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🎯 Account-Based Marketing

Strategic guides to targeting high-value accounts with personalized, coordinated campaigns across sales and marketing teams. These books help B2B professionals replace broad outreach with precision and relevance.
ABM is B2B.
by Sangram Vajre • 2019
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
3.45
209
🏢 B2b Marketing📐 Marketing Strategy📊 Revenue Operations
ABM is B2B. Summary
ABM is B2B. 91%
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
by Sangram Vajre 2019
3.45
209 ratings
🏢 B2b Marketing📐 Marketing Strategy📊 Revenue Operations
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy
F#ck Content Marketing Summary
F#ck Content Marketing 91%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 90%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
They Ask, You Answer Summary
They Ask, You Answer 90%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building
Modern Marketing Using AI Summary
Modern Marketing Using AI 89%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building
Hacking Sales
by Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
🏢 B2b Sales⚙️ Sales Operations🎯 Lead Generation
Hacking Sales Summary
Hacking Sales 89%
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
by Max Altschuler 2015
3.65
311 ratings
🏢 B2b Sales⚙️ Sales Operations🎯 Lead Generation
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency
They Ask, You Answer Summary
They Ask, You Answer 89%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
Managing Content Marketing Summary
Managing Content Marketing 89%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels
Invisible Selling Machine Summary
Invisible Selling Machine 89%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Category Creation Summary
Category Creation 89%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
Brandscaping Summary
Brandscaping 89%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 89%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation
The B2B Social Media Book Summary
The B2B Social Media Book 89%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
🏢 B2b Marketing📱 Social Media Marketing🎯 Lead Generation
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 89%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation
Professional Services Marketing Summary
Professional Services Marketing 89%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 89%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
Hope Is Not a Strategy
by Rick Page • 2001
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
3.84
390
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping
Hope Is Not a Strategy Summary
Hope Is Not a Strategy 89%
Turn the messy, political complex sale into a disciplined, repeatable win with six linked steps.
by Rick Page 2001
3.84
390 ratings
🏢 Complex Sales💡 Solution Selling🗺️ Stakeholder Mapping
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
Content Chemistry Summary
Content Chemistry 89%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing
e-Riches 2.0 Summary
e-Riches 2.0 89%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
📡 Omnichannel Marketing📬 Direct Marketing🏪 Small Business Marketing
Changing the Channel Summary
Changing the Channel 89%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
📡 Omnichannel Marketing📬 Direct Marketing🏪 Small Business Marketing
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
Top of Mind (PB) Summary
Top of Mind (PB) 89%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
📄 Content Marketing🧠 Thought Leadership🤝 Trust Building
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement
Content Rules Summary
Content Rules 89%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
Killer Facebook Ads Summary
Killer Facebook Ads 89%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
🏢 B2b Sales📧 Cold Outreach🤝 Consultative Selling
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 89%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
🏢 B2b Sales📧 Cold Outreach🤝 Consultative Selling
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms
Epic Content Marketing Summary
Epic Content Marketing 89%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing
The Story Engine Summary
The Story Engine 89%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 89%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking
The New Rules of Sales and Service
by David Meerman Scott • 2014
Buyers now control the process. The playbook for winning with speed, stories, and service.
3.87
143
🛠️ Sales Playbooks📝 Content Marketing🧲 Inbound Marketing
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 89%
Buyers now control the process. The playbook for winning with speed, stories, and service.
by David Meerman Scott 2014
3.87
143 ratings
🛠️ Sales Playbooks📝 Content Marketing🧲 Inbound Marketing
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation
Sticky Branding Summary
Sticky Branding 89%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation
Major Account Sales Strategy
by Neil Rackham • 1989
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
4.22
309
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling
Major Account Sales Strategy Summary
Major Account Sales Strategy 89%
Win major accounts: find allies, deepen dissatisfaction, reshape their criteria, negotiate last.
by Neil Rackham 1989
4.22
309 ratings
🏢 Enterprise Sales♟️ Strategic Selling💬 Consultative Selling
Predictable Revenue
by Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5k+
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting
Predictable Revenue Summary
Predictable Revenue 89%
One email system, four sales roles, and the math that makes revenue predictable.
by Aaron Ross 2011
3.97
5k+ ratings
🏢 B2b Sales🎣 Lead Generation🎯 Outbound Prospecting
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Rise of the Youpreneur Summary
Rise of the Youpreneur 89%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing
Understanding Digital Marketing Summary
Understanding Digital Marketing 89%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing
The Sales Development Playbook
by Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
691
🏢 Inside Sales🚀 Startup Sales📞 Cold Outreach
The Sales Development Playbook Summary
The Sales Development Playbook 89%
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
by Trish Bertuzzi 2016
4.18
691 ratings
🏢 Inside Sales🚀 Startup Sales📞 Cold Outreach
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
🧲 Inbound Marketing🎯 B2b Sales Strategy🪟 Radical Transparency
Endless Customers Summary
Endless Customers 89%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
🧲 Inbound Marketing🎯 B2b Sales Strategy🪟 Radical Transparency
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
📧 Email Marketing📋 List Building🌀 Sales Funnels
300 Email Marketing Tips Summary
300 Email Marketing Tips 89%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
📧 Email Marketing📋 List Building🌀 Sales Funnels
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening
Social Media ROI Summary
Social Media ROI 89%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 89%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building
Get Scrappy Summary
Get Scrappy 89%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 89%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing
The Marketing Agency Blueprint
by Paul Roetzer • 2011
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
3.86
262
💼 Professional Services🏢 Agency Management💻 Digital Marketing
The Marketing Agency Blueprint Summary
The Marketing Agency Blueprint 89%
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
by Paul Roetzer 2011
3.86
262 ratings
💼 Professional Services🏢 Agency Management💻 Digital Marketing
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
🎯 Marketing Strategy🏆 Customer Success🔄 Referral Marketing
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 89%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
🎯 Marketing Strategy🏆 Customer Success🔄 Referral Marketing
ALWAYS BE QUALIFYING
by Darius Lahoutifard • 2020
A B2B checklist for knowing which deals to chase, and which to walk away from.
4.00
146
🏢 B2B Sales📋 Sales Methodology✅ Sales Qualification
ALWAYS BE QUALIFYING Summary
ALWAYS BE QUALIFYING 89%
A B2B checklist for knowing which deals to chase, and which to walk away from.
by Darius Lahoutifard 2020
4.00
146 ratings
🏢 B2B Sales📋 Sales Methodology✅ Sales Qualification
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 89%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing
Duct Tape Marketing Revised and Updated
by John Jantsch • 2006
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
3.94
3k+
🏪 Small Business Marketing⚙️ Marketing Systems📝 Content Marketing
Duct Tape Marketing Revised and Updated Summary
Duct Tape Marketing Revised and Updated 89%
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
by John Jantsch 2006
3.94
3k+ ratings
🏪 Small Business Marketing⚙️ Marketing Systems📝 Content Marketing
Endless Customers
by Marcus Sheridan • 2025
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
4.67
3
📝 Content Marketing📥 Inbound Marketing🔍 Business Transparency
Endless Customers Summary
Endless Customers 89%
Publish your pricing, your flaws, and your competitors. The payoff: buyers who trust only you.
by Marcus Sheridan 2025
4.67
3 ratings
📝 Content Marketing📥 Inbound Marketing🔍 Business Transparency
How to Get a Meeting with Anyone
by Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
💼 B2b Sales🎯 Sales Prospecting🏢 C-Suite Selling
How to Get a Meeting with Anyone Summary
How to Get a Meeting with Anyone 89%
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
by Stu Heinecke 2016
3.56
319 ratings
💼 B2b Sales🎯 Sales Prospecting🏢 C-Suite Selling
How Clients Buy
by Tom McMakin • 2018
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
4.04
27
💼 Professional Services📈 Business Development🗣️ Consultative Selling
How Clients Buy Summary
How Clients Buy 89%
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
by Tom McMakin 2018
4.04
27 ratings
💼 Professional Services📈 Business Development🗣️ Consultative Selling
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