Book of Big PR Summary
The Little Book of Big PR 95%
Get your small business in the news: a PR playbook for owners who can't afford an agency.
by Jennefer Witter 2014
3.33
21 ratings
🗞️ Public Relations🏪 Small Business Marketing👤 Personal Branding📱 Social Media Strategy🤝 Networking
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Guerrilla Marketing Summary
Guerrilla Marketing 95%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing🤝 Relationship Marketing📬 Direct Response
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 95%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Content Rules Summary
Content Rules 95%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 95%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 95%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
Get Big Fast and Do More Good
by Ido Leffler • 2013
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
3.75
220
🫂 Social Entrepreneurship📖 Startup Memoirs🎯 Guerilla Marketing🧱 Brand Building🤝 Partnership Dynamics
Get Big Fast and Do More Good Summary
Get Big Fast and Do More Good 95%
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
by Ido Leffler 2013
3.75
220 ratings
🫂 Social Entrepreneurship📖 Startup Memoirs🎯 Guerilla Marketing🧱 Brand Building🤝 Partnership Dynamics
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
Managing Content Marketing Summary
Managing Content Marketing 95%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation✍️ Content Marketing📊 Marketing Analytics
The B2B Social Media Book Summary
The B2B Social Media Book 95%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation✍️ Content Marketing📊 Marketing Analytics
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
10x Marketing Formula Summary
10x Marketing Formula 95%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
The Sticking Point Solution Summary
The Sticking Point Solution 95%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
📈 Business Growth📉 Recession Strategy🛎️ Consultative Selling💰 Marketing Roi🤝 Strategic Alliances
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 95%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 95%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 95%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Obviously Awesome
by April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4k+
🎯 Product Positioning🏢 B2B Marketing🏷️ Category Design🔍 Customer Discovery♟️ Competitive Strategy
Obviously Awesome Summary
Obviously Awesome 95%
Your product landed in the wrong market without you noticing. The step-by-step fix.
by April Dunford 2019
4.24
4k+ ratings
🎯 Product Positioning🏢 B2B Marketing🏷️ Category Design🔍 Customer Discovery♟️ Competitive Strategy
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Summary
The thank you economy 95%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
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